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Legends Behind the Craft

Business & Economics Podcasts

This is the Legends Behind the Craft Podcast where we feature top leaders in the wine and craft beverage industry.

This is the Legends Behind the Craft Podcast where we feature top leaders in the wine and craft beverage industry.


United States


This is the Legends Behind the Craft Podcast where we feature top leaders in the wine and craft beverage industry.




Creating Brand Equity and Customer Value With Julia Weinberg and Byron Hoffman of Offset Partners

Byron Hoffman is the Co-CEO and Chief Creative Officer at Offset Partners, a wine commerce, technology, and brand design company. Prior to Offset, he was the Founder and Creative Director at Hoffman & Co. Julia Weinberg is the VP of Commerce Strategy at Offset, the leading choice for allocated wineries and high-touch retailers. The company also offers brand packaging and website design. Before Offset, Julia was the Creative Developer and Founding Partner at Delectable. In this episode with...


Pioneering Mamajuana for the American Consumer With Alejandro Russo of Candela

Alejandro Russo is the CEO and Founder of Candela, a Miami-based producer of exotic spiced rums. As CEO, he uses his entrepreneurial and leadership backgrounds to create Candela’s brand, which is well-recognized for making the Dominican Republic’s legendary native drink a household name. Alejandro founded his first company at 19 years old and has owned and sold many companies including SoyGourmet.com and Klooff. In this episode with Alejandro Russo As a liquor brand, it’s important to...


How to Market Your Winery With Julie Kuhlken of Pedernales Cellars

Julie Kuhlken, PhD is the Owner and CEO of Pedernales Cellars, a winery specializing in Texas-grown Spanish and Rhone-style wines. As a well-versed professional in the wine industry, she has earned the Level III award from the Wine and Spirits Education Trust and has served as President of The Texas Hill Country Winery Association. Julie currently serves on the marketing committee of the Texas Wine and Grape Growers Association and the board of the Economic Development Commission for...


Quality Wines and Experiential Tasting With Jason Bushong of Bushong Vintage Company

Jason Bushong is the Owner of Bushong Vintage Company, a winery and tasting room. He entered the wine industry as an Intern at Fieldbrook Winery and has worked in several different American Viticultural Areas (AVA) in California. With over 20 years of winemaking experience, Jason opened his company in 2017. In this episode with Jason Bushong Wine brands often struggle in convincing customers to appreciate the full value of a wine. Consumers regard tasting rooms as restaurants and overlook...


Creating Opportunities in the Wine Industry With Jena Domingue of WineDirect

Jena Domingue is the Vice President of Talent, Culture, and Sales at WineDirect, a leading provider of direct-to-consumer (DTC) solutions for wineries. At WineDirect, Jena leads the client success teams across e-commerce and fulfillment and has also been responsible for fulfillment sales growth of over $50 million in revenue. She has led the development of WineDirect’s programs including the strong onboarding program and the WineDirect Academy training program. As an accomplished senior...


Creating Innovative Wines for the Young Consumer With Jerry Amabile of Cream Ridge Winery

Jerry Amabile is the President of Cream Ridge Winery, which is dedicated to crafting quality, natural wines and providing exceptional customer service. Established in Cream Ridge, New Jersey in 1988, Cream Ridge was the seventh winery at the time, making it one of the oldest in the state. Today, Cream Ridge creates innovative wines from native varietals and fruits from their orchard. In this episode with Jerry Amabile In today’s dynamic industry, many wineries have experienced a decline in...


Great Wines for Great Causes With Shari and Garen Staglin of Staglin Family Vineyard

Shari and Garen Staglin are the CEOs and Co-owners of Staglin Family Vineyard, which is founded on the motto “great wines for great causes.” They purchased Rutherford Bench Estates in 1985 after spending many years learning about wine together. Since farming their vineyard during that time, Shari and Garen have donated and raised more than $1 billion to support charities, including their main cause, One Mind, whose mission is to foster healthy brains for all. In this episode with Shari and...


Brand Evangelists: Building a Memorable Brand for the Consumer With John Kochis

John Kochis is the President of Beck Family Estates, a family-owned company promoting unique vineyard sites and wineries in South Africa and Oregon. As a 27-year veteran of the wine industry, John began his career as a wine sales rep. He is a performance-driven executive leader with experience building and directing high-performance management teams. In this episode with John Kochis In the aftermath of the Covid-19 pandemic, the demand for wine has increased, and marketing in the wine...


Expanding Your Brand for Consumer Demands With John McDonnell

John McDonnell is the former International President and COO of Patrón, where he was responsible for growing its revenue from 75 million to 600 million dollars. He is a worldwide motivational speaker, helping individuals and organizations achieve success in today’s global economy, build strong international brands, and leverage the power of teamwork. He served as the Chairman of the Distilled Spirits Council of the United States (DISCUS) and is now a Chairman of the Massachusetts Convention...


Nurturing Sustainability in the Wine Industry With Matt Brain of Alpha Omega Winery

Matt Brain is a Winemaker at Alpha Omega Winery in Napa Valley, California. Matt holds a master’s degree in biosciences from Sam Houston State University where he was a decathlete. He also earned a winemaking degree from UC Davis. Matt partnered with The Vineyard Team as a Sustainability Auditor and hosts a podcast for the organization promoting sustainable wine growing. Previously, Matt worked at Treasury Wine Estates, Baker and Brain Wines, Fresno State, and Edna Valley Vineyards, among...


