Lit Up Founders

For a large part of his early life, today's guest lived in the shadow of his very popular, but very different, older brother. It wasn't until he found his passion for technology in high school, something he found an immediate aptitude for, did he start to come into his own identity, and gain the confidence to pursue his own path in life. Entering technology just post the dot com bubble was humbling. From working on innovative projects to, having to say yes to anything, even gig-economy moving jobs, he did what it took to survive another day. Many years later, a stressful exit from a technology company he co-founded coupled with a physically demanding high-altitude hiking trip, caused a lot of compound health issues to come to the surface. With traditional western approaches not working, a podcast on the healing powers of cannabis piqued his interest; our gust decided to revisit the plant. After a lot of exploration, coupled with his natural tendency to dive deep, he eventually found his cure. With his health on the mend, his exit complete, a lot of deep knowledge of the cannabis plant, a working product, a proven but under-supplied product category, and the funds to get it off the ground; the door was wide open for this next adventure in entrepreneurship. Please enjoy the Founder's Journey of creating a cannabis beverage company with Jason Reposa of Good Feels Professional Summary: Jason Reposa is a lifelong dreamer and the Founder and CEO of Good Feels. The mantra ‘Do No Harm’ has become the guiding principle that steers his serial entrepreneurism after 20+ years of experience in software development and as the lead developer of multiple nationally-recognized brands. Jason transitioned into the cannabis industry two years ago to address personal ailments and is now focused on spreading Good Feels to all. His tenacity to overcome challenges comes in part from his mother who immigrated from Honduras when she was 16 without knowing how to speak English. Growing up in a family without a lot of technology, Jason found himself doing whatever he could to get his hands on old computers. Later he would graduate with a bachelor’s degree in computer science from Worcester Polytechnic Institute and become a professor of computer programming. Jason has developed his skills as an innovator and leader in two CTO positions. Jason co-founded the personal finance tool MyBankTracker as their CTO before transitioning to CEO. He also co-founded the digital product agency AD:60, which developed products for Stash, Christie’s, Nutrisystem, Songza, and many more. Each month Jason volunteers time on the Medway Energy and Sustainability Committee (MESC) in his hometown where he’s a resource to many locals on recycling. He is also a proud husband and father of three children. From his very first lemonade stand to becoming a 2nd time CEO, Jason has always pushed himself to become a better technologist, business leader, and creator of positive change. Company Summary: Good Feels brings people together with their fast-acting line of ready-to-drink cannabis-infused seltzers and go-anywhere beverage enhancers. An alternative to alcohol, smoking, and vaping, Good Feels products have zero sugar, and zero calories and are flavored with essential oils from real fruit. Good Feels uses 100% renewable energy in its carbon-neutral facility. As a Massachusetts Minority Business Enterprise (MBE), Good Feels is committed to social equity and has a company minimum wage of $20/hour. Learn more about Good Feels products and values at getgoodfeels.com or follow us on Instagram,

Being an entrepreneur is tough! Start that same business in Cannabis and it’s at least 10x more difficult. What about starting a business with your spouse as a co-founder and business partner? Maybe try to start an in-person events company a month before a global pandemic? Yeah… George & Kim Jage have done all that. Still love each other! And after two events in Las Vegas and New York, they are onto something disruptive, and are returning to Las Vegas this September! Kim is the energetically connected to the Universe type. Someone who would choose a college major to travel and understand the humans of this world better. She loves people, their energy, and sharing their passions. George is the stolen motorcycles, gas station weed, mushroom walks with undercover cops kind of guy, who unsurprisingly always got himself into trouble. In doing so he built a key skill of how to get out of it and that essential “make it work” drive that helped him start many successful businesses. Following her passion for plant medicine, their meeting at a Tea expo George was running was predicted by Marcus, Kim’s naturopathic friend. The connection was immediate! The resulting story is how they came to start a journey as life and business partners, pandemics and all. Please enjoy the founders journey of starting a disruptor event for Cannabis Brands and Retailers, MJ Unpacked, with co-founders George & Kim Jage Professional Summary: Kim Jage is an award-winning B2B brand developer and marketing executive. She is co-founder and chief marketing officer at Jage Media, as well as their affiliated cannabis CPG trade show, MJ Unpacked, and their media arm, MJ Brand Insights, which provides news and intel to cannabis industry professionals. Empathetic, energetic, and innovative, Kim is an expert in messaging and developing meaningful connections that build community and deliver return on investment. Prior to founding Jage Media and its properties, Kim was partner and vice president of sales & marketing at World Tea Media, director of sales & marketing at F+W Media, and president of Frost Jage Consulting. Under Kim’s leadership, World Tea Expo was three times named Fastest 50 by Tradeshow Week Magazine. Kim has won numerous awards in advertising and brand development. She was named Expo Elite by Expo Magazine in 2013. Kim holds a Bachelor in International Politics from Hofstra University and is a certified yogi trained under the guidance of acclaimed practitioner Annie Carpenter. She enjoys spending quality time with her family, photography, hiking, and traveling, extensively — Kim’s traveled to over 35 countries! For more information, please visit: https://www.jagemedia.com George Jage is an award-winning event producer and media executive with nearly 3 decades of experience. He was a founding partner and lead executive for the Off-price Show (’93-’01) and World Tea Media (’02-’14. George entered the cannabis industry in 2014 as President of MJBizDaily and was the lead architect of MJBizCon from 2014 through 2017, scaling the event from 20 table tops to over 100,000 net sq ft of exhibits at the Las Vegas Convention Center. George went on to serve as CEO of Dope Media and lead the sale of company assets to High Times Holding Corp in 2018. In 2018, George launched an exclusive microcap event to help drive investment into the growing number of publicly traded cannabis companies. In his latest media play, George launched Jage Media in partnership with his wife, Kim Jage, to meet the needs of the market and provide focused events to the CPG brands and retailers driving the industry forward. Company Summary: All it takes is a spark. MJ Unpacked is the first cannabis event of its kind that places passionate cannabis retailers and THC CPG...

For those of you looking to start, and scale, a cannabis brand, this episode is for you. This one is also for all of you that follow your passion and run! The details… well, they’ll just figure themselves out later. I love this guy, and this episode! Serendipity is a funny thing. The Universe has a way of presenting in front of you exactly what you need. You liking it, or not, at the time is irrelevant. It’s October, 2021, a colleague and I are at a happy hour (reception) in Las Vegas hosted by a prospective vendor. As one does at a cocktail hour… you mingle. We start chatting with this guy who is all smiles, in that genuine, friendly, neighbor next door you’ve known for a few years kinda way. I really like his hat too. It’s this teal blue with pink script on it. As a lifelong East Coaster, it reminds me of 80’s Miami. He’s just chill. Turns out, this friendly neighbor guy has a cannabis brand he’s been growing for a few years. Go figure! His hat, that I really like, is his brand. As we wait for the negroni's that never came, he shares his journey with us. While we work in the industry, my guest and I are long-time tech people; we're amazed how one actually starts a cannabis brand… on top of all that, without actually touching the plant. We come to find out in this interview, he did enough of that in his mom’s garage earlier in life. After University, he got into a few fashion startups too. It all goes to show, when you find your passions, lean into them, follow those veins, it will all eventually come together to something amazing you’re compelled to do and really good at. Please enjoy our founders journey of building a multi-state cannabis lifestyle brand, Higgs, with Founder and CEO, Oliver Higgins. Professional Summary: Oliver founded Higgs in 2016 and has taken it from a small medical market brand in CA into a nationally recognized brand with operations in three states. Before founding Higgs, Oliver launched fashion brands, directed and produced music videos for his production company R.H. and worked for acclaimed writer/producer David Milch, involved in the creative and also overseeing production on multiple HBO series. He has deep roots in the cannabis industry as a cultivator for over a decade and was a part owner of an early Los Angeles dispensary before it was forced to close. Company Summary: Higgs is always a good time. The color scheme is meant to bring you back to the early 90s and inspire that kind of feel-good raw energy that has shaped so many aspects of our culture. Show Notes: Harmonization Quotes: “The only job you have as CEO is to raise money, hire good people, keep good people… and do on podcasts… and get your own podcasts.” Top 5 Articles/Interview with our Guest: A Proper High: Oliver Higgins, Higgs Pre-RollsAsk Growers: Grower Stories #63: OliverGreen Entrepreneur: How This Cannabis Brand Got Its Electrifying LookInvesting in Cannabis: Higgs and the Rise of Lifestyle Brands

