Marketing Speak

In this week’s episode of Marketing Speak, Bruce Clay shares the wisdom he has gained from 27 years in practicing SEO. Discover his insights to leverage AI for correct content creation, prepare for a shift to question-based search, explore important SEO patents, have fun with your international offices, and more. Founder and president of Bruce Clay Inc., Bruce is a trailblazer in the world of SEO. He's the author of Search Engine Optimization All-In-One For Dummies (now in its fourth edition) and Content Marketing Strategies for Professionals. Bruce pioneered in the SEO field by creating the first webpage-analysis tool, the Search Engine Relationship Chart®. Whether you're an SEO enthusiast or a marketing professional, the lessons shared in this episode will empower you to optimize your digital presence effectively. Tune in to this extremely informative discussion! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/425.

Start simply, evolve steadily. If you want to improve your local search marketing results, you don't want to miss our latest Marketing Speak episode. Mike Stewart of Rise Local joins us to discuss review management, online reputation, hiring the right team, and more critical strategies for local businesses. In 2015, Mike embarked on a groundbreaking journey by founding Rise Local. His passion for promoting businesses traces back to his extensive career in Yellow Pages marketing, where he played a pivotal role in steering businesses through the digital revolution of the early 2000s. Mike's expertise includes directional marketing, sales, and internet marketing, and he’s a pioneer in adapting to the ever-evolving digital landscape. Today, he focuses on driving organic searches to clients' websites through local search marketing. 🌐📈 Tune in now to boost your organic visibility and conversion rates! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/424.

You should showcase your unique approach and distinctive culture in every professional opportunity. In today's Marketing Speak episode, we are joined by Kelvin Newman, the visionary founder of Rough Agenda and the mastermind behind the renowned BrightonSEO conferences. Kelvin shares his remarkable start in local meetups and how he’s embraced international opportunities that have attracted marketing enthusiasts worldwide. His experiences have allowed him to craft an environment to develop meaningful conversations and forge connections that grow into lasting friendships and fruitful business partnerships. Explore his forward-looking wisdom to make the most of the ever-evolving conference experience. If you're intrigued about building a respected event brand with a global impact, this episode is a goldmine of helpful tips and insights!🎙️✨ Don't miss out—let's dive into the show! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/423.

If you don’t create marketing plans and strategies for your business, your growth and success may stagnate. Discover unconventional business and life wisdom from real estate mogul Ross Hamilton! In this episode of Marketing Speak, Ross goes beyond marketing tactics and dives deep into how to leverage intuition, stoicism, and journaling to program your reality and manifest the success you desire. Ross shares how to surround yourself with high achievers, use forcing functions, and communicate with your future self to accelerate your growth and interrupt limiting patterns. You’ll also get his top tips on how to get started in real estate investing and use it to build your wealth. Don't miss this jam-packed episode! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/422.

Learn how to build powerful habits and become “indistractable.” In this week's Marketing Speak episode, we're thrilled to feature Nir Eyal, a true expert on the art of habit-forming products. Nir Eyal is the author of the bestsellers, Hooked: How to Build Habit-Forming Products, and, Indistractable: How to Control Your Attention and Choose Your Life. Not only has he lectured at Stanford Graduate School of Business and the Design School, but he's also a seasoned entrepreneur who has successfully sold two tech companies. In this episode, Nir shares invaluable insights on how to empower users to make conscious product choices and make them non-manipulable. His valuable ideas on how to build positive habits and regain control of your attention allow Nir’s lessons to transform lives. Tune in to discover secrets to help you create valuable products without trapping users!🎙️🎧 The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/421.

Upward trajectory is the objective with SEO. 📈 In the latest episode of the Marketing Speak Podcast with our guest, Kaspar Szymanski, we explore how to resolve complex SEO issues. Kaspar is a renowned SEO expert and a former senior member of the famed Google Search team. As one of the few former Googlers with extensive experience in policy driving, webspam hunting, and webmaster outreach, Kaspar now dedicates his expertise to helping websites to recover from Google penalties and enhance their visibility in search engine results. If you're serious about SEO and want to navigate the ever-changing landscape of search engines successfully, this episode is a must-listen. Kaspar shares invaluable insights on complex SEO challenges, what makes disavow files truly effective, and how to prioritize your SEO strategies. Tune in now! ✨ The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/420.

Learn how to get the most from AI assistants like ChatGPT. In the latest episode of the Marketing Speak podcast, we interviewed link analysis and AI expert Christoph Cemper to discover valuable AI insights. 🎙️🤖 In 2003, Christoph C. Cemper's journey began in online marketing through providing SEO consulting and link-building services. Recognizing the need for reliable SEO software, he developed his first tools in 2006. His tools laid the foundation for the comprehensive LinkResearchTools (LRT), which launched in 2009. LRT provides a toolbox of 21 dynamic tools and continually adapts to Google's ever-evolving landscape. In this episode, Christoph reveals how crafting precise prompts is the new "source code" for generative AI and why you should invest in perfecting your prompts. Discover the nuances of "prompt drift" as AI models evolve and how tools like AIPRM can help you stay on top of your game. Learn about the benefits of sharing and collaborating within AI communities too. Don't miss out on these game-changing insights! Tune in now to supercharge your AI strategy. 🎙️🌟 The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/419.

