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MarTech Interviews

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Dedicated interviews with sales, marketing, and business authors, speakers, technology leaders and sales and marketing executives. We discuss the technology enabling online marketing, search engine optimization, pay per click, inbound marketing, mobile marketing, sales enablement, conversion optimization, analytics, email marketing and social media marketing strategies.

Dedicated interviews with sales, marketing, and business authors, speakers, technology leaders and sales and marketing executives. We discuss the technology enabling online marketing, search engine optimization, pay per click, inbound marketing, mobile marketing, sales enablement, conversion optimization, analytics, email marketing and social media marketing strategies.
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Dedicated interviews with sales, marketing, and business authors, speakers, technology leaders and sales and marketing executives. We discuss the technology enabling online marketing, search engine optimization, pay per click, inbound marketing, mobile marketing, sales enablement, conversion optimization, analytics, email marketing and social media marketing strategies.






Episode 128: From ConceptONE: Real Connections in a Digital World with Phil Gerbyshak

In this MarTech Interview, we are on location in Sioux Falls at ConceptONE where we interview Phil Gerbyshak. Phil works with small business owners and sales professionals to build their businesses. At the event, Phil spoke about generating real connections in our digital world. We are more digitally connected than we’ve ever been - and yet we feel more and more alone. Our Facebook friends are fake friends at best, long lost acquaintances at worse. We post on our mom’s wall for her birthday...


Episode 127: Bob Boehnline of QuickPivot Explains Why The Customer Data Platform Is Critical to Your Business

In this MarTech Interview, we speak to Bob Boehnline, CEO of Quickpivot, about the mass adoption of customer data platforms (CDP). For marketers, customer data platforms are providing a real-time, central view of every customer. This enables marketers to identify opportunities for improved targeting and personalization. Platforms like QuickPivot enables businesses to connect and collect from unlimited sources, improve targeting and scoring of prospects, illustrate and act on customer...


Episode 126: Jennifer LeBlanc: How to Launch Your Product, Service or Company for Maximum Growth

In this MarTech Interview, we speak to founder and CEO of ThinkResults Marketing (, Jennifer LeBlanc. Jennifer works with CEOs and CMOs in Silicon Valley to drive results. Her client work focuses on building go-to-market and launch strategies for high-growth companies of all sizes including Microsoft Ventures/Accelerator, SAP, Intel, and dozens of startups. Her proprietary methodologies have driven well over $1.5B in new funding and revenue to clients, and...


Episode 125: Uberflip's #CONEX Wrap-Up with Marketer + Machine Host Lindsay Tjepkema

In this MarTech Interview, Adam and I share the podcast with Emarsys Head of Content, Lindsay Tjepkema. Lindsay is a leader in the MarTech industry and her podcast, Marketer + Machine, has skyrocketed in popularity. The Content Experience conference from Uberflip (CONEX) was absolutely incredible. I've never seen a more intimate setting with so many of today's greatest marketing speakers. It was fantastic - everyone was accessible and totally brought their best presentations. Not to mention...


Episode 124: Uberflip's #CONEX: Content Experiences and Account-Based Management

In this MarTech Interview, I was in attendance in Toronto for the Content Experience, also known as CONEX (, an incredible conference put on by the team at Uberflip. Colleague Adam Small and I discuss the first day and the outstanding conversation regarding ABM. Perhaps the most intriguing presentation of the day was from Daniel Day, discussing how he put together a world-class (literally) ABM program that skyrocked the results for his company,...


Episode 123: Scott Ayres: Myth Busting Social Media with Social Media Lab, Powered by Agorapulse

In this MarTech Interview, we speak to Scott Ayres, blogger and podcaster for Social Media Labs, powered by Agorapulse. The goal of Social Media Labs is to invest over $15k per month to help “Crack the Code” of social media and then report those results to you so you don’t have to do the dirty work. To date, Scott has executed over 45 amazing tests where they put both best practices and myths to the test to see how they work. On this episode we discuss Social Media Lab testing, significant...


Episode 122: Christopher Day: How Marketers Are Turning Competitive Ad Data into Revenue

In this MarTech Interview, we speak to Christopher Day, Co-Founder and CEO of DemandJump. DemandJump’s Customer Acquisition Platform shows marketers exactly where to focus to drive revenue. Before DemandJump, marketers could only see the last touch point that led their audience to them. Now, marketers can reach their audience three steps before customers reach them - or their competitors. Marketers use DemandJump to makes sense of digital data to uncover the best traffic driving sources...


Episode 121: Mark Schaefer: On Modern Marketing and Becoming Known

Mark W. Schaefer is a globally-recognized educator, speaker, business consultant, and author. His well-known blog {grow} (, is one of the most acclaimed marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. Mark has advanced degrees in marketing and organizational development and holds seven patents....


Episode 120: SEO Spam: What is it? How can you identify It? How can you stop it?

Your WordPress site is getting a ton of engagement from people all over the world... or is it? While WordPress sites are seeing a decline in engagement while the conversations moved to social media, what's left may be engagement that actually does harm to your site. Commonly referred to as comment spam and trackback spam, the overall strategy is SEO Spam. In this MarTech Interview, we speak to Jessica Ortega, a Web Security Research Analyst with Sitelock. We discuss SEO Spam - what it is,...


