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Designing Better Choices for Your Users - - Ep.30

Isn't it strange how sometimes we make decisions within the blink of an eye? Sometimes we simply seem to follow the crowd and sometimes we seem to make decisions without really thinking at all. In fact, recent academic studies in cognitive psychology, social psychology and behavioural economics suggest that over 90% of our decision-making is conducted somewhat unconsciously and automatically on a daily basis. In this episode we are going to discuss how certain things influence our decisions...


Why More Data is Not The Answer - - Ep 29

Many years ago, when we just started using the buzzword “big data”, a lot of people thought it’s the magic pill for all of their product or comapny failures, problems and future success. Most people still believe that vast amounts of data can provide better solutions than a person who doesn’t have it but knows human behaviour. But somehow we again don’t hit the sweet spot, why’s that? If it were a logical answer, we would already have found the answer — Rory Sutherland Further reading: Stop...


Why Greatest Products Do Only One Thing - - Ep.28

Uber did not allow you to pre-book a taxi. Amazon started out by selling books only. Google was just a search engine. McDonald’s got rid of cutlery. And somehow we still believe that for a product to be successful it must do many things. In this episode we will discuss why one of the best products always start simple and why sometimes it's better to keep it this way for the rest of product lifecycle Articles mentioned: Why Greatest Products Do Only One Thing - Stop...


Designing Perceptions Instead of Solutions - - Ep.27

UPDATE: I just noticed that in the example of the elevator I said Window instead of Mirror. So it's a mirror that he installed to change perception of speed not a window. Pardon Why a solution to a problem in the 21st century may not be the answer and why sometimes we should focus on what users feel rather than what they see. What if we switched the food that is served in a restaurant with a Michelin star with one that does not have one, and vice-versa? Chances are you wouldn’t notice a...


Finding Unseen Opportunities, Thinking in Reverse - - Ep26

Recently I wrote an article on Medium about how to find unseen opportunities and think in reverse. And the inspiration came from the ideas of two great men, Charlie Munger and Rory Sutherland. So I am going to discuss their ideas and give you an interesting story on how you can apply the thinking in reverse method. Medium article link: More about me: Medium - Website -


Top Questions To Ask Before You Design Anything - - Ep.25

Today we are going to talk about the questions you need to ask before designing anything. The episode is a part of the article I wrote some time ago on Medium. Asking the right questions is an important part of the job of a designer. Why? Because it will uncover the true value of the things you are trying to achieve and will influence the end result. I hope that this episode will bring you value to your design process. Cheers! Link to the article and table:...


Why Small Teams Win And Bigger Ones Fail - - Ep.24

On this episode I am going to talk about a recent article I wrote on Medium and it is Why Small Teams Win and Bigger Ones Fail. I received a lot of positive feedback for it and decided to make it as an episode and also added some extras to it. ___________ Link to the article: Follow me on Medium: About me: About the podcast: About Laroche:


Stop Asking Users What They Want - - Ep 23

On this episode, I will talk about a recent article I wrote on Medium called - Stop Asking Users What They Want. It seemed as an interesting topic to me that a lot of companies base their decision making solely on the research they just did about their customers. I believe that this is not the best approach and there is a better way to go about it. Hopefully, this short episode will bring you some value on how to approach user research. ------------ Medium article:


Scramble, Design Thinking, Staying focused on your mission - Marty Neumeier - - Ep.22

I had the pleasure to have Marty Neumeier second time on the podcast and this time we discussed many new things, including his new book Scramble. Marty is the author of Brand Gap, Zag, Brand Flip and other bestselling books. If you are a designer or business owner, then this episode is for you. We covered a lot of interesting stuff with some real-life examples: + How to bridge the gap between business needs and design + Why it is important to know how a day in the life of your customer looks...


Product Roadmaps Suck - and how to make them better - Ep. 21

In this podcast episode, we will dive into why product roadmaps suck and how we can make them better. --------- What should our product team work on today? The answer is usually on your product roadmap. It contains a list of features, ideas, tasks to do, small and big projects and multi-team efforts that must be achieved. Along with that, all of them have a deadline. So everyone can grab a task from the roadmap and not worry about what to do next. The problem is that in this case, we focus...


