Is This Thing On? The GALE Podcast-logo

Is This Thing On? The GALE Podcast

Business & Economics Podcasts

"Is This Thing On?" is a podcast from GALE, exploring marketing, life, and random thoughts with business and creative leaders from around the globe.

Location:

United States

Description:

"Is This Thing On?" is a podcast from GALE, exploring marketing, life, and random thoughts with business and creative leaders from around the globe.

Language:

English


Episodes

Chili’s Chief Marketing Officer, George Felix – Redefining a Heritage Brand

1/15/2024
In this episode, GALE Managing Director Andrew Noel speaks with Chili’s CMO George Felix about redefining an iconic brand, prioritizing loyalty, and insights from his experience at Old Spice, Tinder, and more.

Duration:00:29:39

Managing Director of Forbes CMO Network, Seth Matlins – Marketing Needs Better Marketing

11/26/2023
In this episode, GALE CEO Brad Simms and Forbes CMO Network Managing Director Seth Matlins discuss the challenges CMOs face as they head into 2024, the critical importance of realigning marketing objectives with business goals, and how to avoid every marketer’s greatest competitive threat: irrelevance.

Duration:00:28:31

Chairman & CEO of Farmer & Company, Michael Farmer – Agencies: The Good, The Bad, The Evolving

10/29/2023
In this episode, GALE CEO Brad Simms and author of “Madison Avenue Makeover”, Michael Farmer, discuss the flailing agency business model, the challenges and opportunities agency leaders are facing today, and the keys for developing successful relationships with clients in an evolving market.

Duration:00:31:56

American Eagle Chief Marketing Officer Craig Brommers – Moving at the speed of Gen Z

9/26/2023
In this episode, GALE Chief Brand and Experience Officer Winston Binch and American Eagle Outfitters CMO Craig Brommers discuss how the retail juggernaut has embraced a fluid brand strategy to move at the speed of Gen Z, what it means to be a data-inspired company and driving record-breaking loyalty through its rewards program.

Duration:00:33:47

YETI Chief Marketing Officer Paulie Dery – Building a Brand that Lasts a Lifetime

6/12/2023
In this episode, GALE Chief Brand and Experience Officer, Winston Binch, sits down with YETI Chief Marketing Officer, Paulie Dery, to talk about YETI’s origin story, building a brand for the long-term, investing in customers and communities, and much more.

Duration:00:31:47

Reddit Global Brand Ambassador Will Cady – What Community Teaches Us About Culture

5/15/2023
In this episode, GALE Chief Innovation Officer, Ben James, sits down with Reddit Global Brand Ambassador, Will Cady, to talk about the brand’s history, the platform’s influential communities, and how marketers are engaging these communities to understand how culture is evolving.

Duration:00:29:55

Sprinkles Cupcakes Chief Marketing Officer Michelle Wong – Building a Connected Cupcake Customer Journey

4/17/2023
In this episode, GALE Chief Innovation Officer, Ben James, and Sprinkles Cupcakes Chief Marketing Officer, Michelle Wong, sit down to discuss inspiring repeat customers, maintaining a connected customer journey, building a global brand and a whole lot more.

Duration:00:27:38

DoorDash Chief Marketing Officer Kofi Amoo-Gottfried — Taking a Stance When It Matters

3/27/2023
In this episode, GALE Executive Creative Director, Geoff Edwards, and DoorDash Chief Marketing Officer, Kofi Amoo-Gottfried, sit down for a conversation on DoorDash’s remarkable growth, taking a purposeful stance on societal issues, achieving a successful work-life balance, and much more.

Duration:00:39:22

Billie Co-Founder Georgina Gooley – Uniting Brand and Performance

2/27/2023
In this episode, GALE Chief Innovation Officer, Ben James, and Billie Co-Founder, Georgina Gooley, sit down for a deep-dive into the Billie origin story and how it evolved into the rapidly growing, omnichannel brand it is today.

Duration:00:34:48

Liquid Death Mountain Water VP of Creative Andy Pearson – Building a Character Instead of a Brand

1/29/2023
In this episode, GALE Chief Brand and Experience Officer, Winston Binch, and Liquid Death Mountain Water VP of Creative, Andy Pearson, sit down for a behind-the-scenes look at Liquid Death's unconventional, entertainment-centric approach to marketing that is fueling record business growth and simultaneously tackling one of the most pressing sustainability issues: plastic waste.

Duration:00:33:59

Northwell Health Chief Marketing and Communications Officer Ramon Soto — Humanizing Healthcare Marketing

12/14/2022
In this episode, GALE Chief Innovation Officer, Ben James, and Northwell Health Chief Marketing and Communications Officer, Ramon Soto, discuss the journey in establishing the Northwell brand as a people-first and purpose-driven brand.

Duration:00:34:29

24 Seven EVP & Marketers That Matter GM Nadine Dietz – Leadership and Success in the Modern Era of Marketing

10/26/2022
In this episode, GALE Chief Brand Officer, Winston Binch, and 24 Seven & Marketers That Matters, Nadine Dietz, talk about leadership and how to be successful in the modern era of marketing.

Duration:00:34:34

Hot Takes ‒ Why Influencers Matter

9/11/2022
In this episode, GALE Director of Influencer Marketing and Content Partnerships, Max Bass, and GALE Creative Director, Lindsey Brand, discuss creators vs. influencers, best practices for working with influencers, and why influencers should be a part of your media mix.

Duration:00:18:38

Seminole Hard Rock CMO Jeff Hook - Maintaining a Consistent Global Brand Story

8/20/2022
In this episode, GALE Managing Director, Andrew Noel and Seminole Hard Rock EVP & CMO, Jeff Hook, discuss the iconic brand’s growth, challenges, and maintaining a consistent global brand story.

Duration:00:34:17

Chipotle CMO Chris Brandt - What it Takes to Be a Modern Marketer

4/1/2022
In this episode, GALE President & CEO, Brad Simms, and Chipotle Mexican Grill CMO, Chris Brandt, talk about what it takes to be a modern marketer in the ever-evolving industry landscape.

Duration:00:35:04

iHeartMedia CMO Gayle Troberman – Why Audio is a Secret Weapon for Marketers

2/25/2022
In this episode, GALE's Winston Binch speaks with iHeartMedia's Gayle Troberman about how audio can be the secret weapon to growth for marketers.

Duration:00:28:58

Lexus VP of Marketing Vinay Shahani – Using an Engineer’s Mindset to Grow Brands

10/17/2021
In this episode, GALE’s Winston Binch speaks with Lexus’ Vinay Shahani about his journey from engineer to marketer, and winning in a fast and ever-evolving media environment.

Duration:00:37:55

Discovery Global CMO Patrizio Spagnoletto — From Aspiring Rockstar to Marketing Success

7/28/2021
In this episode, GALE's Shannon Pruitt speaks with Discovery's Global CMO Patrizio Spagnoletto about his journey from aspiring rockstar to global marketing leader.

Duration:00:29:36

Truth Initiative Chief Marketing & Strategy Officer Eric Asche – Marketing and Social Good Can Co-Exist

7/14/2021
In this episode, GALE's Michael Fanuele and Truth Initiative’s Eric Asche get to the heart of creativity, marketing to youth, social good — and the ways they can co-exist.

Duration:00:27:57

FCB Global Chief Creative Officer Susan Credle – Creativity is an Economic Multiplier

6/16/2021
In this episode, GALE’s Winston Binch speaks with FCB Global’s Susan Credle on applying creativity to business and brand purpose in the modern marketing climate.

Duration:00:31:57