Local Market Monopoly Hyperlocal Small Business Marketing Podcast-logo

Local Market Monopoly Hyperlocal Small Business Marketing Podcast

Business & Economics Podcasts

Small business marketing can be challenging. Follow along every Tuesday as Clarence Fisher, everyone's favorite small-business marketing expert uncovers the tools, tactics, and strategies the most successful small businesses use to dominate their local market and OWN the block. If you are a brick-and-mortar business owner, service professional or marketing executive who wants to harness the power of the internet and use digital marketing to get more customers, clients or patients for your local small business, this podcast is for you.

Location:

United States

Description:

Small business marketing can be challenging. Follow along every Tuesday as Clarence Fisher, everyone's favorite small-business marketing expert uncovers the tools, tactics, and strategies the most successful small businesses use to dominate their local market and OWN the block. If you are a brick-and-mortar business owner, service professional or marketing executive who wants to harness the power of the internet and use digital marketing to get more customers, clients or patients for your local small business, this podcast is for you.

Language:

English

Contact:

918-878-0555


Episodes

Work Smart: The Simple Tricks I Used to Master Focus and Avoid Distractions

6/6/2023
In today's hyper-connected digital world, finding focus can feel like searching for a needle in a haystack. That's why in this episode, we're diving headfirst into the sea of productivity hacks, sharing simple yet potent strategies to master focus, sidestep distractions, and get stuff done! Access the show notes here: www.LocalMarketMonopoly.com If you'd like to reach out and say hi, you can find Clarence @ClarenceFisher on Instagram, Twitter, Facebook, or LinkedIn.

Duration:00:41:51

Smart Marketing Hacks for Small Businesses on a Shoestring Budget

5/30/2023
If you're a small business owner, you know that marketing can be a difficult task, especially when working with limited resources and a tight budget. This episode is packed with useful information and resources that can help you increase your business's visibility and reach without having to spend a lot of money. We'll cover a wide range of topics, such as optimizing your Google Business Profile, creating effective email marketing campaigns, and using public speaking strategies to promote your brand and engage with potential clients. In addition, we'll talk about the significance of having a strong social media presence and provide tips on how to create engaging content that resonates with your audience. Our goal is to equip you with the knowledge, insights, and practical tools that you need to turn budget constraints into growth opportunities and unlock your local small business's full potential. So, grab a cup of coffee and get comfortable as we explore innovative ways to help your small business thrive in today's competitive landscape. Don't forget your notepad and pen to take notes! Access the show notes here: www.LocalMarketMonopoly.com If you'd like to reach out and say hi, you can find Clarence @ClarenceFisher on Instagram, Twitter, Facebook, or LinkedIn.

Duration:00:20:42

10 TikTok Trends for Local Businesses: What's Working Now

5/26/2023
Are you looking to harness the power of TikTok to grow your local business? Look no further! Our latest podcast episode, "10 TikTok Trends for Local Businesses: What's Working Now," is packed with strategies and insights to help you thrive on this dynamic platform. We'll explore the secrets behind successful local businesses on TikTok, from selecting the right niche to understanding your customer base. I'll guide you through the crucial steps to build a strong foundation for your TikTok presence and share proven techniques to make your videos stand out and captivate viewers. But that's not all! We'll also dive into the importance of engaging with your audience, building a vibrant community, and fostering meaningful connections. Interacting with your followers is a game-changer on TikTok, and I'll show you how to make the most of this incredible opportunity. If you're eager to take your local business to new heights on TikTok, listen to this podcast episode now! It's packed with actionable tips and real-life examples to help you make an impact on this buzzing social media platform. Tune in now! Access the show notes here: www.LocalMarketMonopoly.com If you'd like to reach out and say hi, you can find Clarence @ClarenceFisher on Instagram, Twitter, Facebook, or LinkedIn.

