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MarTech Interviews

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Dedicated interviews with sales, marketing, and business authors, speakers, technology leaders and sales and marketing executives. We discuss the technology enabling online marketing, search engine optimization, pay per click, inbound marketing, mobile marketing, sales enablement, conversion optimization, analytics, email marketing and social media marketing strategies.

Dedicated interviews with sales, marketing, and business authors, speakers, technology leaders and sales and marketing executives. We discuss the technology enabling online marketing, search engine optimization, pay per click, inbound marketing, mobile marketing, sales enablement, conversion optimization, analytics, email marketing and social media marketing strategies.
More Information

Location:

United States

Description:

Dedicated interviews with sales, marketing, and business authors, speakers, technology leaders and sales and marketing executives. We discuss the technology enabling online marketing, search engine optimization, pay per click, inbound marketing, mobile marketing, sales enablement, conversion optimization, analytics, email marketing and social media marketing strategies.

Language:

English

Contact:

8443563963


Episodes

Audelia Boker, CMO of Glassbox: The Impact of Customer Experience on Enterprise

8/9/2019
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In this Martech Zone Interview, we speak to Audelia Boker, CMO of Glassbox about the impact of customer experience on enterprise and how companies are incorporating customer experience analytics and platforms to monitor, measure, and improve their bottom lines. Audelia Boker is an expert who works in the customer experience space and provides an overview of the technology, explains why it is of interest, and discusses what all this consolidation means and how it will likely play out in the...

Duration:00:21:59

Jaime Bettencourt of Mood Media: Elevating the Customer Experience and the Impact of Sensory Marketing

4/4/2019
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In this Martech Zone Interview we speak to Jaime Bettencourt, the SVP of Premier Sales & Account Management for Mood Media on the Impact of Sensory Marketing in Retail. Mood Media released a study (https://us.moodmedia.com/impact/) where they asked more than 10,000 consumers around the world what they most enjoy about the in-store shopping experience. They sought to learn which sensory elements have the greatest influence on customer attitudes and behaviors when shopping. What did they...

Duration:00:24:53

Randy Frisch Returns With His New Book: F#ck Content Marketing

4/2/2019
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In this Martech Zone Interview, we speak to Randy Frisch, Co-Founder, CMO and President of Uberflip. Randy returns to the podcast to discuss his new book, F#ck Content Marketing. Heads up... it's actually not a book for content marketers. Instead, it's for everyone in the organization who needs better context and direction for how to drive demand, revenue, and relationships with content. Truly effective companies (and marketers) create content experiences, drawing the customer into an...

Duration:00:25:00

Mike Reynolds of Innovatemap: Your External Digital Product Team

3/31/2019
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In this Martech Zone Interview, we speak to Mike Reynolds, founder of Innovatemap (https://innovatemap.com), a digital product agency. Mike has been ideating and delivering digital products to market for over 20 years. He is an expert in product management, user experience, and product marketing. Innovatemap helps companies of all sizes dream, design, and scale digital products and services. Innovatemap works with startups looking to build their product roadmap, scale-ups that are shifting...

Duration:00:33:15

Episode 142: The Past, Present, and Future of Mobile with John Koetsier

2/28/2019
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In this Martech Zone Interview, we speak to John Koetsier. John is the leading futurist who analyzes trends and predicts futures. Today we speak to John about the importance of mobile to every digital marketing strategy. Included in our conversation: Mobile isn't a channel, it's where all channels converge. What are the latest findings on mobile commerce and advertising in the most recent shopping season? How is mobile impacting customer experience... which is impacting overall marketing...

Duration:00:38:26

Episode 141: Conversion Rate Optimization with Jon MacDonald of The Good

2/21/2019
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In this Martech Zone Interview, we speak to Jon MacDonald of The Good (https://thegood.com). Jon's conversion rate optimization firm has achieved results for a variety of clients including Adobe, Nike, Xerox, and The Economist. In our interview, Jon answers some great questions regarding CRO, including: What is conversion rate optimization? Why is CRO a critical strategy with any digital marketing deployment? What are conversion rate optimization factors? What are common pitfalls that...

