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Marketplace Mayhem - The Daily Marketer

Business & Economics Podcasts

For Season 3 of The Daily Marketer, we decided to do something special. Early 2021, startup junky & marketplace master, Ty Wolfe-Jones, pitched us the idea of instead of interviewing founders & marketers, why don’t we dive into the world of marketplaces, the “VH1 Behind The Music” of Uber, Doordash, Rover, and other marketplace legends? Ty could bring the operations perspective, I could bring the marketing lens, and together we could make some marketplace MAGIC! Or maybe it’s a little more like marketplace MAYHEM (Dracula cackles in the distance). Alas, Marketplace Mayhem was born. Enjoy and as always, give us some candid feedback in the form of a review. Produced By Daniel Steenkamp (@Daniel Steenkamp) All Rights Reserved.

For Season 3 of The Daily Marketer, we decided to do something special. Early 2021, startup junky & marketplace master, Ty Wolfe-Jones, pitched us the idea of instead of interviewing founders & marketers, why don’t we dive into the world of marketplaces, the “VH1 Behind The Music” of Uber, Doordash, Rover, and other marketplace legends? Ty could bring the operations perspective, I could bring the marketing lens, and together we could make some marketplace MAGIC! Or maybe it’s a little more like marketplace MAYHEM (Dracula cackles in the distance). Alas, Marketplace Mayhem was born. Enjoy and as always, give us some candid feedback in the form of a review. Produced By Daniel Steenkamp (@Daniel Steenkamp) All Rights Reserved.

Location:

United States

Description:

For Season 3 of The Daily Marketer, we decided to do something special. Early 2021, startup junky & marketplace master, Ty Wolfe-Jones, pitched us the idea of instead of interviewing founders & marketers, why don’t we dive into the world of marketplaces, the “VH1 Behind The Music” of Uber, Doordash, Rover, and other marketplace legends? Ty could bring the operations perspective, I could bring the marketing lens, and together we could make some marketplace MAGIC! Or maybe it’s a little more like marketplace MAYHEM (Dracula cackles in the distance). Alas, Marketplace Mayhem was born. Enjoy and as always, give us some candid feedback in the form of a review. Produced By Daniel Steenkamp (@Daniel Steenkamp) All Rights Reserved.

Language:

English

Contact:

2063319888


Episodes

#78: Cutting Teeth In the High Octane World of Marketplaces & Discovering Supply Principles With Uber Alumni and 1000-Point Scorer, Matt Kurman (Part 2)

1/13/2022
Matt Kurman is the Director of Growth Programs at Convoy, a digital freight network transporting the world with endless capacity and zero waste (akin to "the Uber of freight"), as 1 of the 1st 15. Which makes sense, given Matt formerly came from Uber , where he cut his teeth in the high octane world of marketplace startups. At Uber Matt was part of the hearty Ops team, the "beating heart" of Uber Seattle. Back to Convoy! Over the course of 8 years, Matt went from founding member, to...

Duration:00:39:12

#77: Director of Growth Programs at Convoy, Matt Kurman, on Taking the "Road Less Traveled" and Convoy's Brilliant Flywheel that just KEEPS ON GIVIN (Part 1)

1/11/2022
Matt Kurman is the Director of Growth Programs at Convoy, a digital freight network transporting the world with endless capacity and zero waste (akin to "the Uber of freight"), as 1 of the 1st 15. Which makes sense, given Matt formerly came from Uber , where he cut his teeth in the high octane world of marketplace startups. At Uber Matt was part of the hearty Ops team, the "beating heart" of Uber Seattle. Back to Convoy! Over the course of 8 years, Matt went from founding member, to...

Duration:00:36:41

#76: How do you build a marketplace startup from SCRATCH? Rover Co-founder, Bestselling Author, and TED Speaker, Greg Gottesman, Gives the Formula (Part 2)

1/6/2022
Greg Gottesman is the co-founder and managing director of Pioneer Square Labs, former managing director at Madrona Venture Group, and is a co-founder of Rover (ROVR), the biggest pet sitting marketplace in the nation. Greg has spent his entire life authoring his journey. At 22 he published a book that became the survival manifesto for the 1980's college student (7 editions), at 24 he became a lawyer which he soon left so he could start working in business, and has been n investor in venture...

Duration:00:38:10

#75: Co-founder and Managing Director of Pioneer Square Labs, Greg Gottesman, on Obsessing over Marketplace Dynamics and Killing Great Ideas (Part 1)

1/4/2022
Greg Gottesman is the co-founder and managing director of Pioneer Square Labs, former managing director at Madrona Venture Group, and is a co-founder of Rover (ROVR), the biggest pet sitting marketplace in the nation. Greg has spent his entire life authoring his journey. At 22 he published a book that became the survival manifesto for the 1980's college student (7 editions), at 24 he became a lawyer which he soon left so he could start working in business, and has been n investor in venture...