In order to experience local business success, we need to stay on top of digital trends. In the latest episode of the Marketing Speak podcast, Frank Demming shares his wisdom and valuable insights on local marketing. Frank Demming owns and operates Local Business Marketing Solutions, a lead-generation digital marketing agency. Frank’s expertise allows him to help small law firms boost their revenue through proven online marketing practices. Tune in to learn key strategies in niche marketing, targeted display ads, Google My Business profile optimization, and how to leverage AI tools.📈🚀 The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/418.

Our greatest life gains grow from carefully-built relationships. 💪 In this week's Marketing Speak Podcast episode with the incredible Dino Watt, we explore how to create a thriving, productive, and world-class culture in your workplace🌟 Dino is a visionary who understands the importance of cultivating relationships and harnessing the power of strong teamwork. His years of experience in transforming businesses lend to his invaluable insights on how to elevate your company to new heights. 🚀 Don't miss out on these transformative lessons! Tune in now and take your business culture to the next level. 🎧 The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/417.

Build a highly effective team and systematize your business for success. In this week's Marketing Speak Podcast episode, we dive into the world of SYSTEMology with our incredible guest, James Brown! James Brown is a seasoned business consultant with over 20 years of experience helping organizations implement systems and processes to improve team productivity, efficiency, and overall business performance. He's worked across diverse industries, from manufacturing and construction to professional services and tourism, and has developed a deep understanding of the challenges faced by small businesses. James has partnered with SYSTEMology to run their group training programs and has helped hundreds of people worldwide implement this simple yet powerful methodology. His broad industry background and profound understanding of business challenges allows him to offer innovative and effective solutions for businesses to simplify their operations and maximize team ownership. 💡 Tune in to discover the game-changing insights James shares in this episode! Learn how to simplify your business operations, empower your team, and achieve the success of your dreams. Tune in! 🌐 The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/416.

Innovation begins with empathy. In the latest episode of the Marketing Speak podcast, we're thrilled to feature a true trailblazer in education and AI -– Dr. Sabba Quidwai! Dr. Quidwai believes that innovative cultures are rooted in empathy. Her incredible journey has taken her from a position as a high school teacher on the front lines of education to a distinguished education executive at Apple. Today, Dr. Quidwai collaborates with organizations to redesign schools and instill young minds with the mindset and skills to thrive in an AI-driven future. She also hosts the thought-provoking Designing Schools podcast and has released a captivating documentary based on her research on design thinking in K-12 education. Join us as we dive deep into the world of education and AI. Discover how design thinking can revolutionize K-12 education and empower young learners with the tools they need to succeed. We also explore the implications of AI in schools, and discuss how we can foster creativity and preserve children's imagination in this rapidly evolving landscape. The future of education and innovation await -– and Sabba offers remarkable insights you won't want to miss. Tune in! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/415.

It’s important to use “street smarts” to leverage AI in effective link-building and SEO practices. 🤖 In our latest Marketing Speak podcast episode with our guest, Gareth Simpson, we dive into the fascinating world of link-building, SEO, and AI’s role in both. Gareth is the visionary founder of Seeker Digital—an SEO and outreach agency renowned for its work with e-commerce, enterprise, and SaaS brands. Gareth’s impressive 15-year journey in the world of SEO has gifted him with unrivaled expertise. He has long stood at the forefront of the AI revolution, and harnesses AI’s potential to drive exceptional results for his clients. 🚀 In this episode, you'll gain priceless insights into the dynamic world of link-building, supercharged by the unstoppable force of AI. The landscape is changing, and we're here to guide you through it. Tune in! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/414.

You can't always guarantee the outcome of your business, but you can guarantee the effort you put into it. In this week's episode of the Marketing Speak Podcast, we had an insightful conversation with Michael Zipursky! 🎧 Michael Zipursky is the co-founder and CEO of Consulting Success®. Michael’s expertise is unparalleled in helping entrepreneurial consultants grow profitable, scalable, and strategic consulting businesses. He has advised prestigious organizations like the Financial Times, Dow Jones, and RBC, and has played a pivotal role in launching new products globally for Panasonic. Michael is passionate about his work and has helped over 1000 consultants across 75 industries grow their annual revenues by 6 and 7 figures. This episode is a must-listen for anyone looking to supercharge their consulting game, gain invaluable insights, and achieve remarkable growth. Get ready to gain actionable takeaways that you can implement right away. 💡 Tune in now on Marketing Speak and get ready to elevate your consulting success! 🎧✨ The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/413.