You're about to hear the story of two co-founders; one a social equity applicant from the legacy market, the other, a trader from New York who found the plant through the end of life care for his mother. From their love of early morning walks, complementary skillsets, and not freaking out on the same day, they have become the first vertically integrated social equity participant in Massachusetts. There is A LOT to be said about Cannabis social equity programs across the Country. Many affected by Cannabis prohibition drug laws, with criminal records, don't have the opportunities to earn the business acumen and financial resources needed to start such an organization in the legal market. This is a story of how this team did it! Things you may learn in today's episode: One thing you will not learn: Throwing a cigarette butt on Mr T's lawn is a very bad idea. No one needs to learn that. We all pity that fool; especially Carl :) Please enjoy our founders journey of starting Massachusetts first Vertically Integrated Social Equity Participant, Trade Roots, with Co-Founder's Carl Giannone & "The Captain" Jesse Pitts Professional Summary: Jesse Pitts: An experienced construction foreman and small business owner who has extensive knowledge of the building codes and amendments here in Massachusetts. A native to our host town, Jesse has deep roots within the community. With an enduring interest and passion for cannabis, Jesse has been a licensed medical cannabis patient and caregiver in Massachusetts since the inception of the program. He has vast experience in plant cultivation and has recently received a certification in advanced extraction technologies at Havelick & Associates LLC in Golden Colorado. Jesse co-founded The Center For Alternative Life Medicine (C.A.L.M.) out of New Bedford Ma. C.A.L.M. is a not-for-profit entity that was prepared to apply for a medical cannabis license in Ma. C.A.L.M. was acquired and merged with New England Treatment Access (N.E.T.A.) Jesse was a paid consultant and helped co-author N.E.T.A's application. This lead to the company being awarded two licenses. Jesse is a registered Social Equity Program (SEP) participant. Carl Giannone: After graduating Lafayette College with degrees in Economics & Business, Carl began his career as an equities trader at Heartland Securities/Trillium Trading in 1999. After being promoted to trading desk manager and Registered Principal, Carl left to trade his own account with Schonfeld Securities before building his own desk, first under Assent LLC/Sungard (2006) and then T3 Capital Management/T3 Trading Group (2010). By 2014, his desk employed over 100 traders in two offices deploying myriad strategies across a range of asset classes. After 17 years of performing roles ranging from trader to risk manager to recruiter to brand manager, Carl left his trading desk (and Manhattan) to work as an independent outside recruiter for a large multinational proprietary trading firm while taking care of an ill parent. As a result of seeing the benefits of medical cannabis first hand (in moderating cancer symptoms), Carl shifted his focus from investments to cannabis. He has been quoted in Bloomberg and on CNBC as well as niche industry publications. He previously held his Series 7, 24, 55, 56, 62 and 63 licenses. Company Summary: “Produced in Mass., not en masse.”

Today's guest started building a strong work ethic at the age of 12, and never stopped. Understanding she learned through work, it was fundamental that her choice in University had an emphasis on learning through action. She followed her interest in event production to a premier events company in Boston, producing high-end events like a Super Bowl Ring Ceremony at the team owner's house. It was in her time managing Boston's most select night clubs that she noticed a gap; The Ultra Premium club life was Ultra antiquated in how they managed guest bookings. To solve that, she co-founded TabelList to modernize Night Club and event reservations. They soon expanded Nationally, and beyond the club too, landing the most Ultra Premium event of 2017... Fyre Fest! Wow! You may have seen the documentaries, but facing $3.5M in chargebacks! Just Wow! Following that, she took over as CEO, and with 4 others stayed to rebuild the decimated company. Just as things were growing again, she lost her Mom to Cancer. This was all just before COVID hit, shutting down every nightclub and event in the World. A call came in from an old contact from Boston, who needed help managing the growing queues at their dispensaries during Covid. Could their software help? Bring hospitality to Cannabis, please enjoy the Founder's Journey of Kyla Sirni, Co-Founder & CEO of Dispense. Professional Summary: Kyla (Moore) Sirni is the Co-Founder & CEO of Dispense, an e-commerce and order management software for cannabis dispensaries. Before Dispense, Kyla worked for nearly two decades in the hospitality industry, planning prestigious events for high-profile clients and managing several nightlife venues. In 2013, experiencing firsthand the lack of technology and tools available for venue operators, Kyla Co-Founded Tablelist, a ticketing, reservations, and guest management software that is now being used in 50+ cities worldwide. When hospitality shut down because of COVID 19, Kyla saw an opportunity to utilize her experience and the Tablelist infrastructure to bring a hospitality-driven, customer-centric software to help retailers in the cannabis industry. Company Summary: Dispense is B2B e-commerce software focused on providing cannabis dispensaries with the technology and tools they need to sell products online, manage operations, build direct customer relationships, and scale their businesses. Show Notes: Playland ParkRafanelli EventsTabelistAbner KurtinAscend WellnessNextView VenturesEmily PaxhiaPatrick ReaPoseidon Asset ManagementDispense Top 5 Articles/Interview with our Guest: Ticket Vendor Tablelist Sues Fyre Festival Organizers for $3.5 Million