Duration:00:38:27

#74: How do you Disrupt the $40B Storage Industry, While Creating Passive Income for Every American? PR Expert, Casey Schow, Shares How (Part 2)

12/30/2021
Casey Schow is the head of communications and PR @ Neighbor, a peer-to-peer storage marketplace. Before Neighbor, he cut his teeth and built great "career capital" at NuSkin, as a PR Manager that managed global reputation results. Back to Neighbor, over the course of 4 years Neighbor has achieved rapid-scale growth: Commercial square footage on its platform grow nearly 25x, received series B funding of $53 million, expanded nationally to nearly every major city in the US, are disrupting...

Duration:00:32:17

#73: What does the Utah Jazz, Passive Income, and the Uber of Storage all share in common? Casey Schow, Head of PR @ Neighbor (Part 1)

12/28/2021
Casey Schow is the head of communications and PR @ Neighbor, a peer-to-peer storage marketplace. Before Neighbor, he cut his teeth and built great "career capital" at NuSkin, as a PR Manager that managed global reputation results. Back to Neighbor, over the course of 4 years Neighbor has achieved rapid-scale growth: Commercial square footage on its platform grow nearly 25x, received series B funding of $53 million, expanded nationally to nearly every major city in the US, are disrupting...

Duration:00:31:42

#72: Can you make a living as a gig worker? Founder & CEO of Solo, Bryce Bennett, on becoming indispensable to 60M US gig workers (Part 2)

12/23/2021
Bryce Bennett is the founder and CEO of Solo, a platform that is bringing tools & transparency to Independent gig worker, optimizing their time, and allowing them to move between more GIGS. They also recently acquired their Seed funding. Bryce comes from a track record of startup marketplaces, first at Uber Seattle where he Launched Seattle and then eventually Idaho, Alaska, & Montana. He also was GM of Uber Portland where he ran the WHOLE business! After that, he joined as a key leader @...

Duration:00:37:10

#71: Marketplace Magnate and Former GM of Uber Portland, Bryce Bennett, on Lessons of "jumpstarting a marketplace" and "Marketplace Density"(Part 1)

12/21/2021
Bryce Bennett is the founder and CEO of Solo, a platform that is bringing tools & transparency to Independent gig worker, optimizing their time, and allowing them to move between more GIGS. They also recently acquired their Seed funding. Bryce comes from a track record of startup marketplaces, first at Uber Seattle where he Launched Seattle and then eventually Idaho, Alaska, & Montana. He also was GM of Uber Portland where he ran the WHOLE business! After that, he joined as a key leader @...

Duration:00:37:32

#70: Affiliate Marketing = The Perfect Marketplace Top Soil? Partner Marketing Savant & Award-Winning Performance Marketing Leader, Brian Marcus, Tells (Part 2)

12/16/2021
Brian Marcus is a thought leader in affiliate and partner marketing and has been @ some of the largest brands, Google & eBay. Although he currently is a Senior Director of Product Growth @ impact.com, he's had a career of bringing performance marketing CHOPS to every brand he's joined. Over the course of 10 years, Brian has built entire marketing programs, lead teams who managed >1,000 Advertiser Affiliate programs, authored The Ultimate Guide To Partner Marketing, and was named one of...

Duration:00:34:00

#69: Senior Director of Product Growth @ impact.com, Brian Marcus, on Building a Digital Marketplace and Supply/Demand Power Dynamics (Part 1)

12/14/2021
Brian Marcus is a thought leader in affiliate and partner marketing and has been @ some of the largest brands, Google & eBay. Although he currently is a Senior Director of Product Growth @ impact.com, he's had a career of bringing performance marketing CHOPS to every brand he's joined. Over the course of 10 years, Brian has built entire marketing programs, lead teams who managed >1,000 Advertiser Affiliate programs, authored The Ultimate Guide To Partner Marketing, and was named one of...

Duration:00:39:45

#68: "The Uber For Everyday Tasks"? Former KPMG Senior Manager, Michael Goulden, on Growing Pinga to Over 40,000 Downloads (Part 2)

12/9/2021
Who is Pinga? This is a very special episode that catches a marketplace at the END of it’s journey. Michael Goulden is the founder & CEO of Pinga, the original courier service in the UK that would bring any needed item to your hand from 15-120 mins, from your neighbor next door, AKA "The High Street in your hands", AKA "The Uber For Everyday Tasks" (~Evening Standard). Before Pinga, Mr. Goulden was a Senior Manager & business consultant at KPMG where he had an itch in the startup...

Duration:00:25:10

#67: Founder & CEO of Pinga, Michael Goulden, on the 0 to 100 Journey of Launching and Scaling the Original Courier Marketplace in the UK (Part 1)

12/7/2021
Who is Pinga? This is a very special episode that catches a marketplace at the END of it’s journey. Michael Goulden is the founder & CEO of Pinga, the original courier service in the UK that would bring any needed item to your hand from 15-120 mins, from your neighbor next door, AKA "The High Street in your hands", AKA "The Uber For Everyday Tasks" (~Evening Standard). Before Pinga, Mr. Goulden was a Senior Manager & business consultant at KPMG where he had an itch in the startup...

