MarTech Advisor-logo

MarTech Advisor

Business & Economics Podcasts >

The Martech Advisor Podcast is your weekly check-in for the latest happenings in the martech space. The Martech Advisor Podcast is your weekly check-in for the latest happenings in the martech space. Every Tuesday, we share the most compelling trends and insights from the martech industry, that are likely to have far reaching and lasting effects on the way brands do business. With information abound and some interesting conversations with our Category Advisors, David Raab & Anand Thaker and moderated by Amit Varshneya, The Talking Stack Podcast by Martech Advisor is a must-listen for any martech lover.

The Martech Advisor Podcast is your weekly check-in for the latest happenings in the martech space. The Martech Advisor Podcast is your weekly check-in for the latest happenings in the martech space. Every Tuesday, we share the most compelling trends and insights from the martech industry, that are likely to have far reaching and lasting effects on the way brands do business. With information abound and some interesting conversations with our Category Advisors, David Raab & Anand Thaker and moderated by Amit Varshneya, The Talking Stack Podcast by Martech Advisor is a must-listen for any martech lover.
More Information

Location:

San Francisco, Guatemala

Description:

The Martech Advisor Podcast is your weekly check-in for the latest happenings in the martech space. The Martech Advisor Podcast is your weekly check-in for the latest happenings in the martech space. Every Tuesday, we share the most compelling trends and insights from the martech industry, that are likely to have far reaching and lasting effects on the way brands do business. With information abound and some interesting conversations with our Category Advisors, David Raab & Anand Thaker and moderated by Amit Varshneya, The Talking Stack Podcast by Martech Advisor is a must-listen for any martech lover.

Language:

Spanish


Episodes

27 | Of Marketing; Data and Marketing Data..

12/10/2018
More
1. At 1.00: Audience Data Trends: IABs Audience Data 2018 report Read the report here - Spending on digital data exceeds spends on ‘terrestrial and PII’ data for the first time - Spending on identity resolution also grew over 50% - The report ‘renames former “Omnichannel” data category as the “Terrestrial/PII” category - At 9.00: wrap up and take aways from the discussion 2. At 9.50: Aberdeen’s takeover of The Big Willow and what it means to the connection between intent and marketing, and...

Duration:00:22:02

26 | Does Social Media need Seatbelts + Why Messaging is the Future

12/4/2018
More
Segment 1: at 1.00: in conversation with Grad Conn, CMO of Sprinkr (former CMO of Microsoft USA • Can and should social media be central to marketing today? • Why social is like the proverbial haystack with lots of needles to be found • Why everybody in the organization owns customer experience • Thoughts about what a marketer's career means in the digital world Segment 2: at 10.00: the connection between social media and retail • This Salesforce release tells us that Facebook and...

Duration:00:23:04

25 | Relationship Intel, data and the experience layer + is CRM the new hub for CX

11/20/2018
More
Where does Relationship Intel fit in your sales enablement stack? Why does SAP want to create a category called Experience Management? What does ZenDesk’s Sunshine CRM mean to the CRM space? Segment 1: at 1.00 • Relationship Intelligence and where does it fit in your sales tech or ales enablement stack? • Is it possible to measure ‘relationship strength’? • How does it enhance sales and marketing alignment? Segment 2: at 9.00 The SAP acquisition of Qualtrics • Why does SAP want to create a...

Duration:00:26:16

24 | Location-based Marketing, Privacy Complaints; and Pop-up Stores

11/12/2018
More
This week, we join the dots between location-based marketing, IOT and smartphones, online and offline customer experience, first-party data, data aggregators and GDPR. At 1.00: The evolution of location-based marketing: Reveal Mobile Combines Location-Based Audience Analytics and Media Buying Captivate Offers Vertical Integration for Elevator Advertising Gas Station TVs can see you coming Foursquare teams up with Inscape We discuss: - What is new in location-based marketing - What are...

Duration:00:20:04

23 | Adtech, Identity, Micro-Engagement & Graph Databases

11/5/2018
More
1. At 1.00: The Android Ad fraud story: what does ad fraud look like and what can marketers do to change things? How does the omni-channel martech environment help the cause? 2. At 7.00: The Screen6 announcement about $80 million in funding had us wondering about the difference between identity management and identity resolution in a multi-device context. Also, as David Raab points out, ‘cookies’ are vanishing from the scene- less than half of all web interactions can be traced back to a...

