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Lean Mean Marketing Teams

Business & Economics Podcasts

In today’s fast-paced world, your team is your ultimate competitive advantage. Discover how to create a high-performance marketing team by joining Ty Hayes as he interviews leading CMOs, authors and experts at the top of their game. You’ll explore the dynamic team structures, agile practices, leadership and culture behind some of the world’s most successful brands and the teams driving their marketing. If you’re a marketer looking to enhance your leadership and boost your team’s capability, then this is your must-listen podcast. Host Ty Hayes is an award-winning former CMO, turned business founder, who built and led the #1 Marketing Team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50), whilst CMO for a global university.

In today’s fast-paced world, your team is your ultimate competitive advantage. Discover how to create a high-performance marketing team by joining Ty Hayes as he interviews leading CMOs, authors and experts at the top of their game. You’ll explore the dynamic team structures, agile practices, leadership and culture behind some of the world’s most successful brands and the teams driving their marketing. If you’re a marketer looking to enhance your leadership and boost your team’s capability, then this is your must-listen podcast. Host Ty Hayes is an award-winning former CMO, turned business founder, who built and led the #1 Marketing Team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50), whilst CMO for a global university.

Location:

Australia

Description:

In today’s fast-paced world, your team is your ultimate competitive advantage. Discover how to create a high-performance marketing team by joining Ty Hayes as he interviews leading CMOs, authors and experts at the top of their game. You’ll explore the dynamic team structures, agile practices, leadership and culture behind some of the world’s most successful brands and the teams driving their marketing. If you’re a marketer looking to enhance your leadership and boost your team’s capability, then this is your must-listen podcast. Host Ty Hayes is an award-winning former CMO, turned business founder, who built and led the #1 Marketing Team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50), whilst CMO for a global university.

Language:

English


Episodes

19. Why creative risk-taking is the best insurance policy with Brent Smart, CMO at IAG

4/19/2021
In this episode, we are joined by Brent Smart, Chief Marketing Officer of IAG. IAG is the Australian insurance giant with leading brands including NRMA and CGU. In four years, Brent has transformed the NRMA brand from the 36th strongest brand in Australia to become the third strongest brand in the country and the strongest insurance brand in the world! This brand strength has translated to commercial success - NRMA Insurance have won 3 coveted Gold Effies in the last 2 years. Previously,...

Duration:00:58:07

18. The 5 must-have team competencies for standout marketing with Stacey Danheiser

4/12/2021
Author Stacey Danheiser shares the VALUE framework from her new book Stand-out Marketing. Stacey’s most recent book, “Stand Out Marketing: How to differentiate your organisation in a sea of sameness”, co-authored with Dr Simon Kelly and Dr Paul Johnston, is the main focus of this episode. The book (and the interview) covers the following topics: The problem of the “sea of sameness” across a number of industries where companies are not differentiated or distinctive of one another, and...

Duration:00:50:45

17. What the top 5% of CMOs do differently

4/5/2021
Welcome to Part 2 of our interview with Nadia Cameron, Founder and Managing Editor of CMO Australia and Associate Editor of CIO at IDG Publishing, make sure to listen to Part 1 here. In today’s episode, we are going to discover: What Nadia has learned through the State of the CMO annual research, by judging hundreds of entries in CMO50 (identifying the top 50 marketing leaders in Australia), by conducting countless interviews with CMOs and writing over 190 pages of content on...

Duration:00:23:36

16. Valuable content and a thriving community – how Nadia Cameron built CMO Australia

3/29/2021
The one and only Nadia Cameron, founder and managing editor of CMO Australia and associate editor of CIO at IDG Publishing, joins us on the podcast today. CMO Australia is the go-to-source in Australia for industry related news on marketing and technology leadership. Nadia also established the CMO50 in Australia which recognises the top 50 CMOs in the country, and events such as CMO Momentum. Nadia has created and connected a thriving community of CMOs in Australia and helped raise the...

