Let's Get Digital-logo

Let's Get Digital

Business & Economics Podcasts

In today’s fast-paced digital climate, it’s hard to keep up. Where should you invest your budget? How can you improve your overall growth fast? What trends are actually going to impact your business? Join paid search specialists Brennan Hall and Dylan Padula as they interview subject matter experts, tackling developments in digital marketing on a new hot topic each episode. If you’re interested in discovering best practice strategies, and tricks for success that will transform you into an expert of all things digital And ecommerce marketing, then this is the podcast for you. Expect personality, witty banter, priceless insights,fascinating facts, and practical tips that will keep you up to date with emerging trends. Each fast-paced episode has several educational segments, packed with insights for retailers and lead gen in B2B and B2C that cover a range of services, including PPC, Social Media, SEO, CRO, and Amazon Advertising.

In today’s fast-paced digital climate, it’s hard to keep up. Where should you invest your budget? How can you improve your overall growth fast? What trends are actually going to impact your business? Join paid search specialists Brennan Hall and Dylan Padula as they interview subject matter experts, tackling developments in digital marketing on a new hot topic each episode. If you’re interested in discovering best practice strategies, and tricks for success that will transform you into an expert of all things digital And ecommerce marketing, then this is the podcast for you. Expect personality, witty banter, priceless insights,fascinating facts, and practical tips that will keep you up to date with emerging trends. Each fast-paced episode has several educational segments, packed with insights for retailers and lead gen in B2B and B2C that cover a range of services, including PPC, Social Media, SEO, CRO, and Amazon Advertising.

Location:

United States

Description:

In today’s fast-paced digital climate, it’s hard to keep up. Where should you invest your budget? How can you improve your overall growth fast? What trends are actually going to impact your business? Join paid search specialists Brennan Hall and Dylan Padula as they interview subject matter experts, tackling developments in digital marketing on a new hot topic each episode. If you’re interested in discovering best practice strategies, and tricks for success that will transform you into an expert of all things digital And ecommerce marketing, then this is the podcast for you. Expect personality, witty banter, priceless insights,fascinating facts, and practical tips that will keep you up to date with emerging trends. Each fast-paced episode has several educational segments, packed with insights for retailers and lead gen in B2B and B2C that cover a range of services, including PPC, Social Media, SEO, CRO, and Amazon Advertising.

Language:

English

Contact:

9842044117


Episodes

Episode 20: 2020 Paid Search Trends - part one

2/20/2020
Will your paid search strategy boost profitability in 2020? On our very exciting 20th episode of Let’s Get Digital, Hallie and Alex sit down with ROI’s resident content guru, Sarah Davis, for part one of our paid search series to discuss the 2020 Ecommerce Paid Search Report. This report contains four years worth of industry data and insights on Google, Amazon, and Facebook to give you a behind-the-scenes look at the current state of paid search. During this episode, we take a look back at...

Duration:00:36:46

Episode 19: The Power of Product Feeds

2/19/2020
Product feeds: What are they and how are they impacting your business? On this episode of Let’s Get Digital, Hallie and Alex explore the fascinating world of product data feeds with Paid Search Analyst, Kaleigh Sheedy. Have you ever wondered how your products get listed on your website? And if that is having an effect on your overall business? Well, it is. And the true impact that the quality of your product feed can have on your overall shopping campaign results may shock you. But don’t...

Duration:00:37:58

Episode 18: Ecommerce Trends & Tech for Brand Growth - Part Three

2/18/2020
The tech and trends series comes to a close with our third and final episode. Our hosts wrap up with Social Media Analyst Jamie Gwaltney and Marketplaces Strategist Amira Desai. Despite the two coming from the perspective of very different platforms - Facebook and Amazon, respectively - they each recognize the importance of programmatic advertising, as well as using ad customizers, specific actions, and if/then statements to personalize ads to consumers. The similarities don’t stop there....

Duration:00:43:38

Episode 17: Ecommerce Trends & Tech for Brand Growth - Part Two

2/12/2020
On part two and three of our tech and trends report series, our hosts catch up with various service experts from Paid Search, Social Advertising, and Amazon Advertising to discuss in-depth insights and strategies from the report that they apply in their client accounts. Up first is Paid Search Analyst, Olivia Rose. This episode, Olivia talks marketing attribution and how to choose models that work for your business, what to focus on, and how to interpret and present data. She gets into how...

