Marketing Speak

If you're feeling overwhelmed and frustrated by the constant changes in user behavior and traffic channels and struggling to adapt your content marketing strategies, then you are not alone! The rise of AI and the evolving landscape of audience engagement can feel like an uphill battle, leaving you feeling lost and unsure of how to proceed. But fear not! There are effective ways to navigate this new era of content marketing and come out on top. In this episode of Marketing Speak, you'll dive into a captivating conversation with our guest Andy Crestodina. Andy's expertise shines as he shares valuable insights into the impact of AI on content marketing and the future of SEO. From the significance of thought leadership content to the evolving role of AI in content creation, Andy's deep understanding and practical examples make this episode a must-listen for content creators and marketers. Whether you're looking to enhance content personalization, drive audience engagement, or stay competitive in an AI-dominated digital environment, Andy's insights provide strategic guidance for creating content that resonates with audiences and adds value. Tune in! 🎧✨ The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/445.

Craft a powerful brand that resonates with your audience! Check out the latest episode of the Marketing Speak podcast featuring Debbie Millman. Debbie is a multifaceted figure: an author, educator, curator, and podcast luminary. She's named "one of the most creative people in business" by Fast Company, "one of the most influential designers working today" by Graphic Design USA, and a "Woman of Influence" by Success magazine. In this must-listen episode, you'll gain insights into building a remarkable brand, staying creative through challenges, and cultivating generosity. Debbie shares wisdom from her decades of experience that will inspire you to design the life you want. Listen now and take your first step! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/444.

Tap into the latest SEO and branding strategies to grow your business! This week on Marketing Speak, Shelley Walsh joins us to discuss leveling up your SEO and cultivating an audience for your brand. Shelley Walsh is a seasoned digital consultant who has racked up over 20 years of experience in the creative, marketing, and tech spaces. For the past 14 years, she has been a prolific writer across top industry publications and a sought-after speaker at numerous online and offline events. Currently, Shelley serves as the SEO content strategist for Search Engine Journal (SEJ) while also working directly with brands in the UK and US as an SEO consultant to drive measurable results. Additionally, she is the creator and host of "The Pioneers" interview series, where she picks the brains of influential figures about the genesis of SEO and the industry's pioneering days. 📈 This info-packed episode is full of marketing wisdom from a seasoned pro. Tune in, take notes, and let us know your biggest takeaways! 📝🎙️ The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/443.

Starting a new business can evoke a lot of reflective questions like, "Is this really what I want? Do I have what it takes? Where do I start?" If you're in the midst of turning an idea into something more profitable, this episode of the Marketing Speak podcast with Gino Wickman is a must-listen! 🎙️ Gino, the visionary behind EOS Worldwide and the architect of EOS (Entrepreneurial Operating System), is the author of the acclaimed and top-selling book Traction: Get a Grip on Your Business, along with Get a Grip, Rocket Fuel, How to Be a Great Boss, and What the Heck is EOS? With EOS Worldwide thriving under capable leadership, Gino has shifted his focus to empowering aspiring entrepreneurs with his latest endeavor, Entrepreneurial Leap, channeling his energy into igniting their entrepreneurial journeys. 🚀 This insightful conversation is a must-listen for aspiring and experienced entrepreneurs alike. Gino shares actionable tips from his decades of experience, including conducting reverse accountability charts, leveraging the MyBiz Match tool, and adopting 10-year thinking. Don't miss these invaluable lessons to thrive as an entrepreneur! 🎧✨ The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/442.

🎙️ Watch your YouTube channel soar in growth. In the latest Marketing Speak episode with Rafeh Qazi, we explore YouTube growth and monetization strategies that can transform your marketing campaigns. Rafeh shares his incredible journey of YouTube channel growth to over 1 million subscribers and how he monetized his channel to profits of over $5 million through digital courses and high-ticket offers! 🚀 Rafeh Qazi is a true YouTube mastermind who works closely with creators to guide them to transformative growth and phenomenal success. His unique "single-take" philosophy has enabled him to produce content at lightning speed. Rafeh drops tons of value-packed tips on how to create viral YouTube content, simplify complex topics, automate processes, find top video editors, and so much more. Whether you're just starting on YouTube or looking to take your channel to the next level, this is an episode you can't afford to miss. Tune in now! 🎧✨ The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/441.

Optimize your marketing skills and accelerate your company's growth. In the latest Marketing Speak episode as Peter Sandeen, the “marketer's marketer,” shares his framework to create standout, resonant marketing messages. He also discusses the power of marketing essentialism — focusing only on critical elements that drive results. Peter challenges us to make bold, quick marketing decisions, yet keep the ability to optimize. Don't miss these practical, results-driven tips to grow your business today! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/440.

