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Lean Mean Marketing Teams

Business & Economics Podcasts

In today’s fast-paced world, your team is your ultimate competitive advantage. Discover how to create a high-performance marketing team by joining Ty Hayes as he interviews leading CMOs, authors and experts at the top of their game. You’ll explore the dynamic team structures, agile practices, leadership and culture behind some of the world’s most successful brands and the teams driving their marketing. If you’re a marketer looking to enhance your leadership and boost your team’s capability, then this is your must-listen podcast. Host Ty Hayes is an award-winning former CMO, turned business founder, who built and led the #1 Marketing Team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50), whilst CMO for a global university.

In today’s fast-paced world, your team is your ultimate competitive advantage. Discover how to create a high-performance marketing team by joining Ty Hayes as he interviews leading CMOs, authors and experts at the top of their game. You’ll explore the dynamic team structures, agile practices, leadership and culture behind some of the world’s most successful brands and the teams driving their marketing. If you’re a marketer looking to enhance your leadership and boost your team’s capability, then this is your must-listen podcast. Host Ty Hayes is an award-winning former CMO, turned business founder, who built and led the #1 Marketing Team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50), whilst CMO for a global university.

Location:

Australia

Description:

In today’s fast-paced world, your team is your ultimate competitive advantage. Discover how to create a high-performance marketing team by joining Ty Hayes as he interviews leading CMOs, authors and experts at the top of their game. You’ll explore the dynamic team structures, agile practices, leadership and culture behind some of the world’s most successful brands and the teams driving their marketing. If you’re a marketer looking to enhance your leadership and boost your team’s capability, then this is your must-listen podcast. Host Ty Hayes is an award-winning former CMO, turned business founder, who built and led the #1 Marketing Team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50), whilst CMO for a global university.

Language:

English


Episodes

27. How to speak the language of your devs to build trust and achieve more

6/14/2021
In this week’s episode, Hamish Tedeschi, CEO and Founder of Mechanical Rock - a cloud native product development company, joins us. The purpose of this episode is to help you understand more about your developers and development teams. We dive into a variety of related topics, including: The changing role of developers:Web vs software developers;Front-end vs back-end vs full-stack developers;Critical roles of a development team; andAn overview of languages used by different developers.How...

Duration:01:00:39

26. How to overcome resource constraints and get to market faster

6/7/2021
Host Ty Hayes focuses this solo episode on how you can break down silos within your marketing team and with other departments, and how you can get everyone working together more efficiently with less waste. This can be useful for you and your team to feel a little less overwhelmed so you can better handle that hefty workload and respond faster to changing priorities. In order to do this, Ty introduces something new to the conversation that hasn’t been covered in detail yet - Lean Process...

Duration:00:17:44

25. Jac Phillips on doing more with less and the importance of leadership

5/31/2021
In this episode, we have an illuminating discussion with Jac Phillips, ex-Senior Director and Head of Marketing for Visa in Australia, New Zealand and South Pacific. Prior to Visa, Jac had an illustrious career in financial services with Bank of Melbourne, ANZ Bank, and also spent time with IBM. Jac is also a Marketing Advisory Board member with Deakin Uni, and has been recognised in the Asia Top 50 Women Leaders by World Federation of Marketing Professionals. This episode explores two...

Duration:00:52:29

24. Andrea Fryrear reveals the State of Agile Marketing

5/24/2021
Andrea Fryrear - President and Co-founder of AgileSherpas and Agile marketing author and expert, joins us on this week’s episode. Prior to co-founding AgileSherpas, Andrea spent over a decade in marketing roles including content strategists, content marketer, project manager, and editorial assistant for both brands and agencies. But once she discovered Agile ways of working, Andrea has never looked back. We dive deep into the fourth Annual State of Agile Marketing report by AgileSherpas...

Duration:00:48:18

23. How to generate growth by focusing on CX, loyalty and omnichannel marketing with Joel Goodsir

5/17/2021
Joel Goodsir, Head of Marketing at Inspirations Paint, joins us on this week’s episode. Inspirations Paint is Australia’s largest network of paint stores, a franchise with more than 130 stores across Australia. In this episode, we discover: Some of the intricacies, challenges and opportunities inherent when working in a marketing role in a franchise;How Joel has changed their targeting strategy, built out their tech stack and have started delivering on an omni-channel CX strategy;How Joel...

