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Marketing For eCommerce with Bryan Bowman

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Do This For Powerful Product Differentiation, Ep #50

If you are an eCommerce seller you MUST, MUST, MUST nail the issue of product differentiation. What is it? It’s figuring out what makes your product different from the others in your marketplace. Why do you need to know that? Because it’s going to dictate everything about how you market, how you refer to your product, how you iterate on what you offer, and more. eComm sellers who do not figure out how to differentiate their product will struggle with sales and eventually wind up washing out...


Abandoned Cart Best Practices To Increase Revenue 60% Or More, Ep #49

On this episode, I share one of the BEST ways you can increase your revenue overnight: abandoned cart best practices. Really, this is a game changer beyond any other you might hear about. Increase your revenue by at least 60% with these simple and often neglected follow up sequences. I’m going to walk you through the different ways you can go about doing it and show you how effective it is in real life. 73% of retail shoppers WILL abandon the cart on any ecommerce website That’s a LOT of...


Two Things That Create Enormous eCommerce Momentum, Ep #48

It may sound super simplistic for me to say that you can gain incredible eCommerce momentum from focusing on only two things. But wait until you hear what they are. These two things are the areas where major leverage can be exerted to move your business forward. I’m not going to make you wait, so here they are: Listen to this episode to learn why these two are the things you have to be focusing on every day, how you can do each of them with maximal effectiveness, and why short sprints of...


To Succeed More YOU Must Become More, Ep #47

Do you know what I mean when I say, “YOU must become more?” It’s not fluffy, inspirational garbage, it’s the factual truth. I didn’t learn it myself, it dawned on me as I read an incredible biography of Albert Einstein, written by Walter Isaacson. In that book, Einstein is quoted as saying, “We cannot solve our problems with the same thinking we had when we created them.” I didn’t see it at first, but then it hit me… He’s saying that WE have to change in order to solve the problems that WE...


When You Use This Ad Copy Template You Don’t Have To Be A Creative Genius, Ep #46

Contrary to what many people think, writing powerful ad copy does not require that you ooze with creativity - it only requires that you use a proven ad copy template. I’ve experienced a lot of my success with platforms like Facebook Ads and Google Adwords using this principle, and I can tell you that it works. This episode is about that - how to create your own ad copy template that covers the fundamentals you have to include in every effective ad piece. It’s vital to do this because...


How Mental Models Can Amplify The Success Of Your Life & eCommerce Biz, Ep #45

Mental models may be new to you, and I hope so - because I LOVE giving you tools that can help you amplify your success across the board. Mental models are structures around the way that you think - planned, intentional decisions you make ahead of time about how you will handle certain situations or how you will go about evaluating opportunities and options. Honestly, one of the greatest benefits I’ve found to using mental models is how they enable me to step back, evaluate where I (and my...


Facebook Dynamic Ads: The Sales Secret Nobody Is Talking About, Ep #44

Facebook dynamic ads are a tool for your ecommerce toolbox you have got to know about - and the ironic thing is that whenever I travel to conferences and hear big name ecommerce sellers speak, none of them seem to be talking about this incredible tool. In my experience, it increases your conversion rate like almost nothing else. On this short episode, I encourage you to dip your toe into the waters of dynamic ad insertion. I’ll tell you what it is, how it works, why I believe few people are...


4 High Impact Reasons Why I Meditate, Ep #43

It may seem strange to you that I’m going to talk about the reasons I meditate on a marketing and eCommerce podcast. But the subject of meditation fits hand in glove with doing business and life well. There is not one reason why I meditate - but the short answer is that I do it because of the tremendous benefits meditation brings to my life and business. This episode is dedicated to explaining 4 of those benefits because I want you to drink the Kool-aid I’ve been drinking. If you follow my...


5 Business Lessons I’ve Learned From Jiu-Jitsu, Ep #42

You can find posts and podcast episodes about business lessons everywhere. They’re a dime a dozen. The reason I say that is that most of them are written just to get Google rankings, not to convey legitimate, valuable content you can use in your business. This episode is NOT that. It’s the polar opposite. If you will really apply the business lessons I share on this episode, you’ll see your business advance in ways you never knew possible. And here’s the amazing thing about this list: I...


Exactly What To Do To Go BIG With Your Online Brand - No Matter Where You’re At Now, Ep #41

When it comes to building an online brand, there are lots of things you CAN do and a few things you MUST do. Every business model has absolutes built-in, things that you can’t do without if the business is going to succeed. On this episode of Marketing For eCommerce, I address those essentials - and I’m going to do it for three different types of people - those who are just considering an online business, those already selling but needing to firm things up, and those who are ready to blow...


