Integrate & Conquer-logo

Integrate & Conquer

Business & Economics Podcasts

Too often, marketers silo their approaches to be either digital or traditional. However, the worlds of marketing and advertising rarely operate in such a black and white fashion. This podcast will expose you to a mix of new ideas from the frontiers of digital marketing, as well as fresh takes on tried and true, traditional techniques. By integrating these two mindsets, you can truly conquer your business goals. Integrate & Conquer is a production of MoJo Active, a full-service marketing agency located in Watsontown, Pennsylvania. Hosted by Myles Biggs and Tracey Johnston. https://www.mojoactive.com

Too often, marketers silo their approaches to be either digital or traditional. However, the worlds of marketing and advertising rarely operate in such a black and white fashion. This podcast will expose you to a mix of new ideas from the frontiers of digital marketing, as well as fresh takes on tried and true, traditional techniques. By integrating these two mindsets, you can truly conquer your business goals. Integrate & Conquer is a production of MoJo Active, a full-service marketing agency located in Watsontown, Pennsylvania. Hosted by Myles Biggs and Tracey Johnston. https://www.mojoactive.com

Location:

United States

Description:

Too often, marketers silo their approaches to be either digital or traditional. However, the worlds of marketing and advertising rarely operate in such a black and white fashion. This podcast will expose you to a mix of new ideas from the frontiers of digital marketing, as well as fresh takes on tried and true, traditional techniques. By integrating these two mindsets, you can truly conquer your business goals. Integrate & Conquer is a production of MoJo Active, a full-service marketing agency located in Watsontown, Pennsylvania. Hosted by Myles Biggs and Tracey Johnston. https://www.mojoactive.com

Twitter:

@mojoactive

Language:

English

Contact:

5705381550


Episodes

25. What's Trending?

4/8/2020
According to Google, Search terms and phrases starting with "how to" and related to "do it yourself" activities are on a dramatic rise -- all due to COVID-19. Do you know what search terms and phrases are trending for your industry? You should! In this episode we break down a few simple tools that will allow you to better optimize your current content creation efforts. Here are links to the tools discussed in this...

Duration:00:05:28

24. 3 Pivots To Consider

4/7/2020
We’ve talked a lot in this podcast about the need for companies to be agile and to pivot their product offerings and marketing messages as the market place dramatically changes. Here are 3 things you can take action on TODAY. For more about MoJo Active, visit us at www.mojoactive.com

Duration:00:06:36

23. Spring Cleaning For Your Business

4/6/2020
Now is the perfect time to clean out dusty and outdated portions of your business to make room for new and improved processes, workflows and strategies. Enjoy these 3 ideas for kick-starting your own businesses' spring cleaning. Want direct access to hosts Myles and Tracey, email podcast@mojoactive.com. www.mojoactive.com/podcast

Duration:00:07:26

22. Don't Forget About Direct Mail

4/3/2020
Many businesses discount the power of direct mail -- mostly because they look at it as a "one-off" effort. In this episode you'll learn tips and strategies for maximizing the effectiveness of a direct mail campaign by expanding upon your existing digital advertising activities. This is a great example of what we mean by Integrate & Conquer! For more about MoJo Active, visit us online at www.mojoactive.com or email us as podcast@mojoactive.com

Duration:00:09:58

21. 5 Tips for Positioning your Patriotism

4/2/2020
Before your company starts marketing themselves as "Made in the USA," it's best to consider the five points illustrated in this podcast. How does your brand use a sense of patriotism in marketing messages? We'd love to hear about it! Email podcast@mojoactive.com and let's start a conversation. Learn more about marketing solutions from MoJo Active by visiting www.mojoactive.com.

Duration:00:09:25

20. Focus on what you CAN control

4/1/2020
With this 24/7 news coverage, it's easy to be swept up by everything going on in the world. But, as business owners and executives, it's important to focus on what we CAN control. Here are 6 things that you can take immediate action on today. What topics would you like to hear more about on this podcast? Let us know by emailing us at podcast@mojoactive.com

Duration:00:12:01

19. Looking to implement an Ecommerce solution? Consider these 6 questions

3/31/2020
From payment gateways to shipping integrations, there's more to getting started with Ecommerce than meets the eye. In today's episode we offer up 6 areas all businesses need to consider before hitting "launch" on their online store. Download our whitepaper about the differences between SaaS and on-premise Ecommerce solutions: https://www.mojoactive.com/download.aspx?file=2

Duration:00:10:08

18. 4 Ways To Win With Empathy

3/30/2020
This weekend we saw an escalation of the COVID-19 virus here in the United States. We're also seeing both consumers and governments begin to strongly push back against people refusing to adhere to social distancing. In times like these, genuine empathy is what will cut through the noise. Here are four things to consider: Don't focus on headline grabbing or "news jacking" -- this will backfire and generate negative PRDocument empathic and employee-focused activitiesFocus inward and make...

