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Marketing Speak | Take Your Marketing To The Next Level

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The Future of Streaming Video with Damian Pelliccione

When we plopped down in front of Netflix, we often forget how massive the video streaming revolution really was. It wasn’t long ago that TV watching was limited to whatever was being broadcast live over the air or on cable. If technology has taught us anything, it’s that change is the only constant. What will the next revolution in streaming video be and how can you capitalize on it? My guest for this episode is Damian Pelliccione. He is the Cofounder and CEO of Revry, which has been called...


Achieve More While Working Less with Joe Fier and Matt Wolfe

If you want to achieve long-term sustainable growth, then you need a system. Having been an SEO consultant for several decades, I can tell you that the same is true if you want to drive high-quality traffic to your website consistently. Creating a consistent income stream is one thing, but leveraging that income to attain access to your dream life is another thing entirely. Joe Fier and Matt Wolfe are the Founders of Evergreen Profits. They are the authors of The Evergreen Traffic Playbook,...


How To Win More Conversions with Khalid Saleh

Conversion is something we all want more of yet increasing your conversions can be tricky. There’s no magic bullet. No one size fits all solution to the conversion problem. One man who knows conversion optimization inside and out is Khalid Saleh. He’s the author of Conversion Optimization published by O’Reilly. Khalid is also Cofounder and CEO of Invesp, a company that has conversion optimized such brands as eBay and the Discovery Channel. If Khalid’s name seems familiar, it may be because...


Wow Your Prospects with Jill Nelson

It’s a strange world we live in where it’s considered inappropriate to call without texting first. Isn’t placing unannounced calls exactly what phones are for? I remember the days where I could call my friends or even prospects out of the blue and it was totally fine. Regardless, the phone is often still your first touch point with prospects and their first impression of you. No one knows better how to capitalize on the opportunity of the inbound phone call than Jill Nelson. Jill is the...


The Due Diligence Checklist with Tom Shieh

Owning a portfolio of over 100 revenue-generating websites may sound impressive, but it can be more pain than it’s worth, especially if you put your trust in the wrong partners. There are so many details, financing options, manageability, scalability, performance metrics, valuation, negotiation and due diligence. Googling for the answers is not going to cut it. Doing adequate or even deep due diligence is the linchpin. My guest for this episode knows that better than anyone. At one point,...


Cracking The Publicity Code with Selena Soo

Have you ever dreamed of becoming a household name? What about a bestselling author or the number one expert in your field? Or are you simply looking to take your business to the next level? Whatever your ultimate goals in business and life are, it all starts with building relationships, not just any relationships but authentic relationships that will attract people to you and bring clients, profits, and notability. My guest for this episode used this exact strategy to go from a $42,000 a...


Capitalizing On Free PR with Cameron Herold

Public Relations is a necessity for any growing business. When budgets are tight and there are other more urgent costs, hiring a glitzy PR firm can seem extravagant. The fact of the matter is most businesses probably already have all the tools they need internally to run their own PR strategy. This isn’t something I’m just making up. It’s the premise of a new book co-authored by Cameron Herold called Free PR. On this episode, I’ll be talking to Cameron about how he has helped thousands of...


Branding Done Right with Re Perez

If you run a business, you know that branding is more than just creating a logo. When done right, a brand represents your principles, it stimulates loyalty and aspiration in your customers, and adds value in the marketplace. Above all, a brand is a promise. Many of you know that I'm a big proponent of branding done properly, yet this is only the third episode of Marketing Speak that we've ever done on this topic. My guest for this episode Re Perez, a leading branding expert and the founder...


Leveling Up Your Networking with John Corcoran

We live in a digital world, but real relationships are still the bedrock of any serious business. Meeting the right people involves more than just turning up to the usual networking events. It's an art form. Forget elevator pitches and business cards. If you want to intentionally grow your network to open doors and get more clients and revenue, you need a strategy. My guest on this episode is John Corcoran. John understands the true power of relationship building and he’s guided many small...


Content Marketing + SEO: Your One-Two Punch with Eric Siu

Imagine buying a failing company for $2 and not just turning around in a couple months, but growing it to the point where you have offices in San Francisco, LA, and New York, and an impressive client list that includes companies like Lift, Intuit, and more. That's the remarkable story of Single Grain, the agency owned by my guest, Eric Siu. Eric is an SEO consultant and entrepreneur who's developed growth strategies for dozens of noted brands. He also cohosts the Marketing School podcast...