One of the hardest things for driven people to do, is to learn when to adapt and persevere and when to move on. Today’s guest shares a few stories about how he learned those lessons. As a young kid, he found an early passion for Soccer. It wasn’t tallent alone though, he put in the work; hours on the field in practice. Through the sport, he learned a lot about himself; he liked to see and understand the big picture. The perfect spot to get that view was Goalie! That dedication and commitment eventually turned into Olympic prep, which further led to an invite to the Ivy League to play at Brown! On Senior day, his parents drove 14 hours to see their son play; only to see him on the bench, in favor of a younger, taller, Freshman Goalie. He was gutted. Contemplating leaving the team, he reached out to an athlete friend for guidance; the advice was simple, talk to the coach, see what he could do, needed to do, to be on and in the team. Received well, he followed that guidance, did his part, and was eventually rewarded with opportunity when the team needed him. A number of years into professional life, working in the natural products industry, he was given a huge promotion from managing 1 line of business to 15. The workload was crushing. Days stretched into weeks, and into months. He came home every night drained. It was literally killing him. With a Mortgage, Wife, and two daughters, a driven person doesn’t just quit, but, as he noted, "If you can't take care of yourself, you can't take care of anyone else". For him and his family, he needed to find the right vein for him. With a background in startups, investing and mentoring, a slight pivot from Natural Supplements to the nascent Cannabis Industry was his next eon. With the synergies and success that followed, it proved to be the correct choice with the huge impact his company has had on the Cannabis Industry. Please enjoy the Founders Journey of Patrick Rea, Co-Founder of CanopyBoulder. Professional Summary: In 2013, Patrick founded CanopyBoulder, a seed-stage, mentorship-driven business accelerator and investment fund focused on data, fintech, software, and IoT in the cannabis industry as well as hemp/CBD businesses. At CanopyBoulder, Patrick raised five accelerator funds and invested in 115 companies in the cannabis industry. Prior to CanopyBoulder, Patrick spent 15 years in the natural products industry in roles including M&A, strategic management consulting, venture finance, B2B media, e-commerce, CEO coaching, and entrepreneur mentorship. For five years, Patrick was a consistent presence on The Arcview Group’s selection committee and in 2014 acted as Executive Editor for ArcView’s State of the Legal Marijuana Market report. He frequently runs panels at industry events, and has served as a judge for multiple Marijuana Business Conference & Expo Pitch Slams. Patrick graduated with two degrees from Brown University where he played Division I soccer, and resides in Boulder, Colorado with his wife and two daughters. Patrick embraces all that Colorado has to offer to build relationships with his investors and portfolio CEOs, often inviting them to join him trail running, hiking, mountain biking, and snowboarding in the foothills outside of Boulder. Company Summary: CanopyBoulder is the leading business accelerator in the cannabis industry. Founded in 2013, CanopyBoulder supports seed-stage cannabis startups through investment and a structured business accelerator program. Since its founding, CanopyBoulder has invested in 115 startups, launching companies like BDSA, Wurk, Front Range Biosciences, HappyCabbage and PotGuide into the cannabis industry. Show Notes: Techstars Boulder Accelerator

Taking full advantage of every opportunity; both the apparent and the hidden, is the best way I can sum up our guest’s founder's Journey. Growing up in rural Tennessee, he enjoyed all the nature, and freedom, country life had to offer. At the age of 14, he was identified by a teacher for a life changing opportunity, nominating him for a scholarship to boarding school, vastly opening up his world. In a biodiesel project, our guest discovered a passion for engineering early. It was a first step in following his passion for solving complex problems. A career day presentation from a global executive at UT solidified his focus on Industrial Engineering. Recruited into a consulting firm, his very first day onsite was training seasoned executives on their Supply Chain software at a client called you may have heard of: Nike. He learned to Just Do It! His journey solving complex global business problems progressed from consulting, to in-house, eventually starting his own consulting practice. During a trip out to California to meet with a potential client, the vendor never showed. Chatting while they waited, their solution sounded like maybe it could work for a friend of one of the attendees, who happened to be a Cannabis Grow Operation. After a listening tour, and review of the marketplace, they saw the HUGE opportunity! In March, 2017 they pivoted and dived full into Cannabis. They have since grown the company to a full seed-to-sale software, helping to drive some amazing success stories of their own. Please enjoy the Founders Journey of Colton Griffin, Co-Founder & CEO of Flourish Software. Professional Summary: Colton is the Co-Founder & CEO of Flourish Software, a leading supply chain management and seed to sale tracking software solution for the cannabis, CBD, and hemp verticals. Prior to Flourish, Colton was a consultant at Manhattan Associates, a market leader in best-of-breed supply chain software. There he specialized in business intelligence and data analytics for supply chain applications, helping dozens of companies optimize their operations. He moved onto Genuine Parts Company (Fortune #177) where he built and managed a reporting platform deployed to dozens of distribution centers as well as corporate inventory optimization and trade management systems. He started a consulting practice focused on this discipline and ultimately founded a startup to build a SaaS analytics platform for distribution center operations. Flourish was born from this endeavor. He graduated from the University of Tennessee, Knoxville with a BS in Industrial Engineering. Company Summary: Flourish Software is a leading technology provider of enterprise supply chain and inventory management software built for the cannabis, CBD and hemp industries. Flourish currently serves cultivators, manufacturers, processors, wholesalers, distributors and retailers. Flourish is integrated with state compliance systems, so cannabis operators remain compliant while they capture critical business data, operate more efficiently, track product from seed to sale, and leverage advanced analytics. Flourish Software was founded in 2017 and is headquartered in Atlanta, Georgia. Top 5 Articles/Interview with our Guest: https://www.forbes.com/sites/warrenbobrow/2020/08/23/5-questions-with-colton-griffin-ceo-of-flourish-software/?sh=2512e3cb72fc

During Kevin’s Eagle Scout project, he learned a great deal about communicating effectively. As an able bodied person at the age of 14, he led and mentored deaf and blind scouts for a year. It was then, and continues to be, a very impactful experience in his life. It was in a programming class in college that Kevin found a passion and love for technology. From never being in the library prior, to practically living there! After completing only one class, he interviewed his way into his first tech job, starting what would become an impressive career in enterprise technology. Listening a lot, Kevin earned his way up the corporate ladder; going public with one company, consulting for VC firms, and helming two others as CEO. Leading an Apple Reseller, Kevin’s team helped bring iPads to Airport kiosks, which are now ubiquitous today. A follow up consulting opportunity related to Cannabis Point of Sale systems; Kevin saw the Cannabis Money Problem, and his next big idea. What many may see as a tech, finance, regulatory, or compliance company; communication was the core to Kevin’s Founder’s Journey, and company building philosophy. So many experiences in his life he shared, reinforce the lessons of effective communication. It will be key to their success, and the industry at large, as Cannabis becomes mainstream. Please enjoy the Founder's Journey of Kevin Hart, Founder & CEO of Green Check Verified. Professional Summary: Kevin Hart is the Founder & CEO of Green Check Verified. Kevin brings four decades of enterprise software experience as part of his founding vision for Green Check. He has worked in the C-Suite for a variety of software companies with global clients and partners, and he has led two companies to successful exits with publicly traded companies, as well as another to an IPO. With decades of experience at the helm of venture backed companies, Kevin has brought together an unmatched team to help him lead Green Check to its leading position in the cannabis financial services market. Company Summary: Green Check Verified (GCV) is the leading provider of regulatory compliance technology solutions and advisory services for financial institutions serving the legal cannabis industry. Our team of technology, banking and compliance experts provide the tools and guidance needed to build compliant, scalable and successful cannabis banking programs. Learn more at www.greencheckverified.com Quotes: Top 5 Articles/Interview with our Guest: https://tearsheet.co/podcasts/youre-best-having-a-cannabis-banking-program-not-a-project-the-ins-and-outs-of-banking-cannabis-with-regent-banks-keri-cain/https://hifiagency.com/ep-43-clearing-the-smoke-between-cannabis-and-banks/https://markets.businessinsider.com/news/stocks/green-check-verified-announces-cannabis-banking-partnerships-in-six-new-states-among-other-first-quarter-accomplishments-1030299053

