Legends Behind the Craft

Meet Justin Medcraft, Co-Founder of Mate Maker Co Hard Kombucha, and Josh Makler, the Brewmaster. This venture was born from a group of lifelong friends who reunited with a common mission: to bring transparency and better ingredients to the world of drinks. Their community, a fusion of musicians, artists, brewers, and creatives, has fueled their journey. Mate Maker Hard Kombucha is their pioneering foray into beverages, and it's more than just a drink; it's a testament to their commitment to a positive impact on the planet and their community. Here’s a glimpse of what you’ll learn: Discover the origin story of Mate Maker Co and their mission to bring transparency and better ingredients to the world of beverages Learn how the team recognized the exciting opportunity of introducing hard kombucha to Australia Gain insights into Josh Makler's history and what sparked his passion for craft brewing Dive into the challenges of transitioning from traditional beer brewing to the world of kombucha Mate Maker Co's perspective on mindfulness and how it aligns with their commitment to better ingredients Evaluate whether the mindfulness ethos resonates with Australian consumers and see how they've responded to kombucha Discover the meticulous process of sourcing ingredients and crafting unique blends Look into the vegan and gluten-free aspects of hard kombucha Explore some of Mate Maker Co's standout releases, including Mate Maker POG Kombucha, Mango Peach Smash, and Pineapple Sundream Get an insider's look at the general brewing process of hard kombucha and the experimentation with yeast, teas, and sugar In this episode with Justin Medcraft and Josh Makler Justin Medcraft and Josh Makler share the origin story of Mate Maker Co, a drinks business driven by the mission to bring transparency and better ingredients to the world of beverages. Discover how they brought hard kombucha to the Australian market and the challenges they faced in transitioning from traditional beer brewing and dive into the ethos of mindfulness in drinking and the importance of quality ingredients. In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Justin Medcraft, Founder, and Josh Makler, Brewmaster at Mate Maker Co Hard Kombucha. Explore their unique flavors, including the Mate Maker POG Kombucha, Mango Peach Smash, and Pineapple Sundream. Get an inside look into the brewing process of hard kombucha and the innovation driving Mate Maker Co's commitment to transparent ingredients. Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Can Algul is the Co-Founder & CEO at Pubinno, a San Francisco-based company leading the charge in revolutionizing the draft beer industry. Can is not just a tech innovator; he's also a passionate beer connoisseur and a nature lover, embodying a unique blend of interests — from exploring the great outdoors to staying abreast of the latest tech trends. Thanks to Can's visionary leadership, Pubinno now spans 60 cities across three continents, making the Internet of Beer a reality with its disruptive product ecosystem, all while contributing to a Net Zero future. Pubinno's smart solutions, under Can's guidance, have eliminated waste and decarbonized the draft beer value chain, offering real-time data and future insights for the industry. Here’s a glimpse of what you’ll learn: Can Algul provides an overview of Pubinno, its mission, and its global reach Dive into Pubinno's "Internet of Beer" concept and how Pubinno is transforming the draft beer experience through technology Take insight from discussions on how Pubinno's solutions can prevent loss in unregulated pubs Can Algul explains how AI is utilized to deliver the perfect pint Explore specific case studies of pubs and bars implementing Pubinno's technology An in-depth look at Pubinno's Smart Tap, Smart Hub, and Smart Clean technologies Learn about Pubinno's commitment to sustainability and its Net Zero Manifesto Can Algul compares the differences in the beverage industry between Tokyo, Istanbul, New York, and other regions Discover the significance of machine learning in revolutionizing the food and beverage industry Can Algul shares his personal mission as the CEO of Pubinno In this episode with Can Algul Step into the world of Pubinno, a company connecting the globe through AI and robotics-powered draft beer innovation. Join Can Algul, CEO of Pubinno, as we explore their mission to automate, standardize, and digitize draft beer operations while reducing waste and promoting sustainability. In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Can Algul, Co-Founder & CEO of Pubinno. Learn how Pubinno prevents losses for pub owners, leverages AI for the perfect pint and hear real-world case studies of their technology. Discover their Smart Tap, Smart Hub, and Smart Clean solutions, and explore their Net Zero Manifesto, driving the beverage industry towards sustainability. Gain insights into the unique dynamics of the beer business in different global cities and the role of machine learning in the food and beverage industry. Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Neeta Mittal, Founder of LXV Wine, embarked on a love-fueled journey into the world of wine. Meeting her now husband, Kunal, in Berkeley, they both discovered their shared passion for wine. A chance visit to Paso, reminiscent of India's close-knit communities, ignited their passion for winemaking. As one of the first Indian women to own a U.S. winery, Neeta takes pride in fostering connections through culture, food, inspiration, and community. LXV Wine's recognition as a Top-10 tasting experience in America reflects her commitment to creating meaningful wine experiences. Here’s a glimpse of what you’ll learn: Get to know Neeta Mittal as she shares her journey into the wine industry, the allure of Paso Robles, and the community spirit that defines it Explore the meaning behind LXV and how LXV Wine brings culture into the wine tasting experience Listen as Neeta delves into the art of flavor pairings, how they complement and contrast wine Explore unique spice pairings with each LXV Wine release and the importance of intensity and personalized flavors in pairing See as Neeta discusses the dream of making wine in Saint-Emilion, Bordeaux, and LXV's journey to realize it Delve into the Willow Creek area's terroir and why it's ideally suited for Bordeaux varietals Explore Paso Robles' transformation over the last decade, particularly its growing reputation for Cabernet and Bordeaux varietals Find out more about Neeta’s role on the board of the Paso Robles CAB Collective and its significance in the Paso Robles wine industry The impact of big players in the wine industry swallowing up smaller ones and whether it's a concern for Neeta and LXV Discover Neeta’s soft spot as she talks about their furry friends In this episode with Neeta Mittal Explore the world of LXV Wine with Neeta Mittal. Join us as Neeta shares her journey from discovering Paso Robles to creating an immersive wine experience. Learn about LXV's unique tastings, flavor pairings, and Bordeaux varietals. In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Neeta Mittal, Founder of LXV Wine. Discover the allure of Willow Creek's terroir and the Paso wine scene's evolution. Neeta's role in the Paso Robles CAB Collective and her perspective on industry changes add depth to the conversation. Plus, stay tuned for a heartwarming discussion about Neeta's furry friends. Cheers to wine, culture, and more with LXV Wine! Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Meet Katarina Bonde, a Swedish-rooted individual whose path led her from the world of tech to the enchanting realm of winemaking. University classes kindled her fascination with wine, sparking journeys through Europe's vineyards. Settling in Seattle in the early nineties, Katarina's tech career intertwined with her growing passion for wine. She and her husband discovered the budding wine region of Dry Creek Valley, charmed by its family-owned wineries. Today, as Winemaker and Owner at West Wines, Katarina weaves her diverse background into every bottle, a harmonious blend of technology and terroir. Here’s a glimpse of what you’ll learn: Learn how Katarina's path led her to the wine industry, all the way from her roots in Sweden Uncover the intriguing origins of West Wines and its unique legacy of female winemakers Learn about Katarina's European approach to patience in winemaking and the significance of aging wines in barrels over decades Join the conversation on the evolution of West Wines under different winemakers Gain insights into the unexpected wine region of Sweden and its connection to Katarina's winemaking journey Delve into the distribution landscape as Katarina discusses the balance between direct-to-consumer sales and the three-tier system Discover how West Wines adapted during the pandemic See Katarina's unique perspective on managing her roles in both the tech and wine industries Gain insights into the art of balancing personal winemaking vision with consumer preferences Get an exclusive look at West Wines' production scale and learn about the number of cases produced at present In this episode with Katarina Bonde Join Katarina Bonde of West Wines as she shares her journey from Sweden to California's Dry Creek Valley. Explore the inception of West Wines, its all-female winemaker tradition, and Katarina's unique perspective on crafting wines for longevity. In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Katarina Bonde, Winemaker and Owner at West Wines. Learn about her European-inspired patience in releasing wines and the delicate balance between her winemaking vision and consumer preferences. From pandemic challenges to tech-wine duality, Katarina offers insights into her world, culminating in a glimpse of West Wines' production prowess. Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Mike Metheny is the Owner and Winemaker at Three of Cups Winery. With a background in technology, Mike's journey into the world of wine is as unique as the vintages he crafts. From Boeing Employees Wine and Beer Making Club to Napa trips, his passion for winemaking grew. Balancing tech and a newfound passion, he pursued enology education. With Lisa Swei, his partner and co-founder, Mike's home-brewed wines paved the way for Three of Cups Winery. Their shared passion forged a new path, proving that diverse interests can yield rewarding ventures. Here’s a glimpse of what you’ll learn: Discover the intricate web of wine connections in Woodinville Learn about Mike's experience in transitioning from a tech background to the wine industry Uncover the inspiration behind the name "Three of Cups" and the symbolism it holds for the winery Gain insights into the challenges and strategies of launching a winery, and the transformative journey of scaling production Explore the advantages of flexibility as a small winery and how it contrasts with the challenges faced when scaling up Delve into Three of Cups' connection with 11 vineyards and their philosophy of letting the fruit thrive where it's best suited Take a trip down memory lane as Mike discusses winemaking evolution over a decade, embracing simplicity and the unique character of each vintage Discover the role of barrels and wood in shaping the flavors of Three of Cups' wines Learn about the strategies behind growing Three of Cups' wine club and explore the Artisan Hill landscape Pick up from Mike’s wisdom as he shares advice on maintaining healthy partnerships in the wine industry Insights into the balance between direct-to-consumer sales and distribution for a small boutique winery In this episode with Mike Metheny Explore the challenges and triumphs of launching and scaling a winery and gain valuable perspectives on embracing simplicity in winemaking while reflecting the uniqueness of each vintage. In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Mike Metheny, Owner, and Winemaker of Three of Cups Winery. Mike takes us through the art of navigating partnerships in business and life and offers advice on staying motivated in the world of wine. Discover how Three of Cups Winery's philosophy of supporting local wineries resonates through Mike's journey, as he shares the joys of connecting with vineyards, growing wine clubs, and crafting wines that tell the story of Woodinville's rich winemaking landscape. Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Dr. Henry Barham is a leading ENT Physician specializing in sinus surgery and the Chief Medical & Scientific Officer at Phenomune. As the Chief Science Officer and co-founder of TASTR, Dr. Barham is no stranger to scientific innovation. However, this same expertise also founded VinoTastr, where he discovered the science behind choosing wine that will best suit your palate. Blending scientific acumen with a passion for wine, Dr. Barham navigates the intriguing intersection of sensory exploration and oenology, reshaping how we appreciate wine. Here’s a glimpse of what you’ll learn: Dr. Barham explains the technology behind VinoTastr and the inspiration that led him to create this innovative product Discover what led Dr. Barham to explore the wine side of the technology and the insights gained from studying people's taste profiles Find out the personalized wine tasting tests conducted by VinoTastr The vision for VinoTastr's future and the possibility of partnerships with wineries Explore how the technology could potentially be adapted for spirits Insights into VinoTastr's current development stage and progress Dr. Barham's personal motivations for driving innovation and pushing the boundaries of wine tasting Dr. Barham’s insights into his entrepreneurial journey and reflections on things he might have done differently Effective strategies that have contributed to VinoTastr's successful entry into the industry In this episode with Henry Barham We dive into the fascinating world of personalized wine recommendations with Dr. Henry Barham of VinoTastr. Discover the technology that powers this innovative product and explore the motivations that led Dr. Barham to create a groundbreaking solution for matching wines to individual tastes. In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Dr. Henry Barham, Founder of VinoTastr. Here, we’ll explore the journey from wine to spirits and uncover the remarkable insights gathered from blind tastings. Dr. Barham shares the industry feedback that shaped VinoTastr's development and how they're revolutionizing wine and spirit tasting experiences, making them tailored, approachable, and exciting. Tune in to explore the science behind VinoTastr's success, the art of forging industry partnerships, and the driving force that keeps innovation alive. Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Barry Waitte, the President, Founder, and Vintner at Tamber Bey Vineyards, has transitioned from a tech industry background at Apple and AOL to become a prominent figure in the wine world. As the President of the Oakville Winegrowers Association, who’s also armed with a business degree from California Polytechnic State University-San Luis Obispo, he has extended his leadership prowess. Barry's narrative, enriched by his passion for endurance horse racing and polo, weaves together his equestrian pursuits with his winemaking journey, embodying a harmonious blend of innovation and ardor. Here’s a glimpse of what you’ll learn: Discover how the recent historic storms have reshaped the landscape of Napa Valley Barry unveils the meticulous preparations undertaken to effectively brace for a wet season Delve into the exciting developments at Tamber Bey Vineyards and the visionary leadership of Barry as the President of the Oakville Winegrowers Association Uncover the story behind Tamber Bey Vineyards' Pinot Noir offerings and learn how challenges like Covid-19 and wildfires have shaped their approach Dive deep into the essence of Mes Filles Vineyard Pinot Noir Barry shares the sensory experience of a well-crafted vintage with a strong sense of place, discussing the magic that makes each sip special Learn about Barry's motivations behind pursuing the art of crafting Pinot Noir, exploring the intricate process, and the satisfaction of collaborating with other wineries Delve into Tamber Bey's Radian Vineyard Pinot Noir, discussing wood treatment, case production, and its origin in the Sta. Rita Hills Barry introduces listeners to Tamber Bey's Pinot Noir from the UV Vineyard, sharing insights into its distinct characteristics and influences Uncover the deep connection between endurance horse racing, polo, and Barry Waitte's profound passion for both horses and winemaking In this episode with Barry Waitte Step into the world of wine, weather, and passion with Barry Waitte of Tamber Bey Vineyards. Barry delves into the intriguing world of winemaking, sharing his insights on how historic storms and rain rejuvenate Napa Valley, his strategies to prepare for a wet season, and the latest developments at Tamber Bey. In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Barry Waitte, President, Founder, and Vintner at Tamber Bey Vineyards. Join us for a sip of knowledge as we explore the nuances of Pinot Noir, from Mes Filles Vineyard to Radian Vineyard, discussing how this varietal embodies terroir and crafting techniques. With tales of custom crush winemaking and a deep passion for horses, Barry's experiences paint a rich tapestry of dedication, innovation, and the love of the land. Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Ryan Christiansen, President, and Head Distiller at Barr Hill by Caledonia Spirits, discovered his passion for fermentation through brewing beer at home. This fascination led him to open a home brewing store, but fate intervened when he met beekeeper, Todd Hardie. Their shared vision of infusing spirits with the essence of honey inspired Ryan to venture into distillation. A decade later, his dedication to working with bees and raw honey has yielded exceptional spirits, enriching cocktail culture and redefining the connection between agriculture and mixology. Here’s a glimpse of what you’ll learn: Ryan shares his journey into the spirits industry The state of the bee population in Vermont and the distillery's efforts to support pollinator habitats Ryan discusses the technical aspects of distilling gin and vodka from honey The unique approach that differentiates them from traditional honey producers and distilleries A spotlight on Barr Hill Vodka, its production process, and the mission connecting cocktail culture to agriculture The flavor profile sought in honeys used for Barr Hill Gin and how they choose the correct honey for the distillation process The Bee's Knees Week and Bee the Change and their efforts to promote pollinator habitat in visible locations Insights into Barr Hill's barrel cooperage and the aging process of barrel gin Understanding where honey comes into play during the gin-making process The journey from beekeeping to rye farming and the process of crafting whiskey Reflections on the growth of Barr Hill and Caledonia Spirits, and lessons learned along the way A glimpse into the unique Kingdom Strength Tom Cat In this episode with Ryan Christiansen We sit down with Ryan Christiansen of Barr Hill, a Vermont distillery known for crafting exceptional spirits from honey. Ryan takes us on a journey into the spirits industry and shares his passion for beekeeping and sustainable practices. We delve into the technical aspects of distilling their unique gin and vodka, exploring how honey plays a central role in the process. In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Ryan Christiansen, the President & Head Distiller of Barr Hill by Caledonia Spirits. Discover the flavor profiles they seek in their spirits and how they differentiate themselves from other distilleries and honey producers. We also explore their dedication to supporting the bee population in Vermont and their partnership with "Bee the Change" to promote pollinator habitats. From their acclaimed Barr Hill Vodka to the intriguing Tom Cat Gin, learn about the innovative approach and meticulous craft behind Barr Hill's offerings. We'll also gain insights into the journey from beekeeping to rye farming, witnessing the growth of Barr Hill and Caledonia Spirits, and Ryan's reflections on the path taken. Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Randy Detrick is the owner and winemaker of Blue Ridge Estate Vineyard and Winery in Saylorsburg, Pennsylvania. A former ski racer, Randy's journey into winemaking began when his wife sparked the idea of growing grapes on their farm during a trip to Italy. Taking a leap of faith, they embraced the wine business and made their dream come true. Now, their thriving vineyard stands as a testament to their passion and dedication. Randy also inspires others as a sought-after motivational speaker with his podcast, "Living On Purpose By Randy Detrick." Here’s a glimpse of what you’ll learn: Learn about how Randy and Tiffany founded Blue Ridge Winery and what inspired them to embark on this wine-making journey Blue Ridge Winery introduces a unique ancient wine preservation method by aging wine barrels underground Randy takes us on a journey through The Underground Experience at Blue Ridge Winery and discover how the wines themselves are an integral part of this immersive experience Explore how authenticity and atmosphere play a significant role and Randy shares what makes their winery stand out and how they create memorable moments beyond wine Aside from being a winery owner, Randy is a highly sought-after