Duration:00:14:59

How to Write an Email That Converts – From the Subject Line to the CTA

5/23/2023
Are you ready to learn how to make your emails convert like crazy? Well, this episode is here to help you turn your email campaigns into irresistible, conversion-driving masterpieces! We'll show you how to write a subject line that catches your reader's attention while still being straightforward. Then, we'll talk about keeping your readers engaged with relevant and authentic content. We'll even give you tips on how to create a story that resonates with your audience. Finally, we'll get to the Call To Action (CTA), which is crucial for turning readers into customers. We have some powerful techniques to share with you for creating CTAs that make people want to click. Whether you're a seasoned pro or just starting out, we have plenty of great tips to help you improve your email game. So tune in now and get ready to learn! Access the show notes here: www.LocalMarketMonopoly.com If you'd like to reach out and say hi, you can find Clarence @ClarenceFisher on Instagram, Twitter, Facebook, or LinkedIn.

Duration:00:20:13

8 Creative Ways for Small Businesses to Grow Their Email List

5/19/2023
We're all aware of the fundamental role email marketing plays in the success of businesses, whether they're flourishing enterprises or budding start-ups. But the question is, are you fully exploiting its capabilities to enhance your business growth? Are you actively pursuing out-of-the-box strategies to extend your email list, reach out to a broader audience, and create more meaningful connections? In this episode, we will reveal strategies that are highly effective in increasing the number of subscribers on your email list. These strategies are guaranteed to take your email list to new heights. We're exploring a variety of subjects, starting with the magic of lead magnets - understanding what makes a lead magnet compelling and irresistible. We delve into the strategy of offering discounts and incentives, discussing how these can act as powerful motivators for customers to join your email list but are not necessary. Next, we turn our focus toward the utilization of social media platforms. We dissect how to leverage these channels to expand your reach, engage your audience, and encourage them to subscribe to your email list. And, of course, we cannot overlook the potential of QR codes. We will discuss their growing popularity and how to use them creatively to get people to sign up for your emails. A crucial part of our conversation revolves around the importance of providing value to your audience. This isn't just about amassing email addresses; it's about building relationships and trust with your audience. We'll share tips on creating content that resonates with your target audience, ultimately encouraging them to join your list. So, if you're ready to elevate your email list growth strategy, listen now away, and let's hit the ground running! Listen now! Access the show notes here: www.LocalMarketMonopoly.com If you'd like to reach out and say hi, you can find Clarence @ClarenceFisher on Instagram, Twitter, Facebook, or LinkedIn.

Duration:00:18:08

21 Ways to Monetize Your Lobby TV

5/16/2023
In an era where every screen can be a source of revenue, this episode is the perfect guide for businesses seeking to transform their lobby TVs into profitable assets. In this episode, I'll guide you through 21 innovative, practical, and actionable strategies you can implement immediately. Whether you're a veterinarian, a salon owner, a corporate executive, or anyone with a lobby TV, this episode promises to equip you with the knowledge to leverage this often-overlooked asset. Don't miss this chance to transform your lobby TV into a profit center for your business!! Listen now! Access the show notes here: www.LocalMarketMonopoly.com If you'd like to reach out and say hi, you can find Clarence @ClarenceFisher on Instagram, Twitter, Facebook, or LinkedIn.

Duration:00:22:15

How to Audit Your Small Business’s Website and Why It Matters

5/13/2023
Are you struggling to get the leads you need from your business website? You're definitely not alone. Lots of small businesses face this challenge when it comes to their online presence. That's why in this episode, we'll talk about how to audit your website and why it's so important. I'll share some really helpful insights on the most critical elements of a website audit, the best tools to use, and how to make changes that really work. You'll also learn why website performance, user experience, and search engine optimization (SEO) are all key to your business's success online. If you're a small business owner looking to improve your website's performance and drive more traffic to your site, you won't want to miss this episode. Listen now! Access the show notes here: www.LocalMarketMonopoly.com If you'd like to reach out and say hi, you can find Clarence @ClarenceFisher on Instagram, Twitter, Facebook, or LinkedIn.

