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Mark Dawson's Self Publishing Formula

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Mark Dawson is a best selling self-published author on multiple platforms including Amazon and Kobo. He is the author of the John Milton thriller series and its spin-off Beatrix Rose. In addition, he’s written several ‘Soho Noir' novels. Mark’s breakthrough came when he developed a marketing strategy for promoting and selling his books. His swift success enabled him to quit his 9 to 5 job and he has generated gross revenues of more than a million dollars in less than five years. Mark has become a leading voice in the self publishing industry and he advocates and teaches a strategy based around offering books for free, mailing list development and social media advertising. In 2015, he published the acclaimed online course ‘Facebook Ads for Authors’. That course now includes modules on Twitter and YouTube advertising and is constantly evolving. He has also developed a course for writers at the start of their careers – Self Publishing 101. James Blatch co-hosts the podcast and he represents the first time, wannabe author. James is a former BBC News journalist who is currently writing his first novel. Between them James and Mark explore the world of self publishing with a focus on actionable tips for new and experienced indie authors.

Mark Dawson is a best selling self-published author on multiple platforms including Amazon and Kobo. He is the author of the John Milton thriller series and its spin-off Beatrix Rose. In addition, he’s written several ‘Soho Noir' novels. Mark’s breakthrough came when he developed a marketing strategy for promoting and selling his books. His swift success enabled him to quit his 9 to 5 job and he has generated gross revenues of more than a million dollars in less than five years. Mark has become a leading voice in the self publishing industry and he advocates and teaches a strategy based around offering books for free, mailing list development and social media advertising. In 2015, he published the acclaimed online course ‘Facebook Ads for Authors’. That course now includes modules on Twitter and YouTube advertising and is constantly evolving. He has also developed a course for writers at the start of their careers – Self Publishing 101. James Blatch co-hosts the podcast and he represents the first time, wannabe author. James is a former BBC News journalist who is currently writing his first novel. Between them James and Mark explore the world of self publishing with a focus on actionable tips for new and experienced indie authors.
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Location:

United States

Description:

Mark Dawson is a best selling self-published author on multiple platforms including Amazon and Kobo. He is the author of the John Milton thriller series and its spin-off Beatrix Rose. In addition, he’s written several ‘Soho Noir' novels. Mark’s breakthrough came when he developed a marketing strategy for promoting and selling his books. His swift success enabled him to quit his 9 to 5 job and he has generated gross revenues of more than a million dollars in less than five years. Mark has become a leading voice in the self publishing industry and he advocates and teaches a strategy based around offering books for free, mailing list development and social media advertising. In 2015, he published the acclaimed online course ‘Facebook Ads for Authors’. That course now includes modules on Twitter and YouTube advertising and is constantly evolving. He has also developed a course for writers at the start of their careers – Self Publishing 101. James Blatch co-hosts the podcast and he represents the first time, wannabe author. James is a former BBC News journalist who is currently writing his first novel. Between them James and Mark explore the world of self publishing with a focus on actionable tips for new and experienced indie authors.

Language:

English


Episodes

SPF-146: Masterclass: Amazon Ads - What’s Working Right Now - with Mark Dawson

11/16/2018
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In this special masterclass edition, Mark provides key advice and insight on the latest tips and tricks that are currently working in the Amazon ads space.

Duration:00:46:20

SPF-145: Using Facebook Ads to Snare a Niche Audience - with Octavia Randolph

11/9/2018
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Indie author Octavia Randolph explains how the smart use of Facebook ads helped build readership (and sales) of her historical Norse fiction books.

Duration:00:44:18

SPF-144: From Teacher to Student to Bestselling Indie Author - with Jean Grainger

11/2/2018
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Find out how teacher Jean Grainger turned student in order to become a bestselling indie author.

Duration:00:55:33

SPF-143: #BOOKSTAGRAMMERS: How To Reach Readers Through Instagram - with Bex Gorsuch

10/26/2018
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Instagram is the hottest multi-generational social media platform out there. Bex Gorsuch explains how writers can exploit it to boost their author business.

Duration:01:02:00

SPF-142: The Three Million Book Woman - with L.J.Ross

10/19/2018
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Million selling author L.J. Ross sits down to talk about taking a leap out of her first career and into writing. Spoiler: it worked out pretty well for her.

