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Mark Dawson's Self Publishing Formula

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Mark Dawson is a best selling self-published author on multiple platforms including Amazon and Kobo. He is the author of the John Milton thriller series and its spin-off Beatrix Rose. In addition, he’s written several ‘Soho Noir' novels. Mark’s breakthrough came when he developed a marketing strategy for promoting and selling his books. His swift success enabled him to quit his 9 to 5 job and he has generated gross revenues of more than a million dollars in less than five years. Mark has become a leading voice in the self publishing industry and he advocates and teaches a strategy based around offering books for free, mailing list development and social media advertising. In 2015, he published the acclaimed online course ‘Facebook Ads for Authors’. That course now includes modules on Twitter and YouTube advertising and is constantly evolving. He has also developed a course for writers at the start of their careers – Self Publishing 101. James Blatch co-hosts the podcast and he represents the first time, wannabe author. James is a former BBC News journalist who is currently writing his first novel. Between them James and Mark explore the world of self publishing with a focus on actionable tips for new and experienced indie authors.

Mark Dawson is a best selling self-published author on multiple platforms including Amazon and Kobo. He is the author of the John Milton thriller series and its spin-off Beatrix Rose. In addition, he’s written several ‘Soho Noir' novels. Mark’s breakthrough came when he developed a marketing strategy for promoting and selling his books. His swift success enabled him to quit his 9 to 5 job and he has generated gross revenues of more than a million dollars in less than five years. Mark has become a leading voice in the self publishing industry and he advocates and teaches a strategy based around offering books for free, mailing list development and social media advertising. In 2015, he published the acclaimed online course ‘Facebook Ads for Authors’. That course now includes modules on Twitter and YouTube advertising and is constantly evolving. He has also developed a course for writers at the start of their careers – Self Publishing 101. James Blatch co-hosts the podcast and he represents the first time, wannabe author. James is a former BBC News journalist who is currently writing his first novel. Between them James and Mark explore the world of self publishing with a focus on actionable tips for new and experienced indie authors.
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Location:

United States

Description:

Mark Dawson is a best selling self-published author on multiple platforms including Amazon and Kobo. He is the author of the John Milton thriller series and its spin-off Beatrix Rose. In addition, he’s written several ‘Soho Noir' novels. Mark’s breakthrough came when he developed a marketing strategy for promoting and selling his books. His swift success enabled him to quit his 9 to 5 job and he has generated gross revenues of more than a million dollars in less than five years. Mark has become a leading voice in the self publishing industry and he advocates and teaches a strategy based around offering books for free, mailing list development and social media advertising. In 2015, he published the acclaimed online course ‘Facebook Ads for Authors’. That course now includes modules on Twitter and YouTube advertising and is constantly evolving. He has also developed a course for writers at the start of their careers – Self Publishing 101. James Blatch co-hosts the podcast and he represents the first time, wannabe author. James is a former BBC News journalist who is currently writing his first novel. Between them James and Mark explore the world of self publishing with a focus on actionable tips for new and experienced indie authors.

Language:

English


Episodes

SPS-155: Mailing Lists: The Necessity of Newsletters - with Erica Ridley

1/18/2019
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Erica Ridley explains how to make sure your mailing list and newsletter pack a punch as part of your marketing mix.

Duration:01:04:18

SPS-154: How To Be A Great Dictator - with Danielle Norman

1/11/2019
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Bestselling author Danielle Norman explains how to make dictation a successful part of your writing workflow.

Duration:00:34:17

SPS-153: More Time Through Better Planning - with Audrey Hughey

1/4/2019
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Author Audrey Hughey explains how smart planning can help you achieve your writing and publishing goals quicker and more efficiently.

Duration:00:40:22

SPS-152: Meet the 2018 Kindle Storyteller Award winner - with Hannah Lynn

12/28/2018
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Author Hannah Lynn talks about the impact on her writing career after winning the Kindle Storyteller award for 2018.

Duration:00:51:24

SPS-151: BookLab Winner #4 with Niki Danforth

12/21/2018
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Mystery author Niki Danforth submits her title 'Searching for Gatsby' to the BookLab experts for input on her writing, cover design and book description.

