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Marketing Speak | Take Your Marketing To The Next Level

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United States

Twitter:

@mktg_speak

Language:

English


Episodes

147: Growth Hacking Step-by-Step With Vin Clancy

8/15/2018
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Growth hacking, it's one of those buzzwords that you love to hate. Essentially, I think of it as marketing but with no budget. Maybe I'm going to get corrected for my misconceptions, but maybe not. We'll see. Our guest is infamous growth hacker, Vin Clancy. He went from being on welfare in the UK to launching two online magazines that got over twenty million-page views in their first two years with zero ad spend. He has since then won Best Speaker at South by Southwest V2V for his growth...

Duration:00:54:57

146: How To Develop A Consistent Flow Of Clients with Dov Gordon

8/8/2018
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There are millions of consultants, coaches and professional service owners who love their work and yet they struggle. All they want is a consistent flow of great clients and yet that alludes them. There is a solution. It’s a simple, repeatable client-getting system that best fits you and your strengths. Our guest who will teach this to you is Dov Gordon. Dov is the Founder of The Alchemist Entrepreneur. He’s an expert at helping companies attain a consistent flow of their ideal clients.

Duration:00:58:34

145: JavaScript and Other Technical SEO Conundrums with Bartosz Góralewicz

8/1/2018
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Sometimes it's complex to fix something once you took one step into the wrong direction. With technical SEO, one wrong move could cost a lot and get a lot of your work down the drain. SEO expert Bartosz Góralewicz has been helping clients avoid that mistake since 2011 when he founded Elephate with his friend, Wojciech Mazur. Together, they’ve been assisting clients with SEO and content marketing services by helping them understand their market and competitors, making the best data-driven...

Duration:01:01:39

E144: SEO for the Enterprise, at Scale!: John Doherty

7/25/2018
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Here to explore the fascinating complexity of SEO with me is John Doherty, the founder of Credo, which makes it easy to find a great SEO or marketer. John has helped over 1500 business find a quality digital marketing provider, and has also personally consulted on SEO with some of the largest websites online, including Zillow. While we usually deal with smaller websites, this episode will dive deep into technical SEO for large websites of a million pages or more. Find Out More About John...

Duration:01:01:07

E143: The New World of SEO: Eric Enge

7/18/2018
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The rate of available technology gets faster and faster as time goes on. In fact, in as little as 30 years, we may reach the point of singularity, when computers and technology are so much smarter than us that all of the known laws of evolution break down. Whether you find this fascinating or frightening, you’ll love this conversation with Eric Enge. While we’ll dig into the possibilities for the future, we’ll also explore what these mean for us today, and how we can stay on top of...

Duration:01:07:35

E142: A Peek into the World of PBNs and Gray Hat SEO: Matt Diggity

7/11/2018
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Given my client list, I have no choice but to wear a pearly white hat when it comes to SEO. With that said, black hat and grey hat SEOs have incredibly interesting and often valuable insights to share. Matt Diggity points out that whether you’re white hat, grey hat, or black hat is all in the eye of the beholder. Today, Matt and Stephan share their thoughts on the debate between white hats and black hats in the SEO industry. Find Out More About Matt Here: Diggity...

Duration:00:58:10

E141: Marketing 1-to-1 on Facebook Messenger at Scale: Mikael Yang

7/4/2018
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Today’s guest is Mikael Yang, the cofounder and CEO of ManyChat. This is the leading Messenger marketing platform, with over 250,000 businesses in over 200 countries using its services. (I’m proud to add that I’m one of its happy users, as well.) Mikael will take a deep dive into marketing through Facebook Messenger. He’ll explain why it’s such a valuable marketing avenue and how best to take advantage of this opportunity to streamline communication with customers. Find Out More About...

Duration:00:51:04

E140: Driving Conversions Through Science Backed Data: Brian Massey

6/27/2018
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Whether you have a website or landing page or are about to build one, now is the best time to start optimizing for conversions. Data scientist and conversion rate expert Brian Massey is here to talk about the latest tools and methods to turn your landing page into a money making machine. Thanks to new tools, apps, and computing power, there is no excuse not to optimize your website. These tools can help you truly understand the user experience and how to get the outcomes that you desire....

Duration:00:51:52

E139: Achieving an Eight-Figure Ecommerce Business: Gary Nealon

6/20/2018
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If you’re ready to scale your e-commerce business all the way up to eight figures, this conversation with Gary Nealon is perfect for you! Gary is a serial entrepreneur who founded two multi-million dollar businesses, one of which landed on the Inc. 5000 list five years in a row. Seeing inefficiencies in other companies convinced him that he could do it himself, so he liquidated everything he had and bought a business in the dollar store niche. In our conversation, you’ll learn about his...

Duration:00:50:51

E138: Fix Your Small Business Marketing With a Bit of Duct Tape: John Jantsch

6/13/2018
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John Jantsch is a marketing consultant, speaker, and author of many fantastic books including Duct Tape Marketing, Duct Tape Selling, The Commitment Engine, and The Referral Engine. He’s also the founder of the Duct Tape Marketing Consultant Network. John is here today to talk about his marketing system, his best strategies, and how to apply them in your own businesses. Chances are you’ll expand your creativity and find ideas that will make you stand out from the crowd. Find Out More...