Let 2019 Be the Year You Exponentially Improve Your Business, Ep #40

Congratulations on bringing your eCommerce business into the New Year! It’s an achievement many people haven’t reached, and you should be proud of the progress that you’ve made over the past 4 quarters. Now is the time to look at all of your business systems, pipelines, and strategies to determine what’s working and how you can improve your business. On this episode of Marketing For eCommerce, I share with you 4 main areas in which you can improve your business, and they’re all ideas that...


Discover the Power of Deep Work and Reap Its Benefits in 2019, Ep #39

Deep work has changed the way I approach my life and my eCommerce business. By making it one of my top priorities for 2018, I have changed the way I think about projects and have reaped benefits that come from long periods of uninterrupted work. On this episode of Marketing For eCommerce, I share with you why I believe deep work has the power to revolutionize 2019 for you and your business, and it’s an episode not to be missed. Listen now! The average American’s attention span is 7 seconds,...


Follow These Tips to Build a Better Business in 2019, Ep #38

You can build a better business, and the start of a new year is the perfect time to implement all those ideas you’ve had floating around in your head over the past few months. On this episode of Marketing For eCommerce, I explain 3 main areas in which you can grow that will allow your eCommerce business to flourish in 2019. Don’t miss a single idea - listen now! Points of differentiation are essential to nail down before the New Year What makes your business different from your...


Here’s How to Differentiate Your Business to Make More Sales, Ep #36

Learning how to differentiate your business is the best way to make more sales in the eCommerce space. With so many options, varieties, and variables in product and service sales, the best eCommerce sellers make it known exactly why their business is the best option. On this episode of Marketing For eCommerce, I share with you the 2 main components of differentiation that will set your business apart from the rest. These insights can’t afford to be glossed over - listen now! You need to be...


Leverage Host-Beneficiary eCommerce Relationships To Get More Clients, Ep #36

Everyone wants to get more clients, right? Whether you are trying to launch a whole new business, expand your product line, or simply increase brand awareness, host-beneficiary relationships are a great strategy to use. These valuable connections are a low-cost way of acquiring more customers, and you NEED to hear how this strategy can encourage more conversions within your business. On this episode of Marketing For eCommerce, I explain what a host-beneficiary relationship is and why they’re...


Improve Your Advertising Strategies and Enhance Your Copywriting by Understanding These Stages of Customer Awareness, Ep #35

Eugene Schwartz’s book, “Breakthrough Advertising,” should be one of the top resources for every eCommerce seller because it expertly explains the idea of varying levels of customer awareness. On this episode of Marketing For eCommerce, I’ll walk you through the 5 levels of customer awareness that Schwartz explains in his book, and they’re insights you don’t want to miss. To up your marketing game through targeting copywriting, don’t miss this episode. Not all copywriting is created...


These 7 Tools for eCommerce Software Will Drive Leads and Convert Sales, Ep #34

This episode of Marketing For eCommerce will outline 7 tools for eCommerce software that you can’t afford to not have incorporated into your business. I’ll explain why #5 is perhaps the most essential function you need to be leveraging, and it’s an episode not to be missed. All of the details can only be found in the audio, so be sure to listen now! #1 - You need a place to sell your product Your top-notch products need to be sold. The best eCommerce sellers don’t rely solely on Amazon do...


FLASHBACK - The Why and How Behind Targeted Sales Pages, Ep #33

With only a few weeks left in 2018, every single eCommerce professional is busy creating sales pages and planning for the upcoming Black Friday and Cyber Monday sales events. I encourage you to take a break from your hard work and recharge by listening to this insightful episode of Marketing For eCommerce. We flashback to episode 22, where I walk you through the buyer persona identification process and explain why you need to be leveraging targeted sales pages. You’ll hear about a case...


Take Advantage of Black Friday Opportunities and Increase Your Quarterly Sales, Ep #32

Nearly every eCommerce seller relies heavily on their final batch of quarterly sales. Black Friday and Cyber Monday are only 2 weeks away, and there are steps you can be taking right now to prepare for these critical sales events. On this episode of Marketing For eCommerce, I outline my best insights that will help you make the most of these upcoming sales days. Listen now to hear insider information you can't afford to miss! The secret to running a great sales promotion is...


FLASHBACK - These 3 eCommerce Strategies Will Set Your Business Apart From the Competition, Ep #31

Some advice becomes even more beneficial the more you listen to it, and that is the case with these 3 eCommerce strategies. A few months ago I attended a Mastermind event, and it’s been worth its weight in gold. I still find myself applying these strategies to my own business and my clients’ businesses, and you simply HAVE to hear them again. For the second flashback episode of the Marketing For eCommerce podcast, we jump back to episode 5, and I promise you won’t want to miss this one....