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Legends Behind the Craft

Business & Economics Podcasts

This is the Legends Behind the Craft Podcast where we feature top leaders in the wine and craft beverage industry.

This is the Legends Behind the Craft Podcast where we feature top leaders in the wine and craft beverage industry.


United States


This is the Legends Behind the Craft Podcast where we feature top leaders in the wine and craft beverage industry.




How Website Personalization Can Increase Customer Engagement and CRO with Zach Kamphuis

Zach Kamphuis is the Sales Manager of Commerce7, a modern commerce platform for wineries. They provide customized customer experiences for wineries’ online platforms and currently power nearly 600 brands. Zach has been with Commerce7 since its inception three years ago and started out in sales, support, and partner management. Zach attended Rikkyo University and the University of Victoria, receiving his bachelor’s degree in business administration with a focus on entrepreneurial...


Crafting a Memorable Visitor Experience and Award-Winning Wine with Mark Hanson

Mark Hanson is the Co-founder of Bricoleur Vineyards, a place that brings people together through their vast array of activities such as wine tastings, food and wine experiences, acres of gardens, and even fishing. Mark purchased a Russian River Valley vineyard with his wife and daughter, and in 2017 transformed it into Bricoleur. Aside from being a lover of wine, Mark has over 30 years of experience in the software industry and is still on the Strategic Advisory Board at Genstar Capital....


Why the Wine Unboxing Experience Matters with Kim Connolly, Founder of Loupe Graphics

Kim Connolly is the Founder and CEO of Loupe Graphics, a digital printing company focused on providing customizable packaging and prints for CPG and DTC brands. Kim is also the Founder of Sandbox, a printing company that creates a unique and personalized unboxing experience for wineries of all sizes. Kim has over 30 years of experience in the printing and packaging industries. She has worked for companies such as Peet’s Coffee, Partner at Press, and has collaborated with countless wine...


Using Sensory Awareness to Enhance the Wine Tasting Experience with Dr. Hoby Wedler

Dr. Hoby Wedler is an entrepreneur, chemist, visionary, and teacher. He is a passionate scholar who helps brands think beyond the visual and embrace all of the senses. Dr. Wedler has been completely blind since birth. In 2016, he earned his Ph.D. in organic chemistry, and he continues to pave the way for others to join him in following their passion, regardless of the challenges that lie ahead. Dr. Wedler is the Vice Chairman of the Board for the Earle Baum Center of the Blind and the Vice...


Creating Authentic Connections Through Social Media with Shana Bull

Shana Bull is a digital storyteller, marketing educator, and writer. She is an expert in social media marketing strategy, PR, digital advertising, SEO, and more! As a freelance writer, Shana covers the topics of music, social media, marketing, wine, lifestyle, food, and drinks. In addition to her freelance work, Shana is the author of the children’s book, Randall the Blue Spider Goes Surfing, which she wrote with her son, Ryeson. Shana recently launched a series of courses to help brands...


The Power of Workwear: Building Your Brand Through Custom Uniforms with Jim Snediker

Jim Snediker is the Founder and CEO of Stock Mfg. Co., a company that designs custom uniforms for high-end restaurants and hotels. Jim began his career as a sales representative making cold calls at a freight company. A year and a half later, he was working with high-level clients as the Manager of Client Solutions at CareerBuilder.com. Before founding Stock Mfg. Co., Jim was the Co-founder and President of the fashion website Left of Trend. Stock Mfg. Co. was founded in 2012 as a menswear...


Using a Mobile-First Approach to Customer Engagement with Paul Salcedo

Paul Salcedo is the Co-founder and CEO of BottleVin, a marketing and analytics company that helps wineries engage with customers and increase sales. Paul is also the Owner and Co-founder of Siphon Solutions, which provides computer consulting services to small businesses. He has over 26 years of experience working in the Silicon Valley technology industry, and he brings over 20 years of operations, engineering, and software development experience to BottleVin. Paul works with businesses...


Marketing Strategies to Launch Your Craft Brewery Business to the Next Level with Marty McDonald

Marty McDonald is the Co-founder and CEO of Bad Rhino, a full-service social media marketing agency. He is skilled in social media marketing, direct response marketing, sales, professional services, management, and business development. Marty has over 18 years of experience using social media strategies to recruit and build online marketing businesses. At Bad Rhino, Marty leads operations and sales strategies as well as client strategies for craft beer, e-commerce, and golf brands. Marty is...


Creating a Brand That Lasts with Megan Rounds

Megan Rounds is an award-winning designer and the Owner, Creative Director, Art Director, and Designer at Rounds Design. Rounds Design is a full-service brand and marketing agency that specializes in thoughtfully designed communication materials. Megan has over 25 years of professional design experience, and she has worked with clients ranging from Fortune 500 companies to small, grassroots nonprofits. In addition to owning and operating Rounds Design, Megan has worked as a Faculty...


How to Optimize your Winery's Production Through Cloud-Based Software with Ashley DuBois Leonard

Ashley DuBois Leonard is the Founder and CEO of InnoVint, a cloud-based wine production software that enables real-time data entry, allowing winemakers to get insight into their operations. Ashley is a winemaker-turned-technologist with a degree in viticulture and enology. After spending nearly a decade as a winemaker on the production floor, Ashley realized there needed to be a better way to manage the wine production. Instead of waiting for someone else to design a solution, Ashley created...


Designing Your Beverage Brand with Laurie Millotte

Laurie Millotte is an award-winning designer, world traveler, and the Founder and Chief Amazement Officer of Outshinery. Her company helps wineries of all sizes access high-quality, ready-to-use product photography and videos. Laurie is also an independent creative director and offers one-on-one services in brand strategy and design, packaging, copywriting, and more! Laurie began her career as a Graphic Designer for Brandever Strategy, where her first design won Best of Show at the San...


Mastering Your Social Media with Duncan Alney

Duncan Alney is the Founder and CEO of Firebelly Marketing, a globally ranked social media marketing agency. Duncan specializes in mission-driven food, beverage, and beauty brands, and he uses social media to help them become more likable and profitable. Firebelly Marketing received Sprout Social’s Cultivate Award and was ranked as one of the Top 10 social media agencies by Clutch. Duncan is also the host of The Firebelly Social Show, a podcast that features food and beverage brands on a...


The Art of Storytelling with Andrew Means

Andrew Means is the Creative Director and Owner of Transom, an agency that helps businesses create new, meaningful connections with customers through branding and digital work. Transom’s design philosophy uses anthropology, story theory, and modern brand science to uncover the emotional resonance between companies and their clients. Andrew has a bachelor’s degree in philosophy from Whitworth College. Outside of work, you can find Andrew sailing, cycling, or DJing. In this episode: It...


The Importance of Web Development in Your Marketing Strategy with Darren Fox

Darren Fox is the President and Founder of Idea Marketing Group, an agency specializing in web design and development. Darren is also the host of the Pitcher This! podcast, where he gets the scoop on brand marketing with beverage industry leaders. He has over 20 years of marketing experience and is a leader in many areas, including brand development, strategic planning, creative production, and web development. Darren’s agency has been rated as a top web design agency in Chicago by Clutch...


Investing in Automation with Drew Hendricks

Drew Hendricks is the President of Barrels Ahead, a wine and craft marketing agency that accelerates company growth through content development, SEO, and paid search. Drew is also the President of Nimbletoad, Inc., a company that helps wineries expand their digital footprint to increase membership and sales. He is the Founder of VineCat, which, before closing its doors in 2010, allowed users to inventory and track their wine through a cloud-based cellar management application. At Barrels...