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Influencer marketing moves at the speed of culture and it’s vital to put people first. Each month, Julius’ Danny Palestine interviews industry experts who do just that. Want to learn about the nuances of influencer marketing? This is the podcast for you.

Influencer marketing moves at the speed of culture and it’s vital to put people first. Each month, Julius’ Danny Palestine interviews industry experts who do just that. Want to learn about the nuances of influencer marketing? This is the podcast for you.
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Location:

United States

Description:

Influencer marketing moves at the speed of culture and it’s vital to put people first. Each month, Julius’ Danny Palestine interviews industry experts who do just that. Want to learn about the nuances of influencer marketing? This is the podcast for you.

Twitter:

@juliusworks

Language:

English


Episodes

The Art of Personalization feat. Christie Childers and Andy Kraut

1/29/2019
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In the first episode of the Julius Profiles podcast, the wonderful Christie Childers and Andy Kraut from Social Chain do a deep dive with Danny on personalization and the huge role it plays in managing relationships between clients, influencers, and consumers. We all agree that in a world of data and business, the job of relationship and partnership managers is primarily to put people first. Christie and Andy discuss how influencer marketers can keep it real online and off, and how these...

Duration:00:51:02

Q&A: From the Influencer's Perspective (EP.11)

6/5/2018
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In the second part of our Influence Live event, "From the Influencer's Perspective," brands, publishers, & agencies ask the influencers their questions. TheStylishMan.com founder Ryan Sprance moderates our panel of influencers: Jeremy Jacobowitz of The Brunch Boys, CoolMomPicks publisher and co-founder Liz Gumbinner, Shorty Award-winning photographer Dave Krugman, and stop-motion artist Colette Robinson.

Duration:00:17:25

From the Influencer's Perspective (EP.10)

5/29/2018
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This episode features audio from our Influence Live event, "From the Influencer's Perspective." TheStylishMan.com founder Ryan Sprance moderates our panel of influencers: Jeremy Jacobowitz of The Brunch Boys, CoolMomPicks publisher and co-founder Liz Gumbinner, Shorty Award-winning photographer Dave Krugman, and stop-motion artist Colette Robinson.

Duration:00:37:12

The Strengths of Influencer Marketing (EP.09)

4/3/2018
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Garrott Smith (Marketing Strategy Director at MXM) talks about how influencer marketing can work for a diverse set of clients, and the importance of working directly with the influencers. He also discusses the strengths of different social channels.

Duration:00:28:51

Authenticity in Influencer Marketing (EP.08)

3/27/2018
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Mark Figliulo, founder and CEO of Figliulo & Partners, discusses his “one face, many voices” philosophy and how he’s used this concept in a variety of campaigns. He also talks about difficulties of creating “feel good" stories and the importance of creating authentic content.

Duration:00:27:13

Finding the Right Influencers (EP.07)

3/20/2018
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Reb Carlson (Associate Account Director, Social Media at Wunderman) sits down with Julius CEO Mark Gerson to discuss experiential marketing and finding and creating long-term relationships with influencers.

Duration:00:25:59

Influencer Marketing at the Right Time (EP.06)

3/13/2018
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Finsbury's Managing Director of Digital Strategy Chris Gee discusses how the scale of influencer marketing has grown since its infancy, the importance of niche audiences and how they require different communications and strategies, and how marketers need to be more involved with the data and analytics.

Duration:00:34:30

An Influencer's Journey (EP.05)

3/6/2018
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Shannon Truax, previously the Senior Director of Content, Social, & Influencer marketing at Group Nine Media, joins Julius CEO Mark Gerson to discuss her experiences in the industry, as well as the importance of trusting an influencer to capture the brand by their own means.

Duration:00:36:40

Defining What is an Influencer (EP.04)

2/27/2018
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What is an ‘influencer’? How does one gather an online following? Being an influencer means that you are a thought-leader and a substantial amount of people enjoy the content that you produce online. But how does that start? Julius CEO Mark Gerson chats with Chad De Luca from Publicis Media Sports about becoming an influencer and how influencer marketing can blend with traditional advertising.

Duration:00:34:34

Different Ways to Approach Influencer Marketing (EP.03)

2/19/2018
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Superfly's Director of Influencer Relations Shan Lui and Julius CEO Mark Gerson discuss her experiences working with different influencers and artists, the takeaways and strategies involved, and give some insight into what it means to execute a successful event or campaign involving influencers.

Duration:00:31:38

Influencer Marketing and the Incorporation of Behavioral Economics (EP.02)

10/19/2017
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In this episode Julius CEO Mark Gerson and Tara Marsh from Wunderman discuss the origins of influencer marketing, tactics involving behavioral economics, and the importance of trusting content creators to do a brand justice in an influencer campaign.

Duration:00:44:03

Influencers: More Than Just Posting a Pretty Picture (EP.01)

10/19/2017
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In this episode we dive into the importance of casting the right influencers. If the influencer is going to be used for a video, can they tell a good story? Can the influencer embody the brand? CreatorsCollective founders Brittany (also of Hearst Magazines Digital Media) and Alexander Hennessy sit down with Julius CEO Mark Gerson to answer these questions.

Duration:00:41:45