motivational speaker, and he shares some insights into his motivational journey Blue Ridge Winery The Godfather, Top 1% Wines in the World Get introduced to the enchanting Glitter Inspiration wines from Blue Ridge Winery Join us for a glimpse into Blue Ridge Winery, their wine cellar, and the unique underground room Randy discusses how Blue Ridge Winery navigated the challenges posed by the pandemic Find out what exciting projects and ventures Blue Ridge Winery has in store for the future Blue Ridge Winery in the landscape of wineries in the area Randy offers valuable advice for anyone aspiring to start their own winery In this episode with Randy Detrick Randy Detrick of Blue Ridge Winery, shares his journey from founding the winery with Tiffany to becoming a sought-after motivational speaker. We'll learn about their ancient wine preservation technique, aging wine by burying barrels underground. Get ready to uncover the secrets behind The Underground Experience at Blue Ridge Winery, where wines and the experience blend seamlessly. From their Glitter Inspiration wines to the vision for a multi-generational winery, Randy offers valuable insights for aspiring winery entrepreneurs. In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Randy Detrick, Owner and Winemaker at Blue Ridge Estate Vineyard & Winery and a motivational speaker. Discover why Blue Ridge Winery stands out as a top-tier destination in the world of wines, as we discuss their pandemic adaptation, future projects, and their unique position within the winery landscape of Saylorsburg, Pennsylvania. Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Andre Crisp is the Co-Founder and CEO of Legend Napa Valley Custom Crush, Global Wine Brands, and The Crisp Family Foundation. From an early age, Andre had the privilege of immersing himself in the captivating ambiance of the wine country, often spending weekends with his family in this picturesque region. After a decade of remarkable experiences in the tech industry, Andre's innate connection to the world of wine beckoned him to set his sights on a new venture. Thus, he made the natural transition from Silicon Valley to the enchanting landscapes of Napa Valley, where he has resided for the past 15 years, nurturing his passion for winemaking. Beyond his accomplishments in the business world, Andre's dedication to philanthropy is a defining aspect of his character. This altruistic drive led to the establishment of The Crisp Family Foundation, through which Andre and his wife, Dr. Allison Crisp, strive to make a positive impact on the lives of others. Here’s a glimpse of what you’ll learn: Andre discusses his introduction to the wine industry and shares the story of how he established his presence in Napa Valley Andre explains the concept behind Legend Napa Valley's Custom Crush facility, the first winery located in Napa Valley from the south The episode highlights the unique feature of a hospitality center at a custom crush facility Andre emphasizes the importance of breaking down barriers and welcoming everyone in the wine industry The discussion explores the challenges faced by wineries in addressing the misconception of being standoffish Andre shares insights into the unique challenges faced by a custom crush facility in managing diverse client needs Andre provides an example of how clients collaborate with Legend Napa Valley Andre discusses how Legend Napa Valley assists individuals with brand ideas in bringing their wine concepts to life The conversation covers the services offered, including assistance with labeling, compliance, and proper licensings Andre sheds light on The Crisp Family Foundation and their philanthropic endeavors Andre shares his personal wine preferences In this episode with Andre Crisp Andre Crisp of Legend Napa Valley shares his insights into the wine industry, his establishment in Napa Valley, and the vision behind the Legend Napa Valley Custom Crush Facility. Discover how Andre is breaking down barriers and promoting accessibility and inclusivity in Napa Valley wineries. In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Andre Crisp, Co-Founder and CEO of Legend Napa Valley, Global Wine Brands, and The Crisp Family Foundation. Dive into the challenges of a custom crush facility and explore the process of working with clients to bring their wine brand dreams to life. Andre also delves into the philanthropic efforts of The Crisp Family Foundation and shares his personal preferences when it comes to wine, emphasizing the importance of openness and inclusivity in the industry. Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Greg Jones is the CEO of Abacela Winery in Southern Oregon, renowned as both an atmospheric scientist and wine climatologist. With a background in Environmental Sciences and a Ph.D. from the University of Virginia, Greg has spent over 25 years studying the impact of weather and climate on grapevine growth and wine characteristics worldwide. He has authored numerous publications and served on various boards and associations in the wine industry. Greg's unique expertise and commitment to quality make him a visionary leader, driving Abacela Winery to new heights while honoring its legacy. Here’s a glimpse of what you’ll learn: Greg Jones shares the story behind Abacela Winery's inception, driven by his father's passion for growing grapes and making wine Discover the results of Abacela's varietal suitability study, which sheds light on why Southern Oregon is ideal for growing Tempranillo grapes Greg discusses the differences between Tempranillo grapes grown in the Umpqua Valley and the renowned Ribera del Duero region and their diverse range of 17 grape varieties He explores the impact of climate change on grape growing and how they embraced a climate-first approach in their wine production Learn about the innovative ways Abacela Winery and its vines have adapted to changing climatic conditions Learn about the Mission grape and grapevine layering Greg shares his vision and what he is most excited about for the future of Abacela Winery Explore the future of wine packaging, including Abacela's innovative solutions Learn about their exploration of the growing demand for low-alcohol wine options Greg reveals his thoughts on the ideal label designs for Abacela wines Gain insights into Abacela's future plans for hospitality, as Greg discusses their next steps in this area In this episode with Greg Jones Professor Gregory V. Jones uncover the origins of Abacela, its mission to cultivate Tempranillo in America, and the varietal suitability study that led them to Southern Oregon. Discover the unique characteristics of Tempranillo in the Umpqua Valley compared to Ribera del Duero and learn how climate change is impacting grape growing. In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Prof. Greg Jones, CEO of Abacela Winery and a world-renowned atmospheric scientist and wine climatologist. Get insights into the trials and adaptations that shaped Abacela's climate-first approach in wine production, including their exploration of low-alcohol options. Explore their innovative wine packaging solutions and get a glimpse into the future plans of Abacela Winery in terms of hospitality. Don't miss this engaging conversation with Prof. Greg Jones, where wine, climate, and passion intertwine to create exceptional vintages at Abacela. Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Jonathan Egan, a sixth-generation Egan, has taken on the momentous task of revitalizing his family's renowned business. In 2015, he emerged as the refounder of Egan's Irish Whiskey, a brand deeply rooted in history and tradition. The parent company, P. & H. Egan, was originally established in the year 1852 by Jonathan's ancestors, marking the inception of a legacy that spanned five generations. Situated in Tullamore, Ireland, the business thrived for decades under the stewardship of four successive generations until it encountered challenges leading to the voluntary administration of its whiskey operations in 1968. However, after a long period of hibernation, Egan's Whiskey resurfaced on the global stage in 2015, thanks to the combined efforts of Jonathan Egan, a resurrector, his distant cousin Maurice Egan, and the esteemed presence of John Ralph, a drinks industry expert, and close confidant. As a refounder, Jonathan embraced his family's whiskey heritage and traditions, breathing new life into the brand and pushing it forward into the modern era. Here’s a glimpse of what you’ll learn: Jonathan explains the history and heritage of Egan's Whiskey, which began in 1852 in Tullamore, Ireland, and shares his motivation for resurrecting the family business The changing landscape of Irish whiskey and how rarity drives premiumization Jonathan discusses the sourcing process of Egan's Whiskey from other distilleries. Explore the locations and methods used to find the base whiskey for Egan's blends Discover the measures taken by Egan's Whiskey to ensure consistency and continuity along the P. & H. Egan line Explore how Egan's Whiskey differentiates itself in a market filled with new and revived brands. Discover the unique qualities and characteristics that set Egan's Whiskey apart Exploring Egan's whiskey lineup, featuring Egan's Fortitude Whiskey Find out where whiskey enthusiasts can find Egan's Whiskey in the United States as Jonathan discusses the brand's distribution strategy Egan's Conviction Irish Whiskey, a tribute to Henry Egan Jonathan delves into the reasons behind the decision to move away from whiskey in 1968 How Egan's Irish Whiskey differentiates itself from Scotch and the strategies employed to stand out on US store shelves Jonathan provides a glimpse into the future, discussing upcoming expressions and limited editions from Egan's Whiskey In this episode with Jonathan Egan We delve into the captivating story of Egan's Whiskey with Jonathan Egan, the driving force behind the brand's resurrection in 2015. Discover the origins of Egan's Whiskey, tracing back to its establishment in Tullamore, Ireland as P. & H. Egan in 1852. Explore the challenges and motivations that led Jonathan to revive his family's business and breathe new life into the iconic brand. In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Jonathan Egan, 6th Generation Brand Custodian and Refounder of Egan's Irish Whiskey. Gain insights into the sourcing process, consistency, and the legacy that Jonathan upholds in the production of Egan's Whiskey. Explore the unique positioning of Egan's in a competitive market and get a glimpse of exciting upcoming expressions and limited editions. Tune in to this captivating journey into the past, present, and future of Egan's Whiskey, a testament to heritage and passion in the world of Irish whiskey. Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage...

Ken Lineberger is the President of Waters Edge Wineries, an innovative venture that offers a one-of-a-kind franchise model, allowing individuals to fulfill their aspirations of owning and operating their own winery. Together with his wife Angela Lineberger, Ken embarked on this extraordinary journey in 2004 when they established the first urban winery franchise, originally named "The Wine Tailor," in the picturesque Rancho Cucamonga, California. Pioneering a concept that encompassed all the essential elements of a traditional winery sans the vineyards, their visionary approach transformed into what is now known as Waters Edge Wineries—a thriving entity that continues to expand across the United States. Under Ken's insightful leadership, Waters Edge Wineries has flourished into a destination where wine enthusiasts can savor an extensive selection of over 50 distinct wines. Here’s a glimpse of what you’ll learn: Ken discusses the unique franchise model for Waters Edge Wineries in the wine industry. The criteria for becoming a part of the franchise system and the suitability of this model for wine businesses The logistics of distributing juice to each Waters Edge location, including the use of the "Flash Detente" thermovinification process Ken explains the process of developing Standard Operating Procedures for Waters Edge Wineries How the franchise model allows for intentional differences while retaining efficiency, and discussions on restaurants and wine selection Ken clarifies the distinction between Waters Edge Wineries' affiliates and franchises Factors that determine franchise territories for Waters Edge Wineries, such as population and legal considerations Ken describes the ideal client or prospect for someone interested in opening a Waters Edge Winery Exploring the bottling process at Waters Edge Wineries A snapshot of general location operations, staffing, and the winery tasting experience at Waters Edge Wineries Ken shares insights and advice based on his almost 20 years of experience in the industry. And addressing common misconceptions and clarifying concerns related to franchisees The diverse sourcing and wine lineup at Waters Edge Wineries In this episode with Ken Lineberger Ken Lineberger of Waters Edge Wineries shares his deep-rooted passion for the wine industry and how it satisfies his insatiable curiosity. He unveils the unique franchise model developed by Waters Edge Wineries, discussing the criteria for becoming a part of this innovative system and explaining why the wine industry is particularly suitable for such a model. Ken also sheds light on the logistical process of distributing the juice to each location, highlighting the fascinating techniques used. In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Ken Lineberger, the President at Waters Edge Wineries. He provides insights into the development of standard operating procedures (SOPs) and the delicate balance between maintaining distinctive franchise locations while upholding consistency and efficiency. We delve into the distinction between Waters Edge Wineries affiliates and franchises, exploring the factors that determine franchise territories and addressing legal considerations. Discover the ideal clients and prospects for opening a Waters Edge winery and gain valuable knowledge about bottling operations, staffing structures, and membership benefits. Lastly, Ken reflects on his two decades of experience and offers valuable advice to aspiring franchisees and winery entrepreneurs. Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that...