Duration:00:27:16

22 | Winning CX: The ‘Everything’ Approach vs. The ‘Marketing’ Approach

10/29/2018
More
1. Will the enterprise approach to CX be different from the marketing-led approach? 4 announcements from Oracle at Oracle Open World caught our eye at The Talking Stack Oracle Launches Oracle CX Unity for Customer Data Management Oracle to acquire DataFox Oracle’s New Data Cloud Solution to Help B2B Marketers Accenture-Oracle Alliance Unveils Integrated Technology and Services Platform for Utilities We discuss if these announcements are connected; what it says about how enterprise software...

Duration:00:30:18

21 | United Everything: Connecting 3rd & 1st Party Data + a Missed Martech Layer?

10/22/2018
More
We’re delighted to welcome Andy Frawley (@andyfrawleyceo), CEO of V12, on our show this week. This martech veteran along with David and Anand lead a fascinating discussion on: 1. Radius - Dunn & Bradstreet partnership for 3rd party data Radius recently launched what it calls the Enterprise B2B CDP, and this week announced this data partnership with Dunn and Bradstreet. Dun and Bradstreet believes that they can own the data long-term, and Radius can own the data management and integration. We...

Duration:00:23:11

20 | Scott Brinker + David Raab talk Citizen MarTech, Integration, and Tentpoles

10/15/2018
More
Today, we are delighted to host our second special guest on The Talking Stack - Scott Brinker, who is the VP Platform Ecosystem at Hubspot, Chair of the MarTech Conference and Editor of ChiefMarTech.com Here are the highlights of the discussion: Segment 1 - Scott shares his key takeaways from the recently concluded MarTech Conference’18 at Boston - David asks if ‘certification’ for Martech professionals could be the next logical step to ‘formalize’ the profession, and Scott tells us why it...

Duration:00:24:20

19 | Are MarTech Categories Confusing? + MarTech Conf’18

10/8/2018
More
1. Customer engagement and Personalization engines are in the news. Here are the various categories that a quick visual audit of the weeks trending stories revealed: a. Personalization engine b. Omni-channel personalization engine c. Digital customer engagement platform d. Customer experience software e. Digital experience platforms They all sound similar. Are they? That sparked the question - are these martech ‘categories’ confusing to you too? As a marketer tasked with building the most...

Duration:00:25:25

EPISODE 18 | SAP + MS + Adobe; Salesforce = the new CDP? + 4 Lessons from Zoho

10/1/2018
More
1. Why big enterprises talking about unified customer views is not yet exciting us: If all the evolution, pivots and action within the original CDP vendor landscape wasn’t enough, now we have large enterprises drinking - or at least sipping - the kool-aid of a unified customer view; and going head-to-head in what could be an epic battle for ownership of data-driven CX! Today we get under the skin of the Open Data Alliance announcement from the SAP, Microsoft, Adobe corner; and the Salesforce...

Duration:00:23:06

EPISODE 17 | What Dreamforce & Adobe-Marketo means to Mid-size Marketers

9/24/2018
More
This week, we invite our first ever Talking Stack Guest panelist, Brent Leary! Our discussion centers around Dreamforce 2018 (where Brent is a speaker) and the Adobe-Marketo Acquisition. Here are our key takeaways: 1. Voice and Conversational CRM is going to take over sales enablement 2. Vertical CRM is now a trend 3. What the Adobe-Marketo means to mid-size marketers 4. We speculate if Adobe and Microsoft will someday be one 5. Why Hubspot shouldn’t get acquired anytime soon 6. All you need...

Duration:00:32:00

EPISODE 16 | Conversational Advertising, Throttling, and yet another Blockchain Pilot!

9/10/2018
More
1. Demandbase announces new technology for B2B marketers and advertisers We talk about: - What does this particular announcement mean to B2B marketers - What culture, skill and mindset changes B2B marketers need when it comes to remaining competitive in the current environment 2. Drift announces Chatbot driven conversational advertising We talk about: - What is conversational advertising - The pros and cons and when a chatbot may not be the best alternative in B2B marketing “Blockchain and...

Duration:00:19:45

EPISODE 15 | Content, Programmatic Direct Mail, and the CMO’s ‘S’ Remit

9/3/2018
More
1. Lots of content about content: We talk about content creation being more than a sum of its parts (data, AI, search etc.) – how can marketers elevate it to the right combination of art and science? - NewsCred’s Idea Lab - Intelligent Demand and Uberflip’s Strategic Partnership - Bynder’s New Data Visualization - Magnolia’s enhancements for better CX 2. What on earth is Programmatic direct mail? We talk about where programmatic direct mail fits and why ‘offline’ communication is...

