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Marketing Speak | Take Your Marketing To The Next Level

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United States

Twitter:

@mktg_speak

Language:

English


Episodes

Leveraging Podcasts To Generate Leads with Nicole Holland

5/15/2019
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Podcasting is huge right now. Yet, many podcasters struggle to make money or generate leads from their podcasts. Some even have trouble building an audience or producing consistent, engaging content. If you’ve confronted any of these problems or thinking about dipping your toe into the world of podcasting, then you’ll want to know what my guest for this episode has to say. Like me, Nicole Holland was an early adopter of podcasting. She has now moved on to using her expertise to help others...

Duration:00:57:11

His Marketing Will Give You Goosebumps with Blair Gorman

5/8/2019
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Have you ever had a numerology reading? Are you superstitious about numbers? My guest is Blair Gorman, the Founder of Numerologist.com, one of the most popular and successful numerology sites on the web. You may be wondering what numerology has to do with marketing? Whether you swear by your destiny number or not, you can definitely learn some amazing lessons about digital marketing from this show. That’s because Numerologist.com is a powerful innovator in online marketing and has been for...

Duration:00:53:17

Accelerating into the Mobile Future with Ben Morss

5/1/2019
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No one wants to wait around for a website to load. If you want customers to buy from you online, you need to give them what they want quickly. Google understands this better than anyone. That’s why they created AMP or Accelerated Mobile Pages. AMP is a technology that allows Google to serve up from its cache a trimmed down version of your mobile pages, thus massively reducing load times. Not surprisingly, using AMP can increase conversions and reduce bounce rates. In this episode, you’re...

Duration:00:51:16

Boosting Visibility in Google News and in YouTube with Greg Jarboe

4/24/2019
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Google isn’t just one search engine. Google also operates a number of specialty search engines, one for news: Google News, one for images: Google Images, two for video: Google Video and YouTube, and many more. In this episode, we’re going to focus on optimizing two of these specialty engines, Google News and YouTube. One of your secret weapons for Google News optimization is press releases. If you think press releases aren’t news, I agree with you, yet for our guest, Greg Jarboe, he’s made...

Duration:00:55:29

The Future of Streaming Video with Damian Pelliccione

4/17/2019
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When we plopped down in front of Netflix, we often forget how massive the video streaming revolution really was. It wasn’t long ago that TV watching was limited to whatever was being broadcast live over the air or on cable. If technology has taught us anything, it’s that change is the only constant. What will the next revolution in streaming video be and how can you capitalize on it? My guest for this episode is Damian Pelliccione. He is the Cofounder and CEO of Revry, which has been called...

Duration:00:54:34

Achieve More While Working Less with Joe Fier and Matt Wolfe

4/10/2019
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If you want to achieve long-term sustainable growth, then you need a system. Having been an SEO consultant for several decades, I can tell you that the same is true if you want to drive high-quality traffic to your website consistently. Creating a consistent income stream is one thing, but leveraging that income to attain access to your dream life is another thing entirely. Joe Fier and Matt Wolfe are the Founders of Evergreen Profits. They are the authors of The Evergreen Traffic Playbook,...

Duration:01:05:30

How To Win More Conversions with Khalid Saleh

4/3/2019
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Conversion is something we all want more of yet increasing your conversions can be tricky. There’s no magic bullet. No one size fits all solution to the conversion problem. One man who knows conversion optimization inside and out is Khalid Saleh. He’s the author of Conversion Optimization published by O’Reilly. Khalid is also Cofounder and CEO of Invesp, a company that has conversion optimized such brands as eBay and the Discovery Channel. If Khalid’s name seems familiar, it may be because...

Duration:00:45:59

Wow Your Prospects with Jill Nelson

3/27/2019
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It’s a strange world we live in where it’s considered inappropriate to call without texting first. Isn’t placing unannounced calls exactly what phones are for? I remember the days where I could call my friends or even prospects out of the blue and it was totally fine. Regardless, the phone is often still your first touch point with prospects and their first impression of you. No one knows better how to capitalize on the opportunity of the inbound phone call than Jill Nelson. Jill is the...

Duration:00:51:17

The Due Diligence Checklist with Tom Shieh

3/20/2019
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Owning a portfolio of over 100 revenue-generating websites may sound impressive, but it can be more pain than it’s worth, especially if you put your trust in the wrong partners. There are so many details, financing options, manageability, scalability, performance metrics, valuation, negotiation and due diligence. Googling for the answers is not going to cut it. Doing adequate or even deep due diligence is the linchpin. My guest for this episode knows that better than anyone. At one point,...

Duration:00:48:07

Cracking The Publicity Code with Selena Soo

3/13/2019
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Have you ever dreamed of becoming a household name? What about a bestselling author or the number one expert in your field? Or are you simply looking to take your business to the next level? Whatever your ultimate goals in business and life are, it all starts with building relationships, not just any relationships but authentic relationships that will attract people to you and bring clients, profits, and notability. My guest for this episode used this exact strategy to go from a $42,000 a...

