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MCM CommerceChat

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MCM CommerceChat, where we explore all aspects of direct-to-customer commerce. Hear from key thought leaders on eCommerce, Operations and Fulfillment, and Marketing, as well as new technologies and trends that shape the industry going forward.

MCM CommerceChat, where we explore all aspects of direct-to-customer commerce. Hear from key thought leaders on eCommerce, Operations and Fulfillment, and Marketing, as well as new technologies and trends that shape the industry going forward.
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Location:

United States

Description:

MCM CommerceChat, where we explore all aspects of direct-to-customer commerce. Hear from key thought leaders on eCommerce, Operations and Fulfillment, and Marketing, as well as new technologies and trends that shape the industry going forward.

Language:

English


Episodes

GNC Leverages Subscription Program to Build Better Customer Relationships

9/5/2019
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GNC is using its Auto-Deliver subscription service to reach customers through various channels. Here is how the subscription service is helping GNC create brand affinity. The post GNC Leverages Subscription Program to Build Better Customer Relationships appeared first on Multichannel Merchant.

Duration:00:17:15

How Tuckernuck Increases Conversion with UGC

7/8/2019
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Apparel and accessories brand Tuckernuck is increasing its conversion rates with user-generated content (UGC) as a way to share its brand as part of its email marketing and social media strategies. In this latest edition of the MCM CommerceChat podcast, we talk with Tuckernuck and Curalate about the impact UGC has had on the brand. The post How Tuckernuck Increases Conversion with UGC appeared first on Multichannel Merchant.

Duration:00:34:47

I’d Rather Be With My Dog: Giving Back in a Big Way

6/25/2019
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Dog owner apparel and accessories brand I’d Rather Be with My Dog does more than sell apparel and accessories for dog owners. It has made it a mission to give back to animal rescue organizations and animal-related causes. The post I’d Rather Be With My Dog: Giving Back in a Big Way appeared first on Multichannel Merchant.

Duration:00:08:44

South Dakota vs. Wayfair, One Year Later

6/19/2019
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One year ago, the U.S. Supreme Court's landmark decision in South Dakota vs. Wayfair forever changed the ecommerce taxation landscape in the U.S. In the latest MCM CommerceChat podcast, we talk with Mike Bernard, chief tax officer at Vertex, about the ripple effects from the ruling impacting the entire ecommerce ecosystem. The post South Dakota vs. Wayfair, One Year Later appeared first on Multichannel Merchant.

Duration:00:18:23

OVitaminPro Personalizes the Customer Experience

6/13/2019
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For online vitamin and supplement company, OVitaminPro, it’s more than selling products that people need, it’s about being experts about those products and providing a personalized experience for customers. The post OVitaminPro Personalizes the Customer Experience appeared first on Multichannel Merchant.

Duration:00:24:36

How Vineyard Vines Uses Data to Become a Customer-Centric Brand

6/6/2019
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Utilizing newly revealed data has enabled Vineyard Vines to put the customer first, enabling the brand to uncover how they interact in different channels. In the latest MCM CommerceChat podcast, Vineyard Vines and CCG Analytics discuss how the apparel brand has found success putting the customer at the forefront of everything it does. The post How Vineyard Vines Uses Data to Become a Customer-Centric Brand appeared first on Multichannel Merchant.

Duration:00:18:05

Chico’s Sees Success with Mobile Messaging

5/16/2019
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Women's apparel brand Chico's is connecting with customers in a new way through mobile messaging, which helps the brand connect with its customers on a personal level. In the latest MCM CommerceChat podcast, Chico's talks about the success it has found with mobile messaging. The post Chico’s Sees Success with Mobile Messaging appeared first on Multichannel Merchant.

Duration:00:19:53

Nordstrom, the Retail Industry and Ecommerce Sales Reporting

4/29/2019
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As ecommerce takes a greater share of retail sales, the view into relative channel strength has been somewhat opaque. But Nordstrom recently began reporting ecommerce as a percentage of net sales, not just a growth percentage. Tune in to the latest MCM CommerceChat podcast to hear more on this interesting development. The post Nordstrom, the Retail Industry and Ecommerce Sales Reporting appeared first on Multichannel Merchant.

Duration:00:24:22

How to Foster Gender Equality in Retail

4/3/2019
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Greater gender equality and diversity are imperative in businesses today. In the latest MCM CommerceChat podcast, Nalani Brown, Implementation Project Manager for Millennial Services, LLC., talks about how gender equality is transforming the way in which companies operate today and promotes a more equitable culture in various areas of retail and ecommerce. Nalani will be speaking on this topic at Ecommerce Operations Summit, April 9-11 in Columbus, Ohio. The post How to Foster Gender...

Duration:00:15:53

Are You Customer Obsessed? Putting Customers at the Heart of Your Business

4/1/2019
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Putting customers at the heart of everything you do is vital to business success, requiring customer obsession driven by insights and engagement to create a virtuous cycle. In the latest MCM CommerceChat podcast, Ross Kramer, CEO of email marketing automation company Listrak, talks about customer obsession based on its research conducted with Forrester in late 2018. The post Are You Customer Obsessed? Putting Customers at the Heart of Your Business appeared first on Multichannel Merchant.

Duration:00:22:52