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Leveraging Thought Leadership with Peter Winick

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Join Peter Winick, CEO and founder of Thought Leadership Leverage, for the Leveraging Thought Leadership​ podcast as he explores the state of the thought leadership business with experts on the cutting edge of the industry. In conversation with today’s leading experts in the thought leadership business, explore trends in products, strategy, and technology that are in demand with today’s enterprise clients. Learn to create winning products that are well designed and scaleable for today’s clients and companies. Listen in as we cover best practices for creating value and monetizing leadership and training content in today’s extremely competitive marketplace.

Join Peter Winick, CEO and founder of Thought Leadership Leverage, for the Leveraging Thought Leadership​ podcast as he explores the state of the thought leadership business with experts on the cutting edge of the industry. In conversation with today’s leading experts in the thought leadership business, explore trends in products, strategy, and technology that are in demand with today’s enterprise clients. Learn to create winning products that are well designed and scaleable for today’s clients and companies. Listen in as we cover best practices for creating value and monetizing leadership and training content in today’s extremely competitive marketplace.
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Location:

United States

Description:

Join Peter Winick, CEO and founder of Thought Leadership Leverage, for the Leveraging Thought Leadership​ podcast as he explores the state of the thought leadership business with experts on the cutting edge of the industry. In conversation with today’s leading experts in the thought leadership business, explore trends in products, strategy, and technology that are in demand with today’s enterprise clients. Learn to create winning products that are well designed and scaleable for today’s clients and companies. Listen in as we cover best practices for creating value and monetizing leadership and training content in today’s extremely competitive marketplace.

Language:

English


Episodes

Leveraging Thought Leadership With Peter Winick – Episode 153 - Teru Clavel

9/14/2019
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Ask anyone and they will tell you education is a top priority for their children and loved ones. Yet the young in America continues to fall further behind in global rankings. What can we learn from how other cultures systems and help give the next generation the edge they need. Our guest Teru Clavel is an education expert, public speaker, and author of World Class. Teru shares her story of having lived around the world with her children and getting to experience the education system of...

Duration:00:20:52

Leveraging Thought Leadership With Peter Winick – Episode 152 - Rabbi Yonason Goldson

9/11/2019
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There is a misconception that you have to choose between being ethical and being successful, but catastrophic mistakes can happen to even the biggest corporations when you don't have a culture of ethics. Our guest Rabbi Yonason Goldson is a Tedx speaker, Author of Fix Your Broken Window, and the Director of Ethical Imperatives. Yonason shares with us his journey across Europe to the Land of Israel and how he became a teacher, then transitioned into the world of Thought Leadership....

Duration:00:20:33

Leveraging Thought Leadership With Peter Winick – Episode 151 - Mark Samuel

9/7/2019
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Business can change at a breakneck pace. How can you transform your leadership and organization to create breakthrough results at a speed that will allow your business to keep up? Our guest Mark Samuel is the CEO of IMPAQ, an award winning speaker, and author of B State and Creating the Accountable Organization. Mark discusses how we can use cross functional accountability to break down barriers and solve problems across the entire organization, how we can create an environment where we...

Duration:00:19:42

Leveraging Thought Leadership With Peter Winick – Episode 150 - Martin Rutte

9/4/2019
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Do you know what your purpose is? What is the story you want to put out to the world? What is the story of your organization? Our guest Martin Rutte is the President of Livelihood, New York Times best-selling author of Chicken Soup for the Soul at Work and Project Heaven on Earth. Martin asks the question "What is Heaven on Earth to you?" We explore spirituality in the work place, how our story connects us and how we can change the story of our organization for the better. Martin is...

Duration:00:21:46

Leveraging Thought Leadership With Peter Winick – Episode 149 - Brian Solis

8/31/2019
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It is almost unavoidable that technology is going to be part of our daily lives. What is the impact and potential of technology in our lives? How can we rewire our brain to mange it all in a healthy and productive way? Our guest Brian Solis is the Principle analyst at Altimeter Group, a keynote speaker, and author of Lifescale and X: The Experience When Business Meets Design. Brian shares his journey through the years of technological advances and his role in the silicone valley. We...