Michael Honig is the President of Honig Vineyard & Winery. He embarked on his wine-selling journey in December of 1983 at the age of 21. Taking charge of the struggling family business at just 22 years old, he transformed it into a thriving success over the past 30 years. He is a leader in sustainable farming, chairing the development of a "Code of Sustainable Winegrowing Practices" in California. Additionally, he has been involved in innovative initiatives like training puppies to detect vine mealy bugs and reducing pesticide usage. Michael also serves on the boards of various organizations, including the Napa Valley Vintners Association, California Sustainable Winegrowing Alliance, and other notable organizations. Here’s a glimpse of what you’ll learn: Michael shares his experience of starting to sell wine at the age of 21 Honig Vineyard & Winery has become one of the frontrunners in the Sauvignon Blanc industry in Napa Valley. Their production focuses primarily on two varietals: Cabernet Sauvignon and Sauvignon Blanc. Michael discusses how the Honig brand has evolved over the years Michael explores the transformation of Sauvignon Blanc in their terroir and winemaking process He shares his thoughts on wine scores and ratings Discover the story behind the Honig Postcards and their role in connecting with wine enthusiasts Michael discusses the marketing strategies employed by Honig Vineyard & Winery Learn about their unique sustainable efforts, including the use of sniffer dogs and removing foils from packaging Michael shares an exciting upcoming project focused on preparing for the fourth generation at Honig Vineyard & Winery In this episode with Michael Honig Michael Honig of Honig Vineyard & Winery shares the fascinating story behind their iconic brand. From Michael's early days of selling wine at the age of 21 to taking over the winery full-time, we delve into the evolution of the Honig brand and its domination in the Sauvignon Blanc industry in the heart of Napa Valley. In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Michael Honig, the president of Honig Vineyard & Winery. Discover how their wines and terroir have evolved over the years, the impact of wine scores and ratings, their unique marketing strategies, sustainable efforts, and exciting projects on the horizon for the fourth generation. Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Jordan Kivelstadt, the Owner and Wayward Son at Kivelstadt Cellars & WineGarten is a prominent figure in the wine industry known for his innovative ideas and entrepreneurial spirit. With his journey beginning in 2006, Kivelstadt embarked on a career in winemaking, crafting wines for various clients and exploring different wine regions around the world. He established Free Flow Wines in 2009, a company that played a pivotal role in spearheading the wine on tap movement in the United States. After successfully growing Free Flow Wines from a small-scale operation to a team of 230 individuals, Kivelstadt sold the company and redirected his focus toward his own winery. With a strong commitment to family-owned values and a desire to build a scaled-up Sonoma Valley winery, he has dedicated himself to Kivelstadt Cellars and WineGarten while also engaging in consulting ventures on the side. Here’s a glimpse of what you’ll learn: Jordan shares his core values, which revolve around innovation, sustainability, and having fun He shares insights into the wine, highlighting the unique offerings of Kivelstadt Cellars and the WineGarten, a delightful wine garden experience for visitors He addresses the challenge of attracting visitors to the winery in an era where travel destinations have become more dispersed We explore the wines of Kivelstadt Cellars and delve into what makes them special Jordan provides insights into the differences between natural wines, minimal intervention wines, and biodynamic wines Jordan shares his experience and process of sourcing vineyards and grapes The challenges of scaling production and Jordan highlights the journey from "no man's land" to success The balance between direct-to-consumer and wholesale sales The importance of storytelling and authenticity in building a brand, sharing strategies, essential tools and channels, segmentation, and more His enthusiasm for the wines and a sneak peek into exciting projects and developments on the horizon for Kivelstadt Cellars In this episode with Jordan Kivelstadt Jordan Kivelstadt of Kivelstadt Cellars & WineGarten delves into their unique wine garden experience, attracting visitors amidst dispersed travel destinations, the special qualities of their wines, and the distinctions between natural, minimal, and biodynamic wines. Jordan also shared insights on sourcing vineyards, scaling production, balancing direct-to-consumer and wholesale distribution, conveying his brand's story, and his excitement for current wine offerings. In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks is joined by Jordan Kivelstadt, Owner and Wayward Son at Kivelstadt Cellars & WineGarten, to explore his core values, unique approach to winemaking, and the challenges and successes he has encountered in the industry. We dive into the world of Kivelstadt Cellars and discover how Jordan is reshaping the wine industry with innovation, sustainability, and a renewed sense of fun. Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Eric Fullerton is the Owner and Associate Winemaker at Fullerton Wines. Born in California, his European upbringing ignited a passion for winemaking. A chance encounter in Germany introduced him to the world of wine, and he embarked on a journey of exploration and appreciation across Europe. Settling in Oregon 25 years ago, Eric was amazed by the quality of wines produced there. Today, he oversees cellar operations, nurtures the Ivy Slope Vineyard, and manages national sales efforts, all driven by his unwavering dedication to crafting exceptional wines. Alex Fullerton, Owner and Winemaker at Fullerton Wines, is a seasoned professional with a passion for winemaking. With a background in cellar work and a formal education in viticulture and enology, Alex combines practical expertise with scientific knowledge to create authentic, age-worthy wines that beautifully reflect the unique terroir of the Willamette Valley. His commitment to quality and love for the craft drive him to continuously push boundaries and deliver exceptional wine experiences. Here’s a glimpse of what you’ll learn: Eric and Alex talk about the founding of Fullerton Wines and what brought them from Europe to Oregon, specifically the Willamette Valley Explore the Three Otters Rosé Gain insights into the regions where the grapes for Fullerton Wines are sourced within the Willamette Valley Eric and Alex share more about their 2018 Lux Chardonnay Learn about the unique