📣 Learn to create content and stories that matter. On this week’s episode of Marketing Speak, our guest David Meerman Scott shares his expertise and marketing wisdom. Discover how David taps into and engages with humanity to create valuable content. 🎙️🚀 David Meerman Scott is a renowned business growth strategist, advisor to many emerging companies, and an international best-selling author of 13 incredible books, including Fanocracy and The New Rules of Marketing & PR. His wisdom has been translated into 30 languages, from Arabic to Vietnamese, and his books have collectively sold nearly a million copies. Be sure to tune in to get David's brilliant insights to transform your business and leadership approach! 💼 The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/439.

Simplify marketing by stripping it down to its core essentials!🎙️ This week on Marketing Speak, Tiago Faria shares his unique anti-marketing approach to simplify and build your client base. 🎧 Tiago is a seasoned business mentor in the "Help Industry" who brings a refreshing perspective to marketing. With a unique "Anti-Marketing" approach, he's on a mission to simplify the complexities of marketing and business. After eight years at the EU headquarters of Google, Tiago has distilled his knowledge into actionable strategies that focus on leveraging what you already have to grow a sustainable and enjoyable business. Discover how to tap into your audience's needs, simplify your marketing efforts, and create meaningful connections that drive results. Whether you're tired of traditional marketing methods or seeking a fresh perspective, this episode is packed with practical lessons you can apply right away. 📢 Tune in! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/438.

Learn how to leverage dashboards to simplify and scale your business growth! This week on Marketing Speak, we're diving deep into the world of white-glove dashboard-building with Layne Booth. Layne is the CEO and Dashboard Expert of The Project Booth, a business growth agency that specializes in utilizing proven metrics and data to help businesses grow faster and with more clarity. Layne's strategic planning and visual dashboards allows business owners to reclaim their time, focus on their business priorities, and increase their income. In this interview, Layne shares her insightful framework to determine essential key performance indicators (KPIs) to track in your business. We cover critical topics like analyzing historical data to find your revenue sweet spot, leading vs. lagging metrics, and dashboard tools and templates to accelerate your business growth. If you want to spend less time stuck in analysis paralysis and more time focused on accelerating your business, this episode is a must-listen! You'll come away with clarity on the exact metrics you need to track, paired with an actionable game plan for implementation. Tune in! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/437.

Sophisticated membership sites excel at personalized experiences. In this week's Marketing Speak episode, our guest, Micah Mitchell, joins us to share his membership insights. Micah is the CEO of Memberium, and helps power thousands of successful membership sites. 🎙 We explore the best practices to create compelling membership sites and online courses, how to leverage AI and more. Through over a decade of consulting and speaking on memberships, Micah has helped countless site owners thrive. He's a seasoned expert who has created courses, live events, and masterminds geared toward helping membership site owners attract members and ensure their long-term success. Tune in to gain insights on member retention, certification programs, and how to tailor experiences and transform members through coaching and community! 🚀 The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/436.

In this week’s Marketing Speak episode with our guest, business coach Tom Kelly, discover how to make your business referrable and explore the art of building a referral system. 🚀 Since 2002, Tom Kelly has been a guiding force for thousands of salespeople, entrepreneurs, business owners, and executives, and has led them to remarkable success. 🏆 Tom is dedicated to "coaching to the edge of what is possible." He empowers his clients with tools, support, and a structured approach to set better goals, enhance focus, and maximize results. 🌐✨ Learn Tom's step-by-step process to create word-of-mouth referrals, use presentations to capture leads, and build trust with referral partners. Discover strategies that can propel your business forward and unlock new avenues for growth! 🚀✅ The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/435.

Play with AI and embrace it as a tool! In this Marketing Speak episode, SEO pioneer Todd Frieson joins us for an insightful chat. He reminisces about his 25+ years of experience ranking sites, the wild early days of search, and the lessons he’s learned over an incredible career journey. 🎙️ We dive into an open and enlightening conversation about everything from the power of faith during life's hardest moments to the need for humility when transitioning careers. You'll come away with inspiration and some solid SEO and digital marketing tips. Tune in! 🔊🚀 The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/434.

It’s time to systemize your content creation for maximum impact! This week on Marketing Speak, we’re featuring Justin Rogers, a successful YouTuber with over 700k subscribers. 🚀 Justin shares how he journeyed from launching his own pressure-washing business to becoming one of the top creators on YouTube. Justin also shares his amazing tips on how to create viral content, improve audience retention, and leverage platforms like YouTube. Justin Rogers is a phenomenal YouTuber who has over half a billion views on his channel, ForeverSelfEmployed! 🎬 With a whopping 700,000+ subscribers, Justin is a YouTube sensation and a powerful digital creator with a tremendous amount of insightful wisdom on digital content. 💪 He's also the Co-founder of QuoteIQ, the fastest-growing CRM in the service industry. 🚀 Get ready to plunge into the world of YouTube creation and discover Justin’s invaluable tips on optimizing hooks, retention, and click-through rates. Tune in! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/433.

