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Integrate & Conquer

Business & Economics Podcasts

Too often, marketers silo their approaches to be either digital or traditional. However, the worlds of marketing and advertising rarely operate in such a black and white fashion. This podcast will expose you to a mix of new ideas from the frontiers of digital marketing, as well as fresh takes on tried and true, traditional techniques. By integrating these two mindsets, you can truly conquer your business goals. Integrate & Conquer is a production of MoJo Active, a full-service marketing agency located in Watsontown, Pennsylvania. Hosted by Myles Biggs and Tracey Johnston. https://www.mojoactive.com

Too often, marketers silo their approaches to be either digital or traditional. However, the worlds of marketing and advertising rarely operate in such a black and white fashion. This podcast will expose you to a mix of new ideas from the frontiers of digital marketing, as well as fresh takes on tried and true, traditional techniques. By integrating these two mindsets, you can truly conquer your business goals. Integrate & Conquer is a production of MoJo Active, a full-service marketing agency located in Watsontown, Pennsylvania. Hosted by Myles Biggs and Tracey Johnston. https://www.mojoactive.com

Location:

United States

Description:

Too often, marketers silo their approaches to be either digital or traditional. However, the worlds of marketing and advertising rarely operate in such a black and white fashion. This podcast will expose you to a mix of new ideas from the frontiers of digital marketing, as well as fresh takes on tried and true, traditional techniques. By integrating these two mindsets, you can truly conquer your business goals. Integrate & Conquer is a production of MoJo Active, a full-service marketing agency located in Watsontown, Pennsylvania. Hosted by Myles Biggs and Tracey Johnston. https://www.mojoactive.com

Twitter:

@mojoactive

Language:

English

Contact:

5705381550


Episodes

73. Sharing What's Good, with John Sheaffer of Dutch Valley Foods

1/25/2021
In our last episode we defined the term "360 Agency" and how MoJo Active can best serve our clients. In this episode, we hear from one such client who has taken full advantage of everything our agency has to offer.

Duration:00:15:51

72. What is a 360 Agency?

1/11/2021
When it comes to marketing agencies, you can choose to engage with a 360 Agency or a Niche Agency. This episodes defines what a 360 Agency is, how it difference from a Niche Agency, and what those differences can mean for your business. Still have questions? Email us at podcast@mojoactive.com.

Duration:00:08:36

71. 2020 In Review

12/15/2020
That's a wrap on 2020, folks! Listen as Myles and Tracey unpack some fun facts and figures from the extraordinary year that was 2020. Stay tuned for more of Integrate & Conquer in 2021! As always, we love hearing from listeners at podcast@mojoactive.com

Duration:00:14:06

70. Calculating the Return on Your Marketing Investment, with Rob Gribben of Grae-Con Construction

12/8/2020
This episode features Rob Gribben, one of the owners of Grae-Con Construction and a long-standing client of MoJo Active. We discuss the different types of marketing efforts Grae-Con has experimented with over the years and the efforts which have provided the greatest return on their marketing investment. Tell us what you think about this episode by emailing podcast@mojoactive.com.

Duration:00:15:02

69. 2021 Marketing Predictions

11/30/2020
In Ep. 9 of this podcast Tracey and Myles discussed what they felt would be some of the top marketing trends in 2020. Sixty episodes later we find out if they were right. We also hear what they think will be popular for 2021. What do you think will be a popular marketing trend of 2021? Email us your thoughts at podcast@mojoactive.com

Duration:00:20:15

68. Results Not Actions, with John Bristow

11/16/2020
From industrial controls & project management for a global company, to marketing & account management with MoJo Active, John Bristow's career has always been about delivering results. We hope you enjoy getting to know him through this podcast!