aspects of Oregon's Chardonnay production that set it apart from other regions Understand the methods employed by Fullerton Wines to ensure that all vineyards meet their specifications and standards Eric and Alex's insights into the historical evolution of the Willamette Valley as a prominent wine-producing region Explore the changing distribution strategies of Fullerton Wines Dive into the distinctive Pinot Noirs produced by Fullerton Wines from the 11 sub-appellations Eric and Alex talk about the Momtazi Vineyard Pinot Noir from the McMinnville AVA Learn about the sources of motivation for Eric and Alex and what excites them most about the next 10 years in the wine industry In this episode with Eric and Alex Fullerton Eric Fullerton and Alex Fullerton of Fullerton Wines take us on a captivating journey through their founding of Fullerton Wines in the beautiful Willamette Valley. With their claim to fame being a collection of single vineyard Pinot Noir wines from each of the 11 sub-appellation, we explore the fascinating stories behind their wines. We learn about their transition from Europe to Oregon, Alex's motivations for pursuing economics and winemaking, and their family crest's influence on their label designs. Additionally, we delve into the landscape of the Willamette Valley, uncover the secrets of their acclaimed 2018 Lux Chardonnay, and gain valuable insights into Oregon's unique Chardonnay production. In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Eric Fullerton and Alex Fullerton, owners of Fullerton Wines. Eric Fullerton is the Associate Winemaker and Alex Fullerton is the Winemaker. The discussion also covers their meticulous vineyard selection process, the evolution of the Willamette Valley over time, and the changing distribution strategies of Fullerton Wines, including their focus on direct-to-consumer sales and the opening of a new tasting room. Finally, we embark on a mouthwatering exploration of their exceptional Pinot Noir offerings, beginning with the Momtazi Vineyard from the McMinnville AVA, and conclude with a glimpse into the future as Eric and Alex share their motivation and excitement for the next 10 years. Their passion and vision for Fullerton Wines leave us inspired and eager to experience more. Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination...

Janell Dusi, the fourth-generation owner, and winemaker at J Dusi Wines, leads the way in crafting exceptional wines at this boutique Paso Robles Zinfandel winery. As a female-owned and operated establishment, J Dusi Wines embraces Janell's expertise and vision. Janell's roots run deep in the world of winemaking, having been born and raised on the Dusi Vineyard, where her grandfather Dante imparted the old-world Italian winemaking traditions to her. The Dusi family's legacy in Paso Robles Wine Country dates back to the early 1920s, and Janell continues their heritage by upholding sustainable farming practices passed down by her great-grandparents. Here’s a glimpse of what you’ll learn: Janell tells us that she's a fourth-generation owner and winemaker; her great-grandparents immigrated from northern Italy and settled in Paso Robles. Janell shares her winemaking journey and the process behind creating J Dusi Wines. Discover when the inaugural vintage of J Dusi Wines was released Learn about the diverse range of varietals thriving in Paso Robles, and how the region's soil and topography contribute to their excellence Janell discusses their house style and the characteristics of J. Dusi's Zinfandel and other wines Explore how Janell's winemaking philosophy allows the vineyards to express themselves Janell introduces the exciting new vineyard project, the Paper Street Vineyard Learn about the evolution of Janell's wines over the years and the factors that have influenced their development Dive into the interplay between art, science, and passion in winemaking Janell discusses upcoming wine ventures and experiments she is looking forward to exploring Janell shares her vision for the future of Paso Robles and offers cautionary advice for the region's evolution In this episode with Janell Dusi Janell Dusi, a fourth-generation owner, and winemaker, shares her captivating journey from her great grandparents' migration from Italy to Paso Robles, to her own winemaking process and the evolution of J Dusi Wines. Discover the diverse varietals in Paso Robles, the house style of Zinfandel, the influence of vineyards on flavor profiles, and the common denominator between their different wines. In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks is joined by Janell Dusi, Owner and Winemaker at J Dusi Wines. Explore Janell's latest vineyard project, Paper Street Vineyard, and delve into the challenges and rewards of managing two brands. Learn about their harvests, the evolution of J Dusi wines over the years, and the delicate balance between art and science in winemaking. Janell also shares her excitement for future wine ventures and experiments, while discussing her motivation and what drives her passion. Finally, envision the changing landscape of Paso Robles over the next years and discover the cautionary advice that Janell wants to share with wine enthusiasts. Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Jeanette Tan, the founder of QB Winery Solutions, is a fractional CFO and an Advanced Certified QuickBooks ProAdvisor. With a passion for small winery profitability, Jeanette's expertise is dedicated exclusively to the wine industry. As the accountant for Kokomo Winery in Sonoma County, she worked alongside owners, office managers, and bookkeepers, teaching effective procedures and systems. Additionally, Jeanette contributes to the growth of the wine industry as a faculty member at Sonoma State Wine Business Institute, leading seminars and sharing her knowledge. Here’s a glimpse of what you’ll learn: Jeanette Tan tells us what it means to be a fractional CFO The common mistakes wineries make with QuickBooks How they supervise and teach wineries with their finances The Fundamental Five Course of QB Winery Solutions How wineries successfully pivoted to the online sales channel during lockdowns She talks about simplifying winery operations with manual integration and standard operating procedures (SOPs) She shares what it takes for wineries to effectively utilize QuickBooks Jeanette shares their membership benefits and the most popular video in their library The emerging trends in winery financials and industry health post-COVID The key performance indicators (KPIs) that are recommended for wineries and the metrics they should aim for Jeanette tells us the improvements she would like to see with QuickBooks In this episode with Jeanette Tan Jeanette shares her journey from Maui to Sonoma County and how she transitioned from her previous career to become a trusted financial advisor for wineries. We delve into common mistakes wineries make with QuickBooks, the essential components for wineries to effectively utilize QuickBooks as a vertical solution, and the tools and integrations necessary to simplify winery operations. In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Jeanette Tan, Founder and Consulting CFO for boutique wineries profitability using QuickBooks at QB Winery Solutions, to discuss the unique role of a fractional CFO in the wine industry. We also delve into the membership benefits QB Winery Solutions offers, her amazing team, emerging financial trends in the wine industry post-COVID, and the recommended key performance indicators for wineries. Lastly, Jeanette discusses her motivation and excitement for the industry. Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Jill Osur, a visionary and luminary in the spheres of political fundraising, the Special Olympics, and entrepreneurship, derives inspiration from her athletic background and unwavering dedication to empowering women. As the founder and CEO of Teneral Cellars, Jill employs her leadership prowess honed through her former tenure as a UC Berkeley softball player to surmount challenges and shape her distinctive style. Driven by a profound desire to elevate women and instigate profound transformation, Jill's guiding principles have steered her path, propelling her from a shrewd political fundraiser to a marketing maven at Special Olympics Northern California and Nevada and ultimately leading her to forge her entrepreneurial journey. Jill's indomitable spirit has fostered the birth of various consumer product enterprises and ventures that embody the ethos of "doing well by doing good." Previously, as the co-founder and director of a prominent winery group based in California, Jill took the bold step of establishing Teneral Cellars, a groundbreaking digital winery, in the year 2020. Teneral Cellars epitomizes Jill's conviction that wine can serve as a conduit for transformation, becoming a catalyst for gender parity and social justice, not only within the wine industry but also within the fabric of our broader culture. Here’s a glimpse of what you’ll learn: Jill Osur is the founder and CEO of Teneral Cellars Jill is an avid consumer and has wanted to be in the wine industry since college She puts conversation starters on the back of every bottle to open conversations and guide people to take tangible actions Fighting for women’s fundamental human rights should not be a political issue Teneral Cellars is owned and operated by women, with vendors and suppliers that are women and minority-owned businesses She aims to create real conversations about real issues Introducing Women’s Health Collection labels to emphasize the importance of women’s health in communities Teneral Cellars’ wines are sustainably farmed and use a women-owned technology called “Tastry” to test 248 million pallets Utilizing corporate wine experiences, event marketing, and corporate gifting to get the brand out The brand resonates across all age groups, but women 54 to early 60s are the top consumers She advises listeners to listen to your gut and be true to yourself In this episode with Jill Osur In this episode with Jill Osur, Jill shares her inspiring journey into the wine industry and how she is using her business to fight for gender and racial justice. Find out why Jill chose a dragonfly logo for Teneral Cellars. Jill shares why it’s important to use your voice and power to create a more equitable world for all and how companies can harness their power for good to taking action on issues that matter. In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Jill Osur. Jill Osur is the founder and CEO of Teneral Cellars. Jill shares her marketing strategies for getting her brand out digitally by running ads, having virtual wine experiences, event marketing, corporate gifting, and worthy-case marketing. Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Nick Buzzell is the Chairman & CEO of NBTV, Spirits Network, and Golf Nation. As a platform that was established in 2019, Spirits Network fosters connectivity with spirits experts and enthusiasts through shoppable streaming video content that can be used on any device. Members can further enjoy exploring the world of spirits with access to exclusive products, gifts, and experiences from the leading players in the spirits industry. Here’s a glimpse of what you’ll learn: Nick Buzzell is the Chairman & CEO of NBTV, Spirits Network, and Golf Nation Spirits Network is a destination for the best of curated content in spirits, wine, and gold Visual storytelling is key to differentiate products and engage customers through TV devices Working with smaller winemakers and distillers to unlock stories and get them out to the market Partnering with famous people that promotes his cocktail content Craft distilleries can get onto the Spirits Network by creating a brand channel and distribution plan Spirits Network enables customers to ship locally or to retail partners in major markets Focus on brand building and storytelling to make sure your product stands out in the market Distribution is complex but multi-scale distribution is enough to get started Geo-targeting capabilities is available for limited time offerings Growing network by acquiring customers, creating, and working with brands, storytellers, and talent In this episode with Nick Buzzell In this episode with Nick Buzzell, Nick discusses NBTV Studios and its structure. He explains how NBTV Channels is a media company with a platform for video commerce, and Spirits Network and Golf Nation are two channels on the platform featuring stories about the world’s greatest spirits producers and lifestyle entertainment for gold enthusiasts. Nick Buzzell is the Chairman & CEO of NBTV, Spirits Network, and Golf Nation, Nick emphasizes visual storytelling as an important factor in crafting a successful presence and maintaining authenticity. He focuses on how Spirits Network works with small winemakers and distillers to tell their stories through content such as Whiskey Wednesday, where one of his Spirits experts hosts a tasting-type format making cocktails. In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks is joined by Nick Buzzell, Nick Buzzell is the Chairman & CEO of NBTV, Spirits Network, and Golf Nation. Nick outlines the costs that is involved in creating content for distribution on OTT streaming platforms such as Spirits Network, and provides advice on how to maximize ROI by targeting specific locations and offering limited-time offerings. He also shares his opinion on how AI content is impacting the industry, but emphasizes the need for authentic storytelling and visuals to maintain authenticity. Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.