When attorneys focus on what they know they can control, they avoid wasting time and money fighting things that neither they -- nor anyone else -- have power over.
They can then focus their energy on the activities that they have legitimate influence over, and that will help them grow a strong, sustainable web presence that connects them with the right potential clients.
In this episode, we discuss several stumbling blocks that we often see when it comes to law firm content marketing.
Even when attorneys understand the philosophy behind content marketing, there are still areas where they may struggle. This can lead them to make bad decisions for their content or avoid contributing to their content altogether.
Law firm content marketing works best when attorneys contribute to their content on a regular basis and avoid bad practices that can decrease their...
The language that you choose for the content on your law firm's website can make a significant difference in how potential clients find you, how they interpret what you have to say, and whether or not they decide to hire you when the time is right to choose an attorney.
In this episode, we discuss how to choose the right language to reach your law firm's intended audience.
In Episode #31, we discuss why it's important for attorneys to understand the motivations behind all the players involved in the online law firm marketing landscape.
Understanding the driving forces behind behaviors can be a powerful tool for your online marketing in a number of ways. The ability to understand the motivations of all the players involved in your online marketing can affect your ability to do sustainable and effective online marketing for your law firm. Those players...
In this episode, we discuss how to create client-focused content on law firm websites. You'll learn what your potential clients are looking for in good website content, as well as how to write and format your content in a way that appeals to your audience.
In the internet age, your potential clients are growing increasingly immune to traditional advertising messages. However, your potential clients do respond well to attorneys who are able to educate and communicate through the content on...
This episode focuses on local pages: what they are, why you need them, and how they benefit your online marketing efforts. You'll learn how to create local pages that resonate with your potential clients and referral sources.
Even when attorneys understand the importance of content marketing, they sometimes overlook the local element of their content strategy. The result can be content that isn't detailed enough in a local way to be found by the right people -- local potential...
Not all directories are alike. Before attorneys join a directory, it's important that they analyze who benefits from their participation, where their money is going, and if there are any conflicts of interest, just as a few examples.
This episode provides a good starting point for thinking critically about directory business models and what role attorneys may play when they join directories.
Are you making the most out of the positive experiences that your clients have with your law firm?
In 2017, online reviews matter.
Many potential clients will look for online reviews before they choose an attorney. In this episode, we explain how building your online reviews and recommendations can help drive new business to your firm.
Is the homepage on your law firm's website doing everything it can to help potential clients find the information that they need and to encourage them to contact you?
In this episode, Victoria Blute provides an introduction to what makes a strong law firm website homepage that converts web visitors into potential clients.
In this episode, you'll learn about the benefits of adding a Frequently Asked Questions page to your website and how to craft one that can heighten your firm’s online visibility and help your firm forge a relationship with potential clients and referral sources.
Attorneys may decide to hire someone to handle their law firm's SEO. However, this is a decision that should be made carefully.
When attorneys don't thoroughly assess the person or company they hire, they often spend time and money on ineffective strategies and services, or, worse, damage their law firm's web presence. In some cases, they may even put their license at risk.
In this episode, you'll learn about five important questions that you should ask a law firm SEO provider before you...
Social media can have a role in your law firm’s online marketing, but many attorneys are confused about what that role is, or how to use social media effectively.
In this episode, you'll learn about the purpose social media serves for law firms, how you can benefit from it, and how to use social media to drive business to your law firm without spending your time and money on strategies that are unproductive.
Law firm website design leaves an impression on your potential clients and referral sources. But sometimes attorneys assume web design alone will make or break their business.
In this episode, Victoria Blute discusses things that some web designers wish attorneys knew about design, including the balance of aesthetics and usability, the trouble with website design fads, and what can happen when attorneys get so focused on design elements that they neglect their law firm website content.
In Episode #17, Victoria Blute discusses four marketing hazards for small law firms and solo practitioners that can cause them to waste time, money, and effort, and that can endanger the growth of their law firms.
These threats to law firm growth and prosperity aren't always obvious to attorneys. When attorneys fail to recognize them, they can keep attorneys from building a sustainable foundation for their law firm and leave them confused about how to do successful online marketing.
When it comes to online marketing for law firms, many attorneys believe that it's the biggest spenders who win.
This belief is problematic for a number of reasons, and it often leaves attorneys spending large sums of money without getting meaningful or long lasting results in return.
In Episode 15, Victoria Blute discusses the myth of "the biggest spenders win," and how you can use your marketing budget more effectively.
When attorneys give up control of their firm’s online marketing, it leaves them vulnerable to tricks and scams that fail to help them build strong law firms. When it comes to online legal marketing, attorneys rarely benefit from giving complete control to someone else. In this episode, Victoria Blute explains the importance of being in control of your marketing and easy steps you can take to do so.
Often times, we see law firm case results that are a one or two sentence summary. But victories, verdict amounts, and not guilty verdicts don't mean much to potential clients without understandable and meaningful context. In this episode, Victoria Blute discusses how to craft your case results into powerful stories that resonate with potential clients.
There are metrics that, while used commonly by online legal marketing vendors, can send attorneys down a marketing rabbit hole that wastes their time and money and confuses them about what actually works to build their business. In this episode, Victoria Blute discusses some common vanity metrics and explains why they rarely have real meaning for measuring the growth of a law firm.
When it comes to growing your law firm, most of the risk comes from the choices that you make. There are various forms of risk that we see attorneys foolishly or unnecessarily engage in. In this episode, Victoria Blute discusses a few of the risk factors that attorneys face as they grow their firms.