Duration:00:18:40

High Converting Home Page Hacks That Turn Visitors Into Loyal Customers

5/5/2023
If you want to increase your website's conversion rates and transform visitors into loyal customers, then you're in for a treat. In this episode, we'll dive deep into optimizing your home page using proven tactics that will give you the power to boost your website's performance and drive sales like never before. We'll provide a detailed guide, walking you through the step-by-step process of implementing these strategies effectively. This episode is a must-listen for anyone seeking to enhance their website's performance and turn more visitors into loyal customers. Don't miss out on this opportunity to take your website to the next level. Listen now! Access the show notes here: www.LocalMarketMonopoly.com If you'd like to reach out and say hi, you can find Clarence @ClarenceFisher on Instagram, Twitter, Facebook, or LinkedIn.

Duration:00:17:44

Build a Strong Online Reputation from Scratch with Our Ultimate Guide

5/3/2023
Your online reputation is a critical asset in today's digital landscape, and in this episode, we'll share the strategies and insights you need to establish a powerful online presence. Join us as we dive deep into online reputation management and discover how to differentiate yourself from the competition. In this episode, you'll learn: Don't miss out on this essential guide to building a solid online reputation from scratch. Listen now and gain the knowledge and strategies you need to stand out, attract customers, and succeed in the hyperlocal digital world. Access the show notes here: www.LocalMarketMonopoly.com If you'd like to reach out and say hi, you can find Clarence @ClarenceFisher on Instagram, Twitter, Facebook, or LinkedIn.

Duration:00:31:24

Competitive Edge: Using Readwise to Stay Updated on Industry Trends and Outsmart Your Rivals

5/2/2023
In this episode, we delve into a game-changing tool called Readwise. It's designed to revolutionize your reading habits and help you retain valuable knowledge to outperform your competition. Staying updated on industry trends and developments is essential for success, and we'll show you exactly how Readwise can be your secret weapon in achieving that. Imagine having all the valuable insights you've ever learned right at your fingertips, ready to be leveraged at any moment. If you're ready to gain a competitive advantage and take your business to new heights, listen to this episode now. Don't wait—your competitors won't. Listen today and unlock your competitive edge with Readwise! Access the show notes here: www.LocalMarketMonopoly.com If you'd like to reach out and say hi, you can find Clarence @ClarenceFisher on Instagram, Twitter, Facebook, or LinkedIn.

Duration:00:16:03

Simple Birthday Marketing Ideas You Need to Implement Now!

4/29/2023
In this episode, we dive into the world of birthday marketing and explore surprisingly simple birthday marketing ideas that can transform your business. From personalization to leveraging social media, we'll guide you through strategies that will help you create memorable customer experiences and skyrocket customer loyalty. If you're ready to take your birthday marketing efforts to the next level, then this episode is for you! Access the show notes here: www.LocalMarketMonopoly.com If you'd like to reach out and say hi, you can find Clarence @ClarenceFisher on Instagram, Twitter, Facebook, or LinkedIn.

Duration:00:20:46

The Surprising Truth About How Benjamin Franklin Achieved Greatness!

4/28/2023
In this episode, we're talking all about Benjamin Franklin and his incredible journey to greatness. As one of America's founding fathers, Franklin is a fascinating figure, but what sets him apart from others is his ability to create and maintain good habits. We explore how Franklin's habits and practices can inspire personal growth and development in our own lives. First, we discuss Franklin's time management techniques and how he structured his day to get the most out of it. We explore how breaking tasks down into smaller pieces can increase productivity and the importance of balance and taking breaks to recharge. Next, we delve into Franklin's lifelong pursuit of education and personal growth. We emphasize the role of reading, experimentation, and hands-on learning in Franklin's learning process and how it helped him achieve his goals. Finally, we discuss Franklin's focus on becoming a better person through self-reflection and goal-setting. We highlight the development of Franklin's thirteen virtues and how they had a profound impact on his life. We also emphasize the importance of continuous improvement for success and happiness. Throughout the episode, we offer practical tips and action steps for you to apply Franklin's habits to your own life for success and personal growth. Whether you're a business owner, entrepreneur, or simply looking to improve yourself, this episode is packed with valuable insights and inspiration. So, be sure to tune in and listen to "The Surprising Truth About How Benjamin Franklin Achieved Greatness!" And if you enjoy the episode, please leave a review and share it with your friends and colleagues. Visit us here at: https://www.LocalMarketMonopoly.com If you'd like to reach out and say hi, you can find Clarence @ClarenceFisher on Instagram, Twitter, Facebook, or LinkedIn.

