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Leveraging Thought Leadership with Peter Winick

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Join Peter Winick, CEO and founder of Thought Leadership Leverage, for the Leveraging Thought Leadership​ podcast as he explores the state of the thought leadership business with experts on the cutting edge of the industry. In conversation with today’s leading experts in the thought leadership business, explore trends in products, strategy, and technology that are in demand with today’s enterprise clients. Learn to create winning products that are well designed and scaleable for today’s clients and companies. Listen in as we cover best practices for creating value and monetizing leadership and training content in today’s extremely competitive marketplace.

Join Peter Winick, CEO and founder of Thought Leadership Leverage, for the Leveraging Thought Leadership​ podcast as he explores the state of the thought leadership business with experts on the cutting edge of the industry. In conversation with today’s leading experts in the thought leadership business, explore trends in products, strategy, and technology that are in demand with today’s enterprise clients. Learn to create winning products that are well designed and scaleable for today’s clients and companies. Listen in as we cover best practices for creating value and monetizing leadership and training content in today’s extremely competitive marketplace.
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Location:

United States

Description:

Join Peter Winick, CEO and founder of Thought Leadership Leverage, for the Leveraging Thought Leadership​ podcast as he explores the state of the thought leadership business with experts on the cutting edge of the industry. In conversation with today’s leading experts in the thought leadership business, explore trends in products, strategy, and technology that are in demand with today’s enterprise clients. Learn to create winning products that are well designed and scaleable for today’s clients and companies. Listen in as we cover best practices for creating value and monetizing leadership and training content in today’s extremely competitive marketplace.

Language:

English


Episodes

Leveraging Thought Leadership With Peter Winick – Episode 54 - Dayne Shuda

9/19/2018
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Do you have a blog? Or are you thinking about starting one? If so you have to have consistency in your posting schedule and write in a manner that reaches a wider audience than you might be used to writing for. This week Dayne Shuda, owner of Ghost Blog Writers, joins us to give some great advise about how to have a successful blog and what you can expect if you go with hiring a ghost writer to maintain your blog presence. A blog can gain you traffic to your website, connections on...

Duration:00:20:10

Leveraging Thought Leadership With Peter Winick – Episode 53 - Jan Rutherford

9/17/2018
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Of all the challenges and problems we see in the work world how can we address those through being more effective leading self, leading others, and leading the organization. Jan Rutherford, founder of Self Reliant Leadership and author of "The Littlest Green Beret" guides us through his experience of teaching in the military at age 19 to running his own company taking top level executives and veterans though expeditions to foster the exchange of new ideas!

Duration:00:16:45

Leveraging Thought Leadership With Peter Winick – Episode 52 - Lee Caraher

9/12/2018
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The most important thing as a Thought Leaders is to be generous with your thoughts and to be generous with your help. Lee Caraher, President of Double Forte and author of "Millennials & Management" is generous with her help today sharing her experience dealing with Millennials in the work place, having a book deal dropped into her lap, and why you need to own your own content space. If you have a solution to a problem, tune in to find out why you should share it and how to best do that.

Duration:00:19:51

Leveraging Thought Leadership With Peter Winick – Episode 51 - Matt Johnson

9/10/2018
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If you are looking to be a guest on a podcast what are the things you should be aware of and look for. If you are going to host your own podcast it should not only tell the audience what you do, but what you are an expert at. This week we get meta with out guest Matt Johnson, host of the "YouX" podcast and Founder / CEO of Pursuing Results. Matt shares a bit of his expertise in using podcasting to break into new markets and build strategic relationships. If you are thinking of starting...

Duration:00:23:39

Leveraging Thought Leadership With Peter Winick – Episode 50 - Chris Watters

9/5/2018
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Building brand equity can take a really long time and you have to be patient. If you do it right it will pay off! Christopher Watters, CEO of Christopher Watters International Realty and co-author of "The Million Dollar Real Estate Team" takes us in a different direction this week. Listen in to learn how a real estate agent doing 50x the business of an average agent formed a methodology to teach how he did it. Chris discusses with Peter the process of going from the B-C to B-B world,...