Duration:00:49:32

22. Become a smarter marketer with author Dan White

5/10/2021
Today’s guest is Dan White, author of The Smart Marketing Book: The Definitive Guide To Effective Marketing Strategies. Dan has spent 30 years learning what makes businesses successful, fueled by compelling brands, effective communications, customer-centric innovation and motivated teams. Dan is also one of the architects of BrandZ, the world’s leading brand equity development system. This book is a must-have for any marketeer - whether you’re a CMO, marketing manager, or aspiring...

Duration:01:00:48

21. Lisa Ronson, Coles CMO on building a modern team, gaining trust and leading change

5/3/2021
Lisa Ronson, CMO of Coles Group, joins as our guest today. If you're a marketer in the APAC region, then Lisa's reputation precedes her. But for our global audience, Lisa is an incredible marketing leader with a trophy cabinet bursting at the seams, including this snapshot below: Being named one of Asia Pacific's 50 most influential, purposeful marketers by campaign Asia Pacific in 2019 and 2020; Number one most innovative marketer by CMO magazine in 2018; The Australian Marketing...

Duration:00:49:23

20. How to increase your influence to increase your impact with Josh Steimle

4/26/2021
On this week’s episode we have Josh Steimle, entrepreneur, author and speaker, as our guest. Josh has written over 300 articles for the likes of Forbes and Entrepreneur magazine, he’s been a TedX speaker, and he’s the author of the book Chief Marketing Officers at Work, where Josh interviewed 30 leading CMOs from companies like PayPal, Target, Zendesk, GE and Nestle. Josh is also the founder of MWI – a marketing agency he founded back in 1999, as well as a research assistant at Harvard...

Duration:00:58:55

19. Why creative risk-taking is the best insurance policy with Brent Smart, CMO at IAG

4/19/2021
In this episode, we are joined by Brent Smart, Chief Marketing Officer of IAG. IAG is the Australian insurance giant with leading brands including NRMA and CGU. In four years, Brent has transformed the NRMA brand from the 36th strongest brand in Australia to become the third strongest brand in the country and the strongest insurance brand in the world! This brand strength has translated to commercial success - NRMA Insurance have won 3 coveted Gold Effies in the last 2 years. Previously,...

Duration:00:58:07

18. The 5 must-have team competencies for standout marketing with Stacey Danheiser

4/12/2021
Author Stacey Danheiser shares the VALUE framework from her new book Stand-out Marketing. Stacey’s most recent book, “Stand Out Marketing: How to differentiate your organisation in a sea of sameness”, co-authored with Dr Simon Kelly and Dr Paul Johnston, is the main focus of this episode. The book (and the interview) covers the following topics: The problem of the “sea of sameness” across a number of industries where companies are not differentiated or distinctive of one another, and...

Duration:00:50:45

17. What the top 5% of CMOs do differently

4/5/2021
Welcome to Part 2 of our interview with Nadia Cameron, Founder and Managing Editor of CMO Australia and Associate Editor of CIO at IDG Publishing, make sure to listen to Part 1 here. In today’s episode, we are going to discover: What Nadia has learned through the State of the CMO annual research, by judging hundreds of entries in CMO50 (identifying the top 50 marketing leaders in Australia), by conducting countless interviews with CMOs and writing over 190 pages of content on...

Duration:00:23:36

16. Valuable content and a thriving community – how Nadia Cameron built CMO Australia

3/29/2021
The one and only Nadia Cameron, founder and managing editor of CMO Australia and associate editor of CIO at IDG Publishing, joins us on the podcast today. CMO Australia is the go-to-source in Australia for industry related news on marketing and technology leadership. Nadia also established the CMO50 in Australia which recognises the top 50 CMOs in the country, and events such as CMO Momentum. Nadia has created and connected a thriving community of CMOs in Australia and helped raise the...

