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Marketing Speak

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Tune in to learn the tips, tricks, and new insights that the top players in the digital marketing world are using to grow their brand and business. www.marketingspeak.com

Location:

United States

Description:

Tune in to learn the tips, tricks, and new insights that the top players in the digital marketing world are using to grow their brand and business. www.marketingspeak.com

Twitter:

@mktg_speak

Language:

English


Episodes

440. Be a Marketing Essentialist with Peter Sandeen

3/13/2024
Optimize your marketing skills and accelerate your company's growth. In the latest Marketing Speak episode as Peter Sandeen, the โ€œmarketer's marketer,โ€ shares his framework to create standout, resonant marketing messages. He also discusses the power of marketing essentialism โ€” focusing only on critical elements that drive results. Peter challenges us to make bold, quick marketing decisions, yet keep the ability to optimize. Don't miss these practical, results-driven tips to grow your business today! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/440.

Duration:00:51:57

439. Integrating Technology and Humanity with David Meerman Scott

3/6/2024
๐Ÿ“ฃ Learn to create content and stories that matter. On this weekโ€™s episode of Marketing Speak, our guest David Meerman Scott shares his expertise and marketing wisdom. Discover how David taps into and engages with humanity to create valuable content. ๐ŸŽ™๏ธ๐Ÿš€ David Meerman Scott is a renowned business growth strategist, advisor to many emerging companies, and an international best-selling author of 13 incredible books, including Fanocracy and The New Rules of Marketing & PR. His wisdom has been translated into 30 languages, from Arabic to Vietnamese, and his books have collectively sold nearly a million copies. Be sure to tune in to get David's brilliant insights to transform your business and leadership approach! ๐Ÿ’ผ The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/439.

Duration:00:48:15

438. Anti-Marketing with Tiago Faria

2/28/2024
Simplify marketing by stripping it down to its core essentials!๐ŸŽ™๏ธ This week on Marketing Speak, Tiago Faria shares his unique anti-marketing approach to simplify and build your client base. ๐ŸŽง Tiago is a seasoned business mentor in the "Help Industry" who brings a refreshing perspective to marketing. With a unique "Anti-Marketing" approach, he's on a mission to simplify the complexities of marketing and business. After eight years at the EU headquarters of Google, Tiago has distilled his knowledge into actionable strategies that focus on leveraging what you already have to grow a sustainable and enjoyable business. Discover how to tap into your audience's needs, simplify your marketing efforts, and create meaningful connections that drive results. Whether you're tired of traditional marketing methods or seeking a fresh perspective, this episode is packed with practical lessons you can apply right away. ๐Ÿ“ข Tune in! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/438.

Duration:00:37:36

437. Dashboards that are Actually Useful with Layne Booth

2/21/2024
Learn how to leverage dashboards to simplify and scale your business growth! This week on Marketing Speak, we're diving deep into the world of white-glove dashboard-building with Layne Booth. Layne is the CEO and Dashboard Expert of The Project Booth, a business growth agency that specializes in utilizing proven metrics and data to help businesses grow faster and with more clarity. Layne's strategic planning and visual dashboards allows business owners to reclaim their time, focus on their business priorities, and increase their income. In this interview, Layne shares her insightful framework to determine essential key performance indicators (KPIs) to track in your business. We cover critical topics like analyzing historical data to find your revenue sweet spot, leading vs. lagging metrics, and dashboard tools and templates to accelerate your business growth. If you want to spend less time stuck in analysis paralysis and more time focused on accelerating your business, this episode is a must-listen! You'll come away with clarity on the exact metrics you need to track, paired with an actionable game plan for implementation. Tune in! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/437.

Duration:00:43:53

436. Membership Mastery with Micah Mitchell

2/14/2024
Sophisticated membership sites excel at personalized experiences. In this week's Marketing Speak episode, our guest, Micah Mitchell, joins us to share his membership insights. Micah is the CEO of Memberium, and helps power thousands of successful membership sites. ๐ŸŽ™ We explore the best practices to create compelling membership sites and online courses, how to leverage AI and more. Through over a decade of consulting and speaking on memberships, Micah has helped countless site owners thrive. He's a seasoned expert who has created courses, live events, and masterminds geared toward helping membership site owners attract members and ensure their long-term success. Tune in to gain insights on member retention, certification programs, and how to tailor experiences and transform members through coaching and community! ๐Ÿš€ The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/436.

