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Let's talk branding

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We discuss what makes a great brand. How we can create brands that connect with an audience.

We discuss what makes a great brand. How we can create brands that connect with an audience.
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Location:

Belgium

Description:

We discuss what makes a great brand. How we can create brands that connect with an audience.

Language:

English

Contact:

+32479534941


Episodes

Camille Baldwin - Pattern Brands

10/8/2019
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We talk about: Pattern BrandsHimsfunny comicThank you so much for listening. If you liked this episode, I would really apreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter here. This episode is sponsored by Holabrief, The go-to platform for creative briefs.

Duration:00:47:46

Jasmine Bina - Brands with a story

9/27/2019
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Here's what we talked about: The concept bureauHimsFour SigmaticarticleThe emergent story arc frameworkThank you so much for listening. If you liked this episode, I would really apreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter below. This episode is sponsored by Holabrief, The go-to platform for creative briefs.

Duration:01:00:47

Stef Hamerlinck - Brand performance

9/16/2019
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In this solo episode, I talk about brand performance. Why is it important to measure the brand performance, what do we need to measure and how? I talk about some specific tools and techniques we can use. We also look at the key performance indicators for a brand (KPI's). It's a fun ride so I hope you enjoy! Here are some important conversation points: read the bookexample of distinctive assetsLatanatypeformThank you so much for listening. If you liked this episode, I would really apreciate...

Duration:00:38:14

Grant Owens - Beyond brand purpose

9/9/2019
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In this episode, I talk with Grant Owens, Chief Strategy Officer at Critical Mass, a digital experience design agency. We talk about the future of branding, beyond brand purpose, beyond labels, even beyond brands themselves. We talk about: I would really apreciate a rating or review on Itunes. If you wish to get more insights on brand strategy, feel free to subscribe to my weekly newsletter on letstalkbranding.be

Duration:00:51:31

Peter Van Praet - Building a brand

9/2/2019
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In this episode, I talk with a former client and entrepreneur Peter Van Praet. Peter founded 'Bavet', a successful fast-casual chain in Belgium (10 restaurants and counting). We talk about the importance of branding, how to build a brand and how creative agencies could win more clients. As always, I would really apreciate a rating on Itunes.

Duration:00:46:51

Koen Verbrugge: Measuring Brand Impact

8/25/2019
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We talk about: Important Quotes:

Duration:00:58:56

Stef Hamerlinck - The End of Positioning

8/18/2019
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We talk about: Important Quotes:

Duration:00:37:33

Byron Sharp - How Brands Grow

8/11/2019
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We talk about: Important Quotes:

Duration:00:42:44

Stef Hamerlinck - The Future Of Branding

8/4/2019
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We talk about: Important Quotes:

Duration:00:22:18

Jonathan Stark - Value-Based Pricing

7/28/2019
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We talk about: Important Quotes:

Duration:00:59:19

Jenni Romaniuk: Building Distinctive Brands

7/21/2019
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Bio: International Director of the world-famous Ehrenberg-Bass Institute and author of Building Distinctive Brand Assets and How Brands Grow Part 2. Jenni is a leading expert in brand equity, mental availability, brand health metrics, advertising effectiveness, distinctive assets, word of mouth and the role of loyalty and growth. Through her work at the Ehrenberg-Bass Institute she has advised many of the world’s biggest brands. Jenni is an engaging and entertaining keynote speaker that...

Duration:00:47:32

Jonathan Staines - Gaining Insights

7/14/2019
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We talk about: Important Quotes:

Duration:00:56:36

Stef Hamerlinck - Sell Your Thinking

7/7/2019
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We talk about: Important Quotes:

Duration:00:28:26

Calle Stenqvist - Audio Branding

7/1/2019
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Bio: Calle Stenqvist is the co-founder of Plan8- a design agency for music and sound. What they do is they look for different ways to make a product, experience, or brand more engaging and ultimately more human through the use of sound and music. We talk about: The combination of the music and design worlds. What clients are looking for from Plan8. What has changed since the start of Plan8. People don’t just watch brand stuff on the web anymore; there has been a new shift in digital...

Duration:00:43:47

Stef Hamerlinck - Brand Workshop

6/24/2019
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We talk about: Important Quotes:

Duration:00:31:27

Wouter Sel - Brands In Motion

6/17/2019
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Bio: Wouter Sel started out as an animation director, until his ambition took over and Volstok was founded with Thijs De Cloedt. Pretty soon the studio was producing intriguing animated content for TV and advertising. Today, Volstok is translating bold ideas into creative animations, producing memorable impact frame by frame. We talk about: here. Important Quotes:

Duration:00:42:15

Stef Hamerlinck - Customer Research In Branding

6/10/2019
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We talk about: Important Quotes:

Duration:00:29:13

Mackey Saturday: Crafting Visual Identities

6/3/2019
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SHOW NOTES In this episode I talk with Mackey Saturday, he created some iconic visual identities such as Instagram, Oculus and Luxe. We talk about how he creates visual identities with his studio, what he learned from working with design legends Chermayeff & Geismar & Haviv and much more. Bio:Mackey Saturday (born 1985) is an American designer and typographer whose work includes logos for Instagram, Oculus and Luxe. He runs his own design firm and was formerly a principal at New York City...

Duration:00:50:17

Fredrik Öst - Make enemies and gain fans

4/29/2019
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In this episode I talk with Fredrik Öst, founder of Snask, one of my favorite branding agencies. We talk about creating brands that make enemies and gain fans. Bio: "Freddie" was adopted to Sweden after being found outside a police station where he lived for 6 months. In the army they found out his heart is twisted backwards and an EKG will read it as if he’s dead. His love for design began with a job he took on creating posters and cover art for a local record label. After being told that...

Duration:01:00:51

Q&A: Getting authority in design

4/20/2019
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In this episode I answer some of the questions I receive weekly. I talk about the value of design, how to facilitate and build authority with your design clients. Thank you Jeffrey, Ruben and Juliane for the great questions! Thanks a lot for the great questions. If you want your questions answered in the next Q&A episode, just visit speakpipe.com/letstalbranding I would appreciate it if you could rate the podcast on Itunes, it will help in spreading the word about the podcast. Or you can...

Duration:00:34:51