When you become a master in your profession, you need to learn to leverage and market your expertise. In this week's episode of the Marketing Speak Podcast, Stephan’s guest, the brilliant AJ Kumar, shares his insights on the art of personal brand marketing. AJ is a Guru-maker with an impressive 15 years in digital marketing. He's on a mission to help individuals skyrocket to stardom within their respective fields through the power of brand-building content. His smart strategies for business and marketing empower people to become the go-to experts in their industries. With AJ's golden touch, clients have generated millions in online revenue, secured spots on the New York Times’ Bestseller list, and landed television show spots. Tune in and uncover the secrets to personal brand success, learn to master smart moves that drive results, and get inspired by AJ's journey. Ready to ignite your brand and drive it to new heights? Tune in! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/412.

In order to sell your book, it’s vital to strategize and ensure you’re forging excellent content. In the latest episode of the Marketing Speak podcast, we're diving deep into the art of book marketing with a true master of the craft, Charlie Hoehn. Charlie is the best-selling author of Play It Away, a transformative book that even Tony Robbins hails as "The cure to your stress!" Over 5 million readers engage with his enlightening articles, and Charlie brings a wealth of wisdom and experience to his work. As we explore the nuances of effective book marketing, unveiling strategies that can elevate your literary endeavors to new heights, Charlie’s personal journey will captivate you. Tune in for invaluable insights and a fresh perspective that will reshape your approach to marketing. Tune in! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/411.

Most entrepreneurs encounter a rocky path to success. In the latest episode of the Marketing Speak podcast, join us as we chat with Brent D. Payne. From Google jail to multimillion-dollar setbacks, Brent's story is a rollercoaster of challenges and comeback wins. Brent is a speaker, SEO expert, and digital marketing consultant. He spills the beans on the first publicly available tool to reshape the SEO landscape. Imagine optimizing every major content field on your website with just 2 minutes of human involvement! Get ready for a conversation that will open your eyes to the future of SEO and digital marketing. Tune in! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/410.

Sometimes life throws us significant curveballs and we’re left with no choice but to start over. This can feel devastating, but according to today’s Get Yourself Optimized guest, Suzy Batiz, when everything falls apart it provides an excellent opportunity to start with a clean slate. Assess where you’ve been and where you want to go — the only way is up. Suzy is the founder and creator of extremely successful companies that are worth nine figures. Suzy, and her empire, are propelled by transformation. Her product, Poo-Pourri, transforms the bathroom in a heavenly-smelling sanctuary and she’s transformed the household cleaning industry with the non-toxic, aromatherapy magic of her products. Suzy’s growing portfolio of ALIVE OS™ courses allows people to fully experience life. Tune into the episode for inspirational life insights! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/409.

SYSTEMology studies systems and processes in organizations and organizational efficiency. In this episode of the Marketing Speak podcast, we’re thrilled to have David Jenyns, author of Authority Content and SYSTEMology, as our brilliant guest. 🎙️ David Jenyns is an accomplished entrepreneur who made a mark by selling the iconic Melbourne Cricket Ground in his early twenties, and then founded Melbourne SEO Services. David grew his expertise and, in 2016, created SYSTEMology, a game-changing platform that empowers business owners to implement scalable systems. Today, he leads a growing community of certified SYSTEMologists, conducts workshops, delivers powerful keynote addresses, hosts an engaging podcast, and passionately works to liberate business owners worldwide from their involvement in daily operational tasks. This podcast is an absolute must-listen for entrepreneurs and business owners seeking to systemize their workflows. Discover the power of SYSTEMology and learn how to streamline your processes for optimal efficiency and growth. Don't miss out on this game-changing episode! 🎧 The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/408.

Purpose-driven focus fuels business success. This episode of the Marketing Speak podcast features Jason Morehouse, the founder and CEO of Checkfront, a SaaS platform revolutionizing the tourism industry. Jason shares his incredible insights on Software as a Service (SaaS) platforms and how Checkfront, a powerful cloud-based online booking & e-commerce platform, transforms businesses worldwide. Checkfront has thousands of satisfied users across over 128 countries, and aims to eliminate the hassle of managing bookings and reservations online. Overbookings, manual administration, and missed sales are no longer obstacles, thanks to their innovative solutions! Jason also discusses the power of trust within your company, the connection with online ecosystems that attract your target audience, and what drives entrepreneurs to success. Jason's expertise and insights will inspire you to take your SaaS strategy to new heights. So, if you're an entrepreneur, business owner, or simply curious about the world of SaaS platforms, this episode is an absolute must-listen. Tune in! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/407.

Professionalism and dedication are universally key to successful sales. In this week's episode of Marketing Speak, the incredible Fred Diamond leads us to discover amazing sales game changers! Fred Diamond hosts the Insights for Sales Game Changers Podcast, where he shares invaluable tips to improve sales and creative methods featuring top sales leaders from companies like Salesforce, IBM, Hilton, Oracle, and Nestle. His expertise and guidance will cause your sales game to soar to new heights. If you want to become a better sales professional, this episode is a must-listen. Gain powerful insights and achieve outstanding results by applying the lessons Fred shares. Prepare to transform your sales approach and take your career to the next level! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/406.