Marketing Automation That Actually Works with Brad Martineau

The great wave of automation is coming, whether you like it or not. Eventually, all of our jobs are going to be replaced by AIs and robots. In the meantime, you have an opportunity to leverage automation throughout your business and in your marketing. You have two options - ignore automation at your peril or embrace the opportunity and adapt quickly. My guest hasn't just embraced marketing automation, he's made it his business to help others use automation to their advantage. I'm talking...


Cracking The Code On Lead Generation with Tom Poland

If there's one thing we could all use more of, its leads. Not just any leads, mind you, I'm talking about quality leads, qualified leads who know exactly what's up and understand the value of your offer. If there's one man who has turned lead generation into a science, it's Tom Poland. He even has a name for it, Leadsology. If you're skeptical, remember that Tom has founded and sold many multimillion dollar businesses himself. He even wrote a book where he explains how to do it. If you're...


Lessons from a Thousand Revenue-Generating Websites with Ken Courtright

If you run an online business, you know that it can be tough to keep the revenue flowing. There's so much competition out there these days, you've got to stay ahead of the curve. That's exactly what today's guest serial entrepreneur Ken Courtright does so well. His company, Income Store, operates about a thousand revenue-generating websites, and the portfolio expands every year. The company has been in the Inc. 5000 list for the past four years consecutively, which is no small feat. Ken has...


SEO Unpacked with Mike King

People don't usually mention hip-hop and SEO in the same breath. My guest is not only an entrepreneur, digital marketer and SEO engineer but also an independent musician who began his career as a hip-hop artist. He's also been able to leverage his skills as a rapper to become an innovative and original speaker at marketing conferences around the world. Mike King is the Founder of digital marketing agency iPullRank. He's a veteran of multinational agencies like Publicis Modem and Razorfish....


Getting Your Name Out There on Podcasts and Mainstream Media with Jeremy Slate

It's no secret that podcasting has gone mainstream in the last few years, but there's a difference between running a podcast out of your garage and using it as a springboard for success. Our guest did exactly that. On this episode, I'll be talking to Jeremy Slate. You probably know him from the Create Your Own Life Podcast which was so wildly successful that he now teaches others how to leverage podcast appearances to massive effect. If you're interested in how to craft a media strategy that...


Differentiating Yourself From The Competition with Ken Jurina

In this episode, we are going to peel back the curtain on marketing agencies, learning about how they handle scope creep, attribution and misattribution of their efforts, setting and resetting client expectations, retainers, performance-based pricing, leading and lagging metrics, dashboards, negative keywords, and a lot more. Our guest is Ken Jurina. He founded his company, Top Draw, in 1993. In the early days, Top Draw was a humble graphic design agency and he was the sole employee. When he...


Future-Proof Your Business with Jeremy Goldman

Markets move quickly and they're full of unexpected surprises. If you run a business, you have to be resilient. You have to keep up with new technology and emerging trends so you don't get left behind by your competitors. My guest for this episode is Jeremy Goldman. He is someone who's thought deeply about how to future-proof a business. He's the author of the books, Getting to Like and Going Social. He's the founder of the Firebrand Group and co-host of the Futureproof podcast. Our...


Experimenting with SEO with Will Critchlow

Split testing is typically a term bandied about in the CRO world, not the SEO world. In this episode, you're going to learn how to split test SEO. Running tests in parallel is not something that's easily done with SEO. There are plenty of reasons for that. Each page has its own link profile, making it hard to do head-to-head comparisons, not to mention, you don't want to create duplicate content. The copy on the pages need to be different, too. Nevertheless, there are workarounds which you...


How to Dominate Online in China with Nicolas Chu

China is a hot topic in the business world right now. It seems like everyone is looking East, but how many of us in the Western world really understand the nuances of the Chinese market? There are so many issues to consider - from censorship and government regulation to the wild world of Chinese influencers. The right advice can really make or break your success. If you're currently doing business in China or you're considering it in the near future, then you'll want to hear what my guest...


WordPress Power Tips And Secrets with Matt Mullenweg

I'm stoked to have the Founding Developer of WordPress, Matt Mullenweg, on this episode. WordPress powers 30% of websites on the internet. WordPress isn’t just a blog software. It isn’t just a content management system or CMS. It’s an entire ecosystem and one that’s founded on the philosophy of open-source. If you come back through my blog posts and articles, you’ll see that I have been an advocate for WordPress since it was founded in 2003. It powers a great many of my sites to this day. To...