Duration:00:26:03

Episode 16: Ecommerce Trends & Tech for Brand Growth - Part One

1/29/2020
Did you know that ecommerce sales will surpass $4 trillion in 2020? And that number is expected to balloon to $7 trillion by 2023. So how can brands stay ahead of competitors and grow in this new decade? Our hosts, Hallie Altman and Alex Wynn, discuss exactly that on this episode of Let’s Get Digital with Content Marketing Manager Dave Stone. The three review ROI Revolution’s 2020 Tech & Trends Brand Growth Guidebook and provide listeners a roadmap to understanding all of the ecommerce...

Duration:00:34:12

Episode 15: Cyber 5 2019 - Results, Insights, and Trends

12/9/2019
The biggest holiday shopping season of the year has come and gone. It’s time to report on the five-day shopping-intensive period spanning Thanksgiving to Cyber Monday and see just how digital performed. During this episode, our hosts Hallie Altman & Alex Wynn reflect on this year's Cyber Week performance with Paid Search Team Lead, Erica Fairchild. Curious about the role automation played? How many feathers a turkey has? Or what tactics didn’t go quite as planned? Tune in to discover those...

Duration:00:44:34

Episode 14: Brand Attribution Marketing

11/26/2019
Are Your Campaigns Designed to Maximize Long-Term Revenue? Upper-funnel attribution is messy. And when brands separate strategies in terms of top and bottom of the funnel - essentially optimizing each half in isolation - marketing performance suffers. The buyer’s journey isn’t divided. So what needs to change? In this exciting and thought-provoking episode of Let’s Get Digital, hosts Alex Wynn & Hallie Altman are joined by Sr. Marketing Manager Chris Crompton to discuss a new model called...

Duration:00:39:46

Episode 13: Cyber 5 Prep - Last Minute Tips for Success

11/12/2019
Will the shorter timeline impact conversions? Can automation be fully trusted? Our hosts Hallie Altman and Alex Wynn bring you the answers and more, with special guest Amanda Gerard, a Paid Search Analyst at ROI Revolution. This week, the three experts cover a variety of topics including early preparation based on all of the changes that have occurred since last year, bid management, and the automation strategies you should leverage versus what should remain manual. Gerard discusses...

Duration:00:42:16

Episode 12: E-A-T and SEO - The Content Google Wants

11/11/2019
Do you know how to E.A.T. according to Google? In this mouthwatering episode of Let’s Get Digital, our hosts are joined by SEO Content Manager Carolyn Wilborn to discuss Expertise, Authoritativeness, and Trustworthiness (E.A.T.). This term comes from Google’s Quality Rater Guidelines, a lengthy document that Search Quality Evaluators use to assess the quality of web content. So, why should you care? Well, over the past few years, Google has received a lot of criticism for over-delivering...

Duration:00:59:22

Episode 11: Seasonality Series - Part Three - Learning from Last Year

11/1/2019
Final Thoughts & Tactics to Wrap Up Your Holiday Season Strategy. In the final episode of our seasonality series, Hallie Altman and Alex Wynn are joined by Sr. Paid Search Analyst, Alicia Tobey to discuss how brands can win at ecommerce this holiday season. The three dive into the account side of things to review lessons from the record-breaking 2018 holiday season that brands should keep in mind, as well as recent features that have been introduced this year that you can leverage to really...

Duration:00:39:30

Episode 10: Seasonality Series - Part Two - Priorities & Individual Tactics

10/25/2019
The Time Is Now: Are you Prepared for the Holiday Ecommerce Season? In part two of our Seasonality Series, Brennan & Alex are joined by Paid Search Team Lead, Mary Harrison to take an in-depth look at the holiday season from the client's perspective. Tune in to discover out of the box strategies over the years, what preparation looks like now that automation is a major focus, and how the shift in dates this year will impact results. If you’re looking for top priorities to focus on ahead of...

