It's Always Day One

Amazon officially announced that the Seller Fulfilled Prime (SFP) program will once again accept new seller applications later this year. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit

The campaign report now includes four new metrics: last year's impression, clicks, spend, and CPC. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit

Amazon adds it automatically on SD campaigns, and can often go unnoticed. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit

This week we are excited to share another case study and the strategies that led to growth. This time it’s a relatively larger account, selling in the Sports & Outdoor category, with a yearly revenue of over $4M. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit

This new metrics will enable sellers to measure the amount of brand referral bonus they receive from each individual campaign 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit

This new compliance is now mandatory, with effect from Jun 27, 2023. It intends to protect online shoppers from unknowingly purchasing counterfeit or stolen goods. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit

Recently, we noticed an SB creative with a “Filter by category” section showing different categories similar to Spotlight ads. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit

When it comes to growing sales on Amazon, there are three useful tools that hold massive potential but are often overlooked. In this episode, we discuss them in detail. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit

You can now see click share and conversion share on organic search terms thanks to the Top Search Terms dashboard now available on Vendor Central. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit

It’s by ensuring that your performing campaigns are not going Out of Budget. There are 3 simple steps to identify these campaigns. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit

We recently observed parts of the Product's main image tagging other similar & substitute products with a White Circle Icon. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit

Amazon claims that optimized A+ premium may boost your sales by 20%, and Manage your Experiments (MYE) by 25%. Read more here: https://blog.georges.blog/feed/amazons-mye-and-a-plus-content-could-give-your-sales-a-serious-lift?utm_source=georgesblog.beehiiv.com&utm_medium=newsletter&utm_campaign=careful-with-dynamic-bids-up-and-down 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit

Dynamic bids are a great way to adjust bids for placements in real-time, but you need to be careful of something we discuss in today's episode. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit

With the growing number of ad placements on Amazon, brands need to leverage SB and SD campaigns, a killer brand story, as well as A+ and premium A+ content. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit

Amazon recently rolled out a new spotlight on product pages for items with high sales in the past 7 days. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit

In this episode, we present another interesting case study of how we were able to go from no profit to over £7.4k in 4 months. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit

You can now select Top of search IS, and % of sales New-to-brand as performance indicators, in addition to ROAS, for the budget increase. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit

Amazon's Brand referral team shared interesting insights about engagement. These include Search being the highest contributor, email conversion rates being high across categories, and external traffic increasing sales on Amazon by avg. 24.5%. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit

A recent case study from one of our accounts, where we were able to generate a 4.7x increase in monthly PPC sales, with 10% lower ACOS. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit

Shoppers who engaged with your SP ads recently can see these Ads. While retargeting is not available on SP, a better CTR can help capture more of these new placements. 5 Amazon ad lessons. 2 minutes read. 1 weekly email. https://georges.blog/subscribe Find every wrong with your Amazon ads in under 72 hours. https://georges.blog/audit