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Sacrificing Emotional Experience for Efficiency - Ep 46 -

Have you ever noticed that once we make certain things more efficient, we, sometimes, lose the emotional connection with the brand, service or object? For example, we now have more efficient planes, but the flying experience is less pleasant. In this episode I will talk about how sometimes sacrificing an emotional experience for efficiency is not the best approach ------------- You can follow me on: Medium - Dribbble - Personal...


The Problem With Average Solutions - Ep 45 -

A couple of years ago, Wordpress had a security flaw, and once they fixed it, they asked all their users and customers to update to the newest version. Unfortunately, many people didn’t want to. After the Wordpress team gave it some thought, they came up with an unusual solution. During their next email update, they said they introduced five new emojis. And their users began updating the app. In this episode I will talk about how there is no average, and why logic is not always the best...


Innovation, Designinig Perceptions, Behavioural Economics - Raw Ep3

In this episode I am going to give you a couple of thoughts I had on my mind lately about what is real innovation, what makes a person buy or not buy a product, do looks really matter or not and why context is key. ------- Don't miss any new podcast episodes or articles. Subscribe to my personal newsletter: You can follow me on: ------- Podcast Website -...


Simplicity, Design Commitment, User Testing, Questions Before Pixels

If you have been following my newsletter, you know that I shared 5 design principles through 5 different articles. This episode is a combination of all of them. I will talk about user testing, design simplicity and perception, commiting to delivering great products, and many other details. Enjoy! :) ------- Don't miss any new podcast episodes or articles. Subscribe to my personal newsletter: You can follow me on:


5 Most Common Startup Mistakes - Raw Episode 2 -

In the era of "BREAKING NEWS" with big numbers flashing in front of our eyes through our feeds on how a 22-year-old kid just closed an investment round of 15 million, it becomes harder to stay focused on what is essential for your company. With that in mind, it becomes easier to copy to be recognised by the entire world. Or you could build your own path, and probably nobody will ever hear about you. By working with startups and building my own product on the side, several things keep...


Designing and Building Marvel - Murat Mutlu - Ep.43

In this episode, I had the pleasure to speak with Murat Mutlu. CEO and one of the co-founders of Marvel. We talked about the beginnings of Marvel, designing a product to respond to his needs as a designer, the vision for Marvel and other exciting stuff. You can find Murat on Twitter (@mutlu82) or check out his company Marvel - ------- Don't miss any new podcast episodes or articles. Subscribe to my personal newsletter: You can follow me on:...


Corporate Startup, Innovation, Management - Dan Toma - Ep.42

In this episode I had the pleasure to speak with Dan Toma, one of the authors of The Corporate Startup. Dan started his career in entrepreneurship, being involved with technology startups across the world. Puzzled by the questions ‘why are innovative products mainly launched by startups?’, he focuses on enterprise innovation strategy - specifically on the changes blue-chip organizations need to make to allow for new ventures to be built in a corporate setting. In this capacity he worked with...


Principles That Influence Our Behaviour - - Ep.41

The default setting of a product may create a better or worse habit for your users. Nudging people with a message may increase their spendings. Or sometimes, creating an ambient environment may influence what you buy in a store. There are several principles that we interact with on a daily basis, which might help us design better products. Or not. ------- You can subscribe to my personal newsletter: You can follow me on:


Human Behaviour, 7 Stages of Action in Design, Root Cause Analysis - - Ep.40

If you read my articles on Medium you know that I often say - a big part of Design is human behaviour. This episode will be more about psychology and how it can be used to create better products. I will dive into 7 stages of action by Don Norman, what is and how to do a root cause analysis and other interesting principles. ------- You can subscribe to my personal newsletter: You can follow me on:


Design Sprints at Heineken, Thinking Process, 10x Mindset - Marco Wijnakker, Applified

Marco is a friend of mine and I am glad to have him on the podcast. He is the founder of Applified, were they help great companies and individuals grow with 10X mindset. They use high-energy Design Sprints to get results in one week. In this episode he will share his knowledge in doing Design Sprints with companies such as Ikea and Heineken. We talked about his process, how companies can change their way of thinking and acting with the 10x Mindset and much more. ------- Subscribe to my...