As a kid who grew up with the D.A.R.E program, to becoming co-founder of a first mover in the cannabis investment space, Emily Paxhia has had quite a life and Founders Journey. Growing up, she found an early passion in the rough sport of sailing. Predominantly a “boys sport”, her father reassured her that gender was a false barrier in pursuing her passions. She went on to skipper many, many crews, and so much more. A series of tragedies struck her family when she was in High School and College, losing both her father, and later mother, to cancer. A passing comment from a hospice worker, during her fathers illness she learned of the medicinal use of cannabis. After graduate school in New York, and years focusing on Macro trends consulting for some major brands, it was her move from New York City to San Francisco in 2011 that opened her to the opportunity of Cannabis. Cannabis decriminalization has been a long and complex process in California. But with people lined up down the block for Cannabis retail, when retail is supposedly dead, Emily had her spark moment that Cannabis was the future and the time is now! Circle in her brother Morgan, who, as she says, was “born with a calculator in his hand”; things started to take shape. They are now raising their third fund. Please enjoy the Founders Journey of Emily Paxia, Co-Founder and Managing Director of Poseidon Asset Management Professional Summary: Emily L. Paxhia is a co-founder and one of the managing directors of Poseidon Investment Management, LLC (“Poseidon”), which has three dedicated investment funds in the cannabis industry. Emily has reviewed thousands of companies in the cannabis industry and has worked with countless founders in many capacities. She has helped to shape founders’ pitch preparations, go-to market strategies and product launches, and she has advised companies on day-to-day business operations. Emily has held board seats for multiple portfolio companies and participates as an adviser to multiple teams. Further, she has dedicated time and energy to supporting policy groups and has served on the Board of Directors of the Marijuana Policy Project. She also currently serves on the Board of Directors of Athletes for CARE. Emily graduated from New York University with an M.A. in Psychology in 2008. She graduated from Skidmore College with a B.A. in Psychology in 2002. Company Summary: Poseidon was founded by siblings Emily & Morgan Paxhia in 2013, making their first fund one of the longest running dedicated cannabis investment funds. The Poseidon team has focused on a diversified strategy covering a range of company stages and industry sub-sectors across the capital spectrum. Now in the seventh year of conducting due diligence, deploying capital, and serving on multiple company Board of Directors, the team is considered a leader in the cannabis industry. This recognition, in conjunction with Poseidon being a first mover in the cannabis investment space, has led to a level of trust with industry insiders. Poseidon has forged a positive reputation in the cannabis industry by helping companies when others would not, resulting in proprietary deal flow. Show Notes: https://www.linkedin.com/in/morganpaxhia/https://www.linkedin.com/in/kylesherman/ Quotes: I'm on a need to freak out basis”“We are extremely comfortable being uncomfortable Nauseously optimistic” Inspirational Founders:

The ability to step away and see the big picture is essential as a leader. It’s what allows you to work on the business so you can then then work in the business. As a leader, you have to be able to see the broad view, to formulate a theory, develop strategies, and finally assemble and inspire your team to get there; time & time again. Today’s guest exemplifies just that. Through a fundamental belief that business is a series of problems to be solved, through many iterations, he grew his company from selling vaporizers on eBay to a Nasdaq listed, leading global platform for the development and distribution of premium cannabis accessories and lifestyle products. Grab a lemonade, iced tea, or even better, an Arnold Palmer, and enjoy the founder's journey of Aaron LoCascio, co-Founder & CEO of Greenlane. Professional Summary: Aaron LoCascio is Co-Founder and Chief Executive Officer of Greenlane. After encountering his first vaporizer at the age of 19, LoCascio sensed the commercial and technological potential of vaporization and began purchasing and re-selling units online shortly thereafter. Since then, Greenlane has flourished under Mr. LoCascio’s continued day-to-day operations. Mr. LoCascio holds a degree in Accounting from Valencia Community College. Company Summary: Greenlane (NASDAQ: GNLN) is the leading global platform for the development and distribution of premium cannabis accessories and lifestyle products. The company operates as a powerful house of brands, third-party brand accelerator, and omni-channel distribution platform. Greenlane serves the global markets with an expansive customer base of more than 11,000 retail locations, including licensed cannabis dispensaries, smoke shops, and specialty retailers. Greenlane’s world-class team provides services including product development, go-to-market strategy, sales and marketing support, customer service, direct-to-consumer fulfillment, supply chain management, and distribution. Greenlane also proudly owns and operates a diverse brand portfolio including packaging innovator Pollen Gear™, the K.Haring Glass Collection by Higher Standards, Marley Natural™, and VIBES™ rolling papers. Higher Standards, Greenlane’s flagship brand, offers both a high-end product line and immersive retail experience with groundbreaking stores in both New York City’s Chelsea Market and Malibu, California. Greenlane also owns and operates both Vapor.com and VapoShop.com, two industry-leading, direct-to-consumer e-commerce platforms in North America and Europe respectively. For additional information, please visit: https://gnln.com/. Top 5 Articles/Interview with our Guest: https://mgretailer.com/business/retail-merchandise/aaron-locascio-living-life-in-the-greenlane/ https://www.forbes.com/sites/warrenbobrow/2020/06/04/greenlanes-rise-to-market-domination-started-in-founders-college-apartment/#616f701f7a68 https://www.newcannabisventures.com/greenlane-narrows-focus-to-ancillary-cannabis-brands-and-distribution/ https://thedieline.com/blog/2020/10/13/inside-the-studio-greenlane Hashtags: #LitUp #FoundersJourney #CannabisEntrepreneur #Founder #Cannabis #Entrepreneur #smokingaccessories #highsociety #hightimes #highlife #dispensary #smokeshop #vapeshop Aaron LoCascio, Co-Founder & CEO, Greenlane https://www.linkedin.com/in/aaron-locascio-9682b519/ https://gnln.com/ https://www.facebook.com/gnlnws/ https://www.instagram.com/greenlane/ https://twitter.com/gnlnwholesale?lang=en https://www.linkedin.com/company/greenlane-inc/ Brian Weber, Producer & Host, Lit Up Cannabis: A Founder's...