Duration:00:31:53

15. How Ryderwear’s CMO helped drive 150% revenue growth in 12 months

3/23/2021
Mal Chia, CMO at Ryderwear and Head of PUSHH Fitness joins us on this week’s episode. Ryderwear is a fitness apparel, footwear brand and e-commerce retailer, with distribution centres in Australia, the UK and the US. PUSHH fitness is a related fitness app, with a focus on strength fitness for women. In this episode, we unpack: What it was like to work at Uber and Uber Eats in the early days when they flew new employees to “Uberversity” in San Francisco;How Mal’s interesting career has led...

Duration:00:39:59

14. Designing and leading the CX function inside Flybuys- the No.1 Loyalty program in Australia

3/15/2021
Flybuys is consistently rated by customers as Australia’s most popular loyalty program, with over two thirds of Australia active in the program, 20 coalition partners and over one billion personalised emails sent out per year. In this episode we cover: How Rosemary has built out her CX function and what is in her portfolio;The CX and marketing transformation journey that Rosemary has been leading, including the results from a deep segmentation study and how customer insights are now...

Duration:00:49:43

13. Aligning marketing teams and embracing diversity with Malini Sietaram

3/8/2021
What do you get when you cross a marketing leader with a passion for marketing, marketplaces, fashion and fintech? The answer is Malini Sietaram – Chief Revenue Officer and CMO at Brighte. Malini has an incredible background that traverses the globe and advances from CMO for a hip-hop brand, to working her way up the ladder at Ebay, through to other CMO roles for marketplaces such as Finder and Brighte. In this episode, Malini breaks down: How she grew her team from 2 to 22, including...

Duration:00:36:15

12. How to tame your Frankenstructure

3/1/2021
Host Ty Hayes addresses the monster in the room that plagues many marketing teams - the ‘Frankenstructures’ of unrecognisable, disconnected, marketing teams. They are common phenomena, but if left unchecked lead to team dysfunction, misalignment, politics and ineffectiveness. Ty shares: The nine “telltale” signs that you might have a ‘Frankenstructure’ on your hands;The four common reasons that these ‘Frankenstructures’ are created and why they are so hard to tame;Seven simple things you...

Duration:00:25:58

11. Building a commercially focused B2B marketing team inside one of Australia’s first tech Startups

2/22/2021
Darren Needham-Walker, Group Director Marketing and Communications at Technology One joins us in today’s podcast episode. Darren is as passionate about technology as he is about marketing, having built a successful career in marketing roles for tech companies such as IBM, Panasonic, Lenovo, HP and most recently, TechnologyOne. In this episode we discuss: What to do when you have to restructure two marketing teams into one due to a mergerThe importance of being human and bringing staff on...

Duration:00:45:37

10. How to use SMART Work Design to help your team thrive in the Future of Work with Prof. Sharon Parker

2/15/2021
In today’s episode of Lean Mean Marketing Teams, you hear from Sharon Parker, Director of the Centre for Transformative Work Design at Curtin University. In this episode, we discuss: The ‘future of work’ - how digitisation and automation are impacting on jobs and skills of the future.The responsibility managers have to use technology as a force for good and not evil.The concept of ‘work design’ and the ‘SMART’ work design framework that Sharon has developed.What managers can do to become...

Duration:00:56:41

09. Spotify's product marketing success and culture of innovation with Lotte Spencer (Part 2)

2/8/2021
This episode is Part 2 of our interview with Lotte Spencer, Global Director of Consumer Product Marketing at Spotify, make sure to listen to Part 1 here. Lotte has an impressive track record, working in interesting roles for telcos and tech-based companies such as 3 and Spotify. Her roles have included Product Manager, Product Marketing Manager, Head of Growth Products Marketing, Director of Customer Loyalty and her current Global Director of Consumer Product Marketing at Spotify. On...

Duration:00:32:11

08. Spotify’s product marketing success and culture of innovation with Lotte Spencer (Part 1)

2/1/2021
On this episode, we are joined by our guest Lotte Spencer, Global Director of Consumer Product Marketing at Spotify. Lotte has an impressive track record, working in interesting roles for telcos and tech-based companies such as 3 and Spotify. Her roles have included Product Manager, Product Marketing Manager, Head of Growth Products Marketing, Director of Customer Loyalty and her current Global Director of Consumer Product Marketing at Spotify. On today’s episode, we will discuss: Where...

