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Integrate & Conquer

Business & Economics Podcasts

Too often, marketers silo their approaches to be either digital or traditional. However, the worlds of marketing and advertising rarely operate in such a black and white fashion. This podcast will expose you to a mix of new ideas from the frontiers of digital marketing, as well as fresh takes on tried and true, traditional techniques. By integrating these two mindsets, you can truly conquer your business goals. Integrate & Conquer is a production of MoJo Active, a full-service marketing agency located in Watsontown, Pennsylvania. Hosted by Myles Biggs and Tracey Johnston. https://www.mojoactive.com

Too often, marketers silo their approaches to be either digital or traditional. However, the worlds of marketing and advertising rarely operate in such a black and white fashion. This podcast will expose you to a mix of new ideas from the frontiers of digital marketing, as well as fresh takes on tried and true, traditional techniques. By integrating these two mindsets, you can truly conquer your business goals. Integrate & Conquer is a production of MoJo Active, a full-service marketing agency located in Watsontown, Pennsylvania. Hosted by Myles Biggs and Tracey Johnston. https://www.mojoactive.com

Location:

United States

Description:

Too often, marketers silo their approaches to be either digital or traditional. However, the worlds of marketing and advertising rarely operate in such a black and white fashion. This podcast will expose you to a mix of new ideas from the frontiers of digital marketing, as well as fresh takes on tried and true, traditional techniques. By integrating these two mindsets, you can truly conquer your business goals. Integrate & Conquer is a production of MoJo Active, a full-service marketing agency located in Watsontown, Pennsylvania. Hosted by Myles Biggs and Tracey Johnston. https://www.mojoactive.com

Twitter:

@mojoactive

Language:

English

Contact:

5705381550


Episodes

17. 5 Steps For Moving To Virtual Events

3/27/2020
As an agency, we're receiving lots of questions around events and how companies can shift from an in-person format to a virtual environment. Today's episode gives you five areas to consider for your own event strategy. Need more help? That's what we're here for! Email us at podcast@mojoactive.com. Here is a link to the AMA article mentioned in the episode: https://www.ama.org/marketing-news/5-steps-to-pivot-from-in-person-to-virtual-events-today/

Duration:00:12:10

16. Show (Don't Just Tell) How You Solve Problems

3/26/2020
Your customers want to know that you will be able to perform for their investment and, not only solve their problems, but keep them from happening again. How can you do that? Case studies. In this episode we breakdown the best formula for generating case studies and how you can re-purpose a single piece of content into assets for multiple messaging channels. Here's an example of one our case studies: https://www.mojoactive.com/work/success-stories/lee-industries/lee-industries

Duration:00:05:56

15. Think Like A Startup

3/25/2020
How would you alter your products, services or marketing strategy if you absolutely had to in order to survive as a business? For many, this is not a hypothetical question. This episode shares examples of what we are seeing other brands and businesses doing to reinvent themselves in today's new marketplace and questions you can ask yourself and your team to jump start your own strategic thinking. www.mojoactive.com

Duration:00:12:02

14. Double Down On Content

3/23/2020
As we see CPC (cost-per-click) numbers rise and, in some industries, online conversions and purchases decreasing, now is the time to double down on your organic content creation. In this episode we'll walk you through some basic steps to get you started and share some more of what trends we are seeing in the marketplace. If you need a more in-depth review of your content strategy, we can help you through a virtual marketing workshop. Email us at podcast@mojoactive.com to get started. Stay...

Duration:00:11:47

13. The Importance of Over Communication

3/20/2020
During times of uncertainty, the best leaders focus on consistent, transparent and personalized communication. In this episode we focus on the best ways to help your employees and customers feel at ease while the world adjusts to new market conditions. BONUS: A short interview with a digital marketing entrepreneur in Australia about how her tourism company is managing communication during the Coronavirus. Send your questions to us at podcast@mojoactive.com and we'll address them on the...

Duration:00:14:25

12. Keep Calm and Market On: Keeping You Connected During Social Distancing

3/19/2020
There is no doubt that the Coronavirus (COVID-19) has affected the way the world does business. The last time our country faced truly difficult times, we heard from many of our clients that they did not want to give into panic - they wanted to fight for their continued success. We couldn't agree more! We're shifting our weekly podcast into daily episodes for all of our agency clients: bringing you ideas for keeping a remote workforce engaged and productive, updating you on changes in the...

Duration:00:03:32

11. What is Headless Ecommerce?

3/16/2020
The term "headless" has become a buzzword in Ecommerce Marketing discussions. However, the term can apply to much more than just Ecommerce. Join us as we dissect the many applications of "headless" architecture with Jim Carpenter, MoJo Active co-owner and Director of Marketing Technology. Looking for more marketing resources? Be sure to visit us at www.mojoactive.com.

Duration:00:14:21

10. The Ecommerce Solution

3/9/2020
At MoJo Active, we know Ecommerce. In this episode, Jared Frank, MoJo Active co-owner, gives an overview of how Ecommerce can be used in B2C, B2B, and B2G business models, he shines a light on common Ecommerce mistakes, and we talk current trends and future predictions. For more information on Ecommerce solutions from MoJo Active, visit https://www.mojoactive.com/services/ecommerce.

