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Marketer + Machine

Business & Economics Podcasts

On Marketer + Machine, you will get an in-depth look at the creative, strategic, and innovative ways marketing leaders from around the world are not only acquiring but also retaining customers in today’s uber-competitive marketplace. Each weekly episode features an interview with a marketing leader, as well as their actionable insights, innovative perspectives, and predictions for the future of marketing. We’ll learn how they are bridging the gap between the marketer and the machine to deliver more personalized, meaningful, and relevant customer experiences with a focus on the human elements of marketing, not on the technology. Key themes we’ll explore include AI marketing, personalization, omnichannel, marketing automation, marketing best practices, marketing technology, customer experience, ecommerce and retail marketing, and the future of marketing.

On Marketer + Machine, you will get an in-depth look at the creative, strategic, and innovative ways marketing leaders from around the world are not only acquiring but also retaining customers in today’s uber-competitive marketplace. Each weekly episode features an interview with a marketing leader, as well as their actionable insights, innovative perspectives, and predictions for the future of marketing. We’ll learn how they are bridging the gap between the marketer and the machine to deliver more personalized, meaningful, and relevant customer experiences with a focus on the human elements of marketing, not on the technology. Key themes we’ll explore include AI marketing, personalization, omnichannel, marketing automation, marketing best practices, marketing technology, customer experience, ecommerce and retail marketing, and the future of marketing.

Location:

United States

Description:

On Marketer + Machine, you will get an in-depth look at the creative, strategic, and innovative ways marketing leaders from around the world are not only acquiring but also retaining customers in today’s uber-competitive marketplace. Each weekly episode features an interview with a marketing leader, as well as their actionable insights, innovative perspectives, and predictions for the future of marketing. We’ll learn how they are bridging the gap between the marketer and the machine to deliver more personalized, meaningful, and relevant customer experiences with a focus on the human elements of marketing, not on the technology. Key themes we’ll explore include AI marketing, personalization, omnichannel, marketing automation, marketing best practices, marketing technology, customer experience, ecommerce and retail marketing, and the future of marketing.

Twitter:

@emarsys

Language:

English

Contact:

8446936277


Episodes

Benchmarketing Series: The DNA of a Successful Marketing Campaign

12/18/2019
As 2019 winds down, and as we get ready to welcome a new decade, biohacking, “DIY biology”, transhumanism, genetic engineering, and biotechnology are exploding in interest, and more people than ever are learning how they can actually alter the micro- to affect change at the macro. They want to connect the minutiae, the details — the data — with the ultimate outward expression to create a desired result. Ethical debates aside, here, we’re seeing something of a parallel movement happening in...

Duration:00:07:51

Benchmarketing Series: Why Benchmarketing Requires a Strategic Dashboard & Dynamic Reporting

12/11/2019
A strategic dashboard should help you navigate complexities involved in reporting, analytics, and understanding customer data. It should provide you with insights and data that reinforce marketing’s value to the organization and help you prove your impact on the bottom line. In fact, Emarsys was just recognized as a leader in The Forrester Wave™: Cross-Channel Campaign Management, Q4 2019. We received the highest scores possible in 22 criteria, including ‘Reports and...

Duration:00:12:00

Benchmarketing Series: Trailer

12/4/2019
We’re often fighting an uphill battle when it comes to proving our worth as a marketing organization. But marketing doesn’t have to be like this. With all of the tools and data available to us, it’s time for marketers to make a change... to leave behind our old way of doing things — of looking at and reporting on the same metrics over and over again — and start showing our organizations that we should be considered one of the most strategic assets in the business. How can we do this?...

Duration:00:07:25

Time to Value Series: Has Martech Adoption Gotten Out of Hand?

11/20/2019
Technology. AI. Software. Vendors. Providers. Research. Adoption. Implementation. Customer Experiences. Expectations. Investment. Resources. BLEH! From fear of the unknown to tech overload to widespread confusion – or worse, stagnation – there’s a myriad of reasons marketers put off acquiring new technology. New tech adoption is far from easy or enjoyable – most marketers who have been through it would concur… and for good reason. How are marketing teams supposed to sort through the...

Duration:00:12:31

Time to Value Series: How Does Data Drive Shorter TTV for E-Commerce and Retail?

11/13/2019
Whether you’re investing in a new marketing solution, looking at potentially migrating to a new platform/vendor, or adding new point tools to your existing stack, it can be challenging to understand how, exactly, this new ‘thing’ is going to drive value. Alex Timlin, VP of E-commerce and Retail Vertical at Emarsys illuminates an often neglected aspect of new tech adoption — time to value. In this episode, you’ll learn: - How turnkey tactics and embedded knowledge impact time to...

Duration:00:30:52

Time to Value Series: Why TTV Matters So Much

11/6/2019
On average, it takes 90 days or more to activate marketing strategies using new technology. A financial quarter contains, on average, 66 days. So, marketers have just 66 days to impact business results and report back on success. Time is, by far and somewhat silently, the most critical aspect that marketers have to grapple with. It has a profound impact on business value that few marketers have considered up until now. The quicker speed-to-market we can achieve, the more value we can bring...

Duration:00:13:38

Time to Value Series: Trailer

10/30/2019
Welcome to the next series of Marketer + Machine where we will explore an often neglected topic: time-to-value. That is, how long you have to wait to get through all the setup and implementation before you actually start driving results with your tech. The challenge many marketers are facing is trying to accomplish what they need to with a very quick speed-to-market. Though many tech vendors have great solutions and powerful platforms, when you look at the effort it’s going to take to get up...

