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Episode 044: A Crescendo of Convergent Brewery Collaborations

This is our first Market the Brew profile of a Brewery In Planning. Our two guests, Christian Layke and Brett Robinson, are the cofounders of a brewery that will be opening in the DC area in the next 6 months. We’ll be diving into their marketing strategy to build up excitement and visibility around their opening. What’s unique about their approach is that they are making a series of collaborative beers with other local breweries to gain some pre-opening traction in what they are calling...


Episode 043: Using Podcasts to Share Brews, Brands, and Stories

This episode is a two-parter and it’s about podcasting as a medium to promote your brew. Have you noticed that podcasting, like craft beer, has blown up in the past few years? When it comes to beer podcasts, I find that they fall into one of three categories: beer tasting and beer drinking podcasts; beer making and brewing podcasts; and podcasts that cover the business side of craft beer. This episode explores the idea of appearing on podcasts as a way to tell your brewery’s story and...


Episode 042: Crafting Successful Events to Match Successful Beers

This episode is about driving traffic – butts in barstools. Specifically, the use of events in creating a compelling reason to come and visit. We are getting the perspective on this from two different breweries. Amanda Zivkovic is the Associate Brand Manager at Heavy Seas in Baltimore, MD. She assists in consumer promotion, tap room events and charity initiatives among other things. Our other guest is Amanda Martin with Walking Tree Brewery in Vero Beach, FL. Amanda is the Event...


Episode 041: Craft Happiness at Foothills Brewing

Ray Goodrich has bounced around from dream job to dream job—starting his post college life as a marine mammal trainer at Sea World. Then he decided to pick up a few Emmys by producing SCC football for Fox Sports. And now? Well now he talks beer for a living. He is the Director of Marketing at Foothill Brewing in Winston Salem, North Carolina and on the show to talk about Foothill Brewing’s unique community-focused promotions.


Episode 040: Origin Stories: the heart and soul of a brewer's journey

This is a special compilation episode. We pull the origin stories and behind the brand stories from previous Market The Brew episodes. Here we review 6 special breweries: D.L Geary Brewing Co.; Jester King Brewery; Lakefront Brewery; Our Mutual Friend Brewing Co.; Station 26 Brewing Co.; and MobCraft Beer.


Episode 039: Location Hunting: Standing On the “Brink”

Sarah and John McGarry are a husband and wife duo and are part of a five-person ownership/leadership team that runs Brink Brewing Company in College Hill, Cincinnati. Even though Sarah and John are located in Denver, the pair both have integral roles in the brewery’s operation. With her background in architecture and design, Sarah helped design and build out the brewery before evolving her duties into social media and promoting the brewery. John is a long-time craft enthusiast and a...


Episode 038: 1840 and the Wild Nature of Brewing Beer in Barrels

Like most brewers nowadays, Kyle Vetter got his foot in home brewing. He has been the oak manager at Aspen Brewing, where his fondness for barrel aged beer started to grow. A Milwaukee native, Kyle wanted to bring what he learned in Colorado home. He is the founder of 1840 Brewing – an urban farmhouse brewery focused on barrel aging and blending. He lives by the saying, “Drink slow beer!”


Market the Brew 037: Diving Deep into Partnering with Designers

Ryan Wheaton has been a professional graphic designer for the last 15 years. He noticed that his design style catered itself nicely to the craft beer industry and started doing freelance design in the market around 5 years ago. He has been hosting the Branding Brews podcast where he interviews experts in the beer branding space. He is currently the Creative Director at an advertising agency. The conversation in this episode we’ll be discussing what is involved when engaging with a design...


Episode 036: Mystery Beer Drinkers Are Helping Taprooms

This is Market the Brew’s covert, cloak and dagger, Mystery Shopper episode. Our gest is “Sandi” – which isn’t our guest’s real name. Since the episode deals with the private topic of sending in mystery shoppers to a brewery, our guest has their voice masked to remain anonymous. Sandi is the taproom manager at a brewery that can accommodate around 400 people and is projected to produce between 16-18,000 barrels this year.


Episode 035: Good Ryes Wear Black at the White Sox’s U.S. Cellular Field

Jeremiah Zimmer is an experienced home brewer with over ten years of work history in branding marketing and sales. A few years ago, he partnered up with Jude La Rose and Jason Maxwell to launch Hop Butcher for the World in Chicago. Jeremiah was key in getting Hop Butcher for the World’s Good Ryes Wear Black IPA into the White Sox’s U.S. Cellular Field. The beer is inspired by their beloved south siders and is available in single 16oz cans at the Midwest Craft Beer Kiosk.