Our guest today is a 3rd generation female entrepreneur. Gregarious by nature, nurtured by her her entrepreneurial parents, she confirmed her calling when High School C's turned into University A's in Public Relations courses. Rosie Mattio took the initiative. To step up when her boss moved on, to step out on her own to support family moves, to step into being a mother of four. She stepped up when her Husbands startup needed her expertise, step into the unknown of the nascent legal Cannabis Industry, stepping past limiting beliefs of "I Can't", and is setting up to lead the preeminent Public Relations firm in Cannabis. Please enjoy the inspirational founder's Journey of Rosie Mattio, of Mattio Communications. Professional Summary: Rosie is founder of MATTIO Communications, the preeminent cannabis marketing agency in the U.S. She helped usher in the New Cannabis Age, garnering global media coverage in mainstream publications for clients, including the first cannabis article ever published in Oprah Magazine. Over the past year, her New York firm has grown alongside the industry, adding marketing and communications services for clients, including content, SEO, investor relations, event planning and influencer marketing. Today, Rosie is considered a market maker in the world of cannabis. Ranked the #1 cannabis PR firm by Green Market Report, Rosie is a strategic powerhouse, industry connector and influencer. Rosie has been named a High Times Female 50 and Forbes Fifteen Powerful And Innovative Women In Cannabis. Company Summary: MATTIO Communications was founded by Rosie Mattio in 2005 and is one of the longest running and largest marketing firms in the cannabis space. The company has supported the industry and grown up alongside it, working to normalize perceptions and remove the stigma surrounding cannabis. In 2019, the company was ranked on Green Entrepreneur's Top 100 Cannabis Companies and awarded MG Magazine's Best Workplaces. MATTIO works with clients across the U.S. and represents over 40 of the most visible companies in every sector of the cannabis industry. Show Notes: Popcorn, Indiana Uncle Ikes Pot Pie, Redefined? Chefs Start to Experiment With Cannabis Herb: Mastering the Art of Cooking with Cannabis Headset Mitch Rothchild, Chairman & Founder at Sapphire Digital (formerly Vitals) Inspirational Founders: “Fearless Female Pioneer”: Emily Paxhia, Co-Founder, Poseidon Asset Management “Integrity First”: Jason Wild, Chairman Of The Board at TerrAscend Top 5 Articles/Interview with our Guest: https://www.forbes.com/sites/irisdorbian/2020/02/27/meet-rosie-mattio-queen-of-cannabis-pr/#236c073d62f7 https://www.refinery29.com/en-us/rosie-mattio-power-diary https://hightimes.com/women/higher-profile-rosie-mattio-founder-ceo-mattio-communications/ https://www.adweek.com/brand-marketing/what-its-like-to-run-an-essential-cannabis-business-as-a-mom-during-the-pandemic/ Hashtags: #LitUp #FoundersJourney #CannabisEntrepreneur #Founder #Cannabis #Entrepreneur #cannabiscommunity #mattiocommunications #rosiemattio #pr #ny #newyork #cannabis #frompottopopular #cannabispodcast Rosie Mattio, Founder & CEO, Mattio Communications rosie@mattio.com https://www.instagram.com/rosiemattio/ https://www.linkedin.com/in/rosiemattio/ https://www.instagram.com/mattiocommunications/ https://www.linkedin.com/company/mattiocommunications/ https://twitter.com/mattiocomms https://www.facebook.com/MattioCommunications/ Brian Weber, Producer & Host, Lit Up Cannabis: A Founder's Journey linkedin.com/in/briancweber www.litupfounders.com www.facebook.com/LitUpFounders/ www.instagram.com/LitUpFounders/ www.twitter.com/LitUpFounders www.linkedin.com/company/litupmedia/ Listen to the episode here or on SoundCloud, Apple Podcasts, Google Podcasts, Spotify, Stitcher, TuneIn, iHeartRadio or RSS to your favorite podcast app.

My guest today is a recent founder of not one, but two companies focusing on Intellectual Property related Cannabis. ... Dr Hunt shares a tremendous amount of insight and knowledge on plant IP and Cannabis in this episode. What I loved most about Dr Hunt's Founder's Journey is that there are many times where he identified what he found interesting, and chose to follow that curiosity. Please enjoy the Founder's Journey of Dr Dale Hunt, Founder & CEO of Breeders Best. Dr. Dale Hunt, Professional Summary: Dr. Dale Hunt is a plant scientist, a Cannabis lawyer and registered U.S. patent attorney with over 20 years of experience protecting plant varieties in the United States and throughout the world. Dale is the founder of Plant & Planet Law Firm, an Intellectual Property Law practice, where he provides guidance and expertise on patents and IP matters, and aids clients in establishing IP protection for their legal marijuana cultivars, products and businesses. Before he began working in the legal Cannabis industry, Dale worked with other clients in Agriculture, Water Purification, Alternative Energies, Biotechnology, Medicine, Manufacturing Processes, and Natural Formulations, and he has helped many of his clients commercialize their IP, products and plant varieties in over 30 countries. Through Plant & Planet Law Firm he and his team continue to service these clients in addition to their Cannabis clients. Dale has degrees in botany (BS), plant genetics (MS) molecular & cellular biology (PhD), and law (JD). Breeders Blend, Company Summary: Breeder’s Best (BB) is the first Cannabis company to focus on developing intellectual property (IP) protection for independent plant breeders and licensing that diverse and unique IP to markets worldwide. We benefit breeders, patients, growers, investors, and many other stakeholders by delivering genetics with many of the lesser known and rare cannabinoids, as well as desirable combinations of cannabinoids and terpenes. These special varieties are developed through traditional breeding techniques that achieve specific target chemical profiles and premium commercial products. https://breedersbest.com/about-us/ Show Notes: Timestamps: 5:30 Interview Begins 6:41 What is Breeders Best 9:40 Early Life 14:32 Education and Botany 18:40 Marriage and Adoption 22:05 Law School and Pre-Cannabis Law Career 34:02 Transition into Cannabis 45:25 Breeders Best Genesis Story 1:00:27 What is the Makeup of Cannabis 1:07:02 Plant IP 1:13:21 How Breeders Best Works with Breeders 1:15:06 Closing Questions Quotes: “It’s the biggest R&D department in the history of Medicine”. Links: Re: Open Cannabis Project Dissolves in Response to Controversy Over Ag-Science Company Phylos Bioscience's Breeding Program: https://www.cannabisbusinesstimes.com/article/open-cannabis-project-dissolves-controversy-phylos-bioscience/ Clinical Endocannabinoid Deficiency Reconsidered: Current Research Supports the Theory in Migraine, Fibromyalgia, Irritable Bowel, and Other Treatment-Resistant Syndromes: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5576607/ Dr. Dale Hunt, Co-Founder & CEO, Breeders Best Linkedin: https://www.linkedin.com/in/dale-c-hunt-b9502a4/ Website: https://breedersbest.com/ Facebook: https://www.facebook.com/breedersbestproducts Instagram: https://www.instagram.com/breeders.best/ Twitter: https://twitter.com/Breeders_Best Linkedin: https://www.linkedin.com/company/breedersbest/ Brian Weber, Producer & Host, Lit Up Cannabis: A Founder's Journey Linkedin: linkedin.com/in/briancweber/ Lit Up Cannabis: A Founder’s Journey / Lit Up Media Website: www.litupfounders.com Facebook: www.facebook.com/LitUpFounders/ Instagram: www.instagram.com/LitUpFounders/ Twitter: www.twitter.com/LitUpFounders Linkedin: www.linkedin.com/company/litupmedia/ Listen to the episode here or on SoundCloud, Apple Podcasts, Google Podcasts, Spotify, Stitcher, TuneIn, iHeartRadio or RSS to your favorite podcast app.