Duration:00:37:42

Build a Referral System with Tom Kelly

2/7/2024
In this weekโ€™s Marketing Speak episode with our guest, business coach Tom Kelly, discover how to make your business referrable and explore the art of building a referral system. ๐Ÿš€ Since 2002, Tom Kelly has been a guiding force for thousands of salespeople, entrepreneurs, business owners, and executives, and has led them to remarkable success. ๐Ÿ† Tom is dedicated to "coaching to the edge of what is possible." He empowers his clients with tools, support, and a structured approach to set better goals, enhance focus, and maximize results. ๐ŸŒโœจ Learn Tom's step-by-step process to create word-of-mouth referrals, use presentations to capture leads, and build trust with referral partners. Discover strategies that can propel your business forward and unlock new avenues for growth! ๐Ÿš€โœ… The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/435.

Duration:00:56:17

434. Growth Hacks from an SEO Pioneer with Todd Friesen

1/31/2024
Play with AI and embrace it as a tool! In this Marketing Speak episode, SEO pioneer Todd Frieson joins us for an insightful chat. He reminisces about his 25+ years of experience ranking sites, the wild early days of search, and the lessons heโ€™s learned over an incredible career journey. ๐ŸŽ™๏ธ We dive into an open and enlightening conversation about everything from the power of faith during life's hardest moments to the need for humility when transitioning careers. You'll come away with inspiration and some solid SEO and digital marketing tips. Tune in! ๐Ÿ”Š๐Ÿš€ The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/434.

Duration:00:52:39

433. How to Get to a Half Billion Views on YouTube with Justin Rogers

1/24/2024
Itโ€™s time to systemize your content creation for maximum impact! This week on Marketing Speak, weโ€™re featuring Justin Rogers, a successful YouTuber with over 700k subscribers. ๐Ÿš€ Justin shares how he journeyed from launching his own pressure-washing business to becoming one of the top creators on YouTube. Justin also shares his amazing tips on how to create viral content, improve audience retention, and leverage platforms like YouTube. Justin Rogers is a phenomenal YouTuber who has over half a billion views on his channel, ForeverSelfEmployed! ๐ŸŽฌ With a whopping 700,000+ subscribers, Justin is a YouTube sensation and a powerful digital creator with a tremendous amount of insightful wisdom on digital content. ๐Ÿ’ช He's also the Co-founder of QuoteIQ, the fastest-growing CRM in the service industry. ๐Ÿš€ Get ready to plunge into the world of YouTube creation and discover Justinโ€™s invaluable tips on optimizing hooks, retention, and click-through rates. Tune in! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/433.

Duration:01:01:54

432. High Converting Landing Pages with Greg Merrilees

1/17/2024
Learn how to boost authority and increase conversion rates using high-impact landing pages! In the latest Marketing Speak episode, Greg Merrilees, founder of Studio1 Design, joins us to dive into vital strategies to create high-converting landing pages that boost authority and increase trust. Greg shares brilliant examples and tips to optimize pages through speaking, book, event, podcast interview requests, and about pages, and more. You'll also discover valuable social proof and copywriting elements to include on your site. Take your website to the next level and transform visitors into leads! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/432.

Duration:01:31:57

431. Fix It, Scale It, Systemize It with Chris Goegan

1/10/2024
Get ready to scale your business through systems and automation! In this weekโ€™s episode of Marketing Speak, weโ€™re joined by Chris Goegan, an expert in guiding entrepreneurs to scale, systemize, and exit their businesses for massive growth and profit. Chris offers vital insights on how to supercharge your business growth, streamline your processes, and create a profitable exit strategy. ๐Ÿš€ Chris has helped entrepreneurs gain more growth, time, income, and profit through his proven Engineered Growth Systems Methodology. ๐Ÿ“ˆ He's a business genius and a friend of Michael E. Gerber. ๐Ÿค Whether you want to 10X your biz or prepare it for acquisition, this episode will give you an actionable blueprint so you can take your business to the next level! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/431.

