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Integrate & Conquer

Business & Economics Podcasts

Too often, marketers silo their approaches to be either digital or traditional. However, the worlds of marketing and advertising rarely operate in such a black and white fashion. This podcast will expose you to a mix of new ideas from the frontiers of digital marketing, as well as fresh takes on tried and true, traditional techniques. By integrating these two mindsets, you can truly conquer your business goals. Integrate & Conquer is a production of MoJo Active, a full-service marketing agency located in Watsontown, Pennsylvania. Hosted by Tracey Johnston & Kayla Kratzer. https://www.mojoactive.com

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Location:

United States

Description:

Too often, marketers silo their approaches to be either digital or traditional. However, the worlds of marketing and advertising rarely operate in such a black and white fashion. This podcast will expose you to a mix of new ideas from the frontiers of digital marketing, as well as fresh takes on tried and true, traditional techniques. By integrating these two mindsets, you can truly conquer your business goals. Integrate & Conquer is a production of MoJo Active, a full-service marketing agency located in Watsontown, Pennsylvania. Hosted by Tracey Johnston & Kayla Kratzer. https://www.mojoactive.com

Twitter:

@mojoactive

Language:

English

Contact:

5705381550

Episodes

84. 5 Important Tips About Data Storage Safety

1/26/2022
Hear tips from an industry expert about how to keep your data safe online, as well as common misconceptions about data storage. How are you keeping your data safe online? Email us at podcast@mojoactive.com.

Duration:00:17:04

83. What You Need to Know About Google's Latest Update

6/21/2021
Listen as our SEM expert, Steve Landau, shares everything you need to know about the latest Google Algorithm update. Questions about how these Google updates affect your business? Email us at podcast@mojoactive.com

Duration:00:09:51

82. Tips for Reputation Management

5/17/2021
The dreaded 1 star review. The overtly negative comment on social media. How do you handle it? How can you remove them? How do you replace that negative content with positive reviews? Tracey answers this and more in this episode of the podcast. Need help with your online reputation management? Email us at podcast@mojoactive.com

Duration:00:12:00

81. How to get the most out of your content marketing

5/3/2021
It used to be that content was just part of your marketing. Now content IS your marketing. Listen for how to get the most out of your content marketing. We love your feedback! Email us at podcast@mojoactive.com.

Duration:00:11:31

80. How to Use LinkedIn for Business Growth

4/19/2021
From how to warm up leads in the comments section, to how to balance a mix of content between your personal and corporate LinkedIn pages, Myles and Tracey unpack tactics you can use to excel on LinkedIn. They also go over things to absolutely avoid. How do you use LinkedIn to grow your business? Let us know by emailing podcast@mojoactive.com.

Duration:00:13:42

79. How to Measure Website ROI

4/5/2021
It's a common question to ask: "I'm spending six figures on an enterprise-level website overhaul -- how do I know what I'm getting my money's worth?" In this episode of the podcast, Myles and Tracey answer this question. But, they also pose a few different questions you should be asking, as well. Listen and then send us your feedback by emailing podcast@mojoactive.com

Duration:00:12:56

78. So Much To Be Proud Of: Celebrating 20 Years of MoJo Active

3/31/2021
For two decades, MoJo Active has been helping our clients Integrate & Conquer. In celebration of our company's 20th anniversary, we sat down with co-owners of MoJo Active, Jared Frank and Jim Carpenter The duo recaps some of their favorite moments in MoJo Active history and what it was like to assume ownership just two months before a global pandemic. Have something to add to the show? Send us your thoughts at podcast@mojoactive.com.

Duration:00:12:48

77. Accidental Entrepreneurs: Celebrating 20 Years of MoJo Active

3/24/2021
For two decades, MoJo Active has been helping our clients Integrate & Conquer. In celebration of our company's 20th anniversary, we sat down with co-founders of MoJo Active, Timm Moyer and Ric Jones. The duo described their "accidental" journey into entrepreneurship and some of their favorite memories. Have something to add to the show? Send us your thoughts at podcast@mojoactive.com.