Duration:00:29:02

Leveraging Thought Leadership With Peter Winick – Episode 148 - J.T. Compeau

8/28/2019
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Taking your content from a book or video to a speech can be more difficult than it sounds. Finding the right flow and information to include can get overwhelming Even if you are a gifted speaker there is a lot of benefit you can get from a speech writer. Our guest J.T. Compeau is the Founder "Content Interpreter" and a consultant who helps Thought Leaderships get their public speaking to a higher level. J.T. lays out his frame work when working with a client and tells us what to look...

Duration:00:20:20

Leveraging Thought Leadership With Peter Winick – Episode 147 - Rusty Shelton

8/24/2019
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When building a platform what methods can you use to connect with your audience and provide value? How can you determine which platform is going to be best for you? Our guest Rusty Shelton is the Founder and CEO of Zilker Media, author of "Authority Marketing" and "Mastering the New Media Landscape" and an expert in making an impact in the new media landscape. Rusty discusses the need for build a platform before over spending on content, how you can sort out which social media platform...

Duration:00:21:51

Leveraging Thought Leadership With Peter Winick – Episode 146 - Dr. Stephen Kraus

8/21/2019
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Businesses want to sell as much directly to the consumer as they can, but you can't ignore the online outlets. How can you use data to tackle the problem? Our guest Dr. Stephen Kraus is the Head of Digital Insights at "Jumpshot", the author of "Selling to the New Elite" and "The New Elite" and one of the world's leading experts on consumer insights and digital trends. Stephen tells us how people are drowning in data but starved for insights. He shares how we can use data to tell...

Duration:00:21:43

Leveraging Thought Leadership With Peter Winick – Episode 145 - Dr. Stephanie Evergreen

8/17/2019
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Have you ever been presented with a stack of data that makes you feel like your eyes are going to fall out? Is there a way to receive that data in a meaningful way that you can understand? Our guest Dr. Stephanie Evergreen is the CEO of "Evergreen Data", author of "Effective Data Visualization", "Presenting Data Effectively" and the expert in data visualization. Stephanie shares her journey from academic to Thought Leader and the challenges in moving between the two. She discusses with...

Duration:00:17:49

Leveraging Thought Leadership With Peter Winick – Episode 144 - Jeffrey Hayzlett

8/14/2019
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There are lots of tools we can use to build up our communities, but once you have them following you how do you engage them? Our guest Jeffery Hayzeltt, is Chairman of the "C-Suite Network", author of "Hero Factor" and "Mirror Test" as well as Prime Time TV host of "C-Suite with Jeffrey Hayzlett". Jeffery shares why your engagement needs to come from your content, how you can make yourself more appealing as a speaker, and what marketing techniques you should avoid and some tools you...

Duration:00:20:04

Leveraging Thought Leadership With Peter Winick – Episode 143 - Jonathan Keyser

8/10/2019
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In many industries ruthlessness is the norm, especially in real estate. Is it possible to have success by helping others succeed and not focusing on yourself? Our guest Jonathan Keyser is the founder of Keyser Institute, author of "You Don't Have to be Ruthless" and has found great success in commercial real estate by helping others. Jonathan share the philosophy that took him from selfish to serving others that drives his business and is found in his book. Jonathan and Peter discuss...

Duration:00:20:04

Leveraging Thought Leadership With Peter Winick – Episode 142 - Mike O'Toole

8/7/2019
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In the last 2 - 3 years Podcasts have become a huge! How can other bodies of work, like a podcast play into gaining you new business without your actually pitching your content? Our guest Mike O'Toole is the President of "PJA Advertising + Marketing", author of "The Unconventionals " and host of "The Unconventionals " podcast. Mike shares some methods we can use to boost the signal to noise ratio, what some things are we can target when trying to hit our market, and why you should look...