Duration:02:05:39

SPS-150: The Million Dollar Year - with Mark Dawson

12/13/2018
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In the week that the Self Publishing Formula Podcast gets rebranded as The Self Publishing Show, Mark reflects on a major achievement as an indie author in 2018.

Duration:00:58:57

SPF-149: The Advanced Reader Powerhouse - with Craig Tuch

12/7/2018
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Getting advance reviews from a team of readers should be a key part of your book marketing strategy. Craig Tuch of Hidden Gems explains why and how ARC teams are great news for authors and readers.

Duration:00:53:09

SPF-148: Hitting the Right Notes with Non-Fiction - with Joseph Alexander

11/30/2018
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Don’t think you can make a living writing non-fiction? Take a look at Joseph Alexander. He amassed a huge amount of tablature material whilst teaching his guitar students, and wanted a way to share it. Now, thanks to self-publishing, he’s running a seven-figure publishing house.

Duration:00:56:37

SPF-147: The Million Dollar Indie Author - with Shayne Silvers

11/23/2018
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Within months of completing the Ads for Authors course, fantasy author Shayne Silvers realised a life-long dream of becoming a full-time author. Hear how it all came together for him and how the same approach could work for other indie authors.

Duration:00:48:44

SPF-146: Masterclass: Amazon Ads - What’s Working Right Now - with Mark Dawson

11/16/2018
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In this special masterclass edition, Mark provides key advice and insight on the latest tips and tricks that are currently working in the Amazon ads space.

Duration:00:46:20

SPF-145: Using Facebook Ads to Snare a Niche Audience - with Octavia Randolph

11/9/2018
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Indie author Octavia Randolph explains how the smart use of Facebook ads helped build readership (and sales) of her historical Norse fiction books.

Duration:00:44:18

SPF-144: From Teacher to Student to Bestselling Indie Author - with Jean Grainger

11/2/2018
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Find out how teacher Jean Grainger turned student in order to become a bestselling indie author.

Duration:00:55:33

SPF-143: #BOOKSTAGRAMMERS: How To Reach Readers Through Instagram - with Bex Gorsuch

10/26/2018
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Instagram is the hottest multi-generational social media platform out there. Bex Gorsuch explains how writers can exploit it to boost their author business.

Duration:01:02:00

SPF-142: The Three Million Book Woman - with L.J.Ross

10/19/2018
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Million selling author L.J. Ross sits down to talk about taking a leap out of her first career and into writing. Spoiler: it worked out pretty well for her.

Duration:00:55:54

SPF-141: Author TV: Building Readership with YouTube - with Garrett Robinson & Antoine Bandele

10/11/2018
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Video is another way authors can reach out to their audiences and build relationships with new readers. James chats with two authors who are doing just that via YouTube and live streaming service Twitch.

Duration:01:03:23

SPF-140: Keeping It Clean with Anne-Marie Meyer

10/5/2018
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Best selling sweet romance author Anne-Marie Meyer talks about learning the ropes of writing, the importance of nailing your genre, and balancing writing with parenthood and marriage.

Duration:00:54:23

SPF-139: BookLab with Gretchen S.B.

9/27/2018
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In this third edition of the SPF Book Lab, SPF friends Stuart Bache, Bryan Cohen and Jennie Nash put on their white coats and safety glasses to help paranormal romance author Gretchen S.B. improve her cover, book description and narrative structure.

Duration:01:33:51

SPF-138: The Indie Publishing House with James & Jeanette Hunter

9/20/2018
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Husband and wife team, James and Jeanette Hunter, talk to James about getting started as an indie author, learning about book marketing, and then transitioning to publishing others’ books.

Duration:00:54:26

SPF-137: Why You Need to be Publishing Audiobooks with Tina Dietz

9/13/2018
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Tina Dietz explains how audiobooks of your novels can be used to increase income for your author brand - and not just through direct sales.

Duration:00:49:06

SPF-136: How to Start That Awesome Author Website - with John Dyer, Stuart Grant & Kraig Mathias

9/7/2018
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The SPF team look at three key services for hosting and designing an author website that'll help you sell more books.

Duration:01:04:48