Duration:00:31:53

15. How Ryderwear’s CMO helped drive 150% revenue growth in 12 months

3/23/2021
Mal Chia, CMO at Ryderwear and Head of PUSHH Fitness joins us on this week’s episode. Ryderwear is a fitness apparel, footwear brand and e-commerce retailer, with distribution centres in Australia, the UK and the US. PUSHH fitness is a related fitness app, with a focus on strength fitness for women. In this episode, we unpack: What it was like to work at Uber and Uber Eats in the early days when they flew new employees to “Uberversity” in San Francisco;How Mal’s interesting career has led...

Duration:00:39:59

14. Designing and leading the CX function inside Flybuys- the No.1 Loyalty program in Australia

3/15/2021
Flybuys is consistently rated by customers as Australia’s most popular loyalty program, with over two thirds of Australia active in the program, 20 coalition partners and over one billion personalised emails sent out per year. In this episode we cover: How Rosemary has built out her CX function and what is in her portfolio;The CX and marketing transformation journey that Rosemary has been leading, including the results from a deep segmentation study and how customer insights are now...

Duration:00:49:43

13. Aligning marketing teams and embracing diversity with Malini Sietaram

3/8/2021
What do you get when you cross a marketing leader with a passion for marketing, marketplaces, fashion and fintech? The answer is Malini Sietaram – Chief Revenue Officer and CMO at Brighte. Malini has an incredible background that traverses the globe and advances from CMO for a hip-hop brand, to working her way up the ladder at Ebay, through to other CMO roles for marketplaces such as Finder and Brighte. In this episode, Malini breaks down: How she grew her team from 2 to 22, including...

Duration:00:36:15

12. How to tame your Frankenstructure

3/1/2021
Host Ty Hayes addresses the monster in the room that plagues many marketing teams - the ‘Frankenstructures’ of unrecognisable, disconnected, marketing teams. They are common phenomena, but if left unchecked lead to team dysfunction, misalignment, politics and ineffectiveness. Ty shares: The nine “telltale” signs that you might have a ‘Frankenstructure’ on your hands;The four common reasons that these ‘Frankenstructures’ are created and why they are so hard to tame;Seven simple things you...

Duration:00:25:58

11. Building a commercially focused B2B marketing team inside one of Australia’s first tech Startups

2/22/2021
Darren Needham-Walker, Group Director Marketing and Communications at Technology One joins us in today’s podcast episode. Darren is as passionate about technology as he is about marketing, having built a successful career in marketing roles for tech companies such as IBM, Panasonic, Lenovo, HP and most recently, TechnologyOne. In this episode we discuss: What to do when you have to restructure two marketing teams into one due to a merger;The importance of being human and bringing staff on...

Duration:00:45:37

10. How to use SMART Work Design to help your team thrive in the Future of Work with Prof. Sharon Parker

2/15/2021
In today’s episode of Lean Mean Marketing Teams you hear from Sharon Parker, Director of the Centre for Transformative Work Design at Curtin University. Sharon is a highly distinguished Professor of Organisational Behaviour and an ARC Laureate Fellow. In 2019, she was named among the world’s most influential Scientists by the Web of Science Group. In this episode, we discuss: The ‘future of work’ - how digitisation and automation are impacting on jobs and skills of the future;The...

Duration:00:56:41

09. Spotify's product marketing success and culture of innovation with Lotte Spencer (Part 2)

2/8/2021
This episode is Part 2 of our interview with Lotte Spencer, Global Director of Consumer Product Marketing at Spotify, make sure to listen to Part 1 here. Lotte has an impressive track record, working in interesting roles for telcos and tech-based companies such as 3 and Spotify. Her roles have included Product Manager, Product Marketing Manager, Head of Growth Products Marketing, Director of Customer Loyalty and her current Global Director of Consumer Product Marketing at Spotify. On...

Duration:00:32:11

08. Spotify’s product marketing success and culture of innovation with Lotte Spencer (Part 1)

2/1/2021
On this episode, we are joined by our guest Lotte Spencer, Global Director of Consumer Product Marketing at Spotify. Lotte has an impressive track record, working in interesting roles for telcos and tech-based companies such as 3 and Spotify. Her roles have included Product Manager, Product Marketing Manager, Head of Growth Products Marketing, Director of Customer Loyalty and her current Global Director of Consumer Product Marketing at Spotify. On today’s episode, we will discuss: Where...

Duration:00:33:50