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Let's Talk Business

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Today, there are more opportunities than ever to create a business and succeed. But with all of those opportunities also come challenges, questions, and confusion. “How do I rise above the competition? How do I manage my growth? How do I attract and retain top talent? How do I drive my business forward?” Meny Hoffman, CEO of Ptex Group and founder of the Let’s Talk Business Platform, will interview some of the world’s most successful business leaders about their no-nonsense advice to help you learn, grow, and lead. Offering fresh insights for turning ambition into action, blunders into breakthroughs, and passion into profits, these leaders will open up about the challenges they’ve had to overcome, how they’ve reached success—and their candid advice for how you can do the same.Meny lives by one simple belief – that every person should be given the opportunity to succeed in life. This burning belief inside of him from the age of fourteen has allowed him to collaborate with growing businesses and leaders all over the world to help them realize their potential. Now, as the CEO of Ptex Group, an award-winning marketing agency headquartered in Brooklyn, NY, his work centers on creating sophisticated marketing solutions for emergent brands, spanning a variety of industries to help them achieve new milestones in growth. A firm believer and fervent advocate for business education, Meny created the Let’s Talk Business email series, a business advice column with tens of thousands of subscribers. The success of the series prompted him to create a larger Let’s Talk Business platform, a one-of-a-kind business education hub for entrepreneurs and leaders. This game-changing movement continues to help entrepreneurs flourish, equipping them with the tools they need to learn, grow, and lead.Meny frequently shares his strategies for success at public-speaking engagements for regional corporations and trade associations, and is a published business author with two books ranked as Amazon best sellers. More recently, he’s fused his business development experience into the role of angel investor. By investing in promising startups and walking them through the exciting but challenging journey of growth, he is helping his fellow business people succeed, fulfilling a lifelong entrepreneurial passion.Whether you’re looking to take your business to the next level or tackle a specific business challenge, join Meny on the Let’s Talk Business podcast, where he’ll share the strategies he’s learned with audiences in various venues, from conferences and universities, to corporate meetings and summits. He will also be giving practical business insights and actionable tips and strategies that will put you on the fast-track towards serious growth. Likewise, his successful entrepreneur guests will give you the courage to make bold moves in your own business and life. Don’t miss out on all of this and more, right here on the Let’s Talk Business podcast.

Location:

United States

Networks:

Podetize

Description:

Today, there are more opportunities than ever to create a business and succeed. But with all of those opportunities also come challenges, questions, and confusion. “How do I rise above the competition? How do I manage my growth? How do I attract and retain top talent? How do I drive my business forward?” Meny Hoffman, CEO of Ptex Group and founder of the Let’s Talk Business Platform, will interview some of the world’s most successful business leaders about their no-nonsense advice to help you learn, grow, and lead. Offering fresh insights for turning ambition into action, blunders into breakthroughs, and passion into profits, these leaders will open up about the challenges they’ve had to overcome, how they’ve reached success—and their candid advice for how you can do the same.Meny lives by one simple belief – that every person should be given the opportunity to succeed in life. This burning belief inside of him from the age of fourteen has allowed him to collaborate with growing businesses and leaders all over the world to help them realize their potential. Now, as the CEO of Ptex Group, an award-winning marketing agency headquartered in Brooklyn, NY, his work centers on creating sophisticated marketing solutions for emergent brands, spanning a variety of industries to help them achieve new milestones in growth. A firm believer and fervent advocate for business education, Meny created the Let’s Talk Business email series, a business advice column with tens of thousands of subscribers. The success of the series prompted him to create a larger Let’s Talk Business platform, a one-of-a-kind business education hub for entrepreneurs and leaders. This game-changing movement continues to help entrepreneurs flourish, equipping them with the tools they need to learn, grow, and lead.Meny frequently shares his strategies for success at public-speaking engagements for regional corporations and trade associations, and is a published business author with two books ranked as Amazon best sellers. More recently, he’s fused his business development experience into the role of angel investor. By investing in promising startups and walking them through the exciting but challenging journey of growth, he is helping his fellow business people succeed, fulfilling a lifelong entrepreneurial passion.Whether you’re looking to take your business to the next level or tackle a specific business challenge, join Meny on the Let’s Talk Business podcast, where he’ll share the strategies he’s learned with audiences in various venues, from conferences and universities, to corporate meetings and summits. He will also be giving practical business insights and actionable tips and strategies that will put you on the fast-track towards serious growth. Likewise, his successful entrepreneur guests will give you the courage to make bold moves in your own business and life. Don’t miss out on all of this and more, right here on the Let’s Talk Business podcast.

Language:

English


Episodes

Special Episode: Ptex Group Rebrand - Behind-The-Scenes with Meny Hoffman

9/25/2023
Join us for an informal chat between Ptex CEO Meny Hoffman & Strategist Shlomo Grossman as they debrief and discuss the recent Ptex Group rebrand. Listen to the challenges companies face when rebranding, as well as the important ingredients that make a branding project successful. Key Highlights: [00:00 - 02:30] Intro to Episode [02:30 - 05:30] Why Rebrand [05:30 - 06:26] The Next Step [06:26 - 07:56] Market Confusion [07:56 - 12:11] Brand Narrative [12:11 - 16:34] The New Platform (Target Audience, Common Denominator) [16:34 - 19:10] Hero vs Guide Key Quotes: “You need to have a brand that you personally are very comfortable with.” - Meny Hoffman “A great brand becomes the way your salespeople are talking about your brand.” - Meny Hoffman Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Duration:00:19:30