Duration:00:28:20

Episode 140: Fernando Angulo of SEMrush: Analyzing Mobile vs Desktop Traffic and Behavior

1/27/2019
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In this MarTech Interview, we speak to Fernando Angulo of SEMrush. Fernando is actively involved in the search marketing world and a regular speaker at Digital Marketing and Ecommerce conferences and events. In this episode, Fernando discusses findings on mobile versus desktop behavioral trends. Some questions that we discuss with Fernando: * Can you give us a background on SEMrush? * Tell us a little bit about your background and your current role. * Can you explain what your research...

Duration:00:17:06

Episode 139: Andrea Vahl: Facebook Advertising Secrets - the Book, Course, and Tips to Improve Your Campaigns Today!

1/21/2019
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In this Martech Zone Interview, we speak to Andrea Vahl, the most sought out speaker, author, educator, and consultant, on Facebook Advertising and Social Media Marketing! Andrea Vahl is the co-author of Facebook Marketing-All-in-One for Dummies and she lives and breathes Facebook ads. Andrea has trained thousands of business owners how to use Facebook ads to grow their business and has run campaigns for all different types of businesses. She's developed a number of courses to educate...

Duration:00:24:05

Episode 138: Kami Huyse: Building a Community for Conversions

1/18/2019
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In this MarTech Interview, we speak to Kami Huyse. Kami is a digital strategist who helps companies build online communities that convert. She's the CEO of Zoetica, an author of multiple marketing books, and public speaker. Kami is an expert in assisting corporations large and small to build their own communities online. In this podcast, Kami discusses the benefits, the challenges, and the do's and don'ts of building an online community. Learn the four systems you need to build a solid...

Duration:00:27:05

Episode 137: Neil Crist of Moz Reveals Everything You Need to Know About Local SEO for 2019

12/19/2018
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In this MarTech Interview, we speak to Neil Crist, the VP or Product and Engineering for Moz. Moz is a leading platform and community of local, organic search optimization tools and professionals. Neil reveals findings from their State of Local SEO report. The combination focuses around local search and what's critical to a business' success in driving revenue through local search efforts. We discuss: * How voice search is impacting local SEO * How featured snippet implementations are...

Duration:00:39:30

Episode 136: Steve Woodruff on Why Clarity Wins: Getting Heard and Getting Referred

12/8/2018
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In this MarTech Interview, we speak to Steve Woodruff, author of the newly published Clarity Wins: Get Heard. Get Referred. Steve shares industry feedback and actionable advice that motivated him to write the book. In a world filled with noise and distraction, the secret weapon any business can use to break through is CLARITY. Clarity of strategy (leading to focused direction), and clarity of messaging (leading to sales and referrals). Clarity Wins is a proven handbook to create...

Duration:00:27:33

Episode 135: Claire Vo: The Return on Digital Experience Optimization

12/3/2018
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In this MarTech Interview, we speak to Claire Vo, SVP of Product Management at Optimizely. Claire has been assisting the world's largest brands to implement successful experimentation programs and she shares her insights with our listeners on why and how to get started! Questions that we cover in our interview: * What does Optimizely do? How do you enable experimentation? * What type of companies do you work with? How have your customers adopted experimentation? * What tips do you have for...

Duration:00:14:50

Episode 134: Randy Frisch: Why Content Experiences Are Critical for Customer Journeys

11/23/2018
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In this MarTech Interview, we speak to Randy Frisch, the CMO and Co-founder of Uberflip. Randy has defined and led the content experience movement, prompting marketers to think beyond content creation and focus on the experience. We discuss how content marketers and even the industry haven't fulfilled the needs of the audience and, rather, focused on the process needs of organizations. Some of the questions that Randy answers in this interview: * Can you explain the key differences between...

