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Episodes

5 Powerful Habits for Building a Growth Mindset

4/21/2018
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Unlike a fixed mindset, a growth mindset enables you to start living your dreams by taking away the limitations you put on your own abilities. Here’s where it starts: Remember that Failure Doesn’t Mean the End You don’t simply get up in the morning, run a 1,500-meter race, and win an Olympic goal. Take Pride in the Little Things The way you think about your achievements is indicative of how you see yourself. Prideful people boast about things that aren’t really worth boasting about. Embrace...

Duration:00:31:31

8 Steps to Making Sales Simple

4/14/2018
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Most of these experts were once like me (and maybe you, too). They were not naturally gifted or comfortable with sales. Fortunately, it’s a skill—one you can improve no matter what your starting point is. Over time, I’ve built a phone sales process for my workshops that goes something like this: Step #1 – “Hi! [Insert small talk].” This is where you connect with your client based on something they mentioned in an email or on social media. Step #2 – “Tell me more about your business.” Collect...

Duration:00:26:18

How to Prepare Content Super F.A.S.T.

4/7/2018
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1. FIND appropriate excerpts Do you have existing products related to your topic? Feel free to excerpt portions of those products as essays. (This is exactly what I'm doing with this essay. The actual report in Module 1 of Content Profit Machine is 7 pages long and I'll pulled out part of it for you today.) 2. ADD to free materials The next option that I use is to "add to free materials". In other words - You take existing content that you've previously made available for free and you...

Duration:00:30:02

Natural Copywriting for (Way) More Sales

3/31/2018
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When it comes to writing sales pages, squeeze pages and other online forms of persuasion many people freeze in their tracks. They're afraid if they don't get just the right (perfect) formula they won't sell a thing. Natural Copywriting Is a Conversation Pretend you're about to let a friend know about this great product, or service, or program you're about to write for and think about what you'd say to her. Elements of Persuasive Copy When writing copy, there are certain elements that are...

Duration:00:31:22

Here's What It Takes to Write an A+ Headline that Sells

3/24/2018
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The process for writing your headline is completely different than the process for writing any other part of your sales letter. Here's my easy five-step process that works! #1 Write 100 Headlines, Then Choose One Most world class copywriters write 50 to 100 headlines for any given sales letter they're tasked with writing. Only after completing all of these headlines do they choose the one they finally use. #2 Use a Combination of Original and Swiped Concepts If you want to write great...

Duration:00:26:43

How to Master Your Ego and Reach Your Full Potential

3/17/2018
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“History is also made by individuals who fought their egos at every turn, who eschewed the spotlight, and who put their higher goals above their desire for recognition,” reminds Ryan Holiday in his book, “Ego is the Enemy.” Make no mistake. Your ego is one of your greatest mental enemies in life. Your Strengths 1) Your Persistence You never give up. The world has thrown everything at you: Heartbreak, chaos, tragedy, career and business setbacks, and daily obstacles. But you’ve never given...

Duration:00:31:07

Prospecting with Scissors

3/10/2018
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Prospecting with scissors is build a relationship with your customers by cutting articles that they might like to give to them. I call it "strategic clipping." How it works is simple.... Whenever you come across an article in a magazine or newspaper that is relevant to one of your client's businesses -- or even his or her hobbies or personal life -- tear or clip it out of the publication ... and mail it to the client. First, here's how I do it. I don't deliberately research material to...

Duration:00:29:19

Too Overwhelmed to Outsource - Here's Your Answer

3/3/2018
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When I ask for questions about outsourcing, I receive comments like: "I can see what things might make sense to have someone do for me, however I do not yet have the cash flow sufficient to justify the expense. It seems a bit like the chicken or the egg…what do I do?" Making it happen requires a complete mindset change… We are all running businesses, and it really doesn't matter how small. There are things we need to do to make that business work. There are expenses to pay and there is...

Duration:00:31:36

Creating the Perfect Offer

2/24/2018
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But remember what you offer is NOT the same thing as what your business does. This is a KEY distinction that far too many business owners fail to realize. what you'll be promoting is a specific something… a combination of features, benefits, scarcity and guarantees, that are precisely matched to your target customer. Those components make up a specific WIDGET … and how you write that out in words is your OFFER. As you describe your offer in your sales material, you need to focus 90% on the...

Duration:00:26:00

5 Steps to Building the Perfect Partnership

2/17/2018
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launched with five proven principles: 1. Know Thyself and Know Thy Partners “You can’t make a good deal with a bad person,” Warren Buffett once said. He would know. Buffett, and his partner Charlie Munger, have been working together since 1959. 2. Start with Clear Communication and Expectations Have adult conversations from the get-go. Establish who is responsible for what parts of the business. Make the partnership terms clear and concise, and be sure to write them down. A single page...