Duration:00:08:47

17. 5 Steps For Moving To Virtual Events

3/27/2020
As an agency, we're receiving lots of questions around events and how companies can shift from an in-person format to a virtual environment. Today's episode gives you five areas to consider for your own event strategy. Need more help? That's what we're here for! Email us at podcast@mojoactive.com. Here is a link to the AMA article mentioned in the episode: https://www.ama.org/marketing-news/5-steps-to-pivot-from-in-person-to-virtual-events-today/

Duration:00:12:10

16. Show (Don't Just Tell) How You Solve Problems

3/26/2020
Your customers want to know that you will be able to perform for their investment and, not only solve their problems, but keep them from happening again. How can you do that? Case studies. In this episode we breakdown the best formula for generating case studies and how you can re-purpose a single piece of content into assets for multiple messaging channels. Here's an example of one our case studies: https://www.mojoactive.com/work/success-stories/lee-industries/lee-industries

Duration:00:05:56

15. Think Like A Startup

3/25/2020
How would you alter your products, services or marketing strategy if you absolutely had to in order to survive as a business? For many, this is not a hypothetical question. This episode shares examples of what we are seeing other brands and businesses doing to reinvent themselves in today's new marketplace and questions you can ask yourself and your team to jump start your own strategic thinking. www.mojoactive.com

Duration:00:12:02

14. Double Down On Content

3/23/2020
As we see CPC (cost-per-click) numbers rise and, in some industries, online conversions and purchases decreasing, now is the time to double down on your organic content creation. In this episode we'll walk you through some basic steps to get you started and share some more of what trends we are seeing in the marketplace. If you need a more in-depth review of your content strategy, we can help you through a virtual marketing workshop. Email us at podcast@mojoactive.com to get started. Stay...

Duration:00:11:47

13. The Importance of Over Communication

3/20/2020
During times of uncertainty, the best leaders focus on consistent, transparent and personalized communication. In this episode we focus on the best ways to help your employees and customers feel at ease while the world adjusts to new market conditions. BONUS: A short interview with a digital marketing entrepreneur in Australia about how her tourism company is managing communication during the Coronavirus. Send your questions to us at podcast@mojoactive.com and we'll address them on the...

Duration:00:14:25

12. Keep Calm and Market On: Keeping You Connected During Social Distancing

3/19/2020
There is no doubt that the Coronavirus (COVID-19) has affected the way the world does business. The last time our country faced truly difficult times, we heard from many of our clients that they did not want to give into panic - they wanted to fight for their continued success. We couldn't agree more! We're shifting our weekly podcast into daily episodes for all of our agency clients: bringing you ideas for keeping a remote workforce engaged and productive, updating you on changes in the...

Duration:00:03:32

11. What is Headless Ecommerce?

3/16/2020
The term "headless" has become a buzzword in Ecommerce Marketing discussions. However, the term can apply to much more than just Ecommerce. Join us as we dissect the many applications of "headless" architecture with Jim Carpenter, MoJo Active co-owner and Director of Marketing Technology. Looking for more marketing resources? Be sure to visit us at www.mojoactive.com.

Duration:00:14:21

10. The Ecommerce Solution

3/9/2020
At MoJo Active, we know Ecommerce. In this episode, Jared Frank, MoJo Active co-owner, gives an overview of how Ecommerce can be used in B2C, B2B, and B2G business models, he shines a light on common Ecommerce mistakes, and we talk current trends and future predictions. For more information on Ecommerce solutions from MoJo Active, visit https://www.mojoactive.com/services/ecommerce.

Duration:00:18:41

9. 2020 Marketing Trends

3/2/2020
This episode features audio clips from Myles' recent trip to the International Builders Show to present on podcasting. Myles and Tracey dive into artificial intelligence (AI), content marketing, live video, and more -- sharing actionable tips for your own marketing strategies. Tell us what you think about the show by emailing podcast@mojoactive.com. And for more information, visit www.mojoactive.com/podcast.

Duration:00:31:47

8. A Legacy of Trust with Penn-Troy Manufacturing

2/24/2020
While many agencies are guilty of what is known as "churn and burn" with client relationships, (with many relationships ending after a few, short years) MoJo Active and Penn-Troy Manufacturing have been business partners for nearly a decade. In this episode we hear from Todd Johnson, Outside Sales Manager for the Penn-Troy family of companies, about how this level of trust was built and continues to grow. The Integrate & Conquer Podcast is a production of MoJo Active and is hosted by Myles...

Duration:00:18:39

7. The Hawk Mountain Sanctuary Association gets a new website

2/17/2020
The right website helps businesses of all kinds successfully communicate their mission and support their community of stakeholders. Gigi Romano, Communications Specialist for Hawk Mountain Sanctuary, discusses the impact of their newly launched website (https://www.hawkmountain.org/) on their operations. The Integrate & Conquer Podcast is a production of MoJo Active and is hosted by Myles Biggs and Tracey Johnston. For more information, visit www.mojoactive.com/podcast.

Duration:00:12:02

6. Usability, Site Audits and Diagnostic Tools, with Wes Hulsizer

2/10/2020
Pull back the curtain and go behind the scenes of web accessibility with MoJo Active software engineer, Wes Hulsizer. Learn the different ways you can check your website to see how accessible it is and how small shifts in design can have huge results on overall user experience. Love this episode? Let us know! Email us at podcast@mojoactive.com. For more information about the show and other solutions from MoJo Active, visit us online at www.mojoactive.com/podcast.

Duration:00:23:58