Duration:00:40:59

Episode 133: Chuck Fields from Online Coffee Break Shares How He Grew His New Podcast to 10,000 Listeners a Month

11/12/2018
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In this MarTech Interview, we speak to In this MarTech Interview, we speak to Chuck Fields, a software entrepreneur and space enthusiast. Chuck describes how he took his new podcast, Your Online Coffee Break (https://www.onlinecoffeebreak.com), to ten thousand listeners a month in this episode of MarTech Interviews. There's some amazing advice in here for any business or person hoping to get their podcast heard and quickly growing! Special Guest: Chuck Fields.

Duration:00:14:18

Episode 132: Kara Dake: Mobile Marketing That Builds Customer Lifetime Value

10/19/2018
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In this MarTech Interview, we speak to Kara Dake, VP of Growth & Partnerships at CleverTap, an AI marketing automation firm. Do you know who your users are? What motivates them to buy? What will make them uninstall your app? Growing your audience requires having the tools and process to answer these questions. That’s where we come in. CleverTap helps you build valuable, long-term relationships with your customers by giving you two things: 1. Access to real-time behavioral analytics so you...

Duration:00:38:35

Episode 131: Chad Lakin: How to Scale and Improve Your Corporate Video Strategy with Shootsta

10/16/2018
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In this MarTech Interview, we speak to Chad Lakin, the Vice President of Shootsta's Americas operation. We speak to Chad about why finding a video production like Shootsta unleashes your video strategy and enables your internal resources to focus on becoming amazing storytellers rather than worrying about equipment and post-production. Shootsta has disrupted the video production industry with a global subscription method, educating and empowering brands everywhere to make high-quality videos...

Duration:00:30:30

Episode 130: Jay Baer: Compelling Word of Mouth with Talk Triggers

9/30/2018
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In this MarTech Interview, we speak to Jay Baer. A New York Times best-selling author of six books, Jay is an inductee in the Professional Speaking and Word-of-Mouth Marketing Halls of Fame. Jay's newest book Talk Triggers (https://amzn.to/2P1DSU6), with co-author Daniel Lemin, is the complete guide to creating customers with word of mouth. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make...

Duration:00:35:14

Episode 129: Susan Marshall, CEO and Founder of Torchlite: The Marketplace of Certified, On-Demand Digital Marketing Experts

9/27/2018
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In this MarTech Interview, we speak to technology entrepreneur Susan Marshall. Susan is a well-respected leader both regionally and internationally, with over 25 years in the technology space. The companies she's helped include Apple, Adobe and Salesforce. Susan founded and is CEO of Indianapolis-based Torchlite, a marketplace of certified, on-demand digital marketing experts. Digital marketing is complex. Marketers today need guidance on how to identify what's truly a top priority and help...

Duration:00:35:11

Episode 128: From ConceptONE: Real Connections in a Digital World with Phil Gerbyshak

9/24/2018
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In this MarTech Interview, we are on location in Sioux Falls at ConceptONE where we interview Phil Gerbyshak. Phil works with small business owners and sales professionals to build their businesses. At the event, Phil spoke about generating real connections in our digital world. We are more digitally connected than we’ve ever been - and yet we feel more and more alone. Our Facebook friends are fake friends at best, long lost acquaintances at worse. We post on our mom’s wall for her birthday...

Duration:00:26:13

Episode 127: Jennifer LeBlanc: How to Launch Your Product, Service or Company for Maximum Growth

9/14/2018
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In this MarTech Interview, we speak to founder and CEO of ThinkResults Marketing (https://thinkresultsmarketing.com/), Jennifer LeBlanc. Jennifer works with CEOs and CMOs in Silicon Valley to drive results. Her client work focuses on building go-to-market and launch strategies for high-growth companies of all sizes including Microsoft Ventures/Accelerator, SAP, Intel, and dozens of startups. Her proprietary methodologies have driven well over $1.5B in new funding and revenue to clients, and...

Duration:00:41:57