Marketing Murder Mysteries with Michael Graham
Business & Economics Podcasts
A deep dive into the mysterious, and often baffling, marketing decisions of some of the biggest brands in the world.
Location:
United States
Description:
A deep dive into the mysterious, and often baffling, marketing decisions of some of the biggest brands in the world.
Language:
English
Website:
https://www.mill.agency/
Episodes
Why AA, Emirates and Delta May be Airing on Caution
5/26/2020
In this episode, find out whether AA, Delta Airlines and Emirates are dealing with dropping stock prices and marketing tactics the right way.
Duration:00:14:37
Will rushing your workforce back to work kill your brand?
5/19/2020
With the economy opening up, the team at Millennium Agency discusses how businesses should handle returning to work in a way that's safe for their employees and their brand.
Duration:00:14:17
How The Pandemic Could Kill The Charmin Brand.
5/12/2020
This week we are going to look at brands, like Charmin, that have boomed during the pandemic. But soaring demand may be a curse. Stores can’t keep toilet paper in stock and consumers are starting to get angry.
Duration:00:14:16
WILL THE CORONAVIRUS KILL MARVEL’S BLACK WIDOW
5/5/2020
The Coronavirus may be the greatest threat Marvel superheroes have ever faced. This week we explore if Marvel’s Black widow can survive the coronavirus and why social distancing may destroy the Disney brand.
Duration:00:14:14
McDonald's changing their logo: A supersize lapse in judgment?
4/28/2020
In this episode, we explore how McDonald's is changing its logo to promote social distancing and why that may not be a good idea for the brand.
Duration:00:14:35
Free Is Very Costly
4/21/2020
Marketing Mystery: When you offer your services for free, are you giving away your brand value? Our marketing detectives investigate!
Duration:00:20:53
Radio Silence: The Silent Killer
4/14/2020
When the economy takes a turn South, it's time for your business to take action and advertise even more! In this episode of Marketing Murder Mysteries, we look at the brands that are positioning for the future, and how they are destined to win!
Duration:00:13:52
Marketing Mystery: Did Colonel Sanders Get The Virus?
4/7/2020
With the CDC guidelines asking people to avoid touching your face, is the KFC tagline still relevant in our world today and what should businesses do to address the new status-quo?
Duration:00:16:27
Geico: The Value of Segmented Marketing
3/31/2020
In this episode, we discuss the value of creating segmented marketing materials for different demographics, and dissect how Geico goes to the extreme with some of their campaigns by actively dissuading some audiences from purchasing their products.
Duration:00:25:25
General Mills: Is Their Premium Brand A Cereal Killer?
3/24/2020
In this episode, we dive into General Mills' decision to release a premium breakfast cereal that is priced as high as $32 a box! Listen as our marketing experts break down this decision, as well as the cereal industry as a whole!
Duration:00:15:19
Burger King's Moldy Whopper Ad : Triumph or Regicide?
3/19/2020
In this episode of Marketing Murder Mysteries, we discuss Burger King's latest Whopper ad. Was it marketing genius, or a very bad decision?
Duration:00:14:00
Does Your Brand Pass The Tinder Test?
3/12/2020
In this episode, we talk about how your first impression is one of the most important factors to your brand thriving in today's digital world.
Duration:00:15:11
Trader Joe’s : Loyalty vs. Marketing
3/5/2020
In this episode, we dive into how Trader Joe's stays relevant with a zero-dollar marketing budget!
Duration:00:13:00
Can A Virus Infect Your Brand?
3/2/2020
In this episode, we discuss the marketing measures you can take to make sure that your business is safe from a viral outbreak.
Duration:00:12:16
Corona Beer, Isis Chocolate, & Ayds Candy
2/27/2020
What do you do when world events suddenly affect your brand & business? In this episode, we discuss Isis Chocolates, AYDS Candy and Corona Beer.
Duration:00:14:17
Was Killing Mr. Peanut Branding Suicide?
2/20/2020
In this episode, we dive into the decision behind killing off Mr. Peanut. Is it an attempt to refresh the brand, or is it branding murder/suicide?
Duration:00:24:35
Planter's: Did Baby Nut Kill The Brand?
2/20/2020
Did they cashew off guard? Are you shellshocked over the new Planter’s mascot? We’ll give you our honey roasted take on this year’s lightly salted commercial, there has been a party mix of opinions!
Duration:00:15:12
Marketing Minefields: The Perils of Political Positions
1/31/2020
In this episode, we talk about the effects of political positions on brand identity.
Duration:00:29:42
Political Ads: How loudly does money talk?
1/23/2020
We discuss the effectiveness of the brute force advertising approach taken by some Democratic Presidential candidates like Tom Steyer and Michael Bloomberg. Can you really drown out the competition simply by outspending them?
Duration:00:35:54
Tropicana Rebrand: The Importance of Brand Design
1/9/2020
We sit down with Millennium Agency's Creative Director to discuss the importance of design in marketing and dissect a few infamous design fumbles, including the 2009 Tropicana redesign disaster.
Duration:00:32:27