Legends Behind the Craft

Meet Jared Siebert, Owner and Developer of Vintools, a company revolutionizing winery eCommerce through smart integrations and streamlined marketing solutions. Jared combines deep web development expertise with a passion for solving real-world challenges in the wine industry. Here’s a glimpse of what you’ll learn: Learn about Vintools’ offerings and their expertise with Commerce7 and WineDirect Explore the journey from customizable website templates to API-driven email marketing solutions Explore practical tips for integrating tools into winery campaigns Discover how Vintools’ referral engine boosts customer referrals and amplifies word-of-mouth sales Understand the role of client feedback in driving new integrations Get a peek into how AI tools are shaping code development In this episode with Jared Siebert Join us for a deep dive into the intersection of wine, tech, and marketing. In today’s episode of Legends Behind the Craft, Drew Thomas Hendricks chats with Jared Siebert, the founder of Vintools, about how modern APIs, integrations, and thoughtful design are helping wineries grow their online presence with less friction. Whether you're a tech-savvy winery or just starting your digital journey, this episode uncorks the tools and strategies that are reshaping how wine brands connect with customers. Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Meet Cory Assink and Zeke Blattler, the visionary co-founders of Los Cuernos Wine. With a passion for wine and extensive experience in the industry, they're revolutionizing the market with premium canned wines. Their brand emphasizes quality, convenience, and accessibility, making great wine approachable for enthusiasts everywhere. Here’s a glimpse of what you’ll learn: Explore their entrepreneurial journey from sommeliers to founders of Los Cuernos Wine Gain insights into their innovative approach to wine packaging, why they chose cans, and the benefits this choice brings to consumers Dive into their strategic decision to go non-vintage Discover their inclusive marketing strategy, aimed at reaching wine enthusiasts across demographics and settings Gain practical advice on navigating the competitive world of wine shelf placement Learn about their collaboration with winemaker Gerardo Espinosa, blending traditional craftsmanship with modern innovation in every can In this episode with Cory Assink and Zeke Blattler Have you ever wondered how the convenience of canned beverages could revolutionize the wine industry? In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Cory Assink and Zeke Blattler, co-founders of Los Cuernos Wine. Discover how these industry veterans are disrupting traditional winemaking with their innovative canned wines, bringing premium quality and convenience to wine lovers everywhere. From their serendipitous journey in the wine world to navigating the challenges of launching a brand, Cory and Zeke share their passion and vision for the future of wine. Whether you're a wine enthusiast or a budding entrepreneur, this episode promises a refreshing take on the world of wine. Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Meet Duncan Alney, the visionary Founder and CEO of Firebelly Marketing, leading the charge in social media innovation. With a passion for problem-solving and client satisfaction, Duncan sets the vision and values for the company. He believes in the power of social media as the frontline of communication, where content, conversation, community, and commerce converge. Here’s a glimpse of what you’ll learn: Learn about Firebelly Marketing and their expertise Explore the evolution of social media marketing for wineries and learn practical tips on tracking and measuring ROI Explore advice on KPIs and budget considerations for generating authentic, engaging content without extensive paid strategies Explore the concept of "lo-fi marketing" Learn why authenticity resonates with younger audiences and discover the performance metrics of highly produced versus authentic, relatable content Discover the potential of user-generated content (UGC) in elevating your winery's social presence Delve into innovative strategies for wineries to drive purchase intention and enhance brand loyalty In this episode with Duncan Alney Join us as we traverse the world of social media marketing for wineries. In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Duncan Alney, Founder and CEO of Firebelly Marketing. We explore Firebelly's expertise in social media execution, particularly within the food and beverage industry. Discover how you can transform your winery's online presence. From organic content creation to user-generated engagement, Duncan shares invaluable advice on maximizing ROI and navigating the complexities of social media marketing in the wine industry. Whether you're a boutique winery or a seasoned producer, this episode uncorks the secrets to leveraging social media for success. Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Meet Chris Tunstall, Co-Founder and Chief of Brand and Product Development at A Bar Above. With a decade of hospitality experience and a passion for mixology, Chris is dedicated to sharing advanced cocktail techniques. As host of the A Bar Above Podcast, they lead bar education content creation and product development, ensuring A Bar Above sets the standard in the industry. Here’s a glimpse of what you’ll learn: Delve into Chris's vision for A Bar Above, born in 2008, aimed at revolutionizing cocktail crafting Explore Chris's entrepreneurial journey and strategic decisions for success Learn about A Bar Above's meticulously crafted products, designed to address the shortcomings of cheaper alternatives in the market Gain insights into the evolving landscape of mixology Dive into the burgeoning trend of low-alcohol to no-alcohol cocktails and the art