Mastering the Art of Blending Worlds with Rabbi Shmuel Reichman

9/12/2023
Sometimes, we like to imagine that business success can be separated from success in other areas of life. But as Meny Hoffman, host of the Let’s Talk Business Podcast, often says, life is like a car with four wheels: the wheels of spiritual goals, financial goals, health goals, and family goals; if one wheel is flat, the others won’t do much good. In this conversation with international speaker, bestselling author, business coach, and CEO of Self-Mastery Academy Rabbi Shmuel Reichman, Meny and Shmuel discuss the importance of personal development as a part of business success, the need to create an integrated life, the necessity of having a vision and the ways to divide that vision into bite-size goals, avoiding irrational fears of failure, having partners to whom you can be accountable, and much more. [00:01 - 07:45] Opening Segment • Introducing Rabbi Shmuel Reichman • Personal development is vital to personal success, family success, and business success • Shmuel's expertise on topics of business, psychology, Jewish thought, and leadership [07:46 - 22:30] How Self-Development Can Help You Achieve Financial Success • We need to live a blended life, focusing on spiritual goals, financial goals, health goals, and family goals • Personal development is not just about growth but also about balance and long-term success • Success in personal life does not need outside approval [22:31 - 36:18] A Guide to Self-Development and Personal Growth • Why you need to get a clear sense of your identity and purpose in life • The importance of building habits and getting accountability from friends or family • The only way to start is to build a mindset and overcome limiting beliefs [36:19 - 49:35] Mastering Self-Awareness and Building a Shared Vision • Success takes years of hard work and dedication - focus on micro wins and momentum • Self-awareness, confidence, and patience are hard to quantify • Surround yourself with the right types of people and ideas that will help you grow • Mixing family and business is possible if done right [49:36 - 58:35] Closing Segment • Businesses sometimes fall apart due to different values or visions • The importance of communication, shared values, and understanding each other's concerns • Schnuel on the rapid-fire questions Connect with Schmuel on LinkedIn and Instagram. Visit his website to think deeper, leave inspired, and achieve the extraordinary! Key Quotes: “If you really want to do something with your life, you have to figure out how to support it yourself.” - Shmuel Reichman “The only way that you're going to get different results in life is if you evolve. If you do what you've always done, you're going to get what you've always gotten.” - Shmuel Reichman “Your job in life is to figure out what's incredible within you.” - Shmuel Reichman “The best possible life is where everything is harmoniously building towards a shared vision direction.” - Shmuel Reichman Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Duration:00:58:36

How to Become Permanently Profitable with Mike Michalowicz

9/4/2023
What if, rather than you serving your business, your business served you? What if you could turn a profit from your very next deposit? And what if you had the power to guarantee that profitability? In this week’s episode of the Let’s Talk Business podcast, serial entrepreneur and bestselling author Mike Michalowicz shares his simple cash-management solution that helps businesses break the day-to-day struggle for survival and become permanently profitable immediately—no matter their size, industry, or how much debt they carry. If you’re ready to transform your business from a cash-eating monster to a money-making machine, check out Mike’s interview below! [00:01 - 07:05] Opening Segment • Mike introduces Profit First, a system that teaches leaders and entrepreneurs how to profit first • How to overcome financial struggles and understand the profit-first methodology • A listener saved $32,000 in an account after hearing Mike's advice • Mike had success from the outside, but his businesses were never profitable, and he lost all his wealth [07:06 - 13:29] The Profit First Formula: Learn How to Take Profit Without Sacrificing Your Expenses • It's essential to share the struggles of entrepreneurship and not paint a rosy picture • The Profit First Formula and how it flips the traditional formula of sales minus expenses equals profit • If a business cannot pay its bills, it is telling them that something needs to be fixed [13:30 - 19:47] Uncovering the Benefits of Profit First • How taking your profits first can help your business succeed • Take a portion of the profit first, use it to reward shareholders, and build cash equity • Working harder is not the solution; working smarter is key • The simplest solution is often the right one. [19:48 - 25:56] Achieving Financial Growth & Stability Through Niche Specialization • Business owners can double their profits by increasing pricing by 20% • Businesses that take their profit first grow faster than their competition and become more selective about what they spend • Reverse engineer niche specialization to outpace competitors in growth [25:57 - 31:11] Closing Segment • For personal budgeting, set multiple accounts for intended use and divide money into different outcomes • Mike on the rapid-fire questions Want to connect with Mike? Follow him on LinkedIn and Instagram. Visit his website to make your journey simple! Key Quotes: “Entrepreneurship's not easy, but to make the elements simpler is my mission.” - Mike Michalowicz “As a small business owner, we all need to realize we are shareholders in our own business.” - Mike Michalowicz “You can't wait to be profitable to make profit. You have to start making profit today.” - Mike Michalowicz “We have to realize that our business and our personal lives are intertwined. They are not separate. So we have a big dependency on our business and its income and profitability to support our lifestyle. “ - Mike Michalowicz Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Duration:00:31:13

The Right (And Wrong) Way to Grow Your Business with Swag with Mark Stern

8/28/2023
Have you ever gone to a convention and brought home all sorts of swag that you never look at again? Or is there some swag you keep on your desk but hardly remember the name of the company that gave it to you in the first place? Mark Stern, founder of the Custom Box Agency and TeleportQR and one of Forbes’ Next 1000 Entrepreneurs, argues that there are ways to make memorable swag that will attract and keep customers for the long term - and he’s ready to tell us the secret. In this engrossing episode of Let’s Talk Business, Mark and Meny describe the difference between swag that’s “stuff without a goal” and swag that’s made with intentionality, the ways to bridge the gap between the physical and digital worlds, what lesson we can learn from opening a game of Monopoly, the three stages of the customer lifecycle, and much more. Before becoming an entrepreneur, Mark was a top-ranked strategy consultant at Deloitte Consulting, the world’s largest consulting firm. Mark is a five-time Spartan Trifecta holder and a South-by-Southwest Start-up Mentor, and lives in Austin, Texas. [00:00 - 07:12] Opening Segment • Mark introduces Custom Boxed Agency • How to use direct mail to marry physical and digital experiences together • How to wow your customers and redefine the American Dream [07:13 - 13:44] Unlocking the Power of Intentional Swag • Why intentionality is vital when it comes to swag boxes • Businesses should focus on providing tools and resources rather than just swag • The power of physical boxes and surprise [13:45 - 19:54] How to Create a Box Experience That Maximizes Customer Retention • Smaller size boxes are preferred as they are easier to store • Define a clear journey and provide what is needed for the first big hurdle • Why design should be tailored to the desired outcome, and step-by-step instructions [19:55 - 26:22] Employee Retention Through Intentional Box Experiences • Three core phases of the customer lifecycle • How gifting can be used as a retention play to enhance relationships with clients • Employee retention should involve gamifying the onboarding experience [26:23 - 33:58] The Magic with Digital and Physical Experiences • Intentionality is vital to fostering a great company culture beyond just perks • How to combine swag, boxes, and retail to amplify your business • How you can leverage QR codes to bridge physical and digital experiences • Consider replayability, recognition, and collectability when selecting swag [33:59 - 38:45] Closing Segment • Use swag as an amplifier for business offers • How to combine physical and digital elements for retail success • Mark on the rapid four questions Want to connect with Mark? Follow him on LinkedIn and Facebook. Visit Custom Box Agency to create an experience that leaves your customers wanting more! Key Quotes: “I don't think people need more stuff. I think people want outcome as to why they bought the product or service in the first place.” - Mark Stern “When we think of a box experience, I don't want just to develop a box experience. I want it to be something that you save, something that you keep, something that you reference back and forth.” - Mark Stern Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Duration:00:38:46