Gamification: Rewarding Users With Points Pt.3 - - Ep.38

This is one of my favorit and most exciting episodes I had the pleasure to work on. One of the main reasons why games such as World of Warcraft gained popularity in the early days is because of the real-time feedback they provide. All your actions influence your avatar’s image and its stats which grow with every level. And you can see all this progress enforced by flashing stats +1 stamina, +1 intellect, +1 strength in front of you. In previous articles, I wrote about the importance of...


Gamification: The Importance Of Failure Pt.2 - - Ep.37

No one likes to fail. So how is that gamers can spend 80% of the time failing and still love what they are doing? — Jane McGonigal In the previous episode, I talked about the basic motivation principles for setting up a great gamification model. In this one, I would like to tell you what I learned about failing and why it is a critical element in gamification. Nicole Lazzaro is a games researcher, and in one of her researches she found out that, gamers spend nearly all their time failing....


Gamification: The Basics Pt.1 - - Ep36

The fact that so many people all over the world are ready to spend (in total) 3 billion of hours a week playing games is a sign of something. A sign that the reality we’ve built is broken and the virtual world offers more of what we need. A sign that reality isn’t able to provide us what we need. Games provide rewards that reality isn’t. They are teaching, inspiring and engaging us in ways that reality is not. And unless we do something dramatic in the next decades, half of the population of...


The Business Of Removing Negatives From A Product - - Ep.35

On this episode I will dive shortly into why people, sometimes, rationally choose the irrational. ------- Subscribe to my newsletter: ------- Available on: Podcast Website - My Blog: About Laroche:


RAW #1 - Launching First On The market, Disrupting, Rushing The Process -

It's an unusual episode for me because previously I was doing my research or taking time to create an episode, and this one is just a couple of ideas I had on my mind recently. And they boiled too much so I decided to share them with you. Too many people are rushing the process in the hope of creating something great and in the end all they get is more problems with their product, etc. Or sometimes they plan too much without actually getting anything out. Or they set themselves audacious...


The Problem With Online Reviews - - Ep.34

There is a problem with online reviews and I want to hear it out. We have to start designing better online behaviour, because the current one leads to some bad incidents. For example, I often take my coffee at a place with a 3 stars rating on Google, but it serves one of the best coffees in the city. The reviews come from two people who had once a bad experience. And Google shows to everyone that it has 3/5 stars without saying that it is one the best places to have a non-Starbucks, coffee....


The Importance of Feedback From a Product - - Ep.33

Ever watch people entering an elevator and repeatedly push the Up button? Or repeatedly push the pedestrian button at a street crossing? Or hit a refresh button many times because the loading bar keeps spinning and nothing happens? What is missing in all these cases is feedback — some way of letting you know that what you did is working. Feedback acknowledges actions and shows results to keep people informed. In this episode I will tell you about why it is crucial for a product to have a...


7 Basic Design Principles We Forget About - - Ep.32

Many times you see so many poor products because the person who designed it, ignored some basic design principles. In this episode I will go through seven of them. These principles should serve as more as a guiding path rather than a checklist or rules. Because if we make a rule out of a principles, with time it will be hard to break the pattern as the rule will become a habit. ------- Subscribe to my newsletter: ----------- About Laroche:


5 Things to Do Differently About Your Product's UX - - Ep.31

I would like to share with you some thoughts I have on UX and what we can do better. It mainly involves how we think about a design process and the fact that we are always trying to rush the process in order to achieve some self-imposed metrics that don’t bring any value. For example, the desire to always be first on the market with a product. But we forget that does it better will always beat, did it first. Also, during the podcast, I will tell you an interesting story about how I noticed a...


Designing Better Choices for Your Users - - Ep.30

Isn't it strange how sometimes we make decisions within the blink of an eye? Sometimes we simply seem to follow the crowd and sometimes we seem to make decisions without really thinking at all. In fact, recent academic studies in cognitive psychology, social psychology and behavioural economics suggest that over 90% of our decision-making is conducted somewhat unconsciously and automatically on a daily basis. In this episode we are going to discuss how certain things influence our decisions...