of non-alcoholic mixology Hear Chris's insights on the future of hard alcohol and the mixology space, as the industry continues to evolve and innovate Benefit from Chris's years of experience as he shares valuable advice for individuals considering starting a business in the drinks industry In this episode with Chris Tunstall Discover how a passion for mixology sparked the inception of A Bar Above, and how they transformed their bartending expertise into a global online platform. In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Chris Tunstall, the Co-Founder and Chief of Brand and Product Development at A Bar Above. From navigating entrepreneurial hurdles to mastering the art of crafting premium bar tools, Chris shares invaluable insights into building a successful venture in the drinks industry. Explore the dynamic evolution of mixology, the rise of non-alcoholic spirits, and gain expert advice on launching a mocktail program with finesse. Whether you're an aspiring entrepreneur or a cocktail connoisseur, this podcast offers a sip of mixology mastery from the mind behind A Bar Above. Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Mary Pellettieri, Co-Founder and creative mind behind Top Note Tonic began her beverage industry journey as a homebrewer with a focus on craft beer. After gaining technical expertise at the Siebel Institute and making waves at Goose Island, she transitioned from larger breweries to launch her own venture. Top Note Tonic, born from her entrepreneurial spirit, explores innovative possibilities in tonic syrups, herbal beers, and tinctures, showcasing Mary's expertise and commitment to pushing and brewing boundaries. Here’s a glimpse of what you’ll learn: Mary Pellettieri's journey from homebrewer to craft tonic maven Crafting Top Note Tonic's unique flavor profile Balancing bitter and sweet and creating tinctures for the American palate Top Note Tonic's flavor portfolio and shifting trends Top Note Tonic's transition from supplying bars to capturing the non-alcoholic market Supply chain challenges and ingredient sourcing in the beverage industry Mary recommends the style of gin that best complements Top Note Tonic The challenges and strategies involved in scaling up production to meet the demand The percentage of sales through the online store and the company's cost-effective moves Reflections on growth and marketing strategies Mary Pellettieri's advice for launching success in the beverage category In this episode with Mary Pellettieri Join us for an engaging discussion with Mary Pellettieri of Top Note Tonic. From her roots as a basement brewer to being a trailblazer at Goose Island, Mary shares her journey in the beverage industry. Discover how Top Note Tonic evolved from kitchen experiments to a thriving craft tonic company. In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Mary Pellettieri, the Co-founder and Creator of Top Note Tonic. Mary delves into the challenges of creating beverages for diverse tastes, the shift to non-alcoholic markets, and the impact of the pandemic on scaling the business. Gain insights into marketing strategies, the importance of a clear brand story, and the lessons learned in navigating the ever-changing beverage landscape. Whether you're a beverage enthusiast or a budding entrepreneur, this episode offers a taste of success in the craft beverage world. Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Meet Eamon McDonald, a seasoned entrepreneur who excelled in circuit boards and off-road race cars. Inspired by a Belgian customer, he ventured into the sangria business, importing and selling thousands of cases. Facing a change in partnerships, McDonald collaborated with a legacy winery in Spain to create Pasmosa Sangria. Now, as Pasmosa Sangria's President and CEO, McDonald's commitment to excellence and innovation sets his premium product apart in a competitive market. Here’s a glimpse of what you’ll learn: Explore the story behind Pasmosa Sangria's inception and the journey to create a sangria that breaks the mold, boasting a robust flavor that doesn't dilute on ice Delve into the use of quality Spanish varietals like Tempranillo and Garnache Uncover the staggering financial breakdown of the profit potential for bars and restaurants that choose Pasmosa Sangria over DIY alternatives Explore insights into importing premium sangria from Spain and Pasmosa Sangria's retail pricing Explore the distinct flavor profiles of Pasmosa Sangria's red, rosé, and white varieties Learn about Pasmosa Sangria's white label program Examine the changing perception of bag-in-box wine and its positive impact on reducing waste Gain insights into Pasmosa Sangria's seamless supply chain Discover how Pasmosa Sangria emerges as the profitable and authentic alternative for wineries In this episode with Eamon McDonald Join us as we dive into the world of sangria with Eamon McDonald of Pasmosa Sangria. Savor the artistry behind Pasmosa's sangria, a concoction that defies convention with its shockingly unique qualities. In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Eamon McDonald, President, CEO, and Director of Pasmosa Sangria. From importing a Belgian blend to embarking on a transformative quest in Spain, Eamon shares the secrets behind Pasmosa's success. Discover the financial benefits for bars and restaurants choosing a pre-made white label option over DIY, and explore the premium Spanish varietals used by Pasmosa. Uncover the white label program's flexibility and the changing perceptions of bag-in-box wine. Whether you're a sangria enthusiast, a business owner, or simply curious about the world of wine, this episode promises to leave your taste buds tingling and your business strategies reimagined. Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Meet Paul Weaver, The Head of Cannabis at the Boston Beer Company. With over a decade in the beverage industry, he started in Toronto's beer business before joining Canopy Growth Corporation in 2017. There, he led innovation, playing a crucial role in launching recreational cannabis in Canada. Paul's expertise in cannabis beverages brought him to the Boston Beer Company, where he continues to shape the future of this evolving market. Here’s a glimpse of what you’ll learn: Explore the decision-making process behind Boston Beer Company's entry into the cannabis beverage category Delve into the intricacies of crafting a cannabis beverage Get an exclusive look at TeaPot's accessible lineup Uncover the complexities of cannabis distribution, understanding TeaPot's availability in Canada and the United States Understand the unique marketing challenges in the cannabis industry Explore Canada's progressive relationship with cannabis Explore the taste and efficacy considerations in cannabis beverages Navigate legal restrictions in Canada and the explicit laws preventing alcohol brands from extending into cannabis Paul's vision for the ready-to-drink cannabis drink category over the next 10 years Uncover the differences between THC-based and hemp-based drinks A thought-provoking discussion on advocacy, legal preparation, and flexibility in the ever-evolving cannabis beverage industry In this episode with Paul Weaver Tune in with us in this interesting episode with Paul Weaver of TeaPot. Explore the genesis of TeaPot, Boston Beer's foray into the rising cannabis beverage market. From tackling potency challenges to demystifying marijuana through accessible flavors, Paul discusses the unique aspects of TeaPot. In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Paul Weaver, Head of Cannabis at the Boston Beer Company. Discover the journey of TeaPot's lineup, the evolving perceptions of cannabis in Canada, and the legal intricacies of marketing. Gain insights into the future of the cannabis drink category, the impact of hemp-based drinks, and the ethical considerations in product sourcing. This episode offers a concise yet comprehensive look at the TeaPot brand, the cannabis beverage industry, and the evolving landscape of advocacy and legal preparedness. Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Reed Woogerd, the Director of Operations at Valdemar Estates, is a seasoned leader with a history of success in Ohio's hospitality scene. After venturing into markets like the Bay Area and Austin, Reed now oversees multi-site operations for Valdemar Estates in Walla Walla, WA. His journey began during a working holiday visa in Hawkes Bay, New Zealand, where he discovered his passion for wine. Despite a challenging start pruning vines, Reed's career took off when he managed a popular ale house. Back in the U.S., he excelled in nightclub management and later managed a restaurant company marked by accolades and high-profile ventures. Now at Valdemar Estates, Reed's passion for wine and extensive hospitality expertise ensure continued success. Here’s a glimpse of what you’ll learn: Reed's rich background, personal journey, and advice for aspiring young professionals Exploring the unique challenges and opportunities in running operations for a family-owned winery with a rich history Navigating cross-functional teams within a winery and strategies for fostering cohesiveness and camaraderie Tips for identifying the right individuals for winery operations Valdemar Estates' notable commitment to accessibility and hospitality The winery's diverse wine offerings and restaurant, showcasing the marriage of food and wine Reed details his role overseeing operations in the U.S, managing disparate locations, including Woodinville Insights into maintaining a healthy work-life balance while overseeing the multifaceted operations of a winery Tips on addressing conflicts within teams, ensuring a cohesive and productive work environment In this episode with Reed Woogerd Dive into the world of wine operations with Reed Woogerd of Valdemar Estates in Walla Walla. Reed shares the unique challenges and joys of his journey, from running a New Zealand ale house to overseeing a prestigious winery. Explore topics like team cohesion, talent acquisition, and Valdemar's commitment to accessibility. In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Reed Woogerd, Director of Operations at Valdemar Estates. Discover the intricacies of managing operations in Woodinville and maintaining synchrony in a geographically diverse organization. Reed also offers insights into work-life balance, conflict resolution, and valuable advice for aspiring wine industry professionals. Join us for a vintage conversation on the ins and outs of wine operations! Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Meet Rachel Svoboda, the trailblazing founder of Lynxx Spirits, known for pioneering the first-ever bourbon crafted by an all-female team. With a background in running a successful marketing company, Rachel's journey into the liquor business began during a bike ride with her father, sparking the idea to create a bourbon tailored for women. Her vision led her to assemble a team of talented female experts, from master blenders to distillers, setting Lynxx Bourbon apart when it comes to taste and innovation. Today, Rachel Svoboda stands at the forefront of reshaping perceptions in the spirits industry, challenging stereotypes, and bringing a unique and refined experience to bourbon enthusiasts. Here’s a glimpse of what you’ll learn: Discover the story behind the first-ever bourbon crafted by an all-female team Learn the differences between launching a service-based business and a groundbreaking product Explore the unique taste profile and barrel choices designed for a sophisticated unwind Addressing misconceptions about bourbon, gluten, and the distillation process Rachel shares insights on the importance