Let's talk branding-logo

Let's talk branding

Business & Economics Podcasts >

We discuss what makes a great brand. How we can create brands that connect with an audience.

We discuss what makes a great brand. How we can create brands that connect with an audience.
More Information

Location:

Belgium

Description:

We discuss what makes a great brand. How we can create brands that connect with an audience.

Language:

English

Contact:

+32479534941


Episodes

Wouter Sel - Brands In Motion

6/17/2019
More
In this episode I talk with Wouter Sel, co-founder of Volstok, an award winning animation studio. We talk about the intersection between motion and branding, the return of the mascotte and much more. How we can create brands that are moving, breathing things that connect with their audience. Enjoy!

Duration:00:42:15

Stef Hamerlinck - Customer Research In Branding

6/10/2019
More
In this episode, I take a deep dive into customer research. What it is, how to do it and how to build better brands from it. I also answer a community question related to positioning and customer research.

Duration:00:29:13

Mackey Saturday: Crafting Visual Identities

6/3/2019
More
In this episode I talk with Mackey Saturday; he created some iconic visual identities such as Instagram, Oculus and Luxe. We talk about how he creates visual identities with his studio, what he learned from working with design legends Chermayeff & Geismar & Haviv and much more.

Duration:00:50:17

Fredrik Öst - Make enemies and gain fans

4/29/2019
More
In this episode I talk with Fredrik Öst, founder of Snask, one of my favorite branding agencies. We talk about creating brands that make enemies and gain fans.

Duration:01:00:51

Q&A: Getting authority in design

4/20/2019
More
In this episode, I answer some of the questions I receive weekly. I talk about the value of design, how to facilitate and build authority with your design clients.

Duration:00:34:51

Michael Johnson - Branding with purpose

4/14/2019
More
In this episode, I talk with one of my branding heroes, Michael Johnson, founder of Johnson Banks, author of Branding in five and a half steps and thought leader on brand strategy and design. We take a deep dive into brand strategy, design and how to bridge that gap.

Duration:00:59:43

Stef Hamerlinck - Using your creativity in strategy

4/6/2019
More
In this first real 'solo' episode I share my experience and insights about what makes us designers a special breed of strategists. How we can use our creativity and perspective to create our own unique role and value. I really hope you enjoy!

Duration:00:22:12

Douglas Davis - Creative strategy and the business of design

3/31/2019
More
In this episode, I talk with Douglas Davis, writer, speaker and educator on the topic of creative strategy and the business of design. We take a deep dive into the role of designers as strategists.

Duration:01:02:57

David C. Baker - the business of expertise

3/25/2019
More
In this episode, I talk with David C. Baker, one half of the 2bobs podcast and a thought leader on expertise, positioning, and business. We take a deep dive into positioning, business and making the right business decisions.

Duration:00:42:58

Eli Altman - Brand naming

3/18/2019
More
In this episode I talk with Eli Altman about brand naming. How important brand naming is in a digital age, how to pick the right name, how to protect a name and much more. If you are interested in winning a free copy of the book, signed by Eli, visit letstalkbranding.be/eli

Duration:00:58:31

Neil Barrie - Influential brands

3/11/2019
More
In this episode, I talk with Neil Barrie, Co-founder of TwentyFirstCenturyBrand. Neil has worked with some of the biggest brands in the world such as Airbnb, Netflix, Disney,... We talk about what it takes to build an influential brand.

Duration:00:52:21

Wim Ballieu - Balls & Glory

3/4/2019
More
In this episode, I talk with Wim Ballieu, founder and entrepreneur of the award-winning food brand Balls & Glory. We talk about how Wim built this brand, from being a butcher’s son to building a small restaurant empire.

Duration:00:54:51

S03 E06 Geoff McAllister - Transforming your design business

2/25/2019
More
In this episode, I talk with Geoff McAllister, founder of Studio Alumni, a brand studio based in Adelaide, Australia. We talk about how he is transforming his graphic design studio into a brand strategy business.

Duration:00:51:29

LTB S03 E05 Leland Maschmeyer - Systems thinking

2/18/2019
More
In this episode I talk with Leland Maschmeyer, chief creative officer at Chobani and co-founder at Collins. Leland is a widely celebrated designer, recognized as most influential designer by HOW magazine, he has worked with brands such as Chobani, Spotify, Instagram and much more. We talk about Leland's experiences when founding Collins, working in house at Chobani and Leland's vision on Systems thinking.

Duration:00:33:06

LTB S03 E04 Adrian Belina - Immersive brand experiences

2/11/2019
More
In this episode, I talk with Adrian Belina, Partner & Executive Creative Director at Jam3, a studio that creates groundbreaking digital experiences for big brands such as Google, Adidas, Oreo,... We talk about how to create work that is 'cutting-edge' and how to stay ahead, the recent Fyre festival doc, where he gets inspired, how to create immersive brand experiences and much more.

Duration:00:51:30

LTB S03 E02 Allen Adamson - Shift ahead

2/4/2019
More
In this episode I talk with Allen Adamson, co-founder of marketing agency Metaforce, writer of Shift Ahead and Brand Simple. We talk about how brands can stay relevant in this fast-changing world.

Duration:00:51:25

LTB S03 E02 Jefferson Perky - Crafting identities for Perkybros

1/29/2019
More
In this episode I talk with Jefferson Perky, founder and creative director at, you guessed it, Perkybros. Perkybros is one of my favorite studios and me and Jeff have a wonderfull conversation about finding inspiration, working with clients, choosing the right typefaces, Perkybros weird fascination with animal mascots and much more.

Duration:00:48:14

LTB S03 E01 Chris Do - The art of conversation

1/22/2019
More
In this episode, I talk with the amazing Chris Do. We have a meaningful conversation about, well... conversations. I asked Chris how he was able to develop his skills as a conversationalist, how he developed 'the art of conversation'. We talk about 'how to prepare' for conversations, how to get in the right mindset, how to shift conversations and much more. In the end, we go on a bit of tangent and talk about user experience, the future of the futur and razorblades. Enjoy!

Duration:00:44:59

LTB S02 E15 The most valuable branding lessons from season 2

1/19/2019
More
In this episode, I walk you through some of my key takeaways from season 2. This season was jam-packed with great people; from Marty Neumeier to Steve Wolf, Camille Baldwin and much more. In this lesson, I take you through some of the most valuable lessons learned. At the end I drop in a big spoiler for the first episode of season 3.

Duration:00:20:16

LTB S2 014 Camille Baldwin - Launching brands at Gin Lane

1/16/2019
More
In this episode I talk with Camille Baldwin. Camille is a really interesting person, as director of brand development at Gin Lane, she has created some amazing brands with her team. We talk about launching brands, strategy and much more.

Duration:00:52:40