Duration:00:45:29

E137: How to Create a Best Selling Online Course: Megan Harrison

6/6/2018
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Megan Harrison is here to help you turn your knowledge into highly profitable online courses. You probably already have enough content to use as the foundation of your course. It’s just a matter of repurposing your content into this valuable asset. She’s an expert in online course design, consulting, and launch strategy, as well as the founder of a digital agency. Naturally, Megan also has her own online training courses and live workshops. If you feel stuck in scaling your business, or...

Duration:00:56:54

E136: Get The Skills to Close Big Deals: Kelly Fidel

5/30/2018
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Kelly Fidel is a business turnaround expert, sales strategist, author, and professional speaker whose clients include the NFL, Mercedes Benz, and Warner Brothers among many others. In this episode, she shares her wisdom and experience to help you understand how you, too, can complete incredible deals. We’ll talk about why it’s so important to be a strong leader, the role of webinars in the sales process, the different kinds of “yes” you might hear, and much more. Find Out More About Kelly...

Duration:01:05:27

E135: Leverage Your Social Network Like Never Before: David Burkus

5/23/2018
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David Burkus, a bestselling author and sought-after speaker, joins me in this episode to explore how to get better results from your social networking. His newest book, Friend of a Friend, offers readers a fresh perspective on how to grow their networks and build key connections. If you want to learn scientifically based tips, tools, and techniques for tapping into the power of your network, tune in to this episode! Find Out More About David Here: David Burkus David Burkus on...

Duration:01:03:04

E134: Secrets to Becoming an Extraordinary Speaker: Pat Quinn

5/16/2018
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Pat Quinn didn’t get his start as a professional speaker. Instead, he worked as a professional magician for 10 years before deciding to get a “real” job. He became a public school teacher and taught high school for 12 years, during which time he got a degree in brain research, focusing on how adults learn. This combination of experiences means he brings both stagecraft and a deep understanding of audiences to his presentations. Tune in to hear his wisdom and learn how to apply it to your...

Duration:01:09:12

E133: Fundamentals of Facebook Advertising: Rick Mulready

5/9/2018
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Rick Mulready is here, and he & I will dig into tools, tips, techniques, tactics, and more to help you take your Facebook ads to the next level. We’ll talk about split testing, the role of videos and Messenger, how to get the most bang for your buck with paid advertising, and myriad other important topics. Rick is an industry-leading authority on Facebook advertising, the host of the highly acclaimed podcast The Art of Paid Traffic, and the leader of The ROI Club. Find Out More About Rick...

Duration:00:51:17

E132: Masters of Arbitrage: Jon Shugart & Luke Sample

5/2/2018
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On this episode, I’m joined by not one, but two industry insiders who are going to give us a behind-the-scenes tour of the world of arbitrage, which simply involves buying low and selling high. Jon Shugart is an entrepreneur at heart and a computer programmer by trade. He’s also a master at webinar marketing who was on one of the very earliest episodes of Marketing Speak. Luke Sample is a serial internet entrepreneur and black hat SEO. Together, they are the co-creators of BookTrades Biz....

Duration:00:48:11

E131: WordPress SEO Deconstructed by the Master: Joost de Valk

4/25/2018
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Today’s guest, Joost de Valk, is here to talk about how his plugin helps you assess the quality of your content, but also to take a deep dive into WordPress SEO. He’s the creator of the Yoast SEO plugin, which is currently active in over 8.5 million WordPress websites. It’s easy to say that the key to good SEO is quality content. But what exactly counts as quality content? How do you know whether your content is good enough to optimize your site? Listening to today's podcast is a step in...

Duration:00:48:27

E130: Grow Your Tribe and Your Revenue: Natalie Eckdahl

4/18/2018
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Natalie Eckdahl joins me today to talk about using your tribe to grow your business to seven figures, and beyond! Natalie is a business strategist and coach who helps high-achieving women entrepreneurs grow and scale their businesses. As the host of the popular BizChix podcast and the leader of two masterminds, she’s intimately familiar with how growing your tribe can grow your business. She also emphasizes not burning out, and talks about creating passive income. Find Out More About...

Duration:00:50:29

E129: Content Marketing with Style: Clare McDermott

4/11/2018
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Productivity tools can save you incredible amounts of time when you find and use the right ones correctly. Here to help you streamline your productivity procedures is Clare McDermott. Clare was the chief editor at Chief Content Officer Magazine, and is just opening a brand new business, Mantis Research. She’s a productivity tool junkie, an expert content marketer and chief editor, and a skilled demand generator. She’ll talk about all these topics and more in an accessible conversation...

Duration:00:53:05

E128: How to Onboard Customers So They’ll Never Leave: Joey Coleman

4/4/2018
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If you know how to chase and catch customers or clients, but aren’t really sure what to do once you’ve caught them, you’ll want to listen to today’s conversation with award-winning speaker Joey Coleman! His first book, Never Lose a Customer Again, includes his methodology for what businesses need to do in the first 100 days to improve customer experience and retention. Joey has applied his methodology at organizations including Hyatt, NASA, and Zappos. Today, he’ll share this same...

Duration:01:04:58