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Marketing Speak | Take Your Marketing To The Next Level

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Location:

United States

Twitter:

@mktg_speak

Language:

English


Episodes

227: The One-Page Marketing Plan with Allan Dib

2/26/2020
Oftentimes, it’s the simple things that are the most powerful. My guest today, Allan Dib talks about how having a plan that gives you clarity can truly transform your business. In this episode, we get into a really great conversation about everything from the key principles behind Allan’s wildly successful book, The 1-Page Marketing Plan, to ways to gauge the success of a marketing initiative, to the Art of War. We talk about the complexities--and also the basics--of understanding who...

Duration:00:57:38

226: Build a Brand that’ll Stand the Test of Time with Bernt Ullmann

2/19/2020
When we think of celebrities, we think of fame and fortune, and the lion's share of that celebrities fortune can come from monetizing their fame and notoriety. Jennifer Lopez, for example, made 3.5 billion dollars partnering with Kohl's. Kylie Jenner went from teenage reality star to billionaire makeup mogul. My guest for this episode number 226, Bernt Ullmann is the genius behind these sorts of celebrity mega deals. Bernt is CEO and founder of Celebrity Lifestyle Brands. He leverages...

Duration:00:47:13

225: Hard-hitting Internet Marketing Advice with Rich Schefren

2/12/2020
Profundity is a word grossly overused. The word profundity might not get a ton of air time, but many are quick to casually call something profound. Profundity is defined as a deep insight or great depth of knowledge or thought. It's easy in our fast moving world to keep things superficial or skim the surface. But to truly succeed, both in marketing and in life, we must find what deeply resonates. We ultimately want our business to connect with something universal. After all, that's the best...

Duration:00:59:19

224: Making Data-Driven Decisions in SEO with Bastian Grimm

2/5/2020
If you've been listening for any length of time, you know I love geeking out on SEO, especially when it's a world-class technical SEO such as today's guest, Bastian Grimm. Bastian is CEO and Co-founder of Germany based agency, Peak Ace. We are about to go to a deep dive into technical SEO and get Bastian's take on such topics such as crawl budget, international SEO, and creating SEO dashboards using Google Data Studio. We compare notes on the present state of SEO and where things are heading...

Duration:00:52:25

Hard Lessons from Growing a Startup with Rand Fishkin

1/29/2020
The ultimate goal when creating a startup is to join the ranks of giants like YouTube, Twitter, Facebook, Uber, Airbnb, but there are quite a few hazards along that path. Often this can involve getting major investment capital. Now imagine you get that $20 million investment, then the real stress starts. My guest for this week's episode did just that. Rand Fishkin is the founder and former CEO of Moz, and currently the founder and CEO of SparkToro. He's the author of Lost and Founder,...

Duration:00:56:18

222: Secrets to a Persuasive Website with Greg Merrilees

1/22/2020
For most people, your website is the first impression they have of your brand. So you really want to have that "wow" factor that keeps them on the site and ready to take action. That "wow" factor goes beyond impressing people with high profile social proof, although that is an extremely important factor in your brand's credibility. In reality, you want your site to speak more about them and less about you in order to assure them that you can meet their needs and solve the problem that led...

Duration:01:08:13

221: Clarity in the Ever-Changing World of SEO with Dan Shure

1/15/2020
SEO is a deep and nuanced discipline. This is evidence in no small part by the fact that the book I co-authored, The Art of SEO, is nearly a thousand pages. And the complexity is only increasing as Artificial Intelligence plays a bigger and bigger role in Google's ranking algorithm. But don't let that deter you from working to optimize your website, because there's undoubtedly a lot of low hanging fruit there, even if you've done a lot of SEO work already. Today, I have Dan Shure joining...

Duration:00:58:39

220: The Road to Millions of YouTube Views with Jeremy Vest

1/8/2020
Whether you’re an artist, brand, or agency, you should be creating videos. And lots of them. Mark Zuckerberg famously predicted that the Facebook news feed will be mostly video in five years. That was a while ago now, so that day is coming sooner than you might think. But today we’re not here to talk about Facebook, we’re here to talk about YouTube, the number 2 search engine, and how to get more reach and watch time on YouTube. According to Ahrefs, YouTube was 2019’s most visited website...

Duration:01:04:28

219: Chris Rugh

1/1/2020
I love systems and I love outsourcing, two things we are going to dive deep into, in this episode #219. A business without systems and processes isn’t a real business. Or let’s put it this way: it won’t stay in business for long. With proper systems, you have location freedom and time freedom, two very precious commodities. Did you know for instance that I spent half of 2018 living in Tel Aviv? It was an amazing experience, one that wouldn’t have been possible if my business hadn’t been...

Duration:00:48:13

218: Create Content at Scale with Dave Snyder

12/25/2019
In digital marketing, the adage “content is king” has to be one of THE most overused phrases. But even if we keep hearing it over and over, we can’t deny the truth in it. Content plays a huge role in every step of the customer journey. And if you DO have great content but it’s locked up somewhere and you haven’t really leveraged it online, you’re wasting a lot of money. It's not enough to publish a plethora of blog posts, infographics, or videos, either. If your content isn’t supporting...

