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Marketing Speak | Take Your Marketing To The Next Level

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United States

Twitter:

@mktg_speak

Language:

English


Episodes

195: Down-to-Earth SEO Advice with Tim Soulo

7/17/2019
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For the serious SEO practitioner, Ahrefs is a tool and brand that we're already well aware of. It's a powerful platform for many things, including competitor analysis and keyword research. As you can imagine, an awesome marketing tool like Ahrefs needs an awesome chief marketing officer, and that's where Tim Soulo comes in. Tim is a digital marketing thought leader, a frequent speaker at events around the globe, and a publisher of cutting-edge research and opinions on the Ahrefs...

Duration:01:05:54

194: The Secret Sauce to Viral Ads with Daniel Harmon

7/10/2019
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What's the difference between a viral video campaign that gets millions of views, shares, and likes and an equally valuable one that languages in the backwaters of YouTube? Daniel Harmon is the co-founder and the creative visionary of the Harmon Brothers. You may not have heard of the Harmon Brothers but they're a big deal. The agency has delivered over 1.4 billion video views—that's B, billion—with over $350 million in consequent sales to their client lists which includes brands like...

Duration:00:57:20

193: Affiliate Marketing’s New World Order with Ian Fernando

7/3/2019
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Affiliate marketing can be lucrative, but it's an industry where only the strong survive. My guest for this episode number 193 is Ian Fernando. Ian is a digital marketer who cut his teeth in the affiliate marketing space for over 15 years, building a highly profitable business, and developing innovative monetization strategies. Ian has also appeared as a speaker at conferences around the world, developed affiliate marketing tools, and even built and sold a successful company in the early...

Duration:00:59:17

192: The Nuts and Bolts of Persuasion with Bryan Eisenberg

6/26/2019
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How do you convince someone to take action? It's the eternal dilemma of the marketer. Unfortunately, too many people rely on their guts rather than facts and data when it comes to conversion strategies. Optimizing for conversion means understanding your customer's journey holistically—from the Google search to the shopping cart. It's about ensuring your copy, design, and overall user experience work harmoniously to gently persuade your customers to make that purchase or to sign-up for your...

Duration:00:51:17

191: Enrolling Customers through Great UX with Kelly Goto

6/19/2019
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Building a website isn't that hard. Anyone can buy a domain and throw up a few pages of content into a plug and play website builder, like WordPress, Wix or Squarespace, but building a website that people actually want to use and even enjoy using, that can be incredibly difficult. It takes research, patience, and a deep understanding of the customers' needs, motivations, and desires. User Experience isn't just about good design. It's a crucial part of your customer journey and something that...

Duration:00:58:51

190: Secrets to the YouTube Algorithm with Derral Eves

6/12/2019
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Some of the biggest influencers and internet celebrities of the 21st century rose to fame via YouTube. While you may think that they happened to get lucky by being in the right place at the right time, there’s actually a lot of work that goes into a successful YouTube channel. YouTube has a tremendous audience--it’s the second largest search engine after Google--but you need to be smart about how you create, optimize, and format your content if you want to go viral. One man who lives...

Duration:01:04:41

189: The Marketer’s Guide to reddit with Brent Csutoras

6/5/2019
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Every brand has a social media strategy. But which platforms should you focus on? Most businesses invest their time and money in the bigger networks - Facebook, Instagram, Twitter, YouTube, and so on. Having a presence on these sites is a given, but what if there were other sites that actually delivered a bigger impact and ROI? Brent Csutoras is a digital marketing consultant, futurist, top-tier speaker, and managing partner at Search Engine Journal. With over 13 years of experience in...

Duration:01:07:30

188: This Publishing Giant Does SEO Differently with Dan Gaul

5/29/2019
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Digital publishing is difficult in the 21st century. The competition is tight and the industry is getting more and more saturated because of the internet’s open-source advantage. But one company that really stands out today is Digital Trends. In fact, it’s the largest independent tech publisher in the U.S. with over 30 million visitors per month. Here with me today is the co-founder of Digital Trends, Dan Gaul. On this Marketing Speak episode, Dan and I talk about Digital Trends’ humble...

Duration:00:56:40

Optimize Your Videos with Sunny Lenarduzzi

5/22/2019
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For years, you’ve probably heard people say that you should be using video in your marketing. It makes sense. After all, YouTube is the second largest search engine after Google. If you don’t have a YouTube strategy, you’re missing out on a ton of traffic and a massive opportunity to promote your brand. While creating video content is cheaper and easier than ever, it can still be intimidating if you’re unfamiliar with the medium or if you’re a perfectionist like me. If you’re ready to unlock...

Duration:00:50:29

Leveraging Podcasts To Generate Leads with Nicole Holland

5/15/2019
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Podcasting is huge right now. Yet, many podcasters struggle to make money or generate leads from their podcasts. Some even have trouble building an audience or producing consistent, engaging content. If you’ve confronted any of these problems or thinking about dipping your toe into the world of podcasting, then you’ll want to know what my guest for this episode has to say. Like me, Nicole Holland was an early adopter of podcasting. She has now moved on to using her expertise to help others...

