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Finding Unseen Opportunities, Thinking in Reverse - - Ep26

Recently I wrote an article on Medium about how to find unseen opportunities and think in reverse. And the inspiration came from the ideas of two great men, Charlie Munger and Rory Sutherland. So I am going to discuss their ideas and give you an interesting story on how you can apply the thinking in reverse method. Medium article link: More about me: Medium - Website -


Top Questions To Ask Before You Design Anything

Today we are going to talk about the questions you need to ask before designing anything. The episode is a part of the article I wrote some time ago on Medium. Asking the right questions is an important part of the job of a designer. Why? Because it will uncover the true value of the things you are trying to achieve and will influence the end result. I hope that this episode will bring you value to your design process. Cheers! Link to the article and table:...


Why Small Teams Win And Bigger Ones Fail -

On this episode I am going to talk about a recent article I wrote on Medium and it is Why Small Teams Win and Bigger Ones Fail. I received a lot of positive feedback for it and decided to make it as an episode and also added some extras to it. ___________ Link to the article: Follow me on Medium: About me: About the podcast: About Laroche:


Stop Asking Users What They Want - - Ep 23

On this episode, I will talk about a recent article I wrote on Medium called - Stop Asking Users What They Want. It seemed as an interesting topic to me that a lot of companies base their decision making solely on the research they just did about their customers. I believe that this is not the best approach and there is a better way to go about it. Hopefully, this short episode will bring you some value on how to approach user research. ------------ Medium article:


Scramble, Design Thinking, Staying focused on your mission - Marty Neumeier

I had the pleasure to have Marty Neumeier second time on the podcast and this time we discussed many new things, including his new book Scramble. Marty is the author of Brand Gap, Zag, Brand Flip and other bestselling books. If you are a designer or business owner, then this episode is for you. We covered a lot of interesting stuff with some real-life examples: + How to bridge the gap between business needs and design + Why it is important to know how a day in the life of your customer...


Product Roadmaps Suck - and how to make them better - Ep. 21

In this podcast episode, we will dive into why product roadmaps suck and how we can make them better. --------- What should our product team work on today? The answer is usually on your product roadmap. It contains a list of features, ideas, tasks to do, small and big projects and multi-team efforts that must be achieved. Along with that, all of them have a deadline. So everyone can grab a task from the roadmap and not worry about what to do next. The problem is that in this case, we focus...


5 Skills a Modern Product Manager Must Have - Inspired by Marty Cagan

In this episode, I will briefly discuss the qualities of a great Product Manager based on the book Inspired by Marty Cagan. You can also find the article and script of this episode here. ( The reason I chose this topic is that every business depends on customers. And they buy what your product team has built. If you don’t get it right from the beginning, you have all the chances to fail. More about the book: Follow my blog on medium:...


Pixar’s Braintrust — Why It Is Important for a Creative Culture

The episode is based on an article that I wrote on Medium and gained some attention from the public. The article is called, Pixar's Braintrust and why it is important for a creative culture. I wrote about some ideas that any company can implement and make their environment more honest and creative. And I decided to make the article into a podcast episode. Here is the link to the article:


How to build a design team, Creative entrepreneurship - Anthony Armendariz, Funsize

In this episode, I had the pleasure to speak with Anthony Armendariz, founder of Funsize. Anthony is a designer, businessman, and investor. This interview covers an array of topics from how he founded Funsize, how he manages to wear different hats, what challenges he overcomes, how he hires people and what are the key ingredients for a great product and company. About About Laroche: Host:


Designing and building software products for humans - Ryan Singer, Basecamp

About the Episode In this episode, Ryan shared his philosophy on how to design simple and human products, how Basecamp works when implementing new features and updates. I truly believe this episode can be eye-opening to many designers and companies that are trying to fix their products or simply improve them with multiple features. It will help you to see a clear picture of what to do next and what are you doing wrong with your current product. Basecamp is used by millions of people and...


How to price creativity beyond billable hours - Blair Enns, Author

For the second time, I had the pleasure to have Blair Enns on the show and talk about his new book Pricing Creativity. So much fire and practical advice dropped on this episode of that you can't miss it! How to price a creative service beyond billing hours, why billing hours is a dead end, why discounting prices is not good, the psychology of value you are selling & creating for your clients and so much more just in one episode. I would listen to this episode twice and then go...