Duration:00:20:14

Leveraging Thought Leadership With Peter Winick – Episode 141 - Geoff Hughes

8/3/2019
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How does a high school drop out and employee from hell go on to build an accelerator program that helps average people achieve extraordinary results? Our guest Geoff Hughes is a serial entrepreneur and expert in digital marketing with an online course designed to help you gain clarity of vision and scale your business. Geoff tells us how the lessons he learned working in sales led him to building the Accelerator program, how understanding what fulfills you can change everything, and...

Duration:00:21:50

Leveraging Thought Leadership With Peter Winick – Episode 140 - Dr. Ivan Misner

7/31/2019
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Are you a victim of network disconnect? Do you go to networking events with the idea of selling your product to people like a cold call telemarketer? Or do you use those events to make connection, build relationships, and expand your sphere of influence? Our guest is Dr. Ivan Misner, the father of modern networking! He is the Founder and Chief Visionary Officer of BNI and author of two dozen books including "Networking Like a Pro" and "Who's in Your Room?" Dr. Misner talks about the...

Duration:00:24:24

Leveraging Thought Leadership With Peter Winick – Episode 139 - Mark Green

7/27/2019
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Have you ever delayed a conversation even though you knew it was important? Have you made choices that went against what you knew was in your best interest? We do this all the time, but why? And how can we get out of our own way? Our guest Mark Green is an advisor, coach and author of "Activators: A CEO's Guide to Clearer Thinking and Getting Things Done". Mark shares his experience using his powerful tools to help people dig deep and make the right choices. Mark and Peter discuss...

Duration:00:20:06

Leveraging Thought Leadership With Peter Winick – Episode 138 - Robin Farmanfarmaian

7/24/2019
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Every day we hear the challenges of women in the work force. Being a female Thought Leader can come with many of the same challenges. What can you do to push past those hardships and excel? Our guest Robin Farmanfarmaian is a speaker, entrepreneur, and author of "The Patient as CEO" and "The Thought Leader Formula" and angel investor working with companies in cutting edge technology. Robin has pushed through all the adversity to become a leader in her field and shares how she did so....

Duration:00:20:40

Leveraging Thought Leadership With Peter Winick – Episode 137 - Corey Blake

7/20/2019
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It never feels good to fail nevertheless in your career it is going to happen. Are you comfortable with that? Could that story be told in an authentic and vulnerable way to lead to something positive? Our guest Corey Blake is the Founder and CEO of "Round Table Companies" which is a partner in "Conscious Capitalism Press". As a former actor Corey has learned the art of story-telling and uses it as a powerful tool for branding in truly unique ways. Corey reveals his path from Actor to...

Duration:00:21:20

Leveraging Thought Leadership With Peter Winick – Episode 136 - Barrett Cordero

7/17/2019
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Speakers Bureaus can open doors and help expand your keynote business; but do you know how to make yourself more appealing and create a positive relationship an agent at a bureau? Our guest Barrett Cordero is the President of "Big Speak" one of the largest and most successful Speakers Bureaus in America. If you are a speaker you'll need to listen to the advice Barrett has for what you'll need to get noticed and booked time and time again. Plus Peter and Barrett talk about how...

Duration:00:20:04

Leveraging Thought Leadership With Peter Winick – Episode 135 - Jonathan Raymond

7/13/2019
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Taking on the role of CEO and Thought Leader can put a lot on your plate. How do you manage those roles while still making time to listen to your customers and create the content they want? Our guest Jonathan Raymond, is the CEO of "Refound", the author of "Good Authority" and was named one of Ink 100 Top Leadership Speakers. Jonathan shares how he manages the front and back end of his business, the important steps to take to get your business out there, how to avoid false starts, and...

Duration:00:19:56

Leveraging Thought Leadership With Peter Winick – Episode 134 - Allen Adamson

7/10/2019
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Many people believe that marketing is a book is easier than ever, but could the truth be that is has never been harder? Allen Adamson is the Co-Founder and Managing Partner of "Metaforce" where he leads an elite team that can solve your marketing hardship! In addition Allen is the author of "Shift Ahead" and "Brand Simple". Allen explores how to break through the noise in a world where your first impression might be the only one you get. He shares why writing a book is a bit like...

Duration:00:19:33