Turning Failure Into Sustainable Success with Rabbi Steven Burg

8/21/2023
When Rabbi Steven Burg took over the Aish HaTorah institutions, the organization had accumulated serious debt and was three months behind in payroll. Now, eight years later, Aish has become a massive success story, with new ventures, increasing numbers of students, a bigger budget, and positive cash flow. How did he do it - and what lessons can you learn from his experience in turning Aish and other failing organizations around? Listen to this episode of Let’s Talk Business as Meny asks Rabbi Burg about his management philosophy, how to hire the right employees, why you need to learn how to delegate, the importance of ignoring the noise, the difference between vision and implementation, how you can revamp your business while simultaneously keeping it open, and more. Rabbi Steven Burg is the Director General of Aish HaTorah. Before joining this internationally renowned institution, Rabbi Burg held senior leadership roles in other prominent Jewish organizations, with a focus on outreach. [00:00 - 06:54] Opening Segment • Rabbi Steven held senior leadership roles in prominent Jewish organizations with a focus on outreach • Why Rabbi Steven believes in structure and scaling up for success • An international institution that provides intellectual tools to connect people to Judaism and God • Big organizations are like cruise ships; they take time to turn [06:55 - 13:12] Transforming a Nonprofit: The Playbook for Turning Around a Sinking Ship • How Rabbi Steven triaged what were the most critical components to move forward • The organization had hundreds of people, and there was no one taking responsibility • How self-funded projects were thrown into the budget without a proper reporting structure [13:13 - 19:40] Using a Business Tool to Make Decisions • How a nonprofit used an Entrepreneurial Operating System to scale up • Set a 10-year goal to get 3 million Jews studying Jewish wisdom • When hiring, look for humility and the ability to learn from others [19:41 - 25:37] Finding Inspiration and Success Through Relentlessness • Relentless people are successful and can problem solve • Why delegating is a great skill to have in management • Leaders need to be consistent and repeat their vision often • Create language for employees to help them understand the vision [25:38 - 34:20] Closing Segment • Ignore the noise and let talented people do what they're good at • Rabbi Steven on the rapid four questions Want to connect with Rabbi Steven? Follow him on LinkedIn. Visit his Aish Global to live more thoughtful, spiritual, and impactful lives! Key Quotes: “You can't stop your business while you're trying to fix your business.” - Rabbi Steven Burg “Vision without implementation is a delusion.” - Rabbi Steven Burg Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Duration:00:34:21

Changing Your Perspective Changes Everything—with Charlie Harary

8/14/2023
Often, we don’t realize that we are our greatest weapon for positive change and that changing our lives is all about perspective. Charlie Harary is a business executive, author, and prolific speaker known internationally for his charismatic, passionate, and sophisticated lectures, seminars, and keynote addresses. In this fascinating interview, he speaks about the mental obstacles that hold us back from achieving the joy, fulfillment, and success that we all crave and how, by rewiring our minds, we’re able to see the path that will lead us to the life we truly desire. He offers practical ways that business leaders can reframe their perspectives to achieve success, how to avoid the dangers of measuring ourselves against others, and the key to developing a company that is not just a service or a product but a people-first business. Please listen and enjoy! [00:01 - 07:56] Opening Segment • Introducing Charlie Harary - a business executive, author, and public speaker known internationally • Charlie shares his advice on achieving success and happiness • The key to delivering a message effectively is to put yourself in the audience's perspective [07:57 - 14:59] How to Unlocking Your Potential • How to change your thoughts and bridge the gap between your current life and the life you want • The journey that led Charlie to write the book "Unlocking Greatness" • Changing thoughts to change brains • Understanding how the brain works, how habits work, and how rituals work [15:00 - 22:12] Understanding Your Mind, Finding Your Soul, and Achieving Happiness • The eulogy exercise is one of the tools used to help readers understand what they are looking for in life • Happiness is about feeling empowered and having a positive perspective on life • Circumstances do not lead to empowerment [22:13 - 29:51] Gratitude is the Key to Achieving Happiness and Empowerment • Happiness is a perspective and not necessarily dependent on external factors • Gratitude is the most important muscle that we have and helps to build a positive outlook • Success should be measured against oneself, not against others • Everyone has different life scenarios, so the comparison should be avoided [29:52 - 37:15] Become Your Goals: The Science Behind Creating Good Habits • You don't need an award or the size of a house to feel successful • Every time you have a thought, neurons fire in your brain and create connections • Goals are directions, but you become the goal by embodying it and creating [37:16 - 44:08] Closing Segment • As you repeat the behavior, it becomes neurologically embedded into your brain • Charlie on the rapid-fire questions Want to connect with Charlie? Follow him on LinkedIn and Instagram. Head to his website and learn how to train your brain to succeed! Key Quotes: "The first thing always is to remember, speak for your audience. Don't speak for yourself.” - Charlie Harary "The more you can limit the things that you expect in your life, the more grateful you'll be for the things that you have." - Charlie Harary "You never reach your goals. You become your goals." - Charlie Harary Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Duration:00:44:09

The Purple Cow, How to Be Remarkable, and the Secrets of Marketing in 2023: A Conversation with Seth Godin

7/31/2023
In a world that changes at blinding speed, the difference between success and failure is often a question of learning to adapt in a way that will serve your customers. What are some of the most important differences between marketing in the past and marketing in 2023, and how can you utilize these changes to grow your business? Join Meny Hoffman as he asks entrepreneur, best-selling author, world-famous blogger, and marketing guru Seth Godin about why advertising doesn’t work anymore, Seth’s fascinating innovations, the difference between permission marketing and interruption marketing, how to limit your audience in order to grow your business, why being first is overrated, the reason that you should lead your company like a surfer rather than a golfer, ways to integrate AI into your operations, and much more. Seth Godin is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 21 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His book, This is Marketing, was an instant bestseller in countries around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame, and he was also inducted into the Marketing Hall of Fame as well in 2018. (He might be the only person in both.) [00:01 - 07:55] Opening Segment • Give people something they want to talk about and remark on • Building a remarkable product is key to successful marketing • Why storytelling plays an important role in marketing [07:56 - 15:08] How to Cut Through the Clutter with Permission-Based Marketing • Seth stresses what permission-based marketing is • Small businesses should focus on creating a remarkable service rather than competing on price • Marketing should be targeted to a specific market, with an emphasis on the problem they are trying to solve • Creative marketers should avoid Shiny Object Syndrome by sticking to one platform [15:09 - 23:10] Exploring the Role of Leadership in a Changing World • Going first is way overrated; what matters is that you picked one • The connection between marketing and sales is adding human emotion to the equation • Why leadership always defeats management in times of change [23:11 - 30:54] The Good, The Bad, and The Ugly of AI • How business owners can adapt to maximize productivity • Control the present to restore the past vs. dance with the present to invent the future • Younger generation of leaders: technology and Zoom vs. face-to-face interactions • Companies should make decisions that benefit their culture [30:55 - 38:24] Unlocking the Magic of AI: Practical Advice for Business Owners • How AI can maximize people's work and not replace them • AI is similar to electricity in that it maximizes productivity and changes everything • AI will have speed bumps, but it can be used to discover things • Start with project-based teams and use AI to create value [38:25 - 41:19] Closing Segment • How Seth decided long ago to post every day • Seth on the rapid four questions Key Quotes: “Marketing is telling a true story that resonates with your smallest viable audience that they want to hear, that causes them to take action and to tell their friends.” - Seth Godin “Sales is what happens when we add unscalable human emotion to the marketing equation.” - Seth Godin “Leadership is voluntary. Leadership is about lighting a path forward and seeing who will follow you.” - Seth Godin Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Duration:00:41:20

