Is This Thing On? The GALE Podcast

In this episode, GALE CEO Brad Simms and Forbes CMO Network Managing Director Seth Matlins discuss the challenges CMOs face as they head into 2024, the critical importance of realigning marketing objectives with business goals, and how to avoid every marketer’s greatest competitive threat: irrelevance.

In this episode, GALE CEO Brad Simms and author of “Madison Avenue Makeover”, Michael Farmer, discuss the flailing agency business model, the challenges and opportunities agency leaders are facing today, and the keys for developing successful relationships with clients in an evolving market.

In this episode, GALE Chief Brand and Experience Officer Winston Binch and American Eagle Outfitters CMO Craig Brommers discuss how the retail juggernaut has embraced a fluid brand strategy to move at the speed of Gen Z, what it means to be a data-inspired company and driving record-breaking loyalty through its rewards program.

In this episode, GALE Chief Brand and Experience Officer, Winston Binch, sits down with YETI Chief Marketing Officer, Paulie Dery, to talk about YETI’s origin story, building a brand for the long-term, investing in customers and communities, and much more.

In this episode, GALE Chief Innovation Officer, Ben James, sits down with Reddit Global Brand Ambassador, Will Cady, to talk about the brand’s history, the platform’s influential communities, and how marketers are engaging these communities to understand how culture is evolving.

In this episode, GALE Chief Innovation Officer, Ben James, and Sprinkles Cupcakes Chief Marketing Officer, Michelle Wong, sit down to discuss inspiring repeat customers, maintaining a connected customer journey, building a global brand and a whole lot more.

In this episode, GALE Executive Creative Director, Geoff Edwards, and DoorDash Chief Marketing Officer, Kofi Amoo-Gottfried, sit down for a conversation on DoorDash’s remarkable growth, taking a purposeful stance on societal issues, achieving a successful work-life balance, and much more.

In this episode, GALE Chief Innovation Officer, Ben James, and Billie Co-Founder, Georgina Gooley, sit down for a deep-dive into the Billie origin story and how it evolved into the rapidly growing, omnichannel brand it is today.

In this episode, GALE Chief Brand and Experience Officer, Winston Binch, and Liquid Death Mountain Water VP of Creative, Andy Pearson, sit down for a behind-the-scenes look at Liquid Death's unconventional, entertainment-centric approach to marketing that is fueling record business growth and simultaneously tackling one of the most pressing sustainability issues: plastic waste.

In this episode, GALE Chief Innovation Officer, Ben James, and Northwell Health Chief Marketing and Communications Officer, Ramon Soto, discuss the journey in establishing the Northwell brand as a people-first and purpose-driven brand.

In this episode, GALE Chief Brand Officer, Winston Binch, and 24 Seven & Marketers That Matters, Nadine Dietz, talk about leadership and how to be successful in the modern era of marketing.

In this episode, GALE Director of Influencer Marketing and Content Partnerships, Max Bass, and GALE Creative Director, Lindsey Brand, discuss creators vs. influencers, best practices for working with influencers, and why influencers should be a part of your media mix.

In this episode, GALE Managing Director, Andrew Noel and Seminole Hard Rock EVP & CMO, Jeff Hook, discuss the iconic brand’s growth, challenges, and maintaining a consistent global brand story.

In this episode, GALE President & CEO, Brad Simms, and Chipotle Mexican Grill CMO, Chris Brandt, talk about what it takes to be a modern marketer in the ever-evolving industry landscape.

In this episode, GALE's Winston Binch speaks with iHeartMedia's Gayle Troberman about how audio can be the secret weapon to growth for marketers.

In this episode, GALE’s Winston Binch speaks with Lexus’ Vinay Shahani about his journey from engineer to marketer, and winning in a fast and ever-evolving media environment.

In this episode, GALE's Shannon Pruitt speaks with Discovery's Global CMO Patrizio Spagnoletto about his journey from aspiring rockstar to global marketing leader.

In this episode, GALE's Michael Fanuele and Truth Initiative’s Eric Asche get to the heart of creativity, marketing to youth, social good — and the ways they can co-exist.

In this episode, GALE’s Winston Binch speaks with FCB Global’s Susan Credle on applying creativity to business and brand purpose in the modern marketing climate.

In this episode, GALE’s Brad Simms and MilkPEP’s Yin Woon Rani examine the value of integrated marketing, leading with business conversations first, and the different layers of DEI.