Duration:00:55:54

SPF-141: Author TV: Building Readership with YouTube - with Garrett Robinson & Antoine Bandele

10/11/2018
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Video is another way authors can reach out to their audiences and build relationships with new readers. James chats with two authors who are doing just that via YouTube and live streaming service Twitch.

Duration:01:03:23

SPF-140: Keeping It Clean with Anne-Marie Meyer

10/5/2018
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Best selling sweet romance author Anne-Marie Meyer talks about learning the ropes of writing, the importance of nailing your genre, and balancing writing with parenthood and marriage.

Duration:00:54:23

SPF-139: BookLab with Gretchen S.B.

9/27/2018
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In this third edition of the SPF Book Lab, SPF friends Stuart Bache, Bryan Cohen and Jennie Nash put on their white coats and safety glasses to help paranormal romance author Gretchen S.B. improve her cover, book description and narrative structure.

Duration:01:33:51

SPF-138: The Indie Publishing House with James & Jeanette Hunter

9/20/2018
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Husband and wife team, James and Jeanette Hunter, talk to James about getting started as an indie author, learning about book marketing, and then transitioning to publishing others’ books.

Duration:00:54:26

SPF-137: Why You Need to be Publishing Audiobooks with Tina Dietz

9/13/2018
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Tina Dietz explains how audiobooks of your novels can be used to increase income for your author brand - and not just through direct sales.

Duration:00:49:06

SPF-136: How to Start That Awesome Author Website - with John Dyer, Stuart Grant & Kraig Mathias

9/7/2018
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The SPF team look at three key services for hosting and designing an author website that'll help you sell more books.

Duration:01:04:48

SPF -135: The 2018 Indie Author Toolkit - with Mark Dawson

8/31/2018
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SPF’s very own Mark Dawson provides a rundown of the key tools needed to help make your indie author career a successful one.

Duration:00:40:37

SPF-134: A Successful Author Mindset - with Adam Croft

8/24/2018
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Indie author Adam Croft returns to the podcast to share his thoughts on the importance of mindset for authors, and how the right approach in this department can have a hugely positive effect on a writer’s career and business.

Duration:01:01:20

SPF-133: The Author Accelerator Programme - with Jennie Nash

8/17/2018
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Book coach Jennie Nash talks to James about how writers who are stuck or frustrated can finish their books with the aid of an accountability partner in the form of a book coach.

Duration:01:08:14

SPF-132: ThrillerFest 2018 New York Stories Part 3 - With Lee Child, David Morrell, Alan Jacobson & Lexi Blake

8/10/2018
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It's the final part of our Thrillerfest 2018 special with a slew of successful authors - including Jack Reacher creator Lee Child - discussing their craft and the implications of publishing in the digital age.

Duration:01:25:49

SPF-131: ThrillerFest 2018 New York Stories Part 2 - with Lynda La Plante, Jon Land & Michael Byars Lewis

8/3/2018
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In the second part of our series of interviews from ThrillerFest 2018, James talks to legendary television producer and writer Lynda La Plante (Prime Suspect and Widows), author of the next iteration of the Murder, She Wrote series Jon Land, and former combat pilot turned thriller author Michael Byars Lewis.

Duration:00:51:33

SPF-130: ThrillerFest 2018 New York Stories Part 1 - with Karin Slaughter, Peter James & J.D. Barker

7/27/2018
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In the first of a 3-part series devoted to this year's Thrillerfest in NYC, we catch up with some stellar names who attended the event including bestselling thriller authors Karin Slaughter & Peter James as well as horror writer J.D. Barker.

Duration:00:55:41

SPF-129: How to Self-Publish and Market a Children's Book Part 2 - with Karen Inglis

7/20/2018
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In the second and final part of our series on self publishing children’s books, author Karen Inglis explains how her experiences have allowed her to help other writers in the same space market their books.

Duration:00:34:03

SPF-128: How to Self-Publish and Market a Children's Book Part 1 - with Laurie Wright

7/13/2018
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Author Laurie Wright on how she overcame the challenges of self publishing and marketing her children’s books.

Duration:00:40:18

SPF-127: BookLab with Helena Halme

7/6/2018
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In this second BookLab edition, author of Nordic fiction, Helena Halme, receives the professional feedback treatment from industry pros.

Duration:01:46:48