Duration:00:26:51

11 Ways to Boost Your Self-Confidence

2/10/2018
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Someone tells you it’s important to wake up early in the morning and exercise. You know that you’ll benefit from that kind of discipline, but say to yourself: “I could never do that. I’m terrible at waking up early. Plus, I get tired too quickly.” What about this? You know you should look for another job. The one you have is not giving room for progress. Still, you can’t find the strength to quit and move on. You’re afraid of failure. Or this? You see a charismatic person getting all the...

Duration:00:31:41

How to Succeed In Business By Paying It Forward to Customers

2/3/2018
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business leaders need to be able to meet the speed and access expectations of modern consumers. Traditional business models must evolve to a position beyond modern standards to be significant in the marketplace. So how can businesses differentiate themselves? By embracing a “pay it forward” business model and putting the needs of customers first. Putting Others Before Self Service leadership is the pillar of my business philosophy, and it was a foundational pillar in the life of Zig...

Duration:00:30:13

Find Self Motivation to Make Positive Changes

1/27/2018
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How Self Motivation Results in Positive Action I believe we are spiritual beings living physical lives. To make the most of this life, we have to take care of, nurture, and most importantly listen to the clues that our spirit gives us. This happens mostly through gut intuition and feelings we have. Taking the First Step Toward Positive Change The first step is exactly where a lot of people get stuck. Even those with greater awareness and knowledge can struggle. Use Momentum as Self...

Duration:00:29:49

Stay Motivated When You Focus on the Benefits & Not On the Problems

1/20/2018
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Staying motivated when trying to reach a goal is one of the most difficult things to do. The long-term goal can seem too far off and difficult to reach. We've all had them. Goals we set that we never achieve. Over the years, setting and sticking to them has been difficult. You might have tried to write a book. Or lose weight. Or start a business. Or any number of other personal or business goals. Focusing on the benefits helps you see the reason you are working so hard. For example, after...

Duration:00:31:17

Make Your Own Success with Daily Affirmations

1/13/2018
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Motivation takes many forms. For some, it is the end game—the promise of a goal yet to be achieved. For others, it is a collection of well-crafted rules and guidelines that narrow the path forward. No straying, no flailing. Eyes on the prize. While some high-performers eschew the idea of affirmation as a motivation—claiming it creates a false, fluffy reality—it has clear purpose as an impetus for growth. 1. Bookend your day with self-affirmations—one in the morning and one at night. This...

Duration:00:29:04

Focus on Small Successes for Big Results

1/6/2018
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Reaching your goals comes down to one very critical thing: staying motivated. Without motivation NOTHING will get done. The smallest success can be all you need to instill action. It's what gives you a belief in yourself and your ability to succeed. When you face obstacles, look at the small successes you've achieved so far. Be proud of those successes and feed off of them. Focus on what you can do each day. The big goal is your guide to where you want to go, but it's the daily small...

Duration:00:25:14

The Money Is NOT in "The List"

12/30/2017
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I believe "The money is in the community," a community of like-minded folks you cultivate, advocate for, educate and nurture. It's a community of people whose trust you have earned and in return you value that trust. Three Important Reasons Email Marketing Is So Effective Email marketing is known to be effective and it's not just talk. Email marketing is still the single most effective form of marketing ever invented. And it's not going anywhere anytime soon. It's Personal - Email...

Duration:00:27:27

Persuasion Secrets That Work

12/23/2017
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How can you add power to your persuasion? How can you become more effective at persuading your customers to buy? Here's my top 10: Be positive I'm from Georgia. We kinda talk funny sometimes but never underestimate us. Here's what one successful insurance salesmen from South Georgia, had to say, "You can no more sell something you don't believe in, than you can come back from some place you ain't been."Prospect Successful salespeople have learned to direct their persuasive power toward...

Duration:00:30:59

Cultivating Positive Focus as a Habit

12/16/2017
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Positive focus can become your new habit propelling you toward success. But first, you have to learn how to let go of negativity and embrace empowering thoughts. How to Cultivate a Habit of Positive Focus We've all either seen, experienced or heard of someone who made the proverbial mountain out of a molehill. One of the most important spiritual laws of money, success and happiness is the positive focus while also understanding that we live in a universe of duality: up/down, light/dark,...

Duration:00:28:08

Interview Mitchell Levy

12/4/2017
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Keynote Speaker | Talk Show Guest Mitchell Levy is The AHA Guy at AHAthat who is a people publisher that empowers thought leaders to share their genius He is an accomplished Entrepreneur who has created 20 businesses in Silicon Valley including 4 publishing companies that have published over 800 books. Mitchell is an international bestselling author with fifty eight business books , has provided strategic consulting to over 100 companies, has advised over 500 CEOs on critical business...

Duration:00:31:27

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