Duration:00:08:56

AI Series: Using AI to Escape the Marketing Matrix

10/16/2019
With AI, marketers are able to predict dozens of metrics like CLV, likelihood to purchase, and overall revenue. It gives us the ability to unlock new dimensions of our database, to go from being reactive to being proactive, and to predict the future. They’re getting in front of customers and automating the execution of next-best offers, 1-to-1 content, individualized incentives, and more. But the most exciting part of AI for e-commerce and retail marketers is its ability to calculate the...

Duration:00:20:46

AI Series: Using AI to Go from Reactive to Proactive Marketing - Use Cases & The Future

10/9/2019
In Part I of this AI series, Raj Balasundaram, SVP of Artificial Intelligence at Emarsys, introduced the concept of AI. In this episode, he goes a level deeper and describes how predictive intelligence works, shares specific use cases, and even gets into the ethical implications of using AI. In this episode, you’ll learn three core things related to AI: Check out how AI can help you predict dozens of marketing metrics and unlock new dimensions of your database - check out our white paper...

Duration:00:22:57

AI Series: The State of AI Marketing for B2C E-commerce

10/2/2019
Raj Balasundaram, SVP of Artificial Intelligence at Emarsys, is leading industry rhetoric about the vast benefits of AI for e-commerce and retail. In this episode, Raj explains why there’s been so much hype around AI, unveils common misconceptions, and shares how we can partner with AI to do more proactive marketing. Listen in to learn how AI is: AI is impacting and redefining marketing in the modern era. It’s about time we learn how it can complement and augment our work and then start...

Duration:00:30:23

AI Series: [Trailer] Using AI for Proactive Marketing

9/25/2019
Companies like IBM, Apple, Amazon, Facebook, and Google spearheaded what’s now become known as The Fourth Industrial Revolution — spurred by the evolution of artificial intelligence. 61% of marketers say artificial intelligence is the most important aspect of their data strategy. In this episode, we introduce several ways AI is impacting the retail and e-commerce space, and ways that AI is changing the marketing game in general, including: Make sure you also explore how AI can help predict...

Duration:00:09:00

Personalization Series: Using Email as the Core of Your Personalized Marketing | Kath Pay

9/18/2019
Key Takeaways: email delivers the goods Full Shownotes: https://www.emarsys.com/resources/podcasts/email-personalized-marketing-kath-pay/

Duration:00:31:59

Personalization Series: Uniting Data & Creative | Vivek Sharma

9/11/2019
Key Takeaways: Full Shownotes: https://www.emarsys.com/en/resources/podcasts/visual-experiences-vivek-sharma

Duration:00:26:01

Personalization Series: Smart Marketing is About Help Not Hype | Jay Baer

9/4/2019
Key Takeaways: Full Shownotes: https://www.emarsys.com/resources/podcasts/smart-marketing-about-help-not-hype-jay-baer/

Duration:00:30:53

Personalization Series: The Secrets to Personalizing Your Website Experience | Ben Mercer & Joshua Scotton

8/28/2019
Key Takeaways: Personify XP learns from visitors' behavior onsite and then uses this to give individually personalized experiences to your visitors in real time. Because it is based on onsite behavior it is effective even where there is little or no data on your visitors, allowing it to truly target anonymous and first time visitors.How do we learn from our customer data in such a way as to create a personalized web experience? Especially for customers that we haven’t officially met...

Duration:00:25:59

Personalization Series Trailer

8/21/2019
As marketers, we’re well aware of the need to personalize our customer experiences. But with so many goals to hit, so many emails to get out the door, and so many campaigns to track, how do we actually do personalization? Where do we find the time to actually create the kinds of experiences that keep customers coming back? Listen in as Michael Becker, Digital Content Manager at Emarsys, guides you through conversations with a variety of marketing experts about personalization. Hear how...

Duration:00:01:57

Customer Success Series: How City Beach Drives 30% of Their Revenue from Automated Emails | Mike Doyle

8/14/2019
Key Takeaways: Michael Doyle, Head of Marketing at City Beach, shares some common challenges that retail marketers face. Customers demand (and deserve) personalization – as consumers, we know this first-hand! But ad-hoc "batch and blast" techniques just don’t work. So how do you bridge the gap between personalization and the human’s capacity to collect data? Doyle discusses the challenges that he and his team faced as an old-school retailer trying to grow in the digital space and the role...

Duration:00:15:26

Customer Success Series: Using Technology to Put the Customer First | Alexandra Simion

8/7/2019
Key Takeaways: Alexandra Simion, Head of Marketing at BrandAlley lets us in on some of the ways she and her team put the customer at heart of their marketing efforts – and the role technology plays in it all. As they approach their strategies and the tech that helps them execute, they always take time to step back to ask, “is this the right thing for our customers?” You have an opportunity to do the same thing. Full...

Duration:00:12:23

Customer Success Series: Using Customer Behavior Data for Personalization | Chelsea Mueller

7/31/2019
Key Takeaways: First, you have to know every customer’s buying stage, which brands they have an affinity for, what they’ve bought in the past, and recent purchases, and then use the right tools that enable the kind of targeting that you want to do in alignment with your overarching goals.Second, don’t shy away from the seemingly scary stuff. Data, AI, machine learning, voice, and even developing working partnerships with your IT team to bring it all together are a reality that needs to come...

Duration:00:18:28

Customer Success Series Trailer

7/24/2019
Listen in as Michael Becker, Digital Content Manager at Emarsys, guides you through Emarsys' Revolution - a conference held in London with the brightest minds in marketing to discuss the strategies and tools they use to find success. As futuristic as some dynamic technology solutions sometimes sound, they’re not far off in the distance – they’re here now. Marketers are working to understand how they can be leveraged to help understand customers and deliver a great experience. During these...

Duration:00:02:05