Leading with Courage & Awakening Your Latent Genius with Marc Braun

7/20/2023
We often differentiate between business growth and personal growth and emphasize one at the expense of the other. But what if they’re intimately linked? Join Meny Hoffman and his guest, former president of Cambridge Air Solutions and founder of EncouragingLeaders.com Marc Braun, for a deep dive into the ways that your personal habits affect your business’s health. Along the way they discuss how your physical and mental health impact your ability to lead, ways to awaken your employees’ latent genius, why courage is crucial, the essentials of effective communication, being humble enough to ask for help, the ways to use social media effectively, and more. Marc Braun is a coach who teaches business leaders how to build cultures of growth in their companies. He served as president of Cambridge Air Solutions—a renowned engineering and manufacturing company revolutionizing HVAC technologies - and quadrupled revenue and increased profitability tenfold during his 13 years at the company. [00:01 - 08:32] Opening Segment • Leadership growth is the key to business growth • Leaders have the responsibility of growing their company and themselves [08:33 - 15:57] Unlocking Creative Genius • Separating business growth from personal growth is important for navigating challenges • To address a problem, it is important to look at the behavior of the leader • How creative genius in humans decreases with age due to fear of failure or criticism • Leaders need the courage to take risks and be creative to achieve business growth [15:58 - 22:59] Finding the Balance Between Emotion and Logic • Why courage is defined as action in the face of fear • Leaders must breathe courage into their teams to help them learn and grow • Leaders should be humble enough to ask for help when needed [23:00 - 30:22] How Leaders Can Navigate Social Media & Improve Communication Skills • Leaders need to understand their blind spots and be aware of their emotional intelligence • Communication is difficult and can go awry if emotions are not taken into consideration [30:23 - 37:37] How to Become a Positive Force for Good by Encouraging Leaders • Social media can be used as a platform for leaders to have a voice, but it should not be abused • Every leader has a public responsibility and must decide where their voice is heard • Leaders struggle with articulating their vision and getting their team aligned with it [37:38 - 41:38] Closing Segment • A platform that helps organizations build coaching into every leader at every level • Marc on the rapid four questions Want to connect with Marc? Follow her on LinkedIn. Visit Encouraging Leaders to grow in profit and purpose! Key Quotes: “Our job as leaders is to encourage to breathe courage into other human beings.” - Marc Braun “You do not have to have a certain level of money to find a coach. You have to actually be humble enough to say that you need help.” - Marc Braun Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Duration:00:41:39

Lessons from Aaron Cordovez's $200M Brand on Succeeding in Amazon

7/10/2023
In an arena swarming with hundreds, perhaps thousands, of competitors vying for the same product niche as you, what sets you apart? We don't want to aim for mere survival; it's about rising to the top. Aaron Cordovez, a top 100 seller on Amazon, has built a brand and is currently selling $75 million worth of products each year. During his journey to success, Aaron went from trying to get a regular job to creating his own product - the lemon squeezer - which became a number-one bestseller on Amazon. In this episode, Aaron talks about his strategies for taking his business to the next level, such as creating additional revenue streams, focusing on customer service, and understanding your customers' needs. [00:01 - 15:20] How Aaron Found Success as an Entrepreneur Despite Challenges [15:21 - 29:29] The Fundamentals of Running an Amazon Business [29:30 - 47:02] Creating Brand Confidence Through Interaction and Disruption Marketing [47:03 - 55:32] Closing Segment websiteLinkedInInstagramTwitter Key Quotes: “I need to bring money to the table. But how do you bring money to the table? It's actually by bringing value to the marketplace where you're going to be rewarded.” – Aaron Cordovez “If you can't release a product knowing that it's gonna do a good job, then you can't have much confidence in your brand, and your customer will lose confidence in the brand." – Aaron Cordovez Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Duration:00:55:33

Joining the New Game of Selling (and the Financial Transportation Business) with Mitch Axelrod

7/3/2023
Salespeople use so much of their time, money, and energy in trying to find new clients - and so many find that their efforts don’t work, or they fail to find the “hungry fish,” or they get the wrong kind of clients. Fortunately, Meny and entrepreneur, speaker, trainer, advisor, and best-selling author Mitch Axelrod have plenty of practical advice to turn things around, so listen in as they speak about maintaining your existing customers, knowing what questions to ask, radically shifting your self-image, and much more. A 45-year entrepreneur, speaker, trainer, advisor, and #1 Wall St. Journal, Barnes & Noble, and Amazon best-selling author, Mitch has delivered 3,500 seminars, workshops, keynotes, webinars, executive briefings, and coaching clinics to more than a million people on business, entrepreneurship, sales, leadership, values, and life skills. [00:01 - 08:12] Opening Segment • How Mitch has helped generate over 3 billion in revenue for thousands of companies • Introducing the New Game of Selling Focusing on long-term relationships and the value of the second sale • How can I serve you from the beginning? [08:13 - 17:13] How to Identify and Attract Your Ideal Clients • The key is to find the ‘hungry fish’ by asking your best customers why they do business with you • Creating a unique service advantage (USA) Focus on the customer's destination rather than the product/service you are selling • Shift context to understand where buyers are in their buying cycle and meet them there [17:14 - 25:40] Unlock the Power of Lifetime Value • How to shift your focus from new clients to existing ones • Shift focus from closing a sale to establishing yourself as the trusted advisor • Every person is a gold mine with referrals, testimonials, endorsements, introductions, networking, and joint venturing • When a client favors you with their business, ask them why they chose you and drill down deeply into that conversation [25:41 - 34:25] How to Build Strategic Business Relationships • Why it is important to build relationships with customers before and after the sale • Stimulus-response is an important concept to understand when engaging with customers • Provide resources, results, and relationships to add value • Maximize the deal instead of compromising [34:26 - 45:16] Closing Segment • Focus on the business relationship and what the other party will get out of it • Mitch on the rapid four questions Want to connect with Mitch? Follow him on Facebook & YouTube. Head to the New Game of Selling to learn more about his work! Key Quotes: "My model was always backward. It was like, how can I serve you? From the beginning. So the context of the conversation was never about me. My product, my service, it was all about your destination." - Mitch Axelrod “I believe every one of us, whatever product, service issue or cause we represent, we are in the transportation business, and we are in the transformation business.” - Mitch Axelrod Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Duration:00:45:17