Duration:00:33:50

07. Harnessing digital, data and differentiation with Fabian Marrone, CMO of Monash University

1/26/2021
As Australian Marketing Institute’s 2019 Chief Marketing Officer of the Year, Fabian Marrone has had a decorated global marketing career which has been highlighted in his current role as the CMO of Monash University in Melbourne, Australia. In today’s episode you’ll discover: Monash University is Australia’s largest university with four campuses in Australia and additional international campuses. They have large education offerings, from undergraduate, postgraduate and PhD, as well as...

Duration:00:48:27

06. How to create a dream work environment, lead authentically and manage clever people with Rob Goffee

1/18/2021
Rob Goffee, a renowned author and Emeritus Professor at London Business School and a Founding Partner at Creative Management Associates joins us to discuss modern leadership strategies. Rob is a leading expert on corporate culture and leadership, he has co-authored 11 books and published 100 articles, as well as teaching and consulting executives in some of the world’s leading companies such as Unilever, Nestle and LVMH. In today’s episode, we discuss: Three fundamental topics for...

Duration:00:49:08

05. Punching above your weight- how an NFP marketing team became a serial winner with Chris Taylor, CMO of the Heart Foundation

12/21/2020
Chris Taylor, CMO of the Heart Foundation based in Melbourne, Australia is a marketer with over 20 years experience gained across a diverse range of industries, he’s worked for brands including Visa and Woolworths. Having recently been awarded the Ad News Marketing Team of the Year in 2020, Chris reveals all on how to punch above your weight to build a commercially-focused, high-performance marketing team within a Not For Profit (NFP) organisation. In this episode: The three criteria to...

Duration:00:41:56

04. Marketing transformation on a global scale and building the marketer of the future with Global CMO of EY, Karen Hopkins

12/14/2020
EY’s global CMO, Karen Hopkins, joins us for another episode full of insightful marketing content. Karen’s impressive career has seen her rise in the ranks at EY from Marketing Manager in Perth, to National Marketing Director for Australia, all the way to Global CMO based in London, where she now oversees a global marketing team of 2000 staff, with 50 senior marketing leaders and 16 direct reports. In today’s episode: Karen unpacks the transformation she’s been leading with her team...

Duration:00:49:04

03. Unlock team performance through Agile Marketing with author Jim Ewel

12/7/2020
Jim Ewel, Author of The Six Disciplines of Agile Marketing, Founder and current president of AgileMarketing.net and former Microsoft Marketing Vice President joins us for this episode. Jim has been involved as CEO or CMO of numerous startups and he’s one of the earliest and most passionate advocates for Agile Marketing, co-organising the first meeting of Agile Marketers and is one of the authors of the Agile Marketing Manifesto. Jim has guided over 60 organisations through the process of...

Duration:00:52:23

02. How to lead like the #1CMO in Australia with Leisa Bacon from the ABC

11/30/2020
Today’s guest on the show is Leisa Bacon, Director of Audiences for the Australian Broadcasting Corporation, known as the ABC in Australia. In October 2020 Leisa was named #1 CMO in Australia through CMO50. The CMO50 awards are judged by industry experts and it’s considered to be a coveted and highly regarded list. This follows from previous years being ranked #2, #4, #2…. And you get to find out exactly why in this interview. Leisa has a background in branding and marketing within the...

Duration:00:41:35

01. Introducing Lean Mean Marketing Teams

11/16/2020
Host Ty Hayes reveals why Lean Mean Marketing Teams is your must-listen podcast for creating high-performance marketing teams in this trailer episode. Ty explains: In a rapidly changing world, where your team is your ultimate competitive advantage, you'll discover exactly how this podcast will enhance your leadership and help you build a marketing dream team. It's only a short trailer episode, so be sure to subscribe and listen to the main episodes as they're released in December...

Duration:00:02:30