of accolades in the competitive spirits industry Breaking the news of Rachel Svoboda's decision to sell Lynxx Spirits Navigating the double-edged sword of marketing expertise and the Lynxx Spirits Owners' Club Rachel predicts the evolution of the bourbon category and envisions a Lynxx clear bourbon A glimpse into Rachel's agency, Sunday Brunch, and its unique angle in helping spirit brands thrive In this episode with Rachel Svoboda Join us for an exclusive conversation with Rachel Svoboda of Lynxx, breaking barriers as the force behind the first bourbon crafted entirely by an all-female team. Rachel shares the inspiring journey of transition from a successful marketing career to venturing into the intricate world of bourbon creation. In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Rachel Svoboda, Founder of Lynxx Spirits. Discover the unique taste profile designed for a feminine palate, the surprising truths about gluten in spirits, and the untold story behind Lynxx Bourbon's distinctive growth. In a special announcement, Rachel unveils her plans for the future of Lynxx Spirits. Explore the Lynxx Spirits Owners' Club and get a sneak peek into Rachel's thoughts on the future of the bourbon category. From the explosion of micro-distilleries to her vision for a clear bourbon. It's a spirited episode filled with revelations, misperceptions, and the artistry of crafting an award-winning bourbon brand.

Meet Jeff Gillis, the Founder and CEO of Winelikes. With an MBA in entrepreneurship and a background in hospitality, Jeff brings a unique blend of expertise to the wine community. Winelikes is his brainchild, a social media app designed to engage wine novices in a friendly, community-driven space. Here’s a glimpse of what you’ll learn: Discover the inspiration behind Winelikes and how it aims to be your friendly wine companion Gain insights into the process of creating, producing, and launching an app Uncover the strategies employed to build a social media platform when there's no user base on day one Explore the onboarding experience and taste profile creation Understand the technology behind predicting user preferences and how it enhances the app's consumer experience Learn about the monetization strategy, partnerships with wineries, and potential collaborations with other businesses Explore the analytics and insights available to businesses using Winelikes Learn about Winelikes' plan to maintain credibility through verification and community moderation Jeff discusses the roadmap for incorporating hospitality into the app experience Jeff shares tips on managing a family, a job, and entrepreneurial ventures Uncover the lessons learned and adaptations made during the tech life cycle of the app In this episode with Jeff Gillis Join us as we explore Winelikes, the revolutionary and unique social media app dedicated entirely to the world of wine. In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Jeff Gillis, Founder and CEO of Winelikes. Jeff shares the inspiration behind creating a platform that is so convenient and interactive, it would feel like a friend recommending that perfect bottle of wine to you. Discover the challenges of developing an app, the art of building a community from scratch, and the innovative taste profiling that sets Winelikes apart. Jeff also unveils the roadmap for e-commerce integration, insights for businesses, and the exciting future of infusing hospitality into the Winelikes experience. Whether you're a wine lover, tech enthusiast, or aspiring entrepreneur, this episode offers a sip of wisdom and a glimpse into the evolving Winelikes. Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Nathan Carlson, Winemaker and General Manager at Center of Effort Wines blends a family farming background with a passion for winemaking. From Sta. Rita Hills to Napa Valley, his career reflects a commitment to sustainability. Joining COE in 2010, Nathan oversees production, emphasizing site-specific techniques and cohesive teamwork. His influence extends beyond COE, with a role in industry research and global winemaking connections. In the heart of California wine country, Nathan Carlson shapes the legacy of Center of Effort Wines. Here’s a glimpse of what you’ll learn: Nathan discusses the beginnings of his career in Edna Valley A glimpse on Center of Effort as an all-estate winery, emphasizing control over farming practices and winemaking on the property The rich history of the Edna Valley, with a specific focus on Center of Effort's vineyards, some of the oldest in the area dating back to the late '90s The importance of sustainability at Center of Effort, highlighting its role as the first SIP-Certified custom crush facility Exciting sustainability initiatives, including the use of biodegradable stretch film and efforts to reduce plastic waste in winemaking The amazing venture into kegging wines for restaurant partnerships Center of Effort's winemaking style, and the challenges it faced in pursuing organic practices in Edna Valley Take a closer look at their winemaking process focusing on light intervention and the use of native yeast in a custom crush facility An in-depth view of the barrel selection process at Center of Effort, including experimentation with Acacia barrels and their impact on wine production Nathan reflects on the delicate balance between his roles as General Manager and Winemaker at Center of Effort Wines In this episode with Nathan Carlson Join Nathan Carlson of Center of Effort Wines, as he uncorks the story of their all-estate winery in Edna Valley. Delve into the challenges and triumphs of organic viticulture, sustainable practices, and innovations like biodegradable stretch film and innovative packaging ventures. In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Nathan Carlson, Winemaker and General Manager at Center of Effort Wines. Explore the craftsmanship behind cellar-worthy GSM wines and the art of using native yeast in a custom crush facility. Nathan also shares insights into barrel selection, including experiments with Acacia barrels. Learn about the balance between the roles of GM and Winemaker in this vintage journey through Center of Effort Wines. Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Meet Chris Kenefick, the CEO and Second Generation Proprietor of Kenefick Ranch Vineyard & Winery. The Kenefick family has owned the property in Calistoga since 1980. Chris's journey led him from a Napa upbringing to a career in hospitality in Denver. In 2016, he returned to Napa to follow his passion for wine. Over the next five years, Chris delved into national wine sales, gaining comprehensive experience in the vineyard and winery operations. In 2021, he took on the role of CEO after his father's passing, carrying on the family legacy. Chris's unique perspective and passion continue to shape the exceptional wines produced in the Calistoga region, blending tradition with innovation. Here’s a glimpse of what you’ll learn: Chris shares the rich history of Kenefick Ranch, dating back to 1980, and his role in leading the family legacy Chris shares insights in the evolution of sales distribution and the transition to direct-to-consumer sales Chris talks about transitioning from selling grapes to producing wine in-house, focusing on small-batch winemaking The discussion includes how contracts with other wineries work in terms of vineyard management and production Discover the dynamics of working with grape growers and the relationships with vineyard partners PR and marketing and strategies used to market Kenefick Ranch Chris introduces their unique virtual tastings and addresses the challenges of not having a physical tasting room while expanding their wine club Chris highlights the vineyard's certifications in Fish Friendly Farming and Napa Green Chris shares his vision for the winery's future and how he envisions the evolution of Calistoga and Napa Chris provides valuable advice for those considering returning to their family wineries In this episode with Chris Kenefick Join us on an exciting journey through the vineyards of Calistoga as we sit down with Chris Kenefick of Kenefick Ranch Vineyard & Winery. Take a trip down memory lane as Chris shares the rich history of his family's vineyard since 1980. Discover the evolution of Kenefick Ranch's distribution strategies, their foray into small-batch winemaking, and the intricate management of vineyard contracts. In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Chris Kenefick, CEO and Second Generation Proprietor of Kenefick Ranch. Chris sheds light on the family legacy, the challenges of marketing a boutique winery, and the innovative approach of virtual tastings to bring the Napa experience straight to your home. Tune in for insights on sustainable certifications, future winemaking endeavors, and valuable advice for those considering a return to their family's winery roots. Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Howard Marx is the Founder and CEO of Vinvinea, a global B2B enterprise at the forefront of reshaping the wine industry. His visionary leadership has catalyzed a transformation by providing wineries, distributors, and retailers with cutting-edge digital solutions that enhance profitability and redefine product positioning and sales strategies. As Founder and CEO, Howard spearheads multinational, cross-functional teams, dedicated to driving customer sales growth, harnessing the power of digital innovations, and fostering consistent expansion of the firm's customer base and year-over-year revenue. Here’s a glimpse of what you’ll learn: Howard introduces the revamped Vinvinea platform and highlights a significant development related to a new EU regulation set to take effect on December 8th Howard explains the details of the new EU regulation, and how Vinvinea's platform plays a crucial role in compliance Step into the world of QR codes for wine labeling Understand Vinvinea's pricing plans and their unique 30-day free trial Howard explains how QR codes in labels can help consumers, like putting translations for various languages and complying with EU requirements The conversation moves to feedback from EU wineries Howard discusses the alternative of physical label compliance and highlights the benefits of using QR codes Explore the possibility of dual labeling in regions like the U.S. and the evolving landscape of wine bottle labeling worldwide Howard discusses the challenges Vinvinea faced and the decisions they had to make to rapidly roll out their innovative solution In this episode with Howard Marx Join us as we dive into the intricacies of the new EU wine labeling regulations with Howard Marx, Founder, and CEO of Vinvinea. Learn about the groundbreaking changes in the industry, including the detailed requirements of the new EU regulation effective from December 8th. Discover how Vinvinea's innovative solutions, like unique QR codes for wine bottles, are revolutionizing the way wineries comply with these regulations. In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Howard Marx, Founder and CEO of Vinvinea. Howard shares insights on the challenges faced and decisions made to implement this system swiftly and efficiently. Get an exclusive peek into the future of wine labeling, exploring options, feedback from the industry, and the seamless user experience provided by Vinvinea's cutting-edge technology. Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Philip James is the Founder and CEO of Firstleaf, one of the largest wineries in the US, directly serving hundreds of thousands of consumers with wines from around the world. With over $500 million in online sales to his name, he's an entrepreneur known for combining technology, consumer insights, and the expertise of world-class winemakers. He has also helmed successful ventures like Lot18 and Snooth, earning awards and recognition. With graduate degrees from Oxford and Columbia University, he's not just a business leader but also a sought-after guest speaker at prestigious institutions. Here’s a glimpse of what you’ll learn: Philip introduces Firstleaf as a unique wine company that combines import, winemaking, and personalization Firstleaf's wine personalization quiz, exploring its evolution from past wine quizzes Philip elaborates on Firstleaf's approach to categorizing users into clusters based on their feedback, creating a unique wine selection for each individual Philip shares insights into Firstleaf's fulfillment process The conversation shifts to the role of technology in Firstleaf Philip reflects on the common misconception that wine appreciation requires memorization The discussion touches on Firstleaf's classification as a Consumer Packaged Goods (CPG) or technology company The conversation explores wine subscription services in other countries Philip shares valuable advice for aspiring entrepreneurs in the wine industry, emphasizing the importance of leveraging technology In this episode with Philip James Dive into the world of wine innovation with Philip James, the Founder & CEO of Firstleaf, a game-changing direct-to-consumer wine company. Learn how Firstleaf uses personalization and data to craft unique wine experiences for each customer. In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Philip James, Founder & CEO at Firstleaf. Discover the secrets behind their wine personalization quiz, wine clusters, and fulfillment magic. Philip also challenges the need for wine memorization, making wine enjoyment accessible to all. Plus, get insights on entrepreneurship in the wine industry and the role of technology in business growth. If you're curious about wine, tech, and entrepreneurship, this podcast is a must-listen. Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Meet Gail Sherman, the passionate Founder and CEO of Wine Lovers Travel. With a deep love for wine and travel, Gail has built a reputation for curating distinctive global excursions. Based in California's wine heartland, she nurtures personal ties with winemakers, offering unparalleled access to the industry. As a Wine Specialist recognized by WSET, Gail designs immersive land trips, ensuring clients experience the world's finest wineries and cultures. Her dedication guarantees travelers unforgettable, exclusive adventures, making Wine Lovers Travel a cherished choice for wine enthusiasts seeking unique journeys. Here’s a glimpse of what you’ll learn: Gail introduces Wine Lovers Travel and its mission to create unforgettable wine-centric land trips Learn about partnerships, itinerary planning, and the balance between structured activities and free time Gail shares insights on the ideal group size and examples of their wine travel adventures Explore upcoming road trips and special events Gail reflects on the challenges of starting a travel company just before the pandemic Learn about airfare inclusions and options for Wine Lovers Travel trips Gail highlights what distinguishes Wine Lovers Travel from other travel companies, particularly their land-based approach Explore the benefits of wineries partnering with Wine Lovers Travel to connect with their clientele A discussion on wineries' participation and their role during trips Gail offers advice for wineries considering booking travel experiences for their club members In this episode with Gail Sherman Explore the fascinating world of wine-centered travel experiences. Gail Sherman provides insights into the heart and soul of Wine Lovers Travel, covering topics such as meticulously planned land trips, group sizes, and even an upcoming road trip with special surprises. In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Gail Sherman, Founder and CEO at Wine Lovers Travel. Discover their wine tasting experiences and itineraries and gain valuable advice on how wineries can leverage these trips for their clients. In addition, learn about Wine Lovers Travel's innovative approach to virtual wine tastings during the COVID-19 pandemic and what it's like traveling in 2023. Whether you're a wine enthusiast or a travel aficionado, this episode promises to quench your thirst for unique travel experiences centered around the love of wine. Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Arnaud Fabre, Founder and General Manager at Benom, was born into a family of winegrowers in Bordeaux, France. Although immersed in winemaking, his passion lay in the business and sales side of the wine industry. Arnaud studied at INSEEC University of Bordeaux before venturing to the United States with his brother, Guillaume Fabre, to explore wine production. During their American adventure, Arnaud met Chloe Asseo from L'Aventure, a pivotal moment in his life. In 2015, he and Guillaume founded Benom, a brand that brought a touch of French expertise to Paso Robles. Here’s a glimpse of what you’ll learn: Arnaud shares the story behind Benom Wines, revealing the inspiration for the name and the brand's beginnings He discusses the distinctions in marketing wine between France and the US He discusses the significance of the wine-tasting experience, particularly at the higher caliber level Explore the unique location of Benom's tasting room in Tin City, Paso Robles Arnaud delves into the collaborative spirit of Paso Robles and shares his vision for the region's growth as it expands We delve into Benom's vineyards and the process of creating their distinctive wine blends. Arnaud explains how Benom distinguishes itself in a crowded wine market Arnaud shares his insights on the challenges of dealing with rising prices in the wine industry, from