Builders are masters at process. They see the big picture, they deconstruct, they learn, they rebuild it better. From his childhood playing with Legos, to building service businesses as a young adult, and huge pivot to Wall Street building deals; Christopher Galvin loves to learn and build. A very successful early career earned him retirement in Scottsdale at only 42! It wasn’t long before Christopher got the urge to build again. He wanted to solve a big problem. Professional Summary: Christopher E. Galvin founded and served as CEO and Chairman of several public and private companies. He began his career in investment banking – focusing on mergers and acquisitions and structured finance – and has deep experience in corporate finance, hedge fund, and private equity strategies. Christopher guides the strategic direction of Hypur, as well as finance initiatives and serves as chairman of the partner team. Company Summary: Since 2014, Hypur has been solving compliant banking and payment problems for high-risk and cash-intensive industries by providing solutions to businesses without access to traditional payment systems, or when traditional payment systems aren’t a good fit. Hypur Pay® is an electronic payment platform designed for the cannabis industry working directly from your bank account. Hypur Pay® features contactless payments and can be integrated into applications for in-store, order-ahead, delivery, online, and business-to-business payments. The biggest brands in cannabis trust Hypur® because they are the leading provider of compliance and payment technology to the industry. Download the consumer app for in-store purchases, or visit hypur.com to learn how Hypur can help your business. Show Notes: Hypur Team: - Co-founder & COO: Michael J Sinnwell, Jr: https://www.linkedin.com/in/michael-j-sinnwell-jr/ - Chief Revenue Officer: Tyler Beuerline: https://www.linkedin.com/in/tyler-beuerlein-33a639109/ - President of Sales: Todd Fuller: https://www.linkedin.com/in/toddfullertexas/ - CMO: Martha M Johnson: https://www.linkedin.com/in/martha-m-johnson-a69832/ Hypur Press Page: https://www.hypur.com/press/ Inspirational Founders: Elon Musk: https://twitter.com/elonmusk Hashtags: #LitUp #FoundersJourney #CannabisEntrepreneur #Founder #Cannabis #Entrepreneur #hypur #hypurpay Christopher Galvin, Co-Founder & CEO, Hypur https://www.linkedin.com/in/christopher-e-galvin-229339108/ https://www.hypur.com/ https://www.linkedin.com/company/hypur/ https://www.facebook.com/HypurInc/ https://twitter.com/hypurinc https://www.instagram.com/gethypur/ https://www.youtube.com/c/hypurinc Brian Weber, Host, Lit Up Cannabis: A Founder's Journey linkedin.com/in/briancweber/ www.litupfounders.com www.facebook.com/LitUpFounders/ www.instagram.com/LitUpFounders/ www.twitter.com/LitUpFounders www.linkedin.com/company/litupmedia/ Listen to the episode here or on SoundCloud, Apple Podcasts, Google Podcasts, Spotify, Stitcher, TuneIn, iHeartRadio or RSS to your favorite podcast app.

One of the most important rules in business is to know your numbers. Numbers are part of nearly every business school case study as they help tell the story: Where is money coming from? Where is it going? Those are the basics. Today’s story is about how one entrepreneur, searching for clues to steer a stalled business, was able to read the numbers to uncover their best customers. What resulted not only saved the business, but changed an industry. Jeffrey Harris was already a successful business owner many times over. Always with an eye on the next opportunity, Jeff and a technical co-founder setup a new business to help small businesses in South Florida with their loyalty & marketing. After some early promise, sales plateaued, and they met some headwinds for their industry. Not one to waste time on just doing “ok”, they were faced with a decision to close. They looked at their numbers to help understand their customers better. They noticed their two most profitable customers were actually not their target market, but were from Cannabis! Leaning in to learn more, they realized their Loyalty and Marketing technology is perfectly suited to Cannabis consumers. A quick pivot to Cannabis brought explosive growth, not only turning around the business but changing the industry. They are now the go-to name for Cannabis Loyalty & Marketing engagement! Please enjoy the Founder’s Journey of Jeffrey Harris, Co-Founder & CEO of springbig! Professional Summary: Jeffrey Harris is Co-Founder & CEO of springbig, a customer loyalty platform for the cannabis industry. springbig uses SMS, loyalty marketing, and other tools to encourage repeat business for cannabis retailers. Prior to spingbig, Harris founded a loyalty marketing company (Inte Q) which focused on developing and managing data-driven programs for large retail and financial services firms. springbig, Company Summary: springbig is the leading loyalty, communications and marketing platform in the cannabis industry, helping over 1,300 dispensaries generate more revenue and build relationships with over 20M consumers all in one easy-to-use platform. CEO, Jeffrey Harris founded InteQ over 20 years ago, a company that took loyalty marketing from simple punch card programs in coffee shops to technologically advanced marketing tools at the forefront of some of the country's biggest companies. Companies like Adidas, Reebok, and Citi Bank. After years of experience in big-box retail, our founders saw tremendous opportunity in the underserved cannabis industry and decided to bring advanced loyalty programs, an essential marketing tool in such a competitive industry, to cannabis dispensaries and brands. Show Notes: “If there are people that are willing to help you, take the help. Take the time to listen to someone who knows better than you.” “Most people are nice, well intentioned to help you. Just ask and take the help and see where it goes”. Mattio Communications: https://www.mattio.com/ Rosie Mattio: https://www.linkedin.com/in/rosiemattio/ Altitude Investments: https://www.altitudein.com/ Altitude Partner & Springbig Board: https://www.altitudein.com/jon-trauben Springbig Brands: https://www.springbig.com/cannabis-brand-advertising-platform TVC Capital: https://tvccapital.com/ Jeffrey Harris, Co-Founder & CEO, springbig https://www.linkedin.com/in/jeffrey-harris-4416484/ https://www.springbig.com https://www.facebook.com/springbigrewards https://www.instagram.com/springbigrewards https://twitter.com/springbig https://www.linkedin.com/company/springbig-inc- Brian Weber, Producer & Host, Lit Up Cannabis: A Founder's Journey Linkedin: linkedin.com/in/briancweber www.litupfounders.com www.facebook.com/LitUpFounders/ www.instagram.com/LitUpFounders/ www.twitter.com/LitUpFounders www.linkedin.com/company/litupmedia/ Listen to the episode here or on SoundCloud, Apple Podcasts, Google Podcasts, Spotify, Stitcher, TuneIn, iHeartRadio or RSS to your favorite podcast app.

It’s so refreshing when you meet someone who understands what fulfills them and is actually doing it! It’s their calling. They’re mission driven. That is especially true for today’s guest: Mara Gordon, Co-Founder of Aunt Zelda’s. The drive to care for a loved one is a very powerful force. Mara, confronted with the challenge of helping her husband, when traditional methods had failed, turned to Cannabis. The impact was immediate, but unfocused. The obstacle in turning to Cannabis was that there was no data on effective dosing. She wanted a prescription, but ended up with a picnic! To a Process Engineer that is unacceptable. The ensuing journey in treating her husband, herself, loved ones, and eventually others embarked Mara down the road to solve the dosing issue for Cannabis. In the documentary “Weed the People”, and her TED Talk “Cannabis: Separating the Science from the Hype”, shares part of Mara’s journey of applying a collaborative, qualitative approach, in uncovering effective dosing for Cannabis. Her Aunt Zelda’s oil heavy Carrot Cake recipe was the perfect delivery method for some of those initial doses. That mission has now expanded to 4 companies, to deliver data-driven, Cannabis-based plant medicines, research, and knowledge for practitioners. Please enjoy the Amazing Founder’s Journey of Mara Gordon, Co-Founder of Aunt Zelda’s. Mara Gordon, Professional Summary: https://auntzeldas.org/about/mara-gordon/ Aunt Zelda’s, Corporate Summary: https://auntzeldas.org/about/ Relevant Links: Cannabis: Separating the Science from the Hype | Mara Gordon | TEDxPaloAlto: https://www.youtube.com/watch?v=jyAGlb8PMRc My Experience From 24 Years In California Cannabis: From Compassionate Use To A Corporate Buyout: https://www.benzinga.com/markets/cannabis/20/08/16903769/my-experience-from-24-years-in-california-cannabis-from-compassionate-use-to-a-corporate-buyout Mara Gordon: Aunt Zelda's, For Every Household: https://www.forbes.com/sites/warrenbobrow/2019/05/29/mara-gordon-aunt-zeldas-for-every-household/ HempCon: https://www.facebook.com/HempconShow/ https://www.instagram.com/hempcon/ Weed the People: https://www.weedthepeoplemovie.com/ Lawrence Ringo: A Hidden Origin Story of the CBD Craze: https://www.nytimes.com/2020/05/23/sunday-review/coronavirus-cbd-oil.html Lawrence Ringo: Father of CBD: https://theemeraldmagazine.com/lawrence-ringo/ Zelira Therapeutics: https://zeliratx.com/ Calla Spring Wellness: Canna/Non-Canna Founders LinkedIn & Social Steve Jobs: https://en.wikipedia.org/wiki/Steve_Jobs Mother Teresa: https://en.wikipedia.org/wiki/Mother_Teresa Hashtags: #LitUpCannabis #CannabisFoundersJourney #CannabisEntrepreneur #Founder #Cannabis #Entrepreneur #MaraGordon #AuntZeldas Mara Gordon, Co-Founder, Aunt Zelda’s Also: Co-Founder of The Oil Plant, Zelda Therapeutics, and Calla Spring Wellness mara@auntzeldas.org https://auntzeldas.org/about/mara-gordon/ Personal Contact Info, Social, & Websites https://twitter.com/marabg https://www.linkedin.com/in/maragordon/ Brian Weber, Producer & Host, Lit Up Cannabis: A Founder's Journey linkedin.com/in/briancweber/ www.litupfounders.com www.facebook.com/LitUpFounders/ www.instagram.com/LitUpFounders/ www.twitter.com/LitUpFounders www.linkedin.com/company/litupmedia/ Listen to the episode here or on SoundCloud, Apple Podcasts, Google Podcasts, Spotify, Stitcher, TuneIn, iHeartRadio or RSS to your favorite podcast app.

