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The Martech Advisor Podcast is your weekly check-in for the latest happenings in the martech space. The Martech Advisor Podcast is your weekly check-in for the latest happenings in the martech space. Every Tuesday, we share the most compelling trends and insights from the martech industry, that are likely to have far reaching and lasting effects on the way brands do business. With information abound and some interesting conversations with our Category Advisors, David Raab & Anand Thaker and moderated by Amit Varshneya, The Talking Stack Podcast by Martech Advisor is a must-listen for any martech lover.

The Martech Advisor Podcast is your weekly check-in for the latest happenings in the martech space. The Martech Advisor Podcast is your weekly check-in for the latest happenings in the martech space. Every Tuesday, we share the most compelling trends and insights from the martech industry, that are likely to have far reaching and lasting effects on the way brands do business. With information abound and some interesting conversations with our Category Advisors, David Raab & Anand Thaker and moderated by Amit Varshneya, The Talking Stack Podcast by Martech Advisor is a must-listen for any martech lover.
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Location:

San Francisco, Guatemala

Description:

The Martech Advisor Podcast is your weekly check-in for the latest happenings in the martech space. The Martech Advisor Podcast is your weekly check-in for the latest happenings in the martech space. Every Tuesday, we share the most compelling trends and insights from the martech industry, that are likely to have far reaching and lasting effects on the way brands do business. With information abound and some interesting conversations with our Category Advisors, David Raab & Anand Thaker and moderated by Amit Varshneya, The Talking Stack Podcast by Martech Advisor is a must-listen for any martech lover.

Language:

Spanish


Episodes

EPISODE 12 | B2B + B2C Marketing Milestones

8/14/2018
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1. The evolution of B2B Marketing In the B2B context, Segmentation, Prospect Intel, and Content Marketing remain at the top of the CMOs priority list. There have been considerable innovations and advancements around these areas. Consider these recent headlines: Versium Join Forces with LiveRamp to Launch AI Powered B2B Audience Segments Drift Introduces 'Drift Intel' to Eliminate Friction For B2B Buyer Terminus Introduces ABM Command Center for B2B Marketers • What are the 2-3 top trends in...

Duration:00:17:18

EPISODE 11 | The CDP Storm + Quadrant Season

8/6/2018
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Week of 30th July to 3rd August 2018 1. THE CDP STORM There has been unusual action around CDP in recent weeks. From ARM buying Treasure Data to Salesforce investing in Datorama and SessionM, Bridg, Swrve, Canopy, and Simon Data etc… David tells us whether this action in the CDP space means the technology is soon going to be pretty mainstream and in what form; as well as comments on the trend of ‘combination-style’ CDPs. David also tells us what the difference between CDP and identity...

Duration:00:24:41

EPISODE 10 | A li’l Data and a whole lotta Acquisitions

7/30/2018
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Week of 23th to 27th July 2018 Talking Stack Podcast: our big news! 1. ZIFF DAVIS ACQUIRES REVENU8 Amit shares the news of Ziff Davis’ acquisition of Revenu8: MarTech Advisor, HR Technologist and ReadITQuik are now all a part of one of the world’s largest B2B media organizations. And we couldn’t be prouder of the long way we have come in such a short time. 2. MARKETO-BOMBORA TEAM UP Amit and Anand give us the background on what exactly Bombora does and how marketers can use it, and then...

Duration:00:07:02

Episode 9 | KEEP CALM AND ANALYZE ON!

7/16/2018
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Week of 9th to 13th July 2018 The Talking Stack Podcast Show Notes 1)SALESFORCE LAUNCHES THE NEXT GENERATION OF SERVICE CLOUD EINSTEIN Salesforce, the leading cloud computing company, has announced the next generation of Service Cloud Einstein. Salesforce has decided to combine AI with its robust CRM platform – further leveraging machine learning to improve agents’ capabilities to engage and interact with customers in newer ways. The additions to this edition are – Einstein bots, lightning...

Duration:00:23:51

Episode 8 | IPG+Acxiom, Instagram+ecommerce

7/9/2018
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Week of 2nd to 6th July 2018 The Talking Stack Podcast Show Notes Episode title: The Old is New Again 1) ACXIOM’S MARKETING SOLUTIONS BUSINESS ACQUIRED BY IPG Interpublic Group (IPG) acquired Axciom’s Marketing Solutions business for $ 2.3 billion. This deal strengthens the notion that “media and data analytics” are the new BFFs. Advertisers are increasingly asking for data driven intelligence on which to base advertising and content marketing decisions. What does this mean for marketers?...

