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On this season of Lipstick Economy, co-hosts Jamie Dunham, founder of Brand Wise, and Melinda Hudgins Noblitt, Brand Marketing Manager at Asurion, will dive deep into the misconceptions of marketing to women and highlight stories of marketing leaders who are making a difference.

On this season of Lipstick Economy, co-hosts Jamie Dunham, founder of Brand Wise, and Melinda Hudgins Noblitt, Brand Marketing Manager at Asurion, will dive deep into the misconceptions of marketing to women and highlight stories of marketing leaders who are making a difference.
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Location:

United States

Description:

On this season of Lipstick Economy, co-hosts Jamie Dunham, founder of Brand Wise, and Melinda Hudgins Noblitt, Brand Marketing Manager at Asurion, will dive deep into the misconceptions of marketing to women and highlight stories of marketing leaders who are making a difference.

Language:

English


Episodes

Kaleigh Imbriale and TedXNashville

11/21/2019
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Kaleigh Imbriale, Executive Director of TedXNashville, tells Lipstick Economy how TedXNashville has thrived in Nashville for ten years, becoming one of the ten largest TedX events worldwide. The popular event programming was recently enhanced with the addition of the TedXNashvilleWomen event in 2018 that returns again in December 2019. Kaleigh tells why having a women’s event was important to TedX.

Duration:00:30:30

Beth Sachan & Goo Goo Clusters Marketing

11/19/2019
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Beth Sachan tells Lipstick Economy the story of the 107-year-old Goo Goo Clusters brand and how strategic relationships, creative customer experiences and a local focus has brought a national following for a hometown brand. A retail store in downtown Nashville, special collaborations with celebrated local chefs and social media has replaced advertising dollars in marketing the brand. Goo Goo Clusters are loved by all including travel, restaurant, wedding. event and snack consumers.

Duration:00:40:33

Nekasha Pratt and Tennessee Tourism

10/31/2019
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Nekasha Pratt, the Director of Marketing for the Tennessee Department of Tourism, talks with Lipstick Economy about the success that Tennessee tourism has had in being one of the top 10 destinations in the U.S., drawing 1.9 million domestic travelers to the state. Women overwhelming plan the majority of travel whether it be solo trips, girls trips, family trips, or multi-generational travel. State marketing reaches those women with inspiration, storytelling, unique media and creative...

Duration:00:34:15

Coming Soon: Lipstick Economy

10/28/2019
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Eighty-five percent of all consumer purchase decisions in the United States today are made by women, yet 90% of those women believe brands just don’t understand them. On this season of Lipstick Economy, co-hosts Jamie Dunham, founder of Brand Wise, and Melinda Hudgins Noblitt, Brand Marketing Manager at Asurion, will dive deep into the misconceptions of marketing to women and will highlight stories of marketing leaders who are making a difference through their insight, strategy, diversity...

Duration:00:02:00