Before Eric Schnell was actually Eric, he attended Woodstock… in utero. Raised by his hippie parents in the Boston area; his early years were in an Ashram. The respect for our bodies, animals, and the Earth, were values embedded early, and consistently, in his life. Seeds for becoming an entrepreneur were planted early on too: Once, as a punishment, his Mom withheld allowance; his 8 year old self was so upset by this, he vowed to never be dependent on anyone else for money again. During his time at Northeastern, Eric turned what started as promoting fraternity parties, into a $200,000/year income, all before graduating! After a stint as a broker dealer on Wall Street, he needed a change. With his ability to promote, he pivoted back to his root values, taking a position at a family run natural supplement company; trading a Rolex for a Feather Duster. That early venture led to his entrance into the ultra competitive Beverage Industry. With early success, and many ups and downs to follow, he eventually started Beyond Brands: An Incubator and Accelerator to launch Mission Driven brands including mood33. This first foray into the Cannabis Market brought a whole new set of challenges and lessons to be learned. Eric Schnell, Co-Founder & CEO of mood33 has an amazing Founder's Journey, I hope you enjoy it! Eric Schnell, Professional Summary: "Some might call him a socialpreneur. Others, a food & beverage visionary. No matter the title, Eric has been a natural product industry pioneer for over 20 years and counting. With diverse experience in sales, marketing and new product launches, Eric enjoys taking ideas from scratch and turning them into viable businesses that make a global impact, through the game changing brands and consulting agency he founded, BeyondBrands. Currently disrupting the beverage side of the hemp industry as CEO of mood33 CBD infused teas, he previously served as co-founder of Steaz, a leading organic tea brand that was strategically acquired in 2016 as well as a member of Runa tea which was successfully sold in 2018. He is the co-founder of Good Catch, the world’s first plant-based seafood brand as well proud recipient of the 2007 “Sustainable Business of the Year Award”, 6-time Annual Winner of the BevNET.com and Beverage Digest “Best Product of the Year Award”, a Top 50 Beverage World Disruptor and is an active Nutrition Capital Network Selection Committee Member." Show Notes: Beyond Brands: https://beyondbrands.org/ mood33: https://mood33.com/ Mood33Infusions: https://www.instagram.com/mood33infusions/ IntheMood33: https://www.instagram.com/inthemood33/ Good Catch (Vegan Seafood): https://goodcatchfoods.com/ Eat Cool beans: www.eatcoolbeans.com Good Same Foods: https://goodsamfoods.com/ Brad Barnhorn: https://www.linkedin.com/in/brad-barnhorn/ Steven Kessler: https://www.linkedin.com/in/steven-kessler-aa9b445/ Marci Zaroff: Partner in Life & Business: https://marcizaroff.com/ Eco Fashion Corp: https://www.ecofashioncorp.com/ Yes And: https://joinyesand.com/ The Arcview Group: https://arcviewgroup.com/ Evo Hemp: https://evohemp.com/ Alex White Plume: https://en.wikipedia.org/wiki/Alex_White_Plume Kenny Morriston: VCC Brands, Venice Cookie Company: https://www.linkedin.com/in/kennymorrison/ Ben Witte: Founder & CEO, Recess: https://www.linkedin.com/in/benjaminwitte/ Eric Schnell, Co-Founder & CEO, mood33 eric@mood33.com LinkedIn: https://www.linkedin.com/in/eric-schnell-b133a425/ Brian Weber, Host, Lit Up: A Founder's Journey linkedin.com/in/briancweber/ www.litupfounders.com www.facebook.com/LitUpFounders/ www.instagram.com/LitUpFounders/ www.twitter.com/LitUpFounders www.linkedin.com/company/litupmedia/ Listen to the episode here or on SoundCloud, Apple Podcasts, Google Podcasts, Spotify, Stitcher, TuneIn, iHeartRadio or RSS to your favorite podcast app.

Growing up in suburban Georgia, Kat Merryfield took early influence from her entrepreneurial father and nurturing mother. Personality traits of studiousness, curiosity, and drive came to accompany her introverted tendencies. As a young Mother with a sick child, the accepted western therapy for her daughter left her at a disadvantage. Seeking out alternatives, a natural option presented a cure. Enlightened by that experience, Kat focused on Natural Medicine for her formal education. She later turned to Natural medicine herself in her fight with Cancer, for her husband to help with PTSD, and eventually friends in treating other conditions. Through a systematic approach, Kat developed formulations that provided relief to specific ailments; those formulations are the basis for Kat's Natural's Products today. So how does a Homesteader, Cancer Survivor, and Mother of 4 turn a side project, sold at their home farm stand, into a Multi-Million dollar business in just a few years? Please enjoy the Founder's Journey of Kat Merryfield, of Kat's Naturals. Kat’s Naturals Summary: “On a mission to make a positive impact around the world, Kat’s Naturals formulates restorative CBD products that nourish the mind and body. Founded by Kat Merryfield, Kat’s Naturals is spearheaded by an educated herbalist and nutritionist who used a decade of experience crafting natural farm-to-home goods to develop soothing remedies at Kat’s Naturals. Using only American grown organic hemp, sustainably sourced essential oils, and therapeutic energy for the plants to absorb and transfer to consumers, Kat’s Naturals makes the most healthful, organic CBD products on the market.” Show Notes: Respiratory Syncytial Virus Infection (RSV): https://www.cdc.gov/rsv/index.html Charlotte's Web: https://www.charlottesweb.com/cbd-balms The Garden Society: https://thegardensociety.com/ Medterra: https://medterracbd.com/ Jay Norbert Hartenbach: https://www.linkedin.com/in/jhartenbach/ Hashtags: #LitUp #FoundersJourney #CannabisEntrepreneur #entrepreneur #Cannabis #Hemp #CBD #FullSpectrum #HempHeals #Organic #Tennessee Kat Merryfield, Founder, Kat’s Naturals kat@katsnaturals.com LinkedIn: https://www.linkedin.com/in/kat-merryfield-52b395152/ Kat’s Naturals: https://katsnaturals.com/ Instagram: https://www.instagram.com/katsnaturals/ Facebook: https://www.facebook.com/KatsNaturals/ LinkedIn: https://www.linkedin.com/company/katsnaturals/ Brian Weber, Host, Lit Up: A Founder's Journey linkedin.com/in/briancweber/ www.litupfounders.com www.facebook.com/LitUpFounders/ www.instagram.com/LitUpFounders/ www.twitter.com/LitUpFounders www.linkedin.com/company/litupmedia/ Listen to the episode here or on SoundCloud, Apple Podcasts, Google Podcasts, Spotify, Stitcher, TuneIn, iHeartRadio or RSS to your favorite podcast app.