Duration:00:18:41

9. 2020 Marketing Trends

3/2/2020
This episode features audio clips from Myles' recent trip to the International Builders Show to present on podcasting. Myles and Tracey dive into artificial intelligence (AI), content marketing, live video, and more -- sharing actionable tips for your own marketing strategies. Tell us what you think about the show by emailing podcast@mojoactive.com. And for more information, visit www.mojoactive.com/podcast.

Duration:00:31:47

8. A Legacy of Trust with Penn-Troy Manufacturing

2/24/2020
While many agencies are guilty of what is known as "churn and burn" with client relationships, (with many relationships ending after a few, short years) MoJo Active and Penn-Troy Manufacturing have been business partners for nearly a decade. In this episode we hear from Todd Johnson, Outside Sales Manager for the Penn-Troy family of companies, about how this level of trust was built and continues to grow. The Integrate & Conquer Podcast is a production of MoJo Active and is hosted by Myles...

Duration:00:18:39

7. The Hawk Mountain Sanctuary Association gets a new website

2/17/2020
The right website helps businesses of all kinds successfully communicate their mission and support their community of stakeholders. Gigi Romano, Communications Specialist for Hawk Mountain Sanctuary, discusses the impact of their newly launched website (https://www.hawkmountain.org/) on their operations. The Integrate & Conquer Podcast is a production of MoJo Active and is hosted by Myles Biggs and Tracey Johnston. For more information, visit www.mojoactive.com/podcast.

Duration:00:12:02

6. Usability, Site Audits and Diagnostic Tools, with Wes Hulsizer

2/10/2020
Pull back the curtain and go behind the scenes of web accessibility with MoJo Active software engineer, Wes Hulsizer. Learn the different ways you can check your website to see how accessible it is and how small shifts in design can have huge results on overall user experience. Love this episode? Let us know! Email us at podcast@mojoactive.com. For more information about the show and other solutions from MoJo Active, visit us online at www.mojoactive.com/podcast.

Duration:00:23:58

5. How to create web accessible PDF files for your website, with Samantha Morgan

2/3/2020
A common misconception is that web accessibility is limited to website pages. In reality, any content available for download from your website falls under this domain. Samantha Morgan, MoJo Active email marketing and graphic design specialist, breaks down how to design your PDFs with web accessibility in mind. For more information on this podcast and other solutions offered by MoJo Active, visit www.mojoactive.com/podcast.

Duration:00:15:13

4. An Introduction to Web Accessibility

1/27/2020
Can your website be successfully navigated by someone who cannot use their arms to type? Is it coded to aid someone who has a vision impairment and must use screen reader technology? These questions, and many others, are at the heart of discussions surrounding web accessibility. In this episode we'll explain what this could mean for your business and the steps you should be taking to protect your company and better serve your customers. The Integrate and Conquer Podcast is a production of...

Duration:00:14:55

3. The next generation of ownership, with Jared Frank and Jim Carpenter, MoJo Active co-owners

1/17/2020
Effective marketing in an agency setting is all about solving business problems and delivering value for each client. Listen to co-owners, Jared Frank and Jim Carpenter, as they share the mindset that has made them successful and has permeated into the entire MoJo Active culture. The Integrate & Conquer Podcast is a production of MoJo Active and is hosted by Myles Biggs and Tracey Johnston - for more information on the agency, visit www.mojoactive.com/podcast. To send us your thoughts on...

Duration:00:21:17

2. Meet "Mo" and "Jo", aka Timm Moyer and Ric Jones, MoJo Active Founders

1/16/2020
What started as a two-man operation has blossomed into a 30+ person agency poised for considerable growth. In this episode you'll hear how MoJo Active co-founders, Timm Moyer and Ric Jones, made it possible. For more information on MoJo Active, please visit www.mojoactive.com/podcast or email us at podcast@mojoactive.com.

Duration:00:22:00

1. Meet Your Hosts: Myles Biggs and Tracey Johnston

1/15/2020
Together, Myles and Tracey bring nearly 40 years of marketing experience to the microphones, across a wide range of industries, companies and agencies. Myles is our Director of Digital Marketing and Tracey is one of our Account Executives. In each episode, this duo will dissect different marketing topics and provide insights into how you can improve your own marketing efforts. For more information on MoJo Active, please visit www.mojoactive.com/podcast. Send us your reactions to the...

Duration:00:15:23

Coming 2020: The Integrate & Conquer Podcast from MoJo Active

12/18/2019
Too often, marketers silo their approaches to be either digital or traditional. However, the worlds of marketing and advertising rarely operate in such a black and white fashion. This podcast will expose you to a mix of new ideas from the frontiers of digital marketing, as well as fresh takes on tried and true, traditional techniques. By integrating these two mindsets, you can truly conquer your business goals. Integrate & Conquer is a production of MoJo Active, a full-service marketing...

Duration:00:00:52