Duration:00:28:25

Mind-Blowing FREE Strategy To Get Found By Local Consumers with Tim Fahndrich

4/21/2023
Getting noticed in a crowded marketplace can be a major challenge for a small business owner. That's why I'm excited to introduce Tim Fahndrich, a local marketing expert, who shares his strategy on how to stand out and get found by local consumers in your local area in our latest podcast episode. Tim shares a simple yet powerful strategy that can help increase your business's visibility and traffic without breaking the bank. He also provides practical tips and tricks on optimizing your online presence for local search. This episode is a must-listen for local small business owners, heads of marketing, and entrepreneurs looking for actionable insights and inspiration. So listen to the latest episode now! Visit us here at: https://www.LocalMarketMonopoly.com If you'd like to reach out and say hi, you can find Clarence @ClarenceFisher on Instagram, Twitter, Facebook, or LinkedIn.

Duration:00:46:30

From Connections to Clients: Turning Your LinkedIn Network into Revenue

4/13/2023
In this episode, we'll dive deep into how you can use LinkedIn to build your influence and authority in your industry and turn your connections into paying clients. I'll share practical tips on how to build a strong network, engage with your connections, and turn those relationships into revenue. Whether you're a business owner or a marketer, you'll gain valuable insights on how to harness the power of LinkedIn to grow your business. Listen now to learn how you can turn your LinkedIn connections into paying clients and take your business to the next level. Visit us here at: https://www.LocalMarketMonopoly.com If you'd like to reach out and say hi, you can find Clarence @ClarenceFisher on Instagram, Twitter, Facebook, or LinkedIn.

Duration:00:23:19

Steal This Review Request Email That Converts

4/11/2023
Online reviews possess the power to either enhance or damage a company's reputation, and a consistent flow of favorable reviews can significantly impact its success. That's why having a reliable approach to soliciting customer feedback is crucial. In this week's episode, we'll dive deep into crafting effective review request emails that get results. Asking customers to leave a review can be awkward and challenging. Still, the right approach can be a powerful strategy for building your online reputation and attracting new customers. I'll share my top tips for creating review request emails that convert, including personalization and timing. Also, I'll give you real-world examples of successful review request emails that you can adapt for your business. This episode is a must-listen if you're a local small business owner or head of marketing for a local small business. If you want to improve your online reputation and attract more customers, tune in to learn how to create an effective strategy for requesting reviews that will make a real difference to your business. Listen now! See you on the inside! Visit us here at: https://www.LocalMarketMonopoly.com If you'd like to reach out and say hi, you can find Clarence @ClarenceFisher on Instagram, Twitter, Facebook, or LinkedIn.

Duration:00:17:11

How to Monitor Your Competition and Gain a Competitive Edge

4/6/2023
Have you ever wanted to dive into the mind of your competitors, discover their strategies, and use that knowledge to crush them in the marketplace? OK, maybe not CRUSH them... like an old meanie! But monitor your competition and gain a competitive edge. Well, now you can! I spill the beans on the exact methods I use to stay ahead of the game in today's episode, I'll reveal: - Tactics for keeping an eye on your competition without them even knowing - How to turn your competitors' strengths into your own winning strategies - The secret sauce to outperforming everyone else in your market (Hint: it's all about adaptation) - And so much more... You don't want to miss this opportunity to gain an unfair advantage and leave your competitors in the dust! Listen now! See you on the inside! Visit us here at: https://www.LocalMarketMonopoly.com If you'd like to reach out and say hi, you can find Clarence @ClarenceFisher on Instagram, Twitter, Facebook, or LinkedIn.