For many business owners, Payroll & Benefits management are a common core part of starting a business. Employees & Taxes need to be paid, laws need to be followed; those are the basics. There are any number of vendors offering those services who will come knocking at your door the moment you register a new business. That's just not the case in the Cannabis Industry. A chance encounter on a Southwest Flight led today's guest to ring up a friend running a successful dispensary, only to find they'd been dropped by 6 payroll companies to service their 100 employees. Layer on complex legal structures, regulations, and tax codes. These are the seeds of what is an especially big problem for the Cannabis industry this is. It takes a special kinda person to want to start a company to solve those problems. Please enjoy the Founder's Journey of Wurk Founder & CEO, Keegan Peterson. Corporate Summary: Wurk exists to help underserved businesses fortify, comply, and thrive in the face of uncertain regulatory environments. Designed specifically for the cannabis industry, our platform and managed services, allows employers to protect and streamline their operations, while providing an environment where people are a priority every step of the way. The intuitive solution automates the most complicated and risk-prone processes associated with Human Resources. For more information visit enjoywurk.com. Wurk currently provides services to over 400 licensees in 33 legal cannabis states. Since the inception of the company, Wurk has paid over 60,000 employees. Show Notes: Kevin Frender: https://www.linkedin.com/in/mtinlin1/ Matt Tinlan: https://www.linkedin.com/in/mtinlin1/ Deirdre Gordon: https://www.linkedin.com/in/deirdraogorman/ Burning Man: https://burningman.org/ Canopy Boulder: https://twitter.com/CanopyBoulder Patrick Grey: https://www.linkedin.com/in/reapatrick/ Mika Tapman: https://www.linkedin.com/in/mtapman/ Arcview: https://arcviewgroup.com/ Weed the People: https://www.netflix.com/title/81016247 Riki Lake: https://twitter.com/RickiLake Mara Gordon: https://www.linkedin.com/in/maragordon/ Founders: Elon Muck: https://twitter.com/elonmus Jack Dorsey: https://twitter.com/jack Aron Ain: https://www.linkedin.com/in/aronain/ Howard Schnellenberger (Football coach): http://www.howardschnellenberger.com/ Keegan Peterson, CEO & Founder, Wurk https://www.linkedin.com/in/keeganpeterson/ https://www.enjoywurk.com/ https://www.facebook.com/enjoywurk https://www.instagram.com/enjoywurk/ Brian Weber, Host, Lit Up: A Founder's Journey linkedin.com/in/briancweber/ www.litupfounders.com www.facebook.com/LitUpFounders/ www.instagram.com/LitUpFounders/ www.twitter.com/LitUpFounders www.linkedin.com/company/litupmedia/ Listen to the episode here or on SoundCloud, Apple Podcasts, Google Podcasts, Spotify, Stitcher, TuneIn, iHeartRadio or RSS to your favorite podcast app.

What does reselling used golf balls, organizing weekend trips for college students, and fundraising for alumni relations have in common? They are just some of the things Entrepreneur Karson Humiston did before founding the go-to recruiting platform in Cannabis; Vangst. Joining us from Denver in March of 2020, Karson shares her founder's journey of hustle and perseverance turning a stack of business cards made in her college dorm room into the name in Cannabis recruiting. Show Notes: What You Need To Know About Vangst's New, Free Cannabis Recruitment Platform: https://www.benzinga.com/markets/cannabis/20/04/15877645/what-you-need-to-know-about-vangsts-new-free-cannabis-recruitment-platform Vangst Newsletter: https://blog.vangst.com/category/vangst-news/ St. Lawrence University, Calling All Saints: https://www.stlawu.edu/people/calling-all-saints The Tick Tock Inn: https://www.facebook.com/TickTockInn/ Galvanize: https://www.linkedin.com/school/galvanize-it/ Canna Brand: https://cannabrand.co/ Ryan G. Smith, CEO, Leaflink: https://www.linkedin.com/in/ryan-g-smith/ Lerer Hippeau: https://www.lererhippeau.com/ Casa Verde Capital: https://www.casaverdecapital.com/ Jeremy Burke, Business Insider: https://twitter.com/jfberke Benzinga: https://www.benzinga.com/ MJBizDaily: https://mjbizdaily.com/ Vangst 2019 Salary Guide: https://info.vangst.com/vangst-2019-salary-guide Guest: Karson Humiston, Founder & CEO, Vangst https://www.linkedin.com/in/karson-humiston-64572b97/ https://twitter.com/khumiston https://vangst.com/ https://www.instagram.com/vangsttalent/ https://www.facebook.com/Vangsttalent/ https://twitter.com/vangsttalent https://www.linkedin.com/company/vangst/ Host: Brian Weber, Host, Lit Up: A Founder's Journey linkedin.com/in/briancweber/ www.litupfounders.com www.facebook.com/LitUpFounders/ www.instagram.com/LitUpFounders/ www.twitter.com/LitUpFounders www.linkedin.com/company/litupmedia/ Listen to the episode here or on SoundCloud, Apple Podcasts, Google Podcasts, Spotify, Stitcher, TuneIn, or RSS to your favorite podcast app.

Catching the entrepreneurial drive early, Cy Scott's first venture was selling Jolly Ranchers on the school bus back in 5th grade. This funded his love of playing video games at his family's store, seeding an early interest in Entrepreneurship and Technology. In the nascent days of the Modern Cannabis Industry, Cy Co-Founded Cannabis Education Site Leafly back in 2010. Starting as a side hustle, Cy and his co-founders grew the company to market success and a successful exit in 2015. Cy, and fellow Leafly co-founders then moved on to start Headset, an industry leading Cannabis Business Intelligence provider. Cy Scott, CEO & Co-Founder, Headset https://www.linkedin.com/in/cyscott/ https://twitter.com/cy_scott https://www.headset.io/ https://www.instagram.com/headset_io/ https://www.facebook.com/headset.io/ https://www.linkedin.com/company/headset/ https://twitter.com/headset_io Brian Weber, Producer & Host, Lit Up: A Founder's Journey https://linkedin.com/in/briancweber/ https://www.litupfounders.com https://www.facebook.com/LitUpFounders/ https://www.instagram.com/LitUpFounders/ https://www.twitter.com/LitUpFounders https://www.linkedin.com/company/litupmedia/ Listen to the episode here or on SoundCloud, Apple Podcasts, Google Podcasts, Spotify, Stitcher, TuneIn, or RSS to your favorite podcast app.