Human Development Model, Design process, Creating great products - JD Hooge, Instrument

JD is a Partner and Chief Creative Officer at Instrument. Since 2000, JD has created digital experiences for cultural institutions and companies large and small. Current clients include Facebook, XBOX, Google, Nike and Livestrong Foundation. We talked about how Instrument changed their HR model to a Human Development one and what are the benefits of it, what is his own design process and principles, how great products are created and much more. In the end, we discussed how companies can...


Building deep expertise, Positioning, Finding focus - David C. Baker, Author

David C. Baker is a speaker, author of 5 books, and a consultant. He worked with 750+ firms and in-house departments under that umbrella, and more than a hundred thousand others have been through his seminars or attended a speaking engagement. His most famous and recent book is the Business of Expertise. If you are an entrepreneurial expert selling advice for a living, you’ll absorb deeper and deeper insight each time you scour it. It emerges from the trenches and is written for experts in...


Importance of design & How AndCo is built - Martin Strutz, Co-Founder

In this episode, I talked with Martin Strutz, founding partner of AndCo which is an app that allows freelancers to automate invoicing, contracts, and payments. We discussed how and why he founded the company, why design is important and a crucial element in any successful company, why they did not automate the human support yet and how they make decisions when building the product. We also talked about the importance user experience and how it can be a key differentiator. Website:...


Part 1 - Storytelling, Creating communities through design, Momkai, - Harald Dunnink

This Part 1 only, make sure to check Part 2 for more in-depth knowledge and stories shared by Harald. Harald is the founder and Creative Director of design studio Momkai and the cofounder and Creative Director of De Correspondent. With his fifteen years of experience as a digital entrepreneur, Harald has developed a keen eye for the creative and business opportunities the online world offers. A holistic approach to design can be seen in all his work. His Momkai designs cultivate calm, so...


Pt. 2 - Virgin America, Ideas and inspiration, Creating great products - Joe Stewart - Ep.07

This is part two only, make sure to check for part 1 too for more context and background about Joe. As we had a very pleasant and long talk with Joe, I had to split the interview. In this episode, I talked with Joe Stewart who is a designer and founding partner of Work&Co. Recently, Fast Company named Work & Co to its 10 Most Innovative Companies in Design list for 2017. His personal client list includes Apple, Virgin America, YouTube, Target, & Rapha. He also was named to the Fast Company...


How to create a valuable product - Charlie Waite, UX Director - GoPro - Ep. 06

Charlie Waite is GoPro's User Experience Director. From an agency life to an in-house design director, Charlie explains what it takes to create a great product, talks about his background and what changed his perspective on how he designs products. Also, we talk about what companies can learn from GoPro and design better products. We talked about what is user experience, Google Home and Alexa, the future of user interface, how GoPro design products and how it motivates a creative culture....


When everybody zigs, zag - Marty Neumeier - Ep. 04

In this episode, I had the pleasure of talking to Marty Neumeier, author, designer, and director of transformation at Liquid Agency. We talked about what is a brand, why customers are in charge of your product, how to differentiate yourself on the market, and how to create a culture of constant innovation. Marty has written several best-selling books, including, The Brand Gap, outlining how to bridge the distance between business strategy and design. When Marty is not lecturing or writing,...


Creative Strategy and The Business of Design - Douglas Davis - Ep.03

In this episode, I talked with Douglas Davis, creative strategist, the author of Creative Strategy and Business of Design and he is also the principal of The Davis Group LLC. We talked about his book, getting the right strategy behind your products, how to write a good strategy and what should you take into account when creating products or solving problems for your consumers. His work experience and previous clients include ABN·AMRO Bank, Council for Economic Education, The Economist,...


Play the long game, what is strategy and how to apply it - Chris Do - Ep.02

In this episode, I talked with Chris Do, the founder of Chris has won multiple Emmy's for his work and together with his team has done some great work for companies such as Nike, Google, Snapchat, and others. With over 20 years of experience in the design & motion field, he shared his experience of building Blind, how he got through the 2008 crisis, and also about strategy and what qualities should a great creative director have. ------- is a podcast hosted by Eugeniu...