supply chain issues to pricing strategies Learn about the exciting events hosted by Benom Wines, with a special focus on their remarkable food pairings Arnaud juggles multiple ventures, and he sheds light on how he manages his busy schedule In this episode with Arnaud Fabre We sit down with Arnaud Fabre of Benom Wines, as he shares the captivating story of Benom, its French influence, and the unique charm of Paso Robles. Discover the secrets behind Benom's name and the nuances of marketing wines in the US compared to France. Arnaud reveals the art of creating exceptional wine-tasting experiences and the importance of knowledgeable staff. Explore the enchanting Tin City in Paso Robles and the sense of community it brings to winemaking. In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Arnaud Fabre, Founder and General Manager at Benom Wines. Dive into Arnaud's vision for Paso Robles' growth and learn about Benom's distinctive wines and marketing strategies. We also discuss the challenges of pricing and the magic of wine and food pairings. Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Bryanna Grebe's journey from an aspiring pediatric dentist to a Technical Winemaker at Laffort is a tale of unexpected passion. Growing up in Atwater, California, she initially pursued molecular biology at UC Merced, aiming to improve healthcare in her community. However, a twist of fate led her to an internship at E. & J. Gallo, where she discovered the art and science of winemaking. Today, she stands as a dedicated Technical Winemaker, working with different wineries and blending her scientific expertise with a newfound love for crafting exceptional wines. Here’s a glimpse of what you’ll learn: Bryanna Grebe shares her personal journey, revealing the intricate path to becoming a technical winemaker Explore the nuances of technical winemaking and how it sets apart from other roles in the industry Bryanna offers advice to those who discover their passion for wine after pursuing other careers, reflecting on her own experience and the wisdom she'd share with her past self Delve into the challenges faced by winemakers, specifically in the Pét-Nat category Explore the fine line between letting the wine ‘make itself’ and intervention Bryanna shares her expertise on dealing with volatile acidity, offering insights into analyzing microbes, running necessary tests, and potential solutions Discuss the significance of humility in winemaking, exploring scenarios where asking for help is crucial, along with the unpredictable nature of the industry Uncover the unique role of technical winemakers in larger wineries, highlighting their significance in the winemaking process Bryanna shares her enthusiasm for winemaking, discussing whether she leans towards proactive measures or solving issues and the thrill of shaping the future of the industry Explore the vision for the future of the wine industry, focusing on accessibility, low-alcohol wines, and making wine a daily beverage for everyone In this episode with Bryanna Grebe Bryanna Grebe of Laffort uncovers the fascinating journey she took from considering a career in dentistry to becoming an expert in the intricate world of winemaking. Bryanna shares her insights into the diverse roles within winemaking and explains the nuances of being a technical winemaker, as compared to a generalist. In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Bryanna Grebe, Technical Winemaker at Laffort. We delve into the challenges of the Pét-Nat category, the balance between intervention and natural winemaking, and even explore strategies for managing Volatile Acidity in winemaking. Bryanna tells us why humility in the wine industry is important, and the value of asking for help when things go awry. She shares her excitement for the future of the industry, envisioning a more accessible and inclusive wine culture. Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Meet Martin Cody, a seasoned executive with over 35 years of experience in sales, strategic partnerships, and market development in the healthcare industry. As the CEO, President, and Co-Founder of Cellar Angels, he embarked on a remarkable journey to revolutionize the wine industry. In 2010, Martin co-founded a fine wine company that not only provides access to the finest wines from Napa and Sonoma but also channels its proceeds towards charitable causes. Cellar Angels stands as a beacon of luxury wine curation, delivering the best of Napa and Sonoma directly to wine enthusiasts, all while making a positive impact on the world. Here’s a glimpse of what you’ll learn: Martin shares the story of how Cellar Angels came into existence and discusses the challenges of transitioning from a traditional wine retail model to a digital platform Find out how Cellar Angels navigated obstacles in the early days of their digital marketplace venture Martin discusses the art of working with family-owned wineries to create compelling narratives and offers valuable advice for wineries looking to craft their own stories Dive into the intricacies of Cellar Angels' partnerships with wineries and how they source their wines Martin shares the story behind Cellar Angels' interaction with California Alcohol Beverage Control and the challenges they overcame Explore the strategies employed by Cellar Angels to grow their audience and presence in the digital space Get an inside look at the Cellar Angels Wine Club Martin explains why Cellar Angels' services are invaluable for small wineries looking to expand their reach Discover the philanthropic aspect of Cellar Angels Martin shares invaluable entrepreneurial advice based on his experience founding multiple companies In this episode with Martin Cody Martin Cody of Cellar Angels shares the challenges and triumphs of revolutionizing the wine industry by providing a platform for limited-production wineries that often go unnoticed in the three-tier system. Discover how Cellar Angels leverages the power of the internet to connect wine enthusiasts to these hidden gems, and why crafting compelling wine stories is the heart of their mission. In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Martin Cody, the CEO, President, and Co-Founder of Cellar Angels. Learn about their unique approach to partnerships with wineries, their charitable initiatives, and gain valuable entrepreneurial advice from a seasoned business leader. Whether you're a wine lover, an aspiring entrepreneur, or simply curious about the world of wine, this podcast offers a taste of innovation, passion, and success in the digital age. Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Meet Justin Medcraft, Co-Founder of Mate Maker Co Hard Kombucha, and Josh Makler, the Brewmaster. This venture was born from a group of lifelong friends who reunited with a common mission: to bring transparency and better ingredients to the world of drinks. Their community, a fusion of musicians, artists, brewers, and creatives, has fueled their journey. Mate Maker Hard Kombucha is their pioneering foray into beverages, and it's more than just a drink; it's a testament to their commitment to a positive impact on the planet and their community. Here’s a glimpse of what you’ll learn: Discover the origin story of Mate Maker Co and their mission to bring transparency and better ingredients to the world of beverages Learn how the team recognized the exciting opportunity of introducing hard kombucha to Australia Gain insights into Josh Makler's history and what sparked his passion for craft brewing Dive into the challenges of transitioning from traditional beer brewing to the world of kombucha Mate Maker Co's perspective on mindfulness and how it aligns with their commitment to better ingredients Evaluate whether the mindfulness ethos resonates with Australian consumers and see how they've responded to kombucha Discover the meticulous process of sourcing ingredients and crafting unique blends Look into the vegan and gluten-free aspects of hard kombucha Explore some of Mate Maker Co's standout releases, including Mate Maker POG Kombucha, Mango Peach Smash, and Pineapple Sundream Get an insider's look at the general brewing process of hard kombucha and the experimentation with yeast, teas, and sugar In this episode with Justin Medcraft and Josh Makler Justin Medcraft and Josh Makler share the origin story of Mate Maker Co, a drinks business driven by the mission to bring transparency and better ingredients to the world of beverages. Discover how they brought hard kombucha to the Australian market and the challenges they faced in transitioning from traditional beer brewing and dive into the ethos of mindfulness in drinking and the importance of quality ingredients. In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Justin Medcraft, Founder, and Josh Makler, Brewmaster at Mate Maker Co Hard Kombucha. Explore their unique flavors, including the Mate Maker POG Kombucha, Mango Peach Smash, and Pineapple Sundream. Get an inside look into the brewing process of hard kombucha and the innovation driving Mate Maker Co's commitment to transparent ingredients. Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Can Algul is the Co-Founder & CEO at Pubinno, a San Francisco-based company leading the charge in revolutionizing the draft beer industry. Can is not just a tech innovator; he's also a passionate beer connoisseur and a nature lover, embodying a unique blend of interests — from exploring the great outdoors to staying abreast of the latest tech trends. Thanks to Can's visionary leadership, Pubinno now spans 60 cities across three continents, making the Internet of Beer a reality with its disruptive product ecosystem, all while contributing to a Net Zero future. Pubinno's smart solutions, under Can's guidance, have eliminated waste and decarbonized the draft beer value chain, offering real-time data and future insights for the industry. Here’s a glimpse of what you’ll learn: Can Algul provides an overview of Pubinno, its mission, and its global reach Dive into Pubinno's "Internet of Beer" concept and how Pubinno is transforming the draft beer experience through technology Take insight from discussions on how Pubinno's solutions can prevent loss in unregulated pubs Can Algul explains how AI is utilized to deliver the perfect pint Explore specific case studies of pubs and bars implementing Pubinno's technology An in-depth look at Pubinno's Smart Tap, Smart Hub, and Smart Clean technologies Learn about Pubinno's commitment to sustainability and its Net Zero Manifesto Can Algul compares the differences in the beverage industry between Tokyo, Istanbul, New York, and other regions Discover the significance of machine learning in revolutionizing the food and beverage industry Can Algul shares his personal mission as the CEO of Pubinno In this episode with Can Algul Step into the world of Pubinno, a company connecting the globe through AI and robotics-powered draft beer innovation. Join Can Algul, CEO of Pubinno, as we explore their mission to automate, standardize, and digitize draft beer operations while reducing waste and promoting sustainability. In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Can Algul, Co-Founder & CEO of Pubinno. Learn how Pubinno prevents losses for pub owners, leverages AI for the perfect pint and hear real-world case studies of their technology. Discover their Smart Tap, Smart Hub, and Smart Clean solutions, and explore their Net Zero Manifesto, driving the beverage industry towards sustainability. Gain insights into the unique dynamics of the beer business in different global cities and the role of machine learning in the food and beverage industry. Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.