Episode 119: Four Factors for Success in Digital Media: Product, Brand, Mechanism, and Audience

In this MarTech Interview, we speak to Mike Prasad. Mike has diverse experience as a technology entrepreneur, investor, and strategist with expertise in marketing, branding, UI/UX, product development, cross-market finance, and platform creation. Mike focuses on applying new technologies and initiatives, from macro-level strategy to hands-on execution. Mike developed the brand for Kogi BBQ (, which launched the food truck industry in Los Angeles. He shares how he...


Episode 118: Traditional and Digital Video Advertising with Industry Leader Melinda McLaughlin

In this MarTech Interview, we speak to Melinda McLaughlin, Chief Marketing Officer at Extreme Reach. Melinda is a superstar in the industry - recently recognized by the Stevie Awards for Women in Business, with the gold for Female Executive of the Year. Melinda is responsible for spearheading all aspects of the company’s global marketing and communications as well as driving market research, product development strategy and sales enablement. Fun Fact: Extreme Reach handled ad delivery for...


Episode 117: Virtual & Augmented Reality For Dummies with Author Paul Mealy

In this MarTech Interview, we speak to Paul Mealy, author of Virtual & Augmented Reality For Dummies an easy-to-understand primer on Virtual Reality and Augmented Reality. Virtual Reality (VR) and Augmented Reality (AR) are driving the next technological revolution. If you want to get in on the action, Paul's book will help you understand what these technologies are, their history, how they’re being used, and how they’ll affect consumers both personally and professionally in the very near...


Episode 116: Kerry Bianchi Shares the World and Future of Programmatic Advertising

In this MarTech Interview, I interview Kerry Bianchi, the CEO of Visto. Kerry is the leader in the programmatic industry, a board member of IAB, a Top 50 Women in Brand Marketing, and 2017 Silver Stevie Award winner for “Female Executive of the Year, Business Services – Computer Services and Software. Kerry is the CEO of Visto, an enterprise programmatic advertising platform. Visto is at the center of programmatic media, bringing transparency, interoperability, and accountability to...


Episode 114: The Roadblocks of Sales AI for Behavioral Transformation

Dana Hamerschlag is a Harvard Business grad and leader in the sales technology industry who leads product innovation at sales consulting firm Miller Heiman Group. Dana explains, despite the hype, most organizations aren’t doing much with AI, but rather analytics. Why that is? People haven’t invested in the right data sets to use AI engines or predictive models in the right way. Dana states that for AI to work, businesses have to understand both the outcomes and the inputs. Right now, most...


Episode 113: El Toro: Cookie-Free IP-Based Advertising Targeting

An IP address is a way to connect businesses and marketers to their customers and prospects with a new approach to online advertising: IP Targeting. El Toro matches physical addresses to IP addresses with extreme precision using offline data and patented one-to-one marketing technology. Marty Meyer of El Toro drove up from Louisville and joined us in the studio with Eric Richards and Thaddeus Rex. Thaddeus' team is utilizing Marty's technology to execute highly targeted geographic...


Episode 112: CEO Brent Oakley on his Location-Based Music and Messaging Platform, Vibenomics

Brent Oakley operated a chain of successful premium car washes but struggled to find a means of marketing to his customers while they were in-store. He built an innovative music and messaging platform that provides real-time, highly-targeted messaging to each store and launched it as a Saas platform, Vibenomics. Vibenomics provides businesses access to a fully-licensed library of music and an easy to use app that allows them to submit and receive customized, professionally recorded...


Episode 111: An Interview with Tom Webster on the Power of Voice

Edison Research is a respected provider of thought leadership across the media spectrum, working with radio stations, cable networks, print publications, Internet ventures, record labels, TV stations and sports franchises. In the last decade, Edison has brought that expertise to voice marketing, tracking podcasting and voice technologies like Amazon Alexa, Apple's Siri, OK Google, and others. Tom is a respected leader in digital marketing, is incredibly funny, and provides clarity to these...


Episode 110: What Are Marketers Missing with Snapchat?

Fanbytes is what happens when a group of young geeks start an advertising company for Generation Z. With an average age of 21, Fanbytes is a team of computer scientists and designers who understand that marketing to Generation Z requires a new set of rules and formats. They built Fanbytes to advertise in the way it should be done - through an enjoyable and engaging experience which adds value and gets people excited. We discuss what brands are missing with Snapchat, how they can leverage the...


Episode 109: Start 2018 with this Podcast on the Power of Focus with Erik Qualman

The foundation of Erik's efforts are to entertain, educate, and empower people to find the best life they want. We're overwhelmed. Not just marketers but virtually every business is inundated with a non-stop barrage of requests. How do we change our attitueds, take control, and find the focus necessary to be successful? As a keynote speaker, Erik has spoken in 49 countries and reached 25 million people. His top three topics are: Digital Leadership, Digital Reputation & Ratings, and...


Episode 108: Michelle Huff on the Future of Marketing Automation with Artificial Intelligence

As artificial intelligence and machine learning make their way into marketing automation, individualization will become the new personalization. The message, timing, and delivery channel will all be personalized tactics, which will create a demand for individualized marketing experiences. Marketers will be able to take personalization to the next level by using marketing automation to track the behaviors of their buyers and machine learning to identify optimal windows for engagement. We...