Cultivating Care and Dedication in Winemaking With Barry Waitte

Barry Waitte is a Vintner and Proprietor at Tamber Bey Vineyards and the President of the Board Of Directors at Oakville Winegrowers. He began his career in the tech industry, working for Apple and AOL in sales before his passion for the wine beverage industry took hold. Previously, Barry was the Chairman of the Board for Structural Integrity Associates, and he earned his degree in business from California Polytechnic State University-San Luis Obispo. In this episode with Barry...


Honing Your Craft for the Consumer With Adrian Mobilia of Salted Vines Vineyard & Winery

Adrian Mobilia is the Owner and President of Salted Vines Vineyard & Winery. Adrian is a fourth-generation grape grower born and raised on his family’s farm in North East Pennsylvania, where he grew up working in the vineyard. He graduated from Penn State with a degree in horticulture, and shortly after getting married, purchased a 26-acre farm in Frankford, Delaware, where he opened Salted Vines Vineyard & Winery. In this episode with Adrian Mobilia Starting and maintaining a successful...


Tailoring the Customer Journey With Emily Harrison

Emily Harrison is the Vice President of Marketing and Direct Sales at HALL Wines, where she is responsible for curating the customer journey through all touchpoints. At HALL, Emily helps deepen and enhance the relationship with the winery and customers at all stages. She oversees and manages memberships, marketing, and public relations. She has over 13 years of experience managing national and global brands for iCrossing, Isobar, and The Talent Business. Emily graduated from the Academy of...


Magnifying Your Wine Lens With Paul Mabray of Pix

Paul Mabray is considered to be the wine industry’s foremost futurist and thought leader. He is the CEO of Pix, a digital platform harnessing the power and potential of digital tools and methodologies to move the wine industry into the future. Paul pushed wine into the digital landscape with his work at Inertia Beverage Group, now WineDirect, and VinTank. Paul sat on the Board of Directors for Emetry.io and was a Group Director for W2O Group, among other executive roles. He began his...


Combining Fruit, Wine, and the Community With James King

James King is the Co-owner and Operator at King Family Vineyards, a family-owned and operated vineyard settled in the foothills of the Blue Ridge Mountains in Crozet, Virginia. James began his career with King Family Vineyards serving as the Tasting Room Manager, General Manager, and working in the vineyard before taking his current position. He graduated from the University of Virginia with a degree in history and played lacrosse for the university. James served in the United States Marine...


Keeping Pace With Gary Fisch of Gary’s Wine and Marketplace

Gary Fisch is the Founder and CEO of Gary’s Wine and Marketplace. He first opened the shop in 1987 in Madison, New Jersey, and it grew to become one of the largest fine wine businesses. In 2019, his brand stretched from the coast of New England to the West Coast in St. Helena, California. Gary desires to be the first choice for wine, beer, and spirits by enhancing the consumer shopping experience. In this episode with Gary Fisch What are the keys to successfully building a wine marketplace...


Pruning Vines in Challenging Conditions With Michelle and Tyler Bredeson of Bold North Cellars

Michelle and Tyler Bredeson met at the University of North Dakota, later married, and brought together a similar passion and love for wine, family, and fun. They have been working at the winery since 2008 and purchased the winery in 2022. In those 13 years, they helped scale the business to include on-site grapes from Minnesota, wine sold in over 500 stores, over 34,000 gallons of wine produced annually, and tripled their staff. The couple also included an addition of a brewery, 22 Northmen...


Planting in California Soil With Guillaume Fabre of Clos Solène

Guillaume Fabre is the Owner and Winemaker of Clos Solène. Born in Southeast France and growing up in Bordeaux, Guillaume’s lineage and background are rooted in winemakers and grape growers. When he began an internship that turned into a full-time role as the Assistant Winemaker at L’Aventure in Paso Robles, he realized his passion for the California soil could not be satiated on the soil of France. In 2007, Clos Solène was created on the soil of Paso Robles. In this episode with Guillaume...


Design A Digital Pathway To Success With Ben Salisbury of Salisbury Creative Group

Ben Salisbury is the President and Founder of Salisbury Creative Group, a sales consulting firm that helps alcohol brands leverage technology in their sales process. Ben has experience working in the wine industry — he led large, national sales teams as the Vice President of Global Accounts and On-Premise Strategy for Ste Michelle Wine Estates and the Vice President of National Accounts for Constellation Brands. He has also worked for distributors including Green Glass Global and Glazer’s...


Crafting A Mountain Lifestyle Distillery Brand With Ryan Thompson

Ryan Thompson is the Founder and CEO of 10th Mountain Whiskey and Spirit Co. Nestled in Vail, Colorado, Ryan opened 10th Mountain in 2013 to pay homage to the patriotic men of the 10th Mountain Division Light Infantry. He earned his bachelor’s of spirits and whiskey from Moonshine University and his bachelor's in business administration and management from Southern Methodist University. In this episode with Ryan Thompson Are you an emerging brand and unsure how to navigate the...