Duration:00:40:23

430. A Contrarian Approach to Email Marketing with Ellen Finkelstein

1/3/2024
Strategic promotion is the foundation to grow your social influence. This week on the Marketing Speak podcast, featuring Ellen Finkelstein, we are thrilled to bring you a game-changing episode on email marketing! โœ‰๏ธโœจ Ellen is an expert in teaching online entrepreneurs how to share their knowledge globally and maximize income through email marketing. Her unconventional, yet wildly successful email newsletter formula, has positioned her at the top of affiliate leaderboards. Ellen shares incredible insights on how to use daily emails and micro storytelling to boost engagement, find joint venture partners, and leverage AI tools like ChatGPT. Whether you want to improve your email marketing or partner with influencers in your niche, this episode is a must-listen! Discover the secrets behind Ellen's proven email strategies. Don't miss out on the chance to revolutionize your email marketing approach! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/430.

Duration:00:49:56

429. From Tiny Startup to Microsoft Acquisition with Kevin Henrikson

12/27/2023
In this Marketing Speak episode, discover insider tips on startups and blockchains from serial entrepreneur Kevin Henrikson! Kevin is a seasoned entrepreneur renowned for his groundbreaking work in the evolution of email, collaboration with other entrepreneurs, and the development of Web3 software. He co-founded Acompli, which later evolved into Outlook Mobile, and currently leads the charge at Dust Labs. ๐Ÿš€ His recent ventures, DeGods and y00ts, are redefining digital art collections and fostering vibrant online communities. In this episode, we unravel the intricate tapestry of Web3 and discuss its evolution from Web1 and Web2. From marketing insights to exploration of the fascinating world of NFTs and digital collectibles, this episode contains a treasure trove of knowledge. Gain valuable lessons from Kevin's journey and discover the future of the digital landscape. ๐ŸŒโœจ The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/429.

Duration:00:57:13

428. Outsourcing in the Age of AI with Beejel Parmar

12/20/2023
Train your VAs on AI tools to future-proof their skills. In this week's episode of Marketing Speak, our guest Beejel Parmar leads us on an exploration of the valuable outsourcing of virtual assistants โ€” a game-changer for time-challenged professionals and entrepreneurs. Beejel kickstarted his first business by hiring 3 Virtual Assistants. Fast forward a decade, and his innovations helped grow a call center from 100 to over 500 VAs! ๐Ÿš€ Today, Beejel pioneers a unique home-based VA model and empowers global clients to delegate daily tasks and AI work. ๐ŸŒ๐Ÿ’ผ Uncover invaluable lessons on productivity, outsourcing, and the power of prioritization. ๐Ÿ“ˆ Don't miss out on strategies that can transform your business and lifestyle! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/428.

Duration:00:42:54

427. From Hands-On to Visionary with Graham Robins

12/13/2023
Itโ€™s important to know your talents and expertise and cultivate them for your business. In this episode of Marketing Speak, we explore how to scale your business growth through content and SEO while also stepping back from day-to-day operations. Graham Robins, the mastermind behind A & A Custom Brokers and BorderBuddy, is on a mission to make business borders disappear. His expertise lies in digitizing the customs clearance process in the US and Canada for carriers, digital platforms, importers/exporters, and customs brokers. ๐Ÿ›ƒ Discover how to captivate your audience, navigate disruptions, and turn challenges into triumphs.This episode is a goldmine of insights for marketers, entrepreneurs, and anyone who wants to grow and succeed in the digital landscape! ๐Ÿš€โœจ The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/427.

Duration:00:39:58

426. Build a Loyal, Profitable Community with Stu McLaren

12/6/2023
Mastering the art of generating recurring revenue is critical for any business aiming to scale. My guest today, Stu McLaren, knows this well. Since 2008, Stu has worked closely with thousands of entrepreneurs to transform their expertise into profitable membership sites generating up to 8-figures annually. With his wife Amy, Stu also started a charity called Village Impact that has built 15 schools in rural Kenya. He shares how this philanthropic mission taught him the mindset shift of making money to do good. In this episode, we explore Stu's origin story and how he went from money guilt to embracing wealth as a way to increase impact. He explains his 3-part framework for growing a business by focusing on traffic, conversion, and retention. Stu shares specifics on how he achieves 95% membership retention rates. We also discuss actionable habits like constant testing and immersing yourself in supportive masterminds. Stu reveals his strategies for donating revenue and involving his team in giving back. It's a wide-ranging conversation about doing business with both purpose and profit. Stu provides valuable insights for entrepreneurs looking to build recurring revenue models that make a true difference in the world. So, without any further ado, on with the show! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/426.