Duration:00:53:23

Capitalizing On Free PR with Cameron Herold

3/6/2019
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Public Relations is a necessity for any growing business. When budgets are tight and there are other more urgent costs, hiring a glitzy PR firm can seem extravagant. The fact of the matter is most businesses probably already have all the tools they need internally to run their own PR strategy. This isn’t something I’m just making up. It’s the premise of a new book co-authored by Cameron Herold called Free PR. On this episode, I’ll be talking to Cameron about how he has helped thousands of...

Duration:00:52:43

Branding Done Right with Re Perez

2/27/2019
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If you run a business, you know that branding is more than just creating a logo. When done right, a brand represents your principles, it stimulates loyalty and aspiration in your customers, and adds value in the marketplace. Above all, a brand is a promise. Many of you know that I'm a big proponent of branding done properly, yet this is only the third episode of Marketing Speak that we've ever done on this topic. My guest for this episode Re Perez, a leading branding expert and the founder...

Duration:00:56:26

Leveling Up Your Networking with John Corcoran

2/20/2019
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We live in a digital world, but real relationships are still the bedrock of any serious business. Meeting the right people involves more than just turning up to the usual networking events. It's an art form. Forget elevator pitches and business cards. If you want to intentionally grow your network to open doors and get more clients and revenue, you need a strategy. My guest on this episode is John Corcoran. John understands the true power of relationship building and he’s guided many small...

Duration:00:57:54

Content Marketing + SEO: Your One-Two Punch with Eric Siu

2/13/2019
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Imagine buying a failing company for $2 and not just turning around in a couple months, but growing it to the point where you have offices in San Francisco, LA, and New York, and an impressive client list that includes companies like Lift, Intuit, and more. That's the remarkable story of Single Grain, the agency owned by my guest, Eric Siu. Eric is an SEO consultant and entrepreneur who's developed growth strategies for dozens of noted brands. He also cohosts the Marketing School podcast...

Duration:00:36:32

Marketing Automation That Actually Works with Brad Martineau

2/6/2019
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The great wave of automation is coming, whether you like it or not. Eventually, all of our jobs are going to be replaced by AIs and robots. In the meantime, you have an opportunity to leverage automation throughout your business and in your marketing. You have two options - ignore automation at your peril or embrace the opportunity and adapt quickly. My guest hasn't just embraced marketing automation, he's made it his business to help others use automation to their advantage. I'm talking...

Duration:01:04:37

Cracking The Code On Lead Generation with Tom Poland

1/30/2019
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If there's one thing we could all use more of, its leads. Not just any leads, mind you, I'm talking about quality leads, qualified leads who know exactly what's up and understand the value of your offer. If there's one man who has turned lead generation into a science, it's Tom Poland. He even has a name for it, Leadsology. If you're skeptical, remember that Tom has founded and sold many multimillion dollar businesses himself. He even wrote a book where he explains how to do it. If you're...

Duration:00:49:15

Lessons from a Thousand Revenue-Generating Websites with Ken Courtright

1/23/2019
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If you run an online business, you know that it can be tough to keep the revenue flowing. There's so much competition out there these days, you've got to stay ahead of the curve. That's exactly what today's guest serial entrepreneur Ken Courtright does so well. His company, Income Store, operates about a thousand revenue-generating websites, and the portfolio expands every year. The company has been in the Inc. 5000 list for the past four years consecutively, which is no small feat. Ken has...

Duration:01:02:13

SEO Unpacked with Mike King

1/16/2019
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People don't usually mention hip-hop and SEO in the same breath. My guest is not only an entrepreneur, digital marketer and SEO engineer but also an independent musician who began his career as a hip-hop artist. He's also been able to leverage his skills as a rapper to become an innovative and original speaker at marketing conferences around the world. Mike King is the Founder of digital marketing agency iPullRank. He's a veteran of multinational agencies like Publicis Modem and Razorfish....

Duration:00:55:26

Getting Your Name Out There on Podcasts and Mainstream Media with Jeremy Slate

1/9/2019
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It's no secret that podcasting has gone mainstream in the last few years, but there's a difference between running a podcast out of your garage and using it as a springboard for success. Our guest did exactly that. On this episode, I'll be talking to Jeremy Slate. You probably know him from the Create Your Own Life Podcast which was so wildly successful that he now teaches others how to leverage podcast appearances to massive effect. If you're interested in how to craft a media strategy that...

Duration:00:50:30

Differentiating Yourself From The Competition with Ken Jurina

1/2/2019
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In this episode, we are going to peel back the curtain on marketing agencies, learning about how they handle scope creep, attribution and misattribution of their efforts, setting and resetting client expectations, retainers, performance-based pricing, leading and lagging metrics, dashboards, negative keywords, and a lot more. Our guest is Ken Jurina. He founded his company, Top Draw, in 1993. In the early days, Top Draw was a humble graphic design agency and he was the sole employee. When he...

Duration:00:56:48