Learn how to boost authority and increase conversion rates using high-impact landing pages! In the latest Marketing Speak episode, Greg Merrilees, founder of Studio1 Design, joins us to dive into vital strategies to create high-converting landing pages that boost authority and increase trust. Greg shares brilliant examples and tips to optimize pages through speaking, book, event, podcast interview requests, and about pages, and more. You'll also discover valuable social proof and copywriting elements to include on your site. Take your website to the next level and transform visitors into leads! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/432.

Get ready to scale your business through systems and automation! In this week’s episode of Marketing Speak, we’re joined by Chris Goegan, an expert in guiding entrepreneurs to scale, systemize, and exit their businesses for massive growth and profit. Chris offers vital insights on how to supercharge your business growth, streamline your processes, and create a profitable exit strategy. 🚀 Chris has helped entrepreneurs gain more growth, time, income, and profit through his proven Engineered Growth Systems Methodology. 📈 He's a business genius and a friend of Michael E. Gerber. 🤝 Whether you want to 10X your biz or prepare it for acquisition, this episode will give you an actionable blueprint so you can take your business to the next level! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/431.

Strategic promotion is the foundation to grow your social influence. This week on the Marketing Speak podcast, featuring Ellen Finkelstein, we are thrilled to bring you a game-changing episode on email marketing! ✉️✨ Ellen is an expert in teaching online entrepreneurs how to share their knowledge globally and maximize income through email marketing. Her unconventional, yet wildly successful email newsletter formula, has positioned her at the top of affiliate leaderboards. Ellen shares incredible insights on how to use daily emails and micro storytelling to boost engagement, find joint venture partners, and leverage AI tools like ChatGPT. Whether you want to improve your email marketing or partner with influencers in your niche, this episode is a must-listen! Discover the secrets behind Ellen's proven email strategies. Don't miss out on the chance to revolutionize your email marketing approach! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/430.

In this Marketing Speak episode, discover insider tips on startups and blockchains from serial entrepreneur Kevin Henrikson! Kevin is a seasoned entrepreneur renowned for his groundbreaking work in the evolution of email, collaboration with other entrepreneurs, and the development of Web3 software. He co-founded Acompli, which later evolved into Outlook Mobile, and currently leads the charge at Dust Labs. 🚀 His recent ventures, DeGods and y00ts, are redefining digital art collections and fostering vibrant online communities. In this episode, we unravel the intricate tapestry of Web3 and discuss its evolution from Web1 and Web2. From marketing insights to exploration of the fascinating world of NFTs and digital collectibles, this episode contains a treasure trove of knowledge. Gain valuable lessons from Kevin's journey and discover the future of the digital landscape. 🌐✨ The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/429.

Train your VAs on AI tools to future-proof their skills. In this week's episode of Marketing Speak, our guest Beejel Parmar leads us on an exploration of the valuable outsourcing of virtual assistants — a game-changer for time-challenged professionals and entrepreneurs. Beejel kickstarted his first business by hiring 3 Virtual Assistants. Fast forward a decade, and his innovations helped grow a call center from 100 to over 500 VAs! 🚀 Today, Beejel pioneers a unique home-based VA model and empowers global clients to delegate daily tasks and AI work. 🌐💼 Uncover invaluable lessons on productivity, outsourcing, and the power of prioritization. 📈 Don't miss out on strategies that can transform your business and lifestyle! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/428.

It’s important to know your talents and expertise and cultivate them for your business. In this episode of Marketing Speak, we explore how to scale your business growth through content and SEO while also stepping back from day-to-day operations. Graham Robins, the mastermind behind A & A Custom Brokers and BorderBuddy, is on a mission to make business borders disappear. His expertise lies in digitizing the customs clearance process in the US and Canada for carriers, digital platforms, importers/exporters, and customs brokers. 🛃 Discover how to captivate your audience, navigate disruptions, and turn challenges into triumphs.This episode is a goldmine of insights for marketers, entrepreneurs, and anyone who wants to grow and succeed in the digital landscape! 🚀✨ The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/427.

Mastering the art of generating recurring revenue is critical for any business aiming to scale. My guest today, Stu McLaren, knows this well. Since 2008, Stu has worked closely with thousands of entrepreneurs to transform their expertise into profitable membership sites generating up to 8-figures annually. With his wife Amy, Stu also started a charity called Village Impact that has built 15 schools in rural Kenya. He shares how this philanthropic mission taught him the mindset shift of making money to do good. In this episode, we explore Stu's origin story and how he went from money guilt to embracing wealth as a way to increase impact. He explains his 3-part framework for growing a business by focusing on traffic, conversion, and retention. Stu shares specifics on how he achieves 95% membership retention rates. We also discuss actionable habits like constant testing and immersing yourself in supportive masterminds. Stu reveals his strategies for donating revenue and involving his team in giving back. It's a wide-ranging conversation about doing business with both purpose and profit. Stu provides valuable insights for entrepreneurs looking to build recurring revenue models that make a true difference in the world. So, without any further ado, on with the show! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/426.