Duration:00:11:13

The Dos and Don'ts of Optimizing Your Google Business Profile for Maximum Exposure

4/4/2023
Do you remember that hilarious Seinfeld episode, “The Puffy Shirt”? Lol! Jerry inadvertently agrees to wear a ridiculous, puffy pirate shirt on national television – all because he didn't pay attention to the conversation. Well, today's episode isn't about puffy shirts (per se) or pirates, but it is about paying attention – specifically, to your Google Business Profile. You see, just like Jerry's puffy shirt fiasco, not paying attention to the details of your Google Business Profile can lead to some awkward and potentially costly situations for your business. That's why I'm inviting you to listen to our latest podcast episode, “The Dos and Don'ts of Optimizing Your Google Business Profile for Maximum Exposure.” In this episode, I reveal the secret sauce for creating a standout Google Business Profile, attracting more customers, and avoiding common pitfalls. Here's what you'll discover: - The crucial “puffy shirt” mistakes to avoid when setting up your Google Business Profile (don't let your business become the laughingstock of your industry!) - The simple “Kramer-Approved” strategies for showcasing your products and services in the best possible light (because who wouldn't want to be as cool as Cosmo?) - How to “Elaine Dance” your way to the top of local search results (Hint: it's all about those reviews and ratings!) And much more… So don't miss this opportunity to optimize your Google Business Profile for maximum exposure, just like Jerry wouldn't miss a chance to poke fun at George's misfortunes! Listen to this podcast episode now. Visit us here at: https://www.LocalMarketMonopoly.com If you'd like to reach out and say hi, you can find Clarence @ClarenceFisher on Instagram, Twitter, Facebook, or LinkedIn.

Duration:00:16:39

5 Simple Steps to Building a Profitable ClickFunnels Funnel for Your Small Business

3/30/2023
Do you want to learn how to create a profitable ClickFunnels funnel that converts visitors into customers? Look no further! In this episode, we'll walk you through the five essential steps to building a successful ClickFunnels funnel for your local small business. We'll cover everything from choosing the right funnel template to crafting compelling copy and designing high-converting landing pages. You'll learn how to optimize your funnel for maximum conversions and how to use ClickFunnels to grow your business and increase your revenue. If you're new to ClickFunnels, this podcast episode is a must-listen. We'll share insider tips and tricks that will help you master ClickFunnels in no time and take your local small business to new heights. So, what are you waiting for? Listen to our latest podcast episode now. Visit us here at: https://www.LocalMarketMonopoly.com If you'd like to reach out and say hi, you can find Clarence @ClarenceFisher on Instagram, Twitter, Facebook, or LinkedIn.

Duration:00:21:15

How Often Should You Be Sending Emails?

3/28/2023
Are you struggling with your email marketing strategy? Do you feel like you're sending too many emails or not enough? You're not alone. Many small business owners like yourself are searching for the right formula for successful email marketing. That's why I'm excited to share our latest podcast episode with you, entitled "How Many Emails Should You Be Sending?" In this episode, we'll explore the art of effective email marketing and answer the age-old question of how often you should be sending emails to your customers, clients or patients. We'll share tips and tricks on finding the right email frequency for your business, creating engaging content for your emails, and measuring the success of your email campaigns. Whether you're a seasoned email marketer or just starting out, this short podcast episode is sure to provide valuable insights that you can use to improve your email marketing strategy. So, what are you waiting for? Listen to our latest podcast episode now. Visit us here at: https://www.LocalMarketMonopoly.com If you'd like to reach out and say hi, you can find Clarence @ClarenceFisher on Instagram, Twitter, Facebook, or LinkedIn.

Duration:00:19:13

Maximizing Your ROI with Hyperlocal Marketing Tactics

3/23/2023
In today's episode, we're diving into the exciting world of hyperlocal digital marketing. If you've ever wanted to learn the secret sauce for driving more foot traffic and targeted leads to your brick-and-mortar business, then you won't want to miss this one. We'll unravel the hype behind hyperlocal marketing, explore its benefits, and journey through tips on how to craft the perfect strategy tailored to your store's demographic. So, listen, and prepare to boost your business to new heights with hyperlocal digital marketing! Visit us here at: https://www.LocalMarketMonopoly.com If you'd like to reach out and say hi, you can find Clarence @ClarenceFisher on Instagram, Twitter, Facebook, or LinkedIn.

Duration:00:08:16