Episode 034: 66ers and Hangar 24 - crafting a partnership that attracts fans

Joe Hudson is the general manager of the Inland Empire 66ers and a native of San Bernardino. He started working at the organization in 2001 in food and beverage. After attending the University of Utah, he was promoted to Assistant General Manager in 2010, and then in 2012 assumed the day to day operations of the club. His focus as General Manager is to provide the absolute best experience for guests in the beautiful setting of the San Manuel Stadium. Part of that experience, and the focus...


Episode 033: Third Space Brewing: In the Shadow of Miller Park

Andy Gehl, spent a few years bouncing around trying to find a passion to drive his life before the beginnings of Third Space Brewing came to be. Andy met Kevin Wright, Third Space’s Head Brewer and Co-founder, twenty years prior when they were camp counselors at a summer camp. Kevin went to brewing school at UC Davis and ended up at Hangar 24. Meanwhile Andy went to law school and became an attorney. After running into each other at a wedding and having a conversation about opening a...


Episode 032: Influencer Marketing: Outreach to fans who reach out

Daylen Dalrymple is the Marketing and Digital Communications Manager at Stone Brewing based in San Diego where she oversees social media strategy and content, helps foster influencer and brand partnerships, and steers her team toward tools to help Stone execute their goals including being the standard bearer of independent craft beer. She was born and raised in Washington DC, ordered her first Arrogant Bastard Ale in an east village bar in 1999, and has been dedicated to spreading the...


Episode 031: Social Media Roundup

In this episode we are trying a different format than the usual Market The Brew Podcast. I’ve been wanting to do a Round Up Episode because I like to hear different perspectives on a topic. A Round Up is where you have different people give their answer to the same questions. I asked several friends of the show to participate by picking 2 of the 3 questions I provided and record their answers. The questions I provided and this Round Up focus on Social Media. Joining me for this is...


Episode 030: PR: Authentic Narratives for Unique Breweries

We have with us, Justin Baccary, the Founder + President. Like most entrepreneurs, Justin has served in every role at the brewery at some point, including bartender, salesman, delivery driver, assistant brewer, and of course, janitor. Currently, he is focused on the areas of operations, human resources, accounting, and managing a growing wholesale business of kegs and cans. . Along with Justin we are joined by Hamlet Fort, the Marketing and Events Manager for Station 26. Hamlet most...


Episode 029: Beer Tourism: the Sacramento Beer Frontier

Aaron O' Callaghan is a Sacramento native. This dude is into travel, beer, curiosity, and conversation! He has a background in environmental biology, freshwater systems, and mapping, which you’ll find out has come in handy in his current endeavor.He is the creator of the Sacramento Beer Frontier.


Episode 028: The Magic of Brewery Rebranding

Matt Henderson hails from Verona, Virginia and is a graduate of Hampden-Sydney College with a B.S. in Biology. After college, Matt worked for Scott Fly Rods in Colorado for a few years. He ended up back in Virginia in 2012 working the bottling line at Blue Mountain Barrel House, where he worked his way to his current role as Assistant Director of Brewery Operations. He also took on an additional role as the project lead for Blue Mountain Brewery’s rebrand.


Episode 027: Oh Beautiful Beer: highlighting the best in craft beer design

Harvey Shepard fell in love with beer packaging as a kid after gazing upon a Coors Light bottle shaped as a baseball bat. During his college years, Harvey needed a portfolio to showcase his graphic design work. Many portfolios at the time piggybacked on blogs, so he launched Oh Beautiful Beer – a blog showcasing innovative and well-designed craft beer labels and packaging. Since its launch, Oh Beautiful Beer has become a central hub for highlighting the best graphics and design the craft...


Episode 026: Cicerone: ensuring the beer is being served as the brewer intended

Our guest today is a Certified Cicerone®. He’s a cookbook author. He’s been marketing a small lifestyle company for over 10 years, has worked in media, and is an avid home brewer. This experience lead him to Cicerone in 2015 for a newly created marketing role.


Episode 025: Power to the Mob - Beer Crowdsourced by Craft Enthusiasts

This episode's guest, Henry Schwartz, began his entrepreneurial career at age 13 by following his passion for skateboarding. This lead to him owning and operating, while a teenage, Board to Death Skate Shop. He had the skate shop until he went to the University of Wisconsin at Whitewater to Study Entrepreneurship and Spanish. Upon graduation, he started MobCraft Beer, a crowdsourced brewery that turns people's ideas into beer. In 2015 he won a Silver Medal at the GABF; in 2016 he pitched...