Duration:00:49:58

425. Staying Ahead of Google Updates with Bruce Clay

11/29/2023
In this weekโ€™s episode of Marketing Speak, Bruce Clay shares the wisdom he has gained from 27 years in practicing SEO. Discover his insights to leverage AI for correct content creation, prepare for a shift to question-based search, explore important SEO patents, have fun with your international offices, and more. Founder and president of Bruce Clay Inc., Bruce is a trailblazer in the world of SEO. He's the author of Search Engine Optimization All-In-One For Dummies (now in its fourth edition) and Content Marketing Strategies for Professionals. Bruce pioneered in the SEO field by creating the first webpage-analysis tool, the Search Engine Relationship Chartยฎ. Whether you're an SEO enthusiast or a marketing professional, the lessons shared in this episode will empower you to optimize your digital presence effectively. Tune in to this extremely informative discussion! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/425.

Duration:00:42:16

424. Local Marketing Meets AI with Mike Stewart

11/22/2023
Start simply, evolve steadily. If you want to improve your local search marketing results, you don't want to miss our latest Marketing Speak episode. Mike Stewart of Rise Local joins us to discuss review management, online reputation, hiring the right team, and more critical strategies for local businesses. In 2015, Mike embarked on a groundbreaking journey by founding Rise Local. His passion for promoting businesses traces back to his extensive career in Yellow Pages marketing, where he played a pivotal role in steering businesses through the digital revolution of the early 2000s. Mike's expertise includes directional marketing, sales, and internet marketing, and heโ€™s a pioneer in adapting to the ever-evolving digital landscape. Today, he focuses on driving organic searches to clients' websites through local search marketing. ๐ŸŒ๐Ÿ“ˆ Tune in now to boost your organic visibility and conversion rates! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/424.

Duration:00:51:19

423. Confessions of a Conference Organizer with Kelvin Newman

11/15/2023
You should showcase your unique approach and distinctive culture in every professional opportunity. In today's Marketing Speak episode, we are joined by Kelvin Newman, the visionary founder of Rough Agenda and the mastermind behind the renowned BrightonSEO conferences. Kelvin shares his remarkable start in local meetups and how heโ€™s embraced international opportunities that have attracted marketing enthusiasts worldwide. His experiences have allowed him to craft an environment to develop meaningful conversations and forge connections that grow into lasting friendships and fruitful business partnerships. Explore his forward-looking wisdom to make the most of the ever-evolving conference experience. If you're intrigued about building a respected event brand with a global impact, this episode is a goldmine of helpful tips and insights!๐ŸŽ™๏ธโœจ Don't miss outโ€”let's dive into the show! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/423.

Duration:00:51:06

422. The Ironman Mindset with Ross Hamilton

11/8/2023
If you donโ€™t create marketing plans and strategies for your business, your growth and success may stagnate. Discover unconventional business and life wisdom from real estate mogul Ross Hamilton! In this episode of Marketing Speak, Ross goes beyond marketing tactics and dives deep into how to leverage intuition, stoicism, and journaling to program your reality and manifest the success you desire. Ross shares how to surround yourself with high achievers, use forcing functions, and communicate with your future self to accelerate your growth and interrupt limiting patterns. Youโ€™ll also get his top tips on how to get started in real estate investing and use it to build your wealth. Don't miss this jam-packed episode! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/422.

Duration:00:58:20

421. More Traction, Less Distraction with Nir Eyal

11/1/2023
Learn how to build powerful habits and become โ€œindistractable.โ€ In this week's Marketing Speak episode, we're thrilled to feature Nir Eyal, a true expert on the art of habit-forming products. Nir Eyal is the author of the bestsellers, Hooked: How to Build Habit-Forming Products, and, Indistractable: How to Control Your Attention and Choose Your Life. Not only has he lectured at Stanford Graduate School of Business and the Design School, but he's also a seasoned entrepreneur who has successfully sold two tech companies. In this episode, Nir shares invaluable insights on how to empower users to make conscious product choices and make them non-manipulable. His valuable ideas on how to build positive habits and regain control of your attention allow Nirโ€™s lessons to transform lives. Tune in to discover secrets to help you create valuable products without trapping users!๐ŸŽ™๏ธ๐ŸŽง The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/421.

Duration:00:51:04