5 Skills a Modern Product Manager Must Have - Inspired by Marty Cagan - Ep.20

In this episode, I will briefly discuss the qualities of a great Product Manager based on the book Inspired by Marty Cagan. You can also find the article and script of this episode here. ( The reason I chose this topic is that every business depends on customers. And they buy what your product team has built. If you don’t get it right from the beginning, you have all the chances to fail. More about the book: Follow my blog on medium:...


How Not to Design a Product Like Everyone’s Else - Ep. 19 -

A quick rant about what we are getting wrong about product features when designing a product and what we should do instead. This podcast episode was an article that I published on my Medium blog. For a more in-depth analysis of this topic, go an read the article. Medium: About me: Laroche: ----------- Have you ever been searching for a product that could solve your needs but...


Pixar’s Braintrust — Why It Is Important for a Creative Culture - - Ep.18

The episode is based on an article that I wrote on Medium and gained some attention from the public. The article is called, Pixar's Braintrust and why it is important for a creative culture. I wrote about some ideas that any company can implement and make their environment more honest and creative. And I decided to make the article into a podcast episode. Here is the link to the article: About...


How to build a design team, Creative entrepreneurship - Anthony Armendariz - Ep.17

In this episode, I had the pleasure to speak with Anthony Armendariz, founder of Funsize. Anthony is a designer, businessman, and investor. This interview covers an array of topics from how he founded Funsize, how he manages to wear different hats, what challenges he had to overcome while building Funsize, how he hires people, how to build a design team and what are the key ingredients for a great product and company. About Funsize: About


Creating value through branding and storytelling - Jess Williams, Communal Creative

So much positive energy, passion, and knowledge in a long and meaningful conversation with Jess Williams, the founder of Communal Creative. What is this episode about? There is a bit for everyone. We discussed the early days of Birchbox and Thrillist and how Jess was leading the team of creatives and how much amount of work went into stepping up the product game for Birchbox. What challenges she encountered at these companies. She shared a lot of personal stories on how she builds Communal...


How to design with empathy - Anna Charity, Headspace

Anna Charity is currently Head of Design at Headspace and has been nurturing the design aesthetic and brand since 2012. We had a wonderful conversation about early days of Headspace, how they design with empathy, what is a good design and many more. Available on: Soundcloud - iTunes - Website - About Laroche: ------- Music:...


How to design products for people - Ryan Singer, Basecamp - Ep.14

About the Episode In this episode, Ryan shared his philosophy on how to design simple and human products, how Basecamp works when implementing new features and updates. I truly believe this episode can be eye-opening to many designers and companies that are trying to fix their products or simply improve them with multiple features. It will help you to see a clear picture of what to do next and what are you doing wrong with your current product. Basecamp is used by millions of people and...


How to price creativity beyond billable hours - Blair Enns, Author - Ep.13

For the second time, I had the pleasure to have Blair Enns on the show and talk about his new book Pricing Creativity. So much fire and practical advice dropped on this episode of that you can't miss it! How to price a creative service beyond billable hours, why billing hours are a dead end, why discounting prices is not good, the psychology of value you are selling & creating for your clients and so much more just in one episode. I would listen to this episode twice and then go...


Human Development Model, Design process, Creating great products - JD Hooge, Instrument

JD is a Partner and Chief Creative Officer at Instrument. Since 2000, JD has created digital experiences for cultural institutions and companies large and small. Current clients include Facebook, XBOX, Google, Nike and Livestrong Foundation. We talked about how Instrument changed their HR model to a Human Development one and what are the benefits of it, what is his own design process and principles, how great products are created and much more. In the end, we discussed how companies can keep...


Building deep expertise, Positioning, Finding focus - David C. Baker, Author - Ep.11

David C. Baker is a speaker, author of 5 books, and a consultant. He worked with 750+ firms and in-house departments under that umbrella, and more than a hundred thousand others have been through his seminars or attended a speaking engagement. His most famous and recent book is the Business of Expertise. If you are an entrepreneurial expert selling advice for a living, you’ll absorb deeper and deeper insight each time you scour it. It emerges from the trenches and is written for experts in...