You Ignore A.I. at Your Own Peril… So Start Using It Now! With A.I. Expert Chris Winfield

6/26/2023
If, as some people claim, A.I. is going to change the world as much as the introduction of electricity and the electric light, how can you get involved before it’s too late? Join Meny and Chris Winfield, Founder of Understanding A.I. and CEO of Super Connector Media, for a fascinating conversation that will tell you what you need to know about A.I., the opportunities and threats that it presents, and the way you can start using it today Chris Winfield is a New York City-based entrepreneur, writer, and coach. Chris aims to help his clients leverage the connections they already have to increase their credibility, authority, and profit. He has been featured in the Wall Street Journal, NBC’s Today Show, ABC News, Fox and Friends, and over 200 other media outlets. [00:00 - 07:45] Opening Segment • Valuable insight into the emerging world of AI (Artificial Intelligence) AI has been around since the 1950s, but only recently has it become more widely known • There will be two types of companies in the future: those who are great at AI and everyone else • Chat GPT became the fastest-growing app in history, with over 100 million users in two months [07:46 - 15:43] The Fastest-Growing App in History • AI is still in its early stages, and businesses cannot ignore it, or they risk being left behind • AI can be used for copywriting, customer service, and sales solutions • The impact of AI on businesses and society [15:44 - 23:22] Exploring the Benefits and Dangers of AI • AI is similar to when electricity came on, creating a whole new economy • Why people who don't adapt to AI will be replaced • Business owners should avoid the "shiny object syndrome" and focus on understanding chatbots • Chris's outlook on executives that have warned of the dangers of AI [23:23 - 31:08] Creating Avatars & Content with Chatbot Prompts • If used correctly, chatbots can be used to enhance productivity Using multi-shot prompting to get more specific answers from a chatbot • How creating avatars and asking for content examples can help create content • Using chatbots to tweak content based on an audience is beneficial [31:09 - 42:56] Closing Segment • Utilize research tools to back up your instincts • Chris on the rapid-fire questions Want to connect with Chris? Follow him on LinkedIn & Instagram. Head to Super Connector Media to leverage your results! Key Quote: “You will not be able to ignore AI because your competitors will not be ignoring it. And you do not want them to have an advantage over you. It's just that simple." - Chris Winfield Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Duration:00:42:57

Scaling Your Business Successfully and Intelligently with GETIDA Founder Yoni Mazor

6/19/2023
Almost every business owner dreams of scaling their company, turning it from a small operation into a multinational corporation. Yoni Mazor, Co-Founder and CGO of GETIDA, actually managed to do it, creating the largest organization in the world dedicated to Amazon FBA auditing with more than 180 employees in 7 countries. In this episode of Let’s Talk Business, Meny and Yoni have a candid discussion about when it’s time to scale a business, what types of investors you should consider, the importance of creating a company culture that will survive your future growth and more. Yoni also offers some practical tips for Amazon sellers on how to increase their profit margins and get back money that you may have assumed was gone forever. It’s a great conversation that might just change the way you understand scaling, so don’t miss it! Yoni began developing GETIDA after successfully founding and operating a $20 million yearly Amazon FBA business, selling fashion brands internationally. GETIDA specializes in Amazon discrepancy analytics and consulting. By utilizing data visibility technology, GETIDA focuses on discovering and managing financial and inventory-related discrepancies with tens of billions of daily transactions. [00:00 - 12:50] Opening Segment • How GETIDA has scaled into the largest organization dedicated to Amazon FBA auditing • How the landscape of the Amazon space has changed drastically over the last 20 years • The challenges facing Amazon sellers in the age of increased competition • Sellers have to be good at all aspects of their business to succeed [12:51 - 24:52] Maximizing Amazon FBA Reimbursements and Refunds with GETIDA • Amazon provides reimbursement or refund for losses incurred in shipping, storage, and returns • Sellers have to bear the responsibility of reconciling discrepancies • GETIDA's mission is to help sellers get maximum FBA reimbursements and refunds How it is achieving rapid expansion and maintaining its culture [24:53 - 36:35] The Story of Successful Bootstrapping and Private Equity Investment • Good people with honesty and humility are vital to growing a successful company • People are the foundation of every major empire, politically, business-wise, or financially • Staying focused on one niche instead of becoming a jack-of-all-trades master of none • How to leverage strategic investment and smart money for long-term success [36:36 - 43:58] Closing Segment • Amazon sellers should reconcile shipments to ensure they receive the retail value and make a profit • Yoni's secret weapon for success • Yoni on the rapid four questions Want to connect with Yoni? Follow him on LinkedIn, Instagram, and Facebook. Head to GETIDA, improving the overall operations of Amazon FBA sellers! Key Quotes: “Our mission today is pretty simple, is just to make sure that Amazon FBA sellers all over the world get the maximum FBA reimbursements and refunds that they're eligible to receive.” - Yoni Mazor “What counts for a business is not gross revenue is always the bottom line net profit.” - Meny Hoffman “You want to build a good team around you that can really provide something at a large scale if you have the ambition to go large scale.” - Yoni Mazor Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Duration:00:43:59