Duration:00:33:11

Episode 09: Seasonality Series - Part One - Insights from Google

10/23/2019
Prepping for the holidays: are you ready for the season? In this episode of Let’s Get Digital, Brennan Hall and Alex Wynn are joined by digital marketing expert and Google Strategist, Katie McCabe. With less time to shop this year due to shifting dates, this episode discusses the most important dates for the holiday season, different ways for your brand to build awareness using Display and Video, and important tips that marketers need to understand around this holiday season. McCabe also...

Duration:00:24:38

Episode 08: Back to School

10/21/2019
Are you ready for back to school season? In this episode of Let’s Get Digital, Dylan Padula and Brennan Hall enter class with paid social media advertising expert, Doug Cameron to discuss the importance of Back to School for businesses, and how you can use paid social media to capitalize on the season. Get your notebooks prepped and pencils sharpened, because this year is going to be a big opportunity for brands to smash into the market, and capture shoppers who are anticipated to spend...

Duration:00:40:37

Episode 07: Paid Search Ads

8/14/2019
Keeping up with Google: Do You Know the 7 Properties that Follow Your Life? In this revealing episode of Let’s Get Digital, Dylan Padula and Brennan Hall connect with paid search expert and Google guru, Elizabeth McRae to review Google’s new and expanded multi-channel ad formats as part of their shift to focus more on audiences. Search, once the hub of AdWords is now becoming just one of the spokes in Google Ads as these developments challenge the norms of search query intent now that Google...

Duration:00:37:06

Episode 06: Prime Day Recap

7/24/2019
Amazon Prime Day 2019: What Happened and What Will it Impact? This year’s Amazon Prime Day spanned over 48-hours from July 15th through the 16th. It included massive sales, millions of new customers, and deals so great that they made this the biggest sales event in its history. Join our hosts alongside marketplaces expert, Taylor Moore, as they talk through all of the sales, client success, and the impact Prime Day has on retail and marketplaces across the country. With detailed insights...

Duration:00:40:43

Episode 05: IRCE Recap

7/15/2019
IRCE 2019: What happened at the world's largest ecommerce marketing conference? On this episode of Let’s Get Digital, our hosts Dylan Padula and Brennan Hall discuss the major takeaways from IRCE with ROI’s Director of Technology, David Austin. In this exciting episode, you’ll discover the importance of omnichannel commerce, hybrid marketplaces, direct-to-consumer trends, and the rise of artificial intelligence. We take a deeper dive into the overall technology maturity curve in ecommerce,...

Duration:00:35:47

Episode 04: Amazon Prime Day

6/28/2019
Did you know that not everyone should participate in Prime Day? On this episode of Let’s Get Digital, our hosts Dylan Padula and Brennan Hall discuss the good, the bad, and the ugly of Prime Day with Marketplaces expert, Sam Salathe. In this enticing episode, you’ll discover the importance of prime day and what it can do for Brands long-term, as well as the strategies that will win-big for those Brands that are a good fit. For those Brands that should sit this Prime day out… well, you’ll...

Duration:00:29:56

Episode 03: Social Media Ad Formats

6/27/2019
Have you ever wondered if you should be advertising on Facebook? Is it really worth the investment? Well in this week's episode of Let’s Get Digital, our hosts cover that and more along with their guest and expert in the Social Media realm, Social Media Analyst Hallie Altman. In this lively and informative episode, the hot topics of social media ad formats, mobile presence, and Facebook Advertising presence are discussed as we dive into why these avenues are important, why you should be...

Duration:00:35:22

Episode 02: Amazon Display Ads

6/26/2019
Are you aware that 9.6x more high-intent shoppers can be reached with display ads vs. search alone? In this riveting episode of Let’s Get Digital, our hosts Dylan Padula and Brennan Hall are joined by a seasoned veteran in the Amazon space, Marketplaces Strategist Evan Davis, who shares his insights on Amazon Display. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. In...

Duration:00:30:48

Episode 01: Video Advertising

6/25/2019
Did you know that YouTube is the second largest search engine? Discover why video advertising is so relevant and the impact it’s having on the industry with Dylan Padula and Brennan Hall this week on Let's Get Digital. Let's Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. This week, the dynamic duo tackles Video Advertising with Principal Paid Search Strategist, Millie...

Duration:00:24:52