Marketing Mistakes (And How To Avoid Them)-logo

Marketing Mistakes (And How To Avoid Them)

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Location:

United States

Language:

English

Contact:

310-606-2093


Episodes

Celebrity Endorsement And Brand Partnership With Lash Fary | Distinctive Assets

1/23/2019
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In this episode, Stacy Jones sits down with Lash Fary to discuss his over twenty years of experience in gifting celebrities and celebrity lounge producing.

Duration:01:05:36

Eleven Steps To Creating Your Social Influencer Plan - Part 2

1/16/2019
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In part two of this two-part podcast, Stacy finishes teaching you how to create a plan to work with influencers. Go back and listen to the first podcast if you haven’t already to hear all ten actionable steps to take along the way!

Duration:00:07:26

Creating Your Plan To Work With Influencers In 11 Steps – PART 1

1/9/2019
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In part one of this two part podcast, Stacy talks to you about creating your plan to work with influencers. News flash: you need a plan!

Duration:00:12:50

Branded Content And Product Placement Strategy With Vatche Arabian | FLIR Systems

1/3/2019
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In this episode, Stacy chats with Vatche Arabian of FLIR systems to discuss how he worked with influencers, media, and film & TV content producers to incorporate FLIR products and messaging.

Duration:02:04:35

How Much Does Product Placement Cost

12/26/2018
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(Original Broadcast Date: March 17, 2017) In this episode, Stacy discusses just how much product placement costs, ranging from a single one-off to a comprehensive program.

Duration:00:16:53

9 Steps To Get Your Brand On A Talk Show

12/19/2018
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(Original Broadcast Date: May 3, 2017) In this episode, Stacy explains how you can go about getting your brand on a TV talk show.

Duration:00:17:09

The Top Holiday Movie Product Placements

12/12/2018
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In this episode, Stacy discusses some of her own personal favorite holiday product placements from over the years to turn you into a holiday marketing believer in product placement.

Duration:00:07:15

Brand Differentiation and Inbound Marketing with Jim Flynn | Hult Marketing

12/5/2018
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In this episode, Stacy sits down with Jim Flynn of Hult Marketing to discuss the ins and outs of brand differentiation while also considering the effectiveness of Inbound Marketing.

Duration:00:42:37

Creating A Podcast For Your Business with Stephen Woessner | Predictive ROI

11/28/2018
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In this episode, Stacy speaks with Predictive ROI CEO Stephen Woessner. Stephen is a digital marketing authority, author, and host of the “Onward Nation” podcast who shares his knowledge on creating profitable podcasts for your business.

Duration:00:53:27

Representing Celebrity Talent With Lori Sale | Artist & Brand

11/21/2018
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In this episode, Stacy sits down with Lori Sale of Artist & Brand to discuss her over thirty years of experience working in Celebrity Endorsement and Brand Partnerships.

Duration:00:42:39

Developing Personas With Susan Baier |Audience Audit

11/14/2018
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In this episode, Stacy speaks with Susan Baier about the most effective ways to build buyer personas when working with new clients.

Duration:01:02:08

Product Placement With Gary Moore Of Dell

11/7/2018
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In this episode, Stacy sits down with Gary Moore of Dell to discuss how they solidified the Dell brand within the TV and Film industries.

Duration:00:36:37

Influencer Marketing Law with Sharon Toerek | Toerek Law

10/31/2018
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In the first episode of our brand new “Duo Podcast” series, Stacy sits down with Sharon Toerek of Toerek Law. Sharon is an intellectual property and marketing law attorney and discusses the legal “do’s” and “do not’s” of Influencer Marketing.

Duration:00:56:48

Creating Licensed Brands From TV Shows And Movies

10/24/2018
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In our 100th episode (that’s right...100), Stacy talks to you about how some brands with already built in buyers from the get-go have leveraged pop culture to create new brand lines that get massive consumer attention. After today’s episode, we’ll be mixing it up a bit by adding in interviews with brands, agencies and other industry leaders discussing the “magic sauce” for a brand’s marketing successes.

Duration:00:21:31

Advertising Through Podcasts

10/17/2018
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In this episode: Stacy talks to you about a fairly new marketing practice, and how you can leverage podcasts for branded content partnerships to get tremendous engagement for your brand.

Duration:00:12:33

What Brands Think About When Choosing A Celebrity

10/10/2018
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In this episode, Stacy talks to you about making sure your brand chooses the right celebrity partner for your advertising campaign.

Duration:00:11:24

Why Organic Product Placement Increases Brand Sales

10/3/2018
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In this episode, Stacy talks to you about the importance of organic product placement and provides detail to the types of product placement available for brand partnerships by sharing product placement success stories from over the years.

Duration:00:11:00

Dealing With A Celebrity Endorser’s Bad Behavior As A Brand - Part II

9/26/2018
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In this episode, Stacy shares what happens when a celebrity has more than just a bad day – and truly makes a mistake so big, that their celebrity endorsement brand partnerships suffer.

Duration:00:15:24

Dealing With A Celebrity Endorser’s Bad Behavior As A Brand - Part I

9/19/2018
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In this episode, Stacy talks to you about what happens when a celebrity has more than just a bad day – and truly makes a mistake so big, that their celebrity endorsement brand partnerships suffer.

Duration:00:08:02

How Blogging Helps Brands Get Sales

9/12/2018
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In this episode, Stacy explains how blogging helps brands get sales and customers. The reason she knows it works is…we’ve found it to be a phenomenal tool for Hollywood Branded.

Duration:00:10:36