The Unique Job Only You Can Do with Visionary Ezra Max

6/12/2023
When you realize that there’s something in the world that only you can do, it will fundamentally change the way you work and the way you live your life. For visionary, speaker, executive coach, and facilitator Rabbi Ezra Max, that realization came in the aftermath of September 11, 2001, when he worked at Ground Zero and barely escaped with his life. Join Meny in this wide-ranging conversation with Rabbi Max about setting goals, accountability, the definition of coaching, how coaching and consulting differ (and why it matters), the importance of celebrating achievement, and much more. Rabbi Ezra Max is a visionary, speaker, executive coach, and facilitator. He has a wide variety of management experience in healthcare, technology, emergency services, real estate, and community activism, facilitating transformational change. He has lectured and facilitated internationally on issues of communication, goal setting, stress/trauma resilience, sales, parenting, psychological safety, and classroom management. [00:01 - 13:34] Opening Segment • Ezra shares his personal experience on September 11th, 2001 • How Ezra had a total meltdown and questioned life's purpose Everyone has a unique job to do in the world • Treat each day as if it's your last and live it meaningfully [13:35 - 26:41] Know What You're Doing and Do It Well • Measure twice, cut once - know the outcome you're aiming for • Post-traumatic stress is an incident, not a disorder • Use moments of inspiration to step up to challenges and gain clarity • How to achieve personal, spiritual, and family development with the help of accountability [26:42 - 39:17] Unlocking the Difference Between Coaches & Consultants • The two types of coaching - pure coaching and content-based coaching • Communication skills are vital to avoiding dysfunction in teams • How to balance personal and professional growth • There is an epidemic of aloneness in the world post-covid [39:18 - 45:24] How Giving Can Lead to Incredible Rewards • We should invest in something eternal rather than something momentary • How a coach can help us zoom out of a situation and alleviate tension • Sometimes, it's helpful to give advice to someone else to gain clarity on our own situation • Ezra Focus on four goals: financial, family, spiritual, and health [45:25 - 53:39] Closing Segment • The need for a conversation about the "epidemic of loneliness" How to help the next generation plug into their source • Ezra on the rapid four questions Want to connect with Ezra? Follow him on LinkedIn. Head to his website and create meaningful connections! Key Quotes: “Every single day should have an impact. We should treat every day as meaningfully as if it's our last.” - Ezra Max “Opportunity doesn't always look like a million dollars on a civil platter. Opportunity usually looks like a struggle and something uncomfortable.” - Ezra Max "We become different as a result of doing; we don't become different just as a result of thinking. We have to think and do to become different. " - Ezra Max “Our businesses will never grow beyond our personal development.” - Ezra Max Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Duration:00:53:40

The Secrets of Successful Hiring and Onboarding with Anna Shcherbyna

6/5/2023
Hiring remote workers offers benefits both to businesses and their employees… and this can also lead to headaches and mistakes in hiring and onboarding. In this episode of Let’s Talk Business, Anna Shcherbyna, CEO of Remotivate and an expert in helping companies recruit remote management and leadership offers practical advice to ensure that your company doesn’t waste time and money by hiring people who look and sound great - but are actually all wrong for your business. Anna Shcherbyna has over ten years of experience in international Operations and Recruitment for major companies and online businesses. Originally from Ukraine, Anna is currently based in Barcelona and is the CEO of Remotivate - a recruitment agency that helps remote-friendly companies hire top remote Management & Leadership via an affordable done-for-you service. [00:01 - 07:24] Opening Segment • Anna's experience in international operations and recruiting • Masterminds help entrepreneurs learn, grow, and lead by providing valuable and actionable tools • Anna's specialty is helping online business owners hire for leadership and management roles [07:25 - 14:27] Exploring the Benefits of Remote First Businesses and Intentional Culture Building • Remote work creates freedom to be able to spend time with family and have more balance in life • What makes work more intentional, resulting in better results, happier people, and faster growth • The increase in remote job postings and applicants on LinkedIn [14:28 - 21:16] Practical Advice for Hiring Remote Employees • Interviewing process should include a test project to assess the candidate's capabilities • When hiring, interview at least two or three candidates to compare their skillsets • Avoid making hasty decisions when desperate to hire - assess the candidate properly [21:17 - 27:45] The Benefits of Multiple Interviews for Hiring Success • Interview multiple candidates to ensure the right fit for your business • Meny breaks down his 3-step interview process • Research the candidate and allow them to research you and your business [27:46 - 34:30] Tips on Structuring Interviews and Communication with Remote Employees • Structure interviews with different goals in mind • Have regular check-in calls with remote employees • Why you should hire an operations specialist as a business grows [34:31 - 38:12] Closing Segment • Start hiring sooner rather than later to avoid working 16-hour days and having a messy team • Anna on the rapid-four questions Want to connect with Anna? Follow her on LinkedIn. Visit Let’s Remotivate, the simple way to find remote leadership! Key Quotes: “People will hire quickly to fill in a problem. But they created just another problem because now they're wasting time and money.” - Anna Shcherbyna “Remote work creates the freedom to spend your time being more productive, but also having more balance in life.” - Anna Shcherbyna "It is not quantity; it's really been about quality." - Anna Shcherbyna Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Duration:00:38:13

Saving Lives in 90 Seconds, with United Hatzalah of Israel’s Eli Beer

5/22/2023
If you have an idea of how to make an existing system much better and more efficient, but the people who run the system slam the door in your face, how can you manage to implement your ideas despite their resistance? In this episode of the Let’s Talk Business Podcast, Eli Beer, the President and Founder of United Hatzalah of Israel, talks to Meny about the origins of his massive organization, why he needed to find a way around existing ambulance services, the reason that he chose not to be the CEO of his own organization, how he was able to grow United Hatzalah into the powerhouse that it is today, the proper way to retain volunteers, and much more. Don’t miss this inspiring, illuminating, and surprising conversation. Eli Beer is the President and Founder of United Hatzalah of Israel - an independent, non-profit, fully-volunteer emergency medical services organization that provides fast and free emergency medical first response throughout Israel. Eli has been awarded numerous prizes and acknowledgments across the globe for innovative and lifesaving work. [00:01 - 07:34] Opening Segment • Eli shares how he ended up creating the United Hatzalah of Israel • How Eli had an idea to make an existing system more efficient but was met with resistance [07:35 - 15:00] The Story of United Hatzalah • The idea to respond to emergency calls with volunteers and motorcycles • Volunteers are motivated by the satisfaction of saving someone rather than money • The organization has responded to almost 6 million emergencies since it started [15:01 - 22:14] Achieving a 90-Second Response Time • The vision, challenges, and rewards of United Hatzalah • United Hatzalah uses random people who want to be trained as volunteers • Why CEOs should have an expiration date • Run the organization like a sustainable business [22:15 - 29:39] Treating Donors and Volunteers with Respect • Treating donors and volunteers the same is vital to success • Volunteers are obligated to respond to a minimum amount of emergency calls • Donors get financial and operational transparency • Leaders need to show compassion and empathy when dealing with traumatic situations [29:40 - 36:48] The Incredible Story of United Hu Sela and its 600 Volunteers • Volunteers go through treatments for emotional trauma • Selling donations as a way to learn sales skills • Everyone should be involved in doing good in the world [36:49 - 46:36] Closing Segment • Overnight successes are often years in the making • Why Eli realized he wanted United Hatzalah to be less dependent on him • Eli on the apid for questions Want to connect with Eli? Follow him on Instagram and Facebook. Visit his website and check out 90 Seconds: The Epic Story of Eli Beer and United Hatzalah! Key Quotes: “If you want to really be successful in your life, go work in a non-for-profit for a few years before you start a business.” - Eli Beer “Once you have a volunteer, the more work you give that volunteer, the more committed they are." - Eli Beer “Sometimes you see a story, or you see the end of the story, and you don't realize that every overnight success is years in the making.” - Eli Beer Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Duration:00:46:37

Heard, Understood, & Appreciated: Discovering Effective Communication Skills with Keith Haddrill