Duration:00:15:58

76. How to hit a home run with Ecommerce, featuring Little League International

3/8/2021
In this episode, Andy Frederick and Dustin Solomon from Little League International talk about how important the all-encompassing discovery phase was during their ecommerce website build. With multiple internal teams involved in managing the site, strong communication and planning were critical to ensure all aspects of operations were represented during Discovery. The result: a well-oiled ecommerce machine that helps support a non-profit organization near and dear to the hearts of baseball fans worldwide. Looking for help on your Ecommerce build? Email us at podcast@mojoactive.com

Duration:00:17:19

75. Planning + Communication: The Keys to Ecommerce Success

2/22/2021
"Starting any ecommerce project without a strategic plan is like getting in your car and driving to Dallas without GPS. You'll get there eventually, but you could have gotten there faster and more efficiently if you had just planned out your route ahead of time." This podcast features insights, stories, and advice from Randy Carlson, a ecommerce veteran with over four decades of experience to share. Well worth a listen for any marketer! We'd love your thoughts on this episode! Email us at podcast@mojoactive.com

Duration:00:25:01

74. How important is upfront planning in an Ecommerce project?

2/8/2021
When it comes to Ecommerce, many people focus on the end result. However, taking the time to engage in a proper Discovery Phase is crucial to reaching that end result both on time and on budget. Listen as MoJo Active co-owners, Jared Frank and Jim Carpenter, discuss the importance of an Ecommerce Discovery Phase and the dangers of dismissing it as part of your process. Looking to talk more about your Ecommerce project? Email us at podcast@mojoactive.com.

Duration:00:15:21

73. Sharing What's Good, with John Sheaffer of Dutch Valley Foods

1/25/2021
In our last episode we defined the term "360 Agency" and how MoJo Active can best serve our clients. In this episode, we hear from one such client who has taken full advantage of everything our agency has to offer.

Duration:00:15:51

72. What is a 360 Agency?

1/11/2021
When it comes to marketing agencies, you can choose to engage with a 360 Agency or a Niche Agency. This episodes defines what a 360 Agency is, how it difference from a Niche Agency, and what those differences can mean for your business. Still have questions? Email us at podcast@mojoactive.com.

Duration:00:08:36

71. 2020 In Review

12/15/2020
That's a wrap on 2020, folks! Listen as Myles and Tracey unpack some fun facts and figures from the extraordinary year that was 2020. Stay tuned for more of Integrate & Conquer in 2021! As always, we love hearing from listeners at podcast@mojoactive.com

Duration:00:14:06

70. Calculating the Return on Your Marketing Investment, with Rob Gribben of Grae-Con Construction

12/8/2020
This episode features Rob Gribben, one of the owners of Grae-Con Construction and a long-standing client of MoJo Active. We discuss the different types of marketing efforts Grae-Con has experimented with over the years and the efforts which have provided the greatest return on their marketing investment. Tell us what you think about this episode by emailing podcast@mojoactive.com.

Duration:00:15:02

69. 2021 Marketing Predictions

11/30/2020
In Ep. 9 of this podcast Tracey and Myles discussed what they felt would be some of the top marketing trends in 2020. Sixty episodes later we find out if they were right. We also hear what they think will be popular for 2021. What do you think will be a popular marketing trend of 2021? Email us your thoughts at podcast@mojoactive.com

Duration:00:20:15

68. Results Not Actions, with John Bristow

11/16/2020
From industrial controls & project management for a global company, to marketing & account management with MoJo Active, John Bristow's career has always been about delivering results. We hope you enjoy getting to know him through this podcast!

Duration:00:13:20

67. It's A Major Award!

11/9/2020
It’s a little out of character for us to talk about ourselves or to promote an award we've won. But in this case, our team has been recognized for delivering at the very highest levels of ecommerce on the national and international stage. So, we had to talk about it! Listen to the podcast and then read more details here: https://www.mojoactive.com/news/recognized-for-ecommerce-excellence

Duration:00:21:13

66. Avoiding "Traffic" Jams, with Sherri Smith

11/2/2020
The term "marketing agency" often drums up images of the TV Show "Mad Men", with a focus on the creative elements of the business -- like design and copywriting. However, another creative element happens behind the scenes and involves the handling and scheduling of available resources. That's where MoJo Active's production manager comes in. Meet Sherri Smith. https://www.mojoactive.com

Duration:00:11:51

65. A Force Multiplier For Our Community, with Bob Garrett of the Greater Susquehanna Valley Chamber of Commerce

10/26/2020
In this interview with Bob Garrett, President & CEO of the Greater Susquehanna Valley Chamber of Commerce, we discuss the mission of the Chamber and how the organization acts as a force multiplier within the communities it serves. What do we mean by "force multiplier"? Tune in and find out! https://www.mojoactive.com/podcast

Duration:00:29:50

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