Duration:00:27:24

Episode 7 | Google Ads, Data Privacy Laws & Data Breaches

7/2/2018
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Episode 7 | Google Ads, Data Privacy Laws & Data Breaches Week of 25th to 29th June 2018 The Talking Stack Podcast Show Notes 1. REALIGNMENT IN THE GOOGLE AD STACK After 18 and 22 years, respectively, the AdWords and DoubleClick brands will soon cease to be. As part of a comprehensive effort to streamline its offerings, Google’s flagship advertising products are getting new names, Google AdWords becomes Google Ads, DoubleClick becomes Google Marketing Platform. Along with the rebranding,...

Duration:00:18:53

Episode 6 | E-mail Mktg, Smart TVs and Influencers

6/25/2018
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Week of 18th to 22th June 2018 The Talking Stack Podcast Show Notes 1. HAS GDPR FORCED E-MAIL MARKETING TO REINVENT ITSELF? GDPR compliance is affecting e-mail marketing strategies. Although it is a well-proven tactic, marketers can no longer take e-mail for granted and it’s only natural that we are starting to see action in the email marketing space. Two big announcements this week indicate that email may be heading in new directions. • Campaign Monitor teams up with Emma and Delivra to...

Duration:00:31:10

Episode 5 | SF + GA360; FB + your Brand CX; David + Silicon Valley S05

6/18/2018
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The Talking Stack Podcast Show Notes 1. A NEW ONLINE-OFFLINE RETAIL WAVE IS COMING - ARE MARKETERS READY? Marketers are finally using technology to do what it should have done in the first place - deliver CX in way that acknowledges how normal customers behave – online and offline. Are retailer’s dependent on the Googles of the world to help make the connection? What does the combination of mobile marketing, locational data and this move by google mean to retailers and how could they be...

Duration:00:28:24

Episode #4 | Pega Community, Optimization, Apple & AR

6/11/2018
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“Talking Stack” – A MarTech news, current affairs and opinions podcast. Industry experts and thought leaders Anand Thaker and David Raab join Amit Varshneya (CEO & publisher of MTA) and Chitra Iyer (Editor in Chief of MTA) to discuss the latest happenings in the business. This week we talk about the developments in optimization – Scaled Inference, Boostify and Outbrain. Also, the launch of Pega Community, and the Digital Future Council, and the possibilities for marketers with AR.

Duration:00:17:05

Episode #3 | Taboola – Hubspot tie up, PayPal & Adobe ride the acquisition wave

6/4/2018
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“Talking Stack” – A MarTech news, current affairs and opinions podcast. Industry experts and thought leaders Anand Thaker and David Raab join Amit Varshneya (CEO & publisher of MTA) and Chitra Iyer (Editor in Chief of MTA) to discuss the latest happenings in the business. It’s acquisition week here in the MarTech space - Taboola’s strategic partnership with Hubspot, PayPal’s biggest acquisition so far – iZettle and, it’s purchase of Jetlore and, finally, the cherry on the top is Adobe’s...

Duration:00:18:46

Talking Stack Episode 2 - (05/29/2018)

5/29/2018
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Blockchain Funding, Smart Speakers, Kit Kat breaks and more “Talking Stack” is a weekly podcast revolving around the current affairs in the world of MarTech. Industry experts and thought leaders Anand Thaker and David Raab join Amit Varshneya (publisher of MTA) and Chitra Iyer (Editor in Chief of MTA) to discuss the latest happenings in the business. This week, we are talking about the boom in Blockchain funding, marketers adapting to changes in content consumption pattern and how “Smart...

Duration:00:21:41

“Talking Stack- Episode 1” - Marketing Automation, GDPR, and a call for Adtech Reform

5/28/2018
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“Talking Stack” is a weekly podcast revolving around the current affairs in the world of MarTech. Industry experts and thought leaders Anand Thaker and David Raab join Amit Varshneya (publisher of MTA) and Chitra Iyer (Editor in Chief of MTA) to discuss the latest happenings in the business. This week, we are talking about Marketo’s expansion moves and reforms in the digital ad eco system. But most importantly, we are talking about the implementation of GDPR and how its affecting marketers...

Duration:00:19:37