5/15/2023
Technology has put us in with more people than ever before, but somehow we’re also more isolated and alone. NLP Practitioner, Hypnotist, and Coach Keith Haddrill - who has been performing on stages since he was four years old and has spent a lifetime studying human behavior and interactions - has some fascinating suggestions for how to break down barriers, improve our communication skills, and learn to connect with people on a deep and meaningful level. Join Meny and Keith as they talk about our models of the world, the impact of non-verbal communication, the problem of self-limiting beliefs and how to overcome them, and much more. Keith Haddrill has been an avid student of human behavior and human thought processes his entire life. He is a Certified Master Practitioner of Neuro-Linguistic Programming (NLP), a Certified Coach, a Certified Master Hypnotist, and a member of Mensa. He has entertained and enlightened thousands of audiences worldwide using world-class ventriloquism, magic, hypnosis, and humor to transform teams for the better in fun and disarming ways. [00:01 - 07:26] Opening Segment • Keith shares his background and story • Communication is vital to many things around us. • How to unlock the power of connection in the workplace [07:27 - 15:05] The Human Dynamics of Business • Business is about humans interacting with humans • People realized they were tired of trading their life for dollars • How technology is outpacing sociology and leading to increased cases of depression and anxiety [15:06 - 22:35] A Paradigm Shift in Leadership During the Pandemic • People are hungry to be back together but need to learn how to work within workplace conflicts • How social media has made it difficult to connect with others in person • Each person has a map of reality based on their belief structure and formative experiences [22:36 - 30:12] Understanding Models of the World to Connect with People • Switched the paradigm from “What do I need this person to do for me?” to “How can I serve them?” • Finding commonality is critical to connecting with people and building relationships • How our models of the world can cause damage to communities • Confirmation bias leads us to accept evidence that supports our beliefs [30:13 - 37:53] A Guide to Feeling Heard, Understood, and Appreciated • People will do anything to feel heard, understood, and appreciated • Sometimes, people use excuses to validate why they are not successful • How one can decide to take charge of their life -The twin brothers' story • We tend to find excuses for our failures and not take charge of our own life [37:54 - 45:17] Closing Segment • How you can overcome limiting-beliefs • Keith on the rapid four questions Want to connect with Keith? Head to Keith Haddrill and enrich corporate culture through captivating presentations! Key Quotes: "The better you can connect with other humans, the better you can do in your career and business." - Keith Haddrill "We teach other people how to treat us; we project our model of the world into the world." - Keith Haddrill Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Duration:00:45:18

Asking the Right Questions and Changing Your Story with Ron Karr

5/8/2023
How do you flip a switch so that your sales call will be welcomed instead of being seen as an annoying interruption? Best-selling author and coach Ron Karr say it’s all about changing your story, asking the right questions, and creating an environment that will appeal to your client’s emotions. Join him and Meny in an episode filled with practical examples to learn more. With his Velocity Mindset methodology, Ron Karr has worked with leaders on six continents to eliminate risk, gain buy-in, and achieve better results faster. His presentations and advisory services have generated over a billion dollars in incremental revenues for his clients. Ron is the author of five books, including Velocity Mindset and the bestselling Lead, Sell, or Get Out of the Way. [00:01 - 08:02] Opening Segment • How to eliminate risk, gain buy-in, and achieve better results faster • Ron offers excellent tips on how to build high-performance sales cultures • Ron's concept of people calling themselves victims of circumstances The way of leadership [08:03 - 15:34] How to Make Purposeful Sales Calls and Get Better Results Faster • People often become task-oriented instead of purpose-oriented • What you should consider making a successful sales call Qualify the account, decide on the best path forward, and map out the steps • What the goal of the call should be [15:35 - 22:56] Uncovering the Neuroscience Behind Engagement • Exploring cortisol levels and how to create an environment for participation Cortisone (fight or flight hormone), low cortisol (not engaged), and high cortisol (fearful). • Before selling, create an environment for customers to want to participate • Moving from static questions to the conversation and trust building [22:57 - 30:02] Unlocking the Power of Empathy to Influence • How asking questions can create trust and change reactions The importance of creating an emotional connection first • Ask questions to understand the customer’s environment • Discipline needed to ask questions and clarify meanings [30:03 - 37:14] The Power of Self-Reflection with Board Meetings • The five steps to break the sales cycle Prospecting, first impression, qualifying, presenting, and closing • Leaders can use the same techniques to understand what is essential to their employees • Make sure conversations are purpose-driven and not task driven [37:15 - 44:22] Transforming Sales with a New Conversation • Make sure to ask questions to figure out what is going wrong • A copier is nothing more than a communication vehicle From selling one copier to filling in gaps with multiple copiers • Used tenacity to try something new and learn from failures [44:23 - 49:33] Closing Segment • Keynote and field visits helped bring back 8 million in revenue • Ron on the rapid-fire questions Want to connect with Ron? Follow him on LinkedIn. Head to his website to create more value and opportunities while shortening your sales cycle! Key Quotes: "Before you even start selling, you gotta create an environment for people to want to participate with you." - Ron Karr “Tenacity is what helps people move forward, but not tenacity, doing the same thing. It's constantly tweaking to get to the purpose that you're after." - Ron Karr Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Duration:00:49:34

Sales Versus Selling: Developing a Successful Sales Strategy with Eric Balis

5/2/2023
Has your business reached a plateau, and you’re eager to jump to the next level of success with increased sales? If so, you need to listen to Meny’s interview with fractional sales advisor Eric Balis. Eric and Meny discuss some of the ways to develop a successful sales strategy, the three potential qualities of your product that will lead to sales, investing in the right people for your sales team, how to find the salesperson who will mesh nicely with your company culture, how to make projections that are both ambitious and realistic, and more. Eric Balis is a fractional sales advisor who helps small to medium-sized companies build a path to increased sales. A noted expert, Eric helps businesses by assessing existing sales teams, strategies, sales & coaching processes, and sales execution and by creating sales infrastructure components and sales leadership. Eric is the Fractional VP of Sales and Founder of Top Tier Sales Advisors. [00:01 - 07:29] Opening Segment • How Eric helps small to medium-sized businesses, increase sales • Eric's goal is to help businesses hire a sales leader • Revenue is growing, and business is doing well [07:30 - 14:36] Sales Strategies for Growing Revenue and Business Success • The importance of having an impact on the business and the people you work with • Understanding the "why" behind your business is crucial for strategy • Adding to top-line revenue, decreasing expenses, and improving efficiencies are critical goals for a business [14:37 - 21:22] Setting Realistic Sales Expectations • How a 360 onboarding plan helps set milestones for new hires • How historical data can be used to project revenue plans [21:23 - 28:17] Tips on Hiring the Right Salesperson • Uncomfortableness is a good thing for growth and meeting goals • Sales success requires the right expectations • Hiring the right salesperson requires assessing attitude and aptitude [28:18 - 32:14] Closing Segment • Salespeople should maintain a winning attitude and proactively manage highs and lows • Eric on the rapid-four questions Want to connect with Eric? Follow him on LinkedIn. Visit Sales Xceleration to drive sales revenue! Key Quotes: "What you need to do is be a little uncomfortable to get to the next level and meet your goals and exceed them." - Eric Balis "There are two types of people in a company, those who sell and those who support those who sell." - Eric Balis "Rejection is the heart of sales. If you can't take rejection, then be done." - Eric Balis Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Duration:00:32:15

