Marketing Mistakes (And How To Avoid Them)-logo

Marketing Mistakes (And How To Avoid Them)

Business & Economics Podcasts

Join Stacy Jones, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

Join Stacy Jones, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

Location:

United States

Description:

Join Stacy Jones, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

Language:

English

Contact:

3106062030


Episodes

The Benefits of Planning with Tim Fitzpatrick | Rialto Marketing

3/2/2021
In this episode, Stacy sits down with Tim Fitzpatrick, who is the founder and President of Rialto Marketing. The two discuss how important it is to have a plan and know the fundamentals when trying to market digitally. That being said, Tim believes that marketers can find more success by being organized and sticking to the basics!

Duration:00:26:30

Tips And Tricks To Product Placement Partnerships In TV and Streaming Series with Susan Webber Gatto | SWG Consulting

2/23/2021
In this episode, Stacy sits down with Susan Webber Gatto, who is the president of SWG Consulting. The two discuss how content creators can fund their programming through sponsorships and product placement, as well as the errors that many producers and brands make along the way.

Duration:00:35:08

How To Win The Content War By Pulling Instead Of Pushing with Lou Carlozo | Carma Productions

2/16/2021
In this episode, Stacy sits down with Lou Carlozo, who is the Founder and President of Carma Productions. The two talk about what steps you need to take in order to win the content war, and how to "pull" instead of "push" so you can create your best material.

Duration:00:49:58

Maximizing Long-Term Business Outcomes with Ira Maher | The Basement

2/9/2021
In this episode, Stacy sits down with Ira Maher, the Vice President of The Basement, an integrated agency that studies data to uncover insights that enable strategic, targeted, and effective marketing and advertising campaigns. The two discuss Ira’s passion in leveraging the convergence of marketing, technology, data and automation to optimize the customer experience and maximize long-term business outcomes.

Duration:00:30:52

How to Prevent Tax Fraud and Financial Scams with Brian Watson | Special Agent IRS

2/2/2021
In this episode, Stacy sits down with Special Agent Brian Watson, who currently serves as the Public Information Officer for the IRS-CI Phoenix Field Office where his job is to publicize major financial crimes that they investigate and sentence. The two discuss how to avoid tax frauds and financial scams, in your personal and professional life.

Duration:00:42:40

Creating and Maintaining Company Culture with Ian Drummond | Hollywood Branded

1/26/2021
In this episode, Stacy sits down with Ian Drummond, who is both her husband and her co-partner at Hollywood Branded, which is an agency that focuses on creating pop culture partnerships, such as product placement, influencer marketing, and celebrity endorsements, for brands. The two discuss how they have managed to create and maintain company culture during this time, as well as all there is to know about Hollywood Branded’s internship program.

Duration:00:43:25

All Things E-Commerce and Digital Marketing with Mike Mayer | Main Event Digital

1/19/2021
In this episode, Stacy sits down with Mike Mayer, who is the owner and CEO of Main Event Digital, a digital marketing agency that specializes in web design, SEO, and e-commerce services. The two discuss Mike’s experience in digital marketing, as well as what he believes to be the best practices in e-commerce and B2B marketing strategies.

Duration:00:44:57

The Importance of Collaboration with Thibaud Clement | Loomly

1/12/2021
In this episode, Stacy sits down with self-taught programmer Thibaud Clement, who is the CEO and Co-Founder of Loomly. The two discuss the importance of working together, as well as the ways in which marketers can better collaborate with their team members and clients.

Duration:00:34:04

Mermaids, Makeup, and Marketing with Mark Viniello | Enchantails

1/5/2021
In this episode, Stacy sits down with Mark Viniello, who is both a special effects make-up artist and an entrepreneur. He has worked on hit tv shows and films, such as Stranger Things and Lord of The Rings, and has now gone on to create his own business, Enchantails, which sells mermaid tale-turned sleeping bags. The two discuss Mark’s experience in Hollywood, as well as what inspired him to create Enchantails, and his future plan to turn his brand creation into an animated series.

Duration:00:44:42

The Secrets Behind Product Placement

12/29/2020
In this episode, Stacy discusses why product placement is a massive business that still remains a mystery.

Duration:00:07:11

Favorite Holiday Movie Product Placements

12/22/2020
In this episode, Stacy shares some of the top holiday product placements from over the years, which last a lifetime of re-airing to new audiences year after year.

Duration:00:10:01

Affordable Ways To Get Your Brand To A Celebrity

12/15/2020
In this episode, Stacy shares tips on how to get your brand into celebrity gifting swag bags.

Duration:00:13:03

3 Reasons Why Smaller Influencers Get Higher Engagement

12/8/2020
In this episode, Stacy shares three reasons why nano and micro influencers create more affordable influencer marketing that gets engagement - and shares what brands need to know in how to better leverage this incredible marketing opportunity.

Duration:00:08:05

Why Brands Need Long Term Entertainment Marketing Plans For Success

12/1/2020
In this episode, Stacy shares the reasons why brands need to build a more robust entertainment marketing program versus hoping for one off-wonders, and provides insights on what makes a program successful.

Duration:00:08:49

Strengthening Your Family and Your Business with Jay Feitlinger | StringCan Interactive

11/24/2020
In this episode, Stacy sits down with Jay Feitlinger, who is the CEO and founder of StringCan Interactive, a digital marketing agency. He is also the author of “FAMILY 2.0: Harness Business Principles to Reboot your Family in 4 Days,” a book that helps entrepreneurs strengthen their family and their business. The two discuss what mistakes to avoid in developing a digital marketing strategy, and Jay’s experience in balancing life in the office and life at home.

Duration:00:36:34

The Top 7 Insights Brand Marketers Need To Know About Product Placement

11/16/2020
In this episode, Stacy Jones shares 7 insights brand marketers should understand in order to better leverage product placement as a marketing practice.

Duration:00:09:34

Understanding Digital Marketing and SEO with John Vuong | Local SEO Search

11/10/2020
In this episode, Stacy sits down with John Vuong, who is a seasoned sales professional and Internet marketer, as well as the founder of Local SEO Search. The two discuss John’s experience in SEO and digital marketing, and offer listeners some tips and tricks.

Duration:00:33:07

Busting Through Your Beliefs with Kimberly Hambrick | Kimberly Hambrick Consulting

11/3/2020
In this episode, Stacy sits down with Dr. Kimberly Hambrick, who owns Kimberly Hambrick Consulting, and is an Executive Director with the John Maxwell Team and serves on the President’s Advisory Committee. The two discuss how to create a growth plan and bust through your beliefs that are holding you back.

Duration:00:32:57

Developing Brand Positioning and Personal Branding with Lysa Miller | Ladybugz.com

10/27/2020
In this episode, Stacy sits down with Lysa Miller, the CEO and founder of Ladybugz.com and the UnagencyOnline, which is an agency that helps B2C companies focus on eCommerce to generate revenue and growth. The two discuss how developing Brand Positioning and Personal Branding can impact your sales and consumer trust.

Duration:00:30:01

Measuring and Valuing Product Placement with Dominic Artzrouni | Concave Brand Tracking

10/20/2020
In this episode, Stacy sits down with Dominic Artzrouni, the founder and director of Concave Brand Tracking, a company that tracks a brand’s exposure and impact from product placement in television and film. The two discuss measuring and valuing product placement as well as why it is important for brands to be placed in the right context.

Duration:00:46:48