Duration:00:13:20

67. It's A Major Award!

11/9/2020
It’s a little out of character for us to talk about ourselves or to promote an award we've won. But in this case, our team has been recognized for delivering at the very highest levels of ecommerce on the national and international stage. So, we had to talk about it! Listen to the podcast and then read more details here: https://www.mojoactive.com/news/recognized-for-ecommerce-excellence

Duration:00:21:13

66. Avoiding "Traffic" Jams, with Sherri Smith

11/2/2020
The term "marketing agency" often drums up images of the TV Show "Mad Men", with a focus on the creative elements of the business -- like design and copywriting. However, another creative element happens behind the scenes and involves the handling and scheduling of available resources. That's where MoJo Active's production manager comes in. Meet Sherri Smith. https://www.mojoactive.com

Duration:00:11:51

65. A Force Multiplier For Our Community, with Bob Garrett of the Greater Susquehanna Valley Chamber of Commerce

10/26/2020
In this interview with Bob Garrett, President & CEO of the Greater Susquehanna Valley Chamber of Commerce, we discuss the mission of the Chamber and how the organization acts as a force multiplier within the communities it serves. What do we mean by "force multiplier"? Tune in and find out! https://www.mojoactive.com/podcast

Duration:00:29:50

64. Not All Ones & Zeros, with George Migash

10/19/2020
Meet George Migash, one of the newest employees at MoJo Active. Hear from George about what goes into a successful career as a programmer. HINT: There's more to it than the coding itself! We love to hear from listeners! Email us at podcast@mojoactive.com with your questions and/or suggestions.

Duration:00:08:07

63. Your Podcast Questions, Answered

10/12/2020
Tracey has been collecting the most common questions submitted to podcast@mojoactive.com and asked by our clients. In this episode, Tracey interviews Myles to get the answers. Questions include: And more!

Duration:00:20:30

62. Technical Project Management, with Chris Johnson

10/5/2020
Get to know one of our newest team members, Chris Johnson, and learn more about his role as a Technical Project Manager.

Duration:00:09:53

61. Let's Talk About Video

9/28/2020
Many marketers often feel overwhelmed at the idea of incorporating video into their overall content marketing and branding strategies. But there's no need to! In this episode, Tracey and Myles break down ideas for your video marketing mix. The Integrate and Conquer Podcast is a production of MoJo Active and is hosted by Myles Biggs and Tracey Johnston. Listen to more episode at www.mojoactive.com/podcast

Duration:00:09:37

60. Copywriting: Where psychology meets creativity, with Kayla Kratzer

9/21/2020
Meet Kayla Kratzer, one of MoJo Active's newest team members. Kayla has joined our team as a copywriter and shares her take on the craft during this episode. For more of the Integrate & Conquer podcast, visit us at https://www.mojoactive.com/podcast

Duration:00:10:12

59. The Integration of Sales and Marketing, with Bruce Bortree of Butler Manufacturing

9/14/2020
In this episode, Tracey and Myles are joined by Bruce Bortree of Butler Manufacturing. Bruce shares valuable insights into sales, marketing, and how the two disciplines must work together to achieve results.

Duration:00:20:08

58. How should we gift in 2020?

9/7/2020
2020 has been a year like no other. As we approach the fourth quarter (and the holiday season), many companies are questioning how to handle client and employee recognition programs. In this episode, we give you a few items to consider before simply hitting "repeat" on what you did last year. How can we help? Email us at podcast@mojoactive.com

Duration:00:09:01

57. A Peek Inside PMF Industries, with Ken Healy

8/31/2020
Listen to how PMF Industries is using marketing innovation to replace trade show leads, all while attracting new industries in the process. How are you replacing trade show efforts during the pandemic? Let us know at podcast@mojoactive.com. For more info on PMF Industries visit them online at: https://www.pmfind.com/

Duration:00:11:41

56. 5 Questions to Ask When Vetting an Agency Partner

8/24/2020
Before you commit your company to working with a marketing agency, make sure you get answers to these 5 questions: We'd love it if you would ask MoJo Active these questions. Email us at podcast@mojoactive.com.

Duration:00:08:50

55. Proactive Marketing, with Ben Reichley of LB Water

8/17/2020
In this episode we dive into a broad cross-section of marketing topics with Ben Reichley of LB Water. Regardless of the marketing tactic or strategy, LB Water stands out by taking a proactive approach to all of their marketing efforts. With over 50 years of distribution and a construction industry foundation, LB Water refers to themselves as a value-added distributor, meaning they hold inventory and can also assist clients in understanding their project and the application of the products...

Duration:00:14:10

54. Over 50 Episodes Later, Here's What We've Learned

8/10/2020
In this episode, Myles and Tracey reflect on: We'd love to hear your thoughts on this episode! Email us at podcast@mojoactive.com and visit mojoactive.com to learn more about the agency.

Duration:00:13:33