Fusing His Passion for Business with His Passion for Social Good: A Conversation with Moshe Hecht

4/25/2023
What are the secrets to successful fundraising in the nonprofit sector - and can those secrets be translated into advice for business owners in the for-profit world, as well? There are so many misconceptions about fundraising, and the more time passes, the more entrenched these myths become. In this episode of Let’s Talk Business, Meny talks to Moshe Hecht, who has changed the nature of fundraising repeatedly - both as a philanthropic futurist at Charidy.com who helped over 7000 organizations raise almost 3 billion dollars in 7 years, and as co-founder and CEO of HATCH, the world’s first Giving Intelligence Platform. Moshe and Meny dispel some of the misconceptions while offering practical tips that can help you raise money, too - whether you run a charity or a for-profit business. It’s an enlightening conversation, so don’t miss it. Moshe Hecht is the co-founder and CEO of HATCH, the world's first Giving Intelligence Platform. A philanthropic futurist and innovator, Moshe previously built a global team and platform at Charidy.com that helped 6000 organizations raise over 1.8 billion dollars in 7 years. Dedicated to advancing philanthropy through the use of technology, he won the Nonprofit Technology Professional of the Year award, and his articles on the future of giving have been published in Forbes, Guidestar, Nonprofit Pro, Nonprofit Quarterly and eJewishPhilanthropy. [00:01 - 08:21] Opening Segment • Introducing Moshe Hecht, the co-founder, and CEO of Hatch, a giving intelligence platform • How Hecht saw a gap in organizations not monetizing their donor data and founded Hatch to address this issue [08:22 - 15:42] The Platform Revolutionizing Fundraising and Marketing Efforts for Nonprofits • What allows organizations to prospect for different opportunities and enhance their fundraising and marketing efforts • Where the idea for charity.com came from • How charity.com flipped the script on traditional business models [15:43 - 22:43] Building a Successful Platform for Social Giving • Understanding the psychological motivations of donors and creating a sense of urgency • Building a platform for a specific audience is important for success • Emotional connection is important in building products and businesses [22:44 - 30:05] The Importance of Setting Ambitious Goals in Fundraising • Setting goals and helping organizations get the job done is key to sustainability • Belief in oneself is the key to successful fundraising campaigns • Successful fundraisers believe in the urgency of the cause and their capability to make a difference • Fear of failure is a common obstacle for fundraisers, but belief in oneself can overcome it [30:06 - 37:22] Maximizing Your Database • How data can help nonprofits and businesses target their constituents for better results • The importance of strong leadership in business success • How targeted campaigns based on public sources and third-party data can increase referral power and donations [37:23 - 45:02] How to Identify Potential Donors • How to communicate better and increase donations for fundraisers • Marketers can use public data to identify potential donors who match their event • Nonprofits are growing based on people's lifestyles and interests • Fundraisers can expand their prospect list by using signals of wealth and capacity [45:03 - 49:06] Closing Segment • Building relationships and cultivating donors over time is critical for fundraisers • Moshe on the rapid four questions Want to connect with Moshe? Follow him on LinkedIn. Head to Hatch, an AI-powered portal for Fundraisers, Marketers, and Volunteers to streamline and Maximize their impact! Key Quotes: “If you can discover the psychological motivations of your audience and if you can build something around those motivations and you can build something successful.” - Moshe Hecht Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who...

Duration:00:46:09

Maintaining Passion After Massive Success: A Conversation with Eli Rosenbloom (Part 2)

4/3/2023
What are some of the ways you can help your business reach and exceed your best-case scenario and find success well beyond your expectations? Eli Rosenbloom, the founder, and CEO of FR Conversions, has built one of the world’s most successful manufacturers of specialized vehicles. In Part One of Meny’s interview with Eli, they discussed the best way to train employees, the problem with knowing too much before you start, the issue of information sharing, the importance of choosing a specific avatar, and much more. Today, they continue their conversation by discussing mapping out your business, ways to exceed your best-case scenario, the market for new and used cars, the future of self-driving vehicles, maintaining passion once success is assured, and more. Don’t miss it! With over 20 years of experience as an owner and operator, Eli Rosenbaum has executive management experience in emergency pre-hospital care, manufacturing, and software. He got his start as a commercial ambulance operator & EMT and eventually went into vehicle manufacturing while simultaneously developing ERP software for manufacturing and distribution. He is currently the CEO of FR Conversions, the only ambulance manufacturer worldwide that has increased production during Covid. [00:01 - 07:11] Opening Segment • The importance of predictability and mapping out your business for success • How Eli’s ambulance manufacturing company saw significant growth in production and market share • Understand your business and create models for best/worst-case scenarios [07:12 - 13:55] Tips from an Automotive Manufacturing Expert • Why it is essential to model out potential supply chain disruptions • The complexity of the automotive manufacturing industry and the need for accurate inputs • Stick to what works and avoid distractions with new projects [13:56 - 20:48] Vehicle Prices Won’t Be Going Down Anytime Soon • Vehicle prices are not going down, but there may be additional incentives • How the shortage of new cars is affecting the used car market • Eli’s insights on self-driving cars and why they are an area of interest [20:49 - 27:30] Changing Lives and Making Mobility Affordable • How liability and regulations are significant obstacles to self-driving cars • A crucial component for self-driving cars to understand their environment • Why Tesla could fall behind other manufacturers • Big companies investing in self-driving technology may not fully understand the challenges involved [27:31 - 37:19] Closing Segment • How Eli’s mission has changed the industry and touched many lives • Having passion is essential for achieving success in business • Eli on the rapid-fire questions Want to connect with Eli Rosenbloom? Follow him on LinkedIn. Head to FR Conversions to explore the innovative conversion van solutions for everybody! Key Quotes: “Don’t believe what everybody tells you.” - Eli Rosenbloom “You should know enough about what you’re trying to do to make informed decisions.” - Eli Rosenbloom “If you can’t stand the people you work with, you’re gonna be miserable.” - Eli Rosenbloom Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Duration:00:37:20