Duration:00:57:11

His Marketing Will Give You Goosebumps with Blair Gorman

5/8/2019
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Have you ever had a numerology reading? Are you superstitious about numbers? My guest is Blair Gorman, the Founder of Numerologist.com, one of the most popular and successful numerology sites on the web. You may be wondering what numerology has to do with marketing? Whether you swear by your destiny number or not, you can definitely learn some amazing lessons about digital marketing from this show. That’s because Numerologist.com is a powerful innovator in online marketing and has been for...

Duration:00:53:17

Accelerating into the Mobile Future with Ben Morss

5/1/2019
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No one wants to wait around for a website to load. If you want customers to buy from you online, you need to give them what they want quickly. Google understands this better than anyone. That’s why they created AMP or Accelerated Mobile Pages. AMP is a technology that allows Google to serve up from its cache a trimmed down version of your mobile pages, thus massively reducing load times. Not surprisingly, using AMP can increase conversions and reduce bounce rates. In this episode, you’re...

Duration:00:51:16

Boosting Visibility in Google News and in YouTube with Greg Jarboe

4/24/2019
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Google isn’t just one search engine. Google also operates a number of specialty search engines, one for news: Google News, one for images: Google Images, two for video: Google Video and YouTube, and many more. In this episode, we’re going to focus on optimizing two of these specialty engines, Google News and YouTube. One of your secret weapons for Google News optimization is press releases. If you think press releases aren’t news, I agree with you, yet for our guest, Greg Jarboe, he’s made...

Duration:00:55:29

The Future of Streaming Video with Damian Pelliccione

4/17/2019
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When we plopped down in front of Netflix, we often forget how massive the video streaming revolution really was. It wasn’t long ago that TV watching was limited to whatever was being broadcast live over the air or on cable. If technology has taught us anything, it’s that change is the only constant. What will the next revolution in streaming video be and how can you capitalize on it? My guest for this episode is Damian Pelliccione. He is the Cofounder and CEO of Revry, which has been called...

Duration:00:54:34

Achieve More While Working Less with Joe Fier and Matt Wolfe

4/10/2019
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If you want to achieve long-term sustainable growth, then you need a system. Having been an SEO consultant for several decades, I can tell you that the same is true if you want to drive high-quality traffic to your website consistently. Creating a consistent income stream is one thing, but leveraging that income to attain access to your dream life is another thing entirely. Joe Fier and Matt Wolfe are the Founders of Evergreen Profits. They are the authors of The Evergreen Traffic Playbook,...

Duration:01:05:30

How To Win More Conversions with Khalid Saleh

4/3/2019
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Conversion is something we all want more of yet increasing your conversions can be tricky. There’s no magic bullet. No one size fits all solution to the conversion problem. One man who knows conversion optimization inside and out is Khalid Saleh. He’s the author of Conversion Optimization published by O’Reilly. Khalid is also Cofounder and CEO of Invesp, a company that has conversion optimized such brands as eBay and the Discovery Channel. If Khalid’s name seems familiar, it may be because...

Duration:00:45:59

Wow Your Prospects with Jill Nelson

3/27/2019
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It’s a strange world we live in where it’s considered inappropriate to call without texting first. Isn’t placing unannounced calls exactly what phones are for? I remember the days where I could call my friends or even prospects out of the blue and it was totally fine. Regardless, the phone is often still your first touch point with prospects and their first impression of you. No one knows better how to capitalize on the opportunity of the inbound phone call than Jill Nelson. Jill is the...

Duration:00:51:17

The Due Diligence Checklist with Tom Shieh

3/20/2019
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Owning a portfolio of over 100 revenue-generating websites may sound impressive, but it can be more pain than it’s worth, especially if you put your trust in the wrong partners. There are so many details, financing options, manageability, scalability, performance metrics, valuation, negotiation and due diligence. Googling for the answers is not going to cut it. Doing adequate or even deep due diligence is the linchpin. My guest for this episode knows that better than anyone. At one point,...

Duration:00:48:07

Cracking The Publicity Code with Selena Soo

3/13/2019
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Have you ever dreamed of becoming a household name? What about a bestselling author or the number one expert in your field? Or are you simply looking to take your business to the next level? Whatever your ultimate goals in business and life are, it all starts with building relationships, not just any relationships but authentic relationships that will attract people to you and bring clients, profits, and notability. My guest for this episode used this exact strategy to go from a $42,000 a...

Duration:00:53:23

Capitalizing On Free PR with Cameron Herold

3/6/2019
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Public Relations is a necessity for any growing business. When budgets are tight and there are other more urgent costs, hiring a glitzy PR firm can seem extravagant. The fact of the matter is most businesses probably already have all the tools they need internally to run their own PR strategy. This isn’t something I’m just making up. It’s the premise of a new book co-authored by Cameron Herold called Free PR. On this episode, I’ll be talking to Cameron about how he has helped thousands of...

Duration:00:52:43