Duration:00:57:17

217: Don’t Just Speak, Perform! with Michael Port

12/18/2019
Speaking is the fast path to demonstrating your credibility. Speaking is also how you share your expertise - on stages, on podcasts, on videos, and even on TV. Yet, surprisingly, many subject matter experts and entrepreneurs are either uncomfortable or unskilled at presenting in front of an audience. And often the speech gets worse the larger the audience. It’s uncanny how an audience of ten thousand can cause knees to knock and voices to quiver. The good news is, great speakers are made,...

Duration:00:59:05

216: Unlock the Power of Your Voice with Roger Love

12/11/2019
Many of us may take it for granted, but the quality of our voice plays a huge role in our lives- both business and personal. The sound of your voice is oftentimes the basis of someone’s first impression of you. And as such, your voice plays a critical role in your sales and marketing. How you speak and how you present yourself on stage determines to a large degree how persuasive your presentation or sales pitch will be. It only takes a split second for your prospects or audience to decide...

Duration:00:59:36

215: Optimize Your Webinar Marketing with Casey Zeman

12/4/2019
How many times have you logged out of a webinar early because it seemed like a waste of your time? Maybe the content just wasn’t engaging. Or maybe there were annoying technical issues. Or maybe you got tricked into thinking it was live when it was actually a replay. It’s a common experience that highlights the fact that if you’re running a webinar, you need to be on top of your game -- throughout the entire webinar. And, you need the right tools for the job. One person who knows this...

Duration:00:49:16

214: Conscious Marketing with Doug Bentley

11/27/2019
To me, business is a spiritual game. This is something that you may have heard me say before, like in my most recent interview of Jay Abraham. With the right mindset, running marketing campaigns and growing your business can transcend the transactional and offer tremendous opportunities for personal growth. I find it extremely satisfying when I can use my business to help others and be a part of something bigger than myself. My guest for this episode # 214, Doug Bentley, also comes at his...

Duration:01:11:23

213: Marketing Strategies that Can Make You a Global Phenomenon with Dave Asprey

11/20/2019
Bulletproof Coffee has become a global phenomenon. And you’re about to hear from the man behind the phenomenon, Dave Asprey. Whether you’re a biohacker like me or not, Dave needs no introduction. He isn’t just the inventor of Bulletproof Coffee, he’s authored three New York Times bestsellers, he hosts the super-popular Bulletproof Radio podcast, and he’s famously declared that he fully intends to live to the ripe old age of 180. Well, if anyone is going to live to 180, it will be Dave! To...

Duration:00:48:34

212: The Real Money Is in Customer Value Optimization with Ryan Deiss

11/13/2019
You can always find the smart marketers at Traffic and Conversion Summit every year. And as all those smart marketers know, Ryan Deiss' keynotes are one of the highlights of the event, especially if you want to be up with the emerging trends in marketing. Ryan, of course, founded Traffic and Conversion Summit and DigitalMarketer.com, and he's my guest on today's episode number 212. Ryan is the bestselling author of The Invisible Selling Machine and Digital Marketing for Dummies. To say Ryan...

Duration:01:00:12

211: A Field-Tested Approach to Negotiation with Chris Voss

11/6/2019
Whether you're negotiating with a prospect, client, or potential partner, it can sometimes feel like your life depends on it. One wrong move and it's all over in a matter of seconds. Thankfully, most sales calls are not life or death situations. However, my guest for this episode number 211, has been on countless calls that were actual life or death situations. His name is Chris Voss and for 24 years he worked as an international hostage negotiator for the FBI. Now he teaches others the high...

Duration:00:46:12

210: Stephan Spencer Solo Episode on How to Hire an SEO

10/30/2019
On this Marketing Speak episode, I wanted to try something new and see if it works. This is my first ever solo podcast session and hopefully not the last, especially if you guys find value in it. So if you do, let me know what you think. Also, if you have any SEO topics you'd like me to discuss, feedback is much appreciated! This session is crucial for businesses and professionals who own websites because it's something that most of you may have dealt with in the past—hiring a competent...

Duration:00:50:35

209: Transform Your Marketing Department into a Profit Center with Robert Rose

10/23/2019
What if everything you know about marketing is irrelevant in the 21st century? What if traditional marketing is dead, and marketing is evolving into something completely new and unexpected? That's the premise of Robert Rose and Joe Pulizzi's provocative book, Killing Marketing. It's a fascinating read that makes the case for killing off traditional marketing initiatives and transforming your marketing department from a cost center to a profit center. If that sounds a little heretical, it is....

Duration:01:00:38

208: Best Practices in Messenger Marketing with Larry Kim

10/16/2019
Is email the fax machine of our era? Are we living through a tectonic shift in how people communicate online? Can a chatbot really get you conversions? There are many commentators who have proclaimed chat and chatbots as the future of marketing. But today I'm talking to someone who is actually creating that future. Larry Kim is the founder of Mobile Monkey, a Facebook Messenger marketing platform. And he's the founder of WordStream, a PPC marketing software company employing over 300...

Duration:00:53:51