Duration:00:26:53

Leveraging Thought Leadership With Peter Winick – Episode 49 - Cathy Paper

9/3/2018
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The internet has changed a lot in the Thought Leader world. The content creation cycle is a lot faster than it used to be and you can no longer just be a speaker or an author. Something that has not changed is you have to know what you stand for. Cathy Paper, Founder of RockPaperStar and expert in strategic assessment and coaching, joins us to share her experience in helping people develop their content and packaging themselves. Cathy and Peter give advise on finding your audience,...

Duration:00:23:23

Leveraging Thought Leadership With Peter Winick – Episode 48 - Robert "Dusty" Staub

8/29/2018
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Writing your book is only 10% of the effort. The other 90% comes from how you market it, package it, the platform you put it on, and the connectivity you have with your audience. This week Robert "Dusty" Staub founder and CEO of Staub Leadership and author of "The Heart of Leadership" and The Seven Acts of Courage" joins us to talk about how the publishing landscape has changed over the last 20 years, what level of promotion you can expect from your publisher, and how your book can be...

Duration:00:21:19

Leveraging Thought Leadership With Peter Winick – Episode 47 - Naphtali Hoff

8/27/2018
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As a Thought Leader you might feel like you have content that can help everyone. But few have the money to market everyone. The key is to find your niche and market to them! This week Naphtali Hoff, a successful coach at Impactful Coaching & Consulting and author of "Becoming the New Boss" sits down to discuss his methods for content creation, publishing strategy, and how he went about finding his niche market. If you are just moving into the Thought Leader space from another...

Duration:00:19:52

Leveraging Thought Leadership With Peter Winick – Episode 46 - Dave Lorenzo

8/22/2018
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As a speaker you have to have clarity of purpose and your purpose is to attract clients. You have to know how you can leverage your speaking engagements into truly becoming a business. This week Dave Lorenzo, speaker, business strategy consultant and author of "The 60 Second Sale" joins us to dispense some hard truths that other might not tell you. The information you need to hear is: speaking is not a business. It is an opportunity to get in front of an audience and show your value so...

Duration:00:32:02

Leveraging Thought Leadership With Peter Winick – Episode 45 - Tim Sanders

8/20/2018
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There are a lot of ways for a Thought Leader to get paid. Write, speak, advise, building, and training are just some. How can you know which direction to turn your focus? How will you know what the market wants from you? Tim Sanders, CEO of Deeper Media Research and author of New York Times Bestselling book "Love is a Killer App" has done it all during his career. Today he sits down with Peter to discuss sticking with his gut on the title of his book, his advisory role to businesses going...

Duration:00:27:05

Leveraging Thought Leadership With Peter Winick – Episode 44 - Ryan McCarty

8/15/2018
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Too often the work place is not considered somewhere the front line employee can make a difference or feel like they are part of something bigger. How can you inspire your employees to show up to work and know their why, beyond just making a paycheck. This week Ryan McCarty, co-founder of Culture of Good and co-author of "Building a Culture of Good" sits down with Peter to discuss how he took his experience in the not for profit world and changed the corporate culture of TCC...

Duration:00:23:57

Leveraging Thought Leadership With Peter Winick – Episode 43 - Patricia Fripp

8/14/2018
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Forty years ago a speaker could give the same speech to every client. With the reach of technology companies not only expect a key note customized for them but to be able to access your material at any time. How can you take a sixty minute keynote and turn it into something that can truly move the bar? Patricia Fripp, a Certified Speaking Professional, former President of the National Speakers Association, and creator of FrippVT, joins Peter to share her years of experience on how the...