Duration:00:27:26

#66: Veteran Operator at UberEATS and Bungalow, Alex Rodriguez, will make you really WANT a DADU (and know what the hell it is) (Part 2)

12/2/2021
Alex Rodriguez is the General Manager of Abodu, the premiere DADU company. What's a DADU? Stay tuned and you'll find out. Before Abodu, over the course of 4.5 years Alex worked at some impressive marketplaces he was the Partnerships Lead and Operator @ UberEATS for Seattle & Portland and Regional Market Ops Manager @ Bungalow (co-living spaces). Alex Rodriguez holds a bachelor's degree at an American College in Greece, which you'll hear more about soon! This conversation was a delight!...

Duration:00:34:20

#65: Abodu General Manager, Alex Rodriguez, on Operating a 3-Sided Marketplace & Irreverent Ways To Build Partnerships @ UberEATS (Part 1)

11/30/2021
Alex Rodriguez is the General Manager of Abodu, the premiere DADU company. What's a DADU? Stay tuned and you'll find out. Before Abodu, over the course of 4.5 years Alex worked at some impressive marketplaces.He was the Partnerships Lead and Operator @ UberEATS for Seattle & Portland and Regional Market Ops Manager @ Bungalow (co-living spaces). Alex Rodriguez holds a bachelor's degree at an American College in Greece, which you'll hear more about soon! This conversation was a delight!...

Duration:00:36:56

#64: From Unknown Brand to $1 Billion P&L in the Pacific Northwest? CEO of Vivian & Co and Lifelong Vagabond, Brooke Steger, Tells (Part 2)

11/25/2021
Brooke Steger is the founder and CEO of Vivian & Co. But more importantly, Formerly she was Uber's General Manager of the Pacific Northwest region, where she took it from 1 to 100 in a rapid speed. Seattle was the 3rd market for Uber, where Brooke took it from an unknown brand to a 10-figure business. Before Uber, she was the Director @ Lockerz, and is currently on the board of several other startups that are trying to make a splash. Back to Uber: over the course of 5 years Brooke took the...

Duration:00:33:17

#63: Former Uber Seattle GM & All Around Badass, Brooke Steger, on inception days of Uber Seattle and growing the UberX solution (Part 1)

11/23/2021
Brooke Steger is the founder and CEO of Vivian & Co. But more importantly, Formerly she was Uber's General Manager of the Pacific Northwest region, where she took it from 1 to 100 in a rapid speed. Seattle was the 3rd market for Uber, where Brooke took it from an unknown brand to a 10-figure business. Before Uber, she was the Director @ Lockerz, and is currently on the board of several other startups that are trying to make a splash. Back to Uber: over the course of 5 years Brooke took the...

Duration:00:37:19

#62: From Cotton-Field Tirebuster to Seasoned Marketplace GM, Ty Wolfe Jones, on The Tractor Keys To Supply-Side Success (Part 2)

11/18/2021
Ty Wolfe Jones is a marketplace leader, guru, operator spending most of his career in the startup, tech industry. Ty comes from an entrepreneurial family, spending his childhood & teens in the cotton fields of Tulare (TO-LARRY), California, patching tires of 40 foot tall tractors, 2 miles deep in a field cresting @ sunset. Fast forward to "young, reckless cowboy Ty" and we find him operating in the enhanced drink industry, becoming 1 of the 1st founding members of Zipfizz, Cha Dao Tea,...

Duration:00:38:47

#61: Startup Historian & Marketplace Guru, Ty Wolfe Jones, on The Beating Ops Heart of Kickass Startups & The "Uber Everywhere" Mantra (Part 1)

11/16/2021
Ty Wolfe Jones is a marketplace leader, guru, operator spending most of his career in the startup, tech industry. Ty comes from an entrepreneurial family, spending his childhood & teens in the cotton fields of Tulare (TO-LARRY), California, patching tires of 40 foot tall tractors, 2 miles deep in a field cresting @ sunset. Fast forward to "young, reckless cowboy Ty" and we find him operating in the enhanced drink industry, becoming 1 of the 1st founding members of Zipfizz, Cha Dao Tea,...

Duration:00:32:14

#60: How Do You Supercharge Growth? Former GM of UberEATS, Peter Hsu, on Hiring for "Leaving Velocity" & Marketplace Magic (Part 2)

11/11/2021
Peter Hsu is the founder and CEO…of a stealthy co we can't mention much about yet, but more importantly over the course of 6.5 years Peter has served as a General Manager & COO for some of the most beloved marketplaces, with a proven track record as a successful OPERATOR. He was the former COO of Bellhops, a full service MOVING marketplace operating in 40+ cities, where he supercharged growth to a 2.5x annual growth rate, switched from - to + contribution margin. Before this, Peter served...

Duration:00:26:36

#59: Former COO of Bellhops & Operator, Peter Hsu, on Supercharging Growth & The Proven Steps to a Marketplace Flywheel (Part 1)

11/9/2021
Peter Hsu is the founder and CEO…of a stealthy co we can't mention much about yet, but more importantly over the course of 6.5 years Peter has served as a General Manager & COO for some of the most beloved marketplaces, with a proven track record as a successful OPERATOR. He was the former COO of Bellhops, a full service MOVING marketplace operating in 40+ cities, where he supercharged growth to a 2.5x annual growth rate, switched from - to + contribution margin. Before this, Peter served...

Duration:00:37:11