Duration:00:19:06

EPISODE 14 | Identity Resolution + Open Source APIs

8/27/2018
More
1. What’s the deal with CDP and Identity Resolution? The news: Liveramp and Drawbridge Integration We talk specifics about: - Probabilistic and deterministic identity resolution - Typical use cases for both - Where should marketers begin- with Identity resolution or CDP? 2. Enterprises open sourcing ML/AI tech to their ecosystems for greater platform capabilities The news: here and here Salesforce: Salesforce is open sourcing TransmogrifAI, key software behind Einstein (which we all know is...

Duration:00:25:01

EPISODE 13 | AR, Amazon Ads and the new Sales Navigator

8/20/2018
More
1. If AI is mainstream now, is Augmented Reality next? Blippar news L’Oreal news Between device-based AR and location-based AR, the opportunity for real-world applications is exciting! We talk about interesting examples of AR in other industries, as well as practical applications of AR in B2B and B2C. 2. Amazon all set to turn the Google-Facebook duopoly into a trio Amazon Advertising news We recap what the digital advertising options look like for an advertiser with Amazon ads in the mix:...

Duration:00:23:22

EPISODE 12 | B2B + B2C Marketing Milestones

8/14/2018
More
1. The evolution of B2B Marketing In the B2B context, Segmentation, Prospect Intel, and Content Marketing remain at the top of the CMOs priority list. There have been considerable innovations and advancements around these areas. Consider these recent headlines: Versium Join Forces with LiveRamp to Launch AI Powered B2B Audience Segments Drift Introduces 'Drift Intel' to Eliminate Friction For B2B Buyer Terminus Introduces ABM Command Center for B2B Marketers • What are the 2-3 top trends in...

Duration:00:17:18

EPISODE 11 | The CDP Storm + Quadrant Season

8/6/2018
More
1. THE CDP STORM There has been unusual action around CDP in recent weeks. From ARM buying Treasure Data to Salesforce investing in Datorama and SessionM, Bridg, Swrve, Canopy, and Simon Data etc… David tells us whether this action in the CDP space means the technology is soon going to be pretty mainstream and in what form; as well as comments on the trend of ‘combination-style’ CDPs. David also tells us what the difference between CDP and identity resolution is; and updates us on his...

Duration:00:24:51

EPISODE 10 | A li’l Data and a whole lotta Acquisitions

7/30/2018
More
Talking Stack Podcast: our big news! 1. ZIFF DAVIS ACQUIRES REVENU8 Amit shares the news of Ziff Davis’ acquisition of Revenu8: MarTech Advisor, HR Technologist and ReadITQuik are now all a part of one of the world’s largest B2B media organizations. And we couldn’t be prouder of the long way we have come in such a short time. 2. MARKETO-BOMBORA TEAM UP Amit and Anand give us the background on what exactly Bombora does and how marketers can use it, and then they go over the Marketo - Bombora...

Duration:00:18:05

Episode 9 | KEEP CALM AND ANALYZE ON!

7/16/2018
More
Week of 9th to 13th July 2018 The Talking Stack Podcast Show Notes 1)SALESFORCE LAUNCHES THE NEXT GENERATION OF SERVICE CLOUD EINSTEIN Salesforce, the leading cloud computing company, has announced the next generation of Service Cloud Einstein. Salesforce has decided to combine AI with its robust CRM platform – further leveraging machine learning to improve agents’ capabilities to engage and interact with customers in newer ways. The additions to this edition are – Einstein bots, lightning...

Duration:00:23:51

Episode 8 | IPG+Acxiom, Instagram+ecommerce

7/9/2018
More
Week of 2nd to 6th July 2018 The Talking Stack Podcast Show Notes Episode title: The Old is New Again 1) ACXIOM’S MARKETING SOLUTIONS BUSINESS ACQUIRED BY IPG Interpublic Group (IPG) acquired Axciom’s Marketing Solutions business for $ 2.3 billion. This deal strengthens the notion that “media and data analytics” are the new BFFs. Advertisers are increasingly asking for data driven intelligence on which to base advertising and content marketing decisions. What does this mean for marketers?...

Duration:00:27:24