Duration:00:26:06

Leveraging Thought Leadership With Peter Winick – Episode 42 - Eric Lofholm

8/8/2018
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In the world of training and the speed of technology it can become adapt or die. When you make the move to digital with your content you have to ask a lot of questions. What platform should you use? How do you break your content down into bite size chucks? And how do you create value in distance learning are just a few. Eric Lofholm, International Master Sales Trainer and author of the best selling book "The System" joins Peter to discuss his journey from being one month away from being...

Duration:00:19:44

Leveraging Thought Leadership With Peter Winick – Episode 41 - Susan Peppercorn

8/6/2018
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Are you a CEO who has lost the love for your work? Burned out and not sure where to go next? It is a common problem that happens to a lot of professionals when their role changes over time. What was once a fulfilling position might feel like little more than paper pushing, leaving you to question what your strengths are and where to go next. Susan Peppercorn, Career Coach with Positive Workplace Partners and author of the new book "Ditch Your Inner Critic at Work" joins Peter to tells us...

Duration:00:19:15

Leveraging Thought Leadership With Peter Winick – Episode 40 - Shane Green

8/1/2018
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Companies will spend almost a billion dollars in the US this year on training, but what should your training be focused on? Shane Green, President of SGEi and author of "Culture Hacker" joins Peter to tell you why training might actually be the last piece of the puzzle your company needs to move its customer service forward. Starting his career at the Ritz-Carlton, Shane has become a leader in customer experience and organization culture. Together Peter and Shane discuss the process of...

Duration:00:28:09

Leveraging Thought Leadership With Peter Winick – Episode 39 - Dana Shaw Arimoto

7/30/2018
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When you are developing your platform it isn't temporary. It's got to feel good, you have to be proud of it and it has to be part of you. Dana Shaw Arimoto, founder of Phoenix5 and author of the “Stop Settling” movement talks with Peter about her journey. Together they share advise and experience working together validating a platform born out of personal necessity. Turning that platform into a book and navigating the road of publishing. And finally taking that book and turning it into a...

Duration:00:23:47

Leveraging Thought Leadership With Peter Winick – Episode 38 – Jackie Stavros

7/25/2018
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If you are an established academic writer looking to make the jump to a more general audience with your material you could end up facing a lot of hardships you did not expect. Today on Leveraging Thought Leadership Jackie Stavros, co-author of the new book “Conversations Worth Having” from Berrett-Koehler Publishers talks about her experience going from a well-respected academic writer to meeting the demands of publishing a book in the life-style genre. How do you go about finding the right...

Duration:00:18:57

Leveraging Thought Leadership With Peter Winick – Episode 37 – Dr. Tony Alessandra

7/23/2018
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If you are seeking to take your assessment product to the market place you are going to need to know where the opportunity for growth is! Are you aware of why videos need to be shorter than 8 minutes followed by a questionnaire? Do you want to use an off the shelf tested assessment that thousands of companies use. Or do you want to create your own based on your own content? What competencies do you want to measure? If you are already feeling overwhelmed then stay tuned! This week Dr. Tony...

Duration:00:25:40

Leveraging Thought Leadership With Peter Winick – Episode 36 – Nancy Halpern

7/18/2018
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Politics in business is often considered to be taboo and not be be spoken of. Nancy Halpern, a leadership consultant and pioneer in the field of leadership development joins Peter to to discuss how politics can yield positive results and three inspiring tips for anyone starting out on their journey as a Thought Leader.

Duration:00:24:08

Leveraging Thought Leadership With Peter Winick – Episode 35 – Adam Witty

7/16/2018
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When it comes to brand marketing it is easy to get lost in the crowd if your not a huge company. This week Adam Witty, Founder and CEO of Advantage | ForbesBooks and author of Authority Marketing shares his insight on how to give credibility to your brand, who you should seek out for feedback, and how quizzes can draw in potential clients. If you are thinking about writing your first book be sure to listen to all the great advise Adam and Peter have to share.

Duration:00:25:01