Let's talk branding-logo

Let's talk branding

Business & Economics Podcasts >

We discuss what makes a great brand. How we can create brands that connect with an audience.

We discuss what makes a great brand. How we can create brands that connect with an audience.
More Information

Location:

Belgium

Description:

We discuss what makes a great brand. How we can create brands that connect with an audience.

Language:

English

Contact:

+32479534941


Episodes

Stef Hamerlinck - The End of Positioning

8/18/2019
More
We talk about: Important Quotes:

Duration:00:37:33

Byron Sharp - How Brands Grow

8/11/2019
More
We talk about: Important Quotes:

Duration:00:42:44

Stef Hamerlinck - The Future Of Branding

8/4/2019
More
We talk about: Important Quotes:

Duration:00:22:18

Jonathan Stark - Value-Based Pricing

7/28/2019
More
We talk about: Important Quotes:

Duration:00:59:19

Jenni Romaniuk: Building Distinctive Brands

7/21/2019
More
Bio: International Director of the world-famous Ehrenberg-Bass Institute and author of Building Distinctive Brand Assets and How Brands Grow Part 2. Jenni is a leading expert in brand equity, mental availability, brand health metrics, advertising effectiveness, distinctive assets, word of mouth and the role of loyalty and growth. Through her work at the Ehrenberg-Bass Institute she has advised many of the world’s biggest brands. Jenni is an engaging and entertaining keynote speaker that...

Duration:00:47:32

Jonathan Staines - Gaining Insights

7/14/2019
More
We talk about: Important Quotes:

Duration:00:56:36

Stef Hamerlinck - Sell Your Thinking

7/7/2019
More
We talk about: Important Quotes:

Duration:00:28:26

Calle Stenqvist - Audio Branding

7/1/2019
More
Bio: Calle Stenqvist is the co-founder of Plan8- a design agency for music and sound. What they do is they look for different ways to make a product, experience, or brand more engaging and ultimately more human through the use of sound and music. We talk about: The combination of the music and design worlds. What clients are looking for from Plan8. What has changed since the start of Plan8. People don’t just watch brand stuff on the web anymore; there has been a new shift in digital...

Duration:00:43:47

Stef Hamerlinck - Brand Workshop

6/24/2019
More
We talk about: Important Quotes:

Duration:00:31:27

Wouter Sel - Brands In Motion

6/17/2019
More
Bio: Wouter Sel started out as an animation director, until his ambition took over and Volstok was founded with Thijs De Cloedt. Pretty soon the studio was producing intriguing animated content for TV and advertising. Today, Volstok is translating bold ideas into creative animations, producing memorable impact frame by frame. We talk about: here. Important Quotes:

Duration:00:42:15

Stef Hamerlinck - Customer Research In Branding

6/10/2019
More
We talk about: Important Quotes:

Duration:00:29:13

Mackey Saturday: Crafting Visual Identities

6/3/2019
More
SHOW NOTES In this episode I talk with Mackey Saturday, he created some iconic visual identities such as Instagram, Oculus and Luxe. We talk about how he creates visual identities with his studio, what he learned from working with design legends Chermayeff & Geismar & Haviv and much more. Bio:Mackey Saturday (born 1985) is an American designer and typographer whose work includes logos for Instagram, Oculus and Luxe. He runs his own design firm and was formerly a principal at New York...

Duration:00:50:17

Fredrik Öst - Make enemies and gain fans

4/29/2019
More
In this episode I talk with Fredrik Öst, founder of Snask, one of my favorite branding agencies. We talk about creating brands that make enemies and gain fans. Bio: "Freddie" was adopted to Sweden after being found outside a police station where he lived for 6 months. In the army they found out his heart is twisted backwards and an EKG will read it as if he’s dead. His love for design began with a job he took on creating posters and cover art for a local record label. After being told that...

Duration:01:00:51

Q&A: Getting authority in design

4/20/2019
More
In this episode I answer some of the questions I receive weekly. I talk about the value of design, how to facilitate and build authority with your design clients. Thank you Jeffrey, Ruben and Juliane for the great questions! Thanks a lot for the great questions. If you want your questions answered in the next Q&A episode, just visit speakpipe.com/letstalbranding I would appreciate it if you could rate the podcast on Itunes, it will help in spreading the word about the podcast. Or you can...

Duration:00:34:51

Michael Johnson - Branding with purpose

4/14/2019
More
In this episode I talk with one of my branding heroes, Michael Johnson, founder of Johnson Banks, author of Branding in five and a half steps and thought leader on brand strategy and design. We take a deep dive into brand strategy, design and how to bridge that gap. Michael's latest book: Now try something weirder is coming out by the end of may but you can get a chance to win an exclusive hand-signed copy before it releases. Join the give-away here. We talk about: Johnson...

Duration:00:59:43

Stef Hamerlinck - Using your creativity in strategy

4/6/2019
More
I talk about: If you have any questions about strategy, branding or design, feel free to answer your question here. I will try to answer all your questions in the monthly Q&A episode. Looking forward to hearing your voices!

Duration:00:22:12

Douglas Davis - Creative strategy and the business of design

3/31/2019
More
If you would like to get a chance at winning the book, join the give-away on letstalkbranding.be/douglas In this episode, we talk about: As always, if you would like to stay up to date, subscribe to the podcast and give me a rating.

Duration:01:02:57

David C. Baker - the business of expertise

3/25/2019
More
If you are interested in learning more about the business of expertise, I'm giving away a free copy of the book, signed by David. You can visit letstalkbranding.be/david We talk about: The 2bobs podcast the business of expertise(affiliate link) David also recommended 4 sources on positioning: website Philip MorganIgnition consulting As always I would appreciate a rating on Itunes and subscribe if you want to keep getting weekly updates and interviews. If you want to get more insights on...

Duration:00:42:58

Eli Altman - Brand naming

3/18/2019
More
We talk about: a hundred monkeysDon't call it that If you are interested in winning a free copy of the book, signed by Eli, visit letstalkbranding.be/eli

Duration:00:58:31

Neil Barrie - Influential brands

3/11/2019
More
Some of the topics we discuss: Twentyfirstcenturybrandwhitepaper I would really appreciate it if your rate the show on Itunes. If you are looking for more weekly insights on brand strategy, please subscribe to the newsletter here.

Duration:00:52:21