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CMO Conversations with Tricia Gellman

Business & Economics Podcasts

Welcome to CMO Conversations – a brand new podcast that takes you inside the mind of the modern CMO. Every other week, Drift CMO Tricia Gellman sits down with a different CMO and goes deep on their experience. What did their path to becoming a CMO look like? What advice do they have for up-and-coming marketers? What’s their superpower? And how do they navigate the challenges of a role that's constantly evolving? Because if there's one thing today's CMO can count on – it's change. Want even more CMO insights? Subscribe to Tricia's newsletter here: https://www.drift.com/chief-marketing-officer/

Welcome to CMO Conversations – a brand new podcast that takes you inside the mind of the modern CMO. Every other week, Drift CMO Tricia Gellman sits down with a different CMO and goes deep on their experience. What did their path to becoming a CMO look like? What advice do they have for up-and-coming marketers? What’s their superpower? And how do they navigate the challenges of a role that's constantly evolving? Because if there's one thing today's CMO can count on – it's change. Want even more CMO insights? Subscribe to Tricia's newsletter here: https://www.drift.com/chief-marketing-officer/

Location:

United States

Description:

Welcome to CMO Conversations – a brand new podcast that takes you inside the mind of the modern CMO. Every other week, Drift CMO Tricia Gellman sits down with a different CMO and goes deep on their experience. What did their path to becoming a CMO look like? What advice do they have for up-and-coming marketers? What’s their superpower? And how do they navigate the challenges of a role that's constantly evolving? Because if there's one thing today's CMO can count on – it's change. Want even more CMO insights? Subscribe to Tricia's newsletter here: https://www.drift.com/chief-marketing-officer/

Language:

English


Episodes

Breaking Down Silos Within Your Marketing Team with Airtable's Archana Agrawal

6/3/2021
We've talked a lot about the silos that exist between sales and marketing. But what about the silos within your own marketing team? On this episode, Tricia brought in a guest who knows how to tackle this challenge head-on – Archana Agrawal, the CMO of Airtable. Archana shares her advice for creating more alignment, cutting down on task volume, executing with more agility, and dealing with burnout. And one fun fact before you hit play – Archana started at Airtable the day shelter-in-place...

Duration:00:50:12

This Is What You Should Ask in a CMO Interview (with Amplitude's Jennifer Johnson)

5/20/2021
Sometimes it can seem like the role of the CMO is just an impossible list of expectations for one person to carry out. And sometimes, CMOs find out what is really expected of them AFTER they join a new company. So how do you make sure your next role is right for you...before signing on the dotted line? On this episode of CMO Conversations, Tricia asks four-time CMO Jennifer "JJ" Johnson to come back on the show to share how she has vetted CMO opportunities throughout her career, her...

Duration:00:28:58

What Happens Before, During, and After You Launch a Category (with Amplitude's Jennifer Johnson)

5/6/2021
Whether you have a category or not, you need to have a point of view, you need to be solving a problem, and you need to be solving it in a different way. ☝️ That's what Jennifer Johnson (aka JJ, the CMO of Amplitude) said when Tricia asked her if category design was right for every company. Spoiler alert: it's not. On this episode of CMO Conversations, JJ talks about what happens during each phase of category design, how she got involved with Play Bigger, her advice for working with...

Duration:00:29:14

Why You Should Have a Personal Board of Directors (with FullStory's Kirsten Newbold-Knipp)

4/22/2021
People talk a lot about the importance of mentors. But they don't just magically appear in the moment you need them. So how do you find a mentor? For Kirsten Newbold-Knipp, it's not about finding one unicorn of a person to fill that role. Instead, you need to build your own personal board of directors. In this episode, Kirsten shares what her personal board of directors looks like, the happy and sad reasons why she learned to advocate for herself at a young age, and how she's paying it...

Duration:00:15:49

What It's Like to Get Hired in a Pandemic (with FullStory's Kirsten Newbold-Knipp)

4/8/2021
We all got used to a new way of working in 2020. But Kirsten Newbold-Knipp? She started a brand new job during the pandemic. In this episode, Kirsten walks Tricia through her path to becoming CMO at FullStory – a journey with as many Zoom meetings as you can imagine, but there was also one very unexpected meeting along the way. Now that Kirsten has been at FullStory for a few months, she shares how she's building relationships with her marketing team and driving alignment with the head of...

Duration:00:32:33

What It Takes To Go From Startup To $1B Exit (With Acquia's Lynne Capozzi)

3/25/2021
In 2008, software veteran Lynne Capozzi joined a brand new tech startup called Acquia as its CMO. Fast forward to 2019, and Acquia was bought by Vista Equity Partners for a whopping $1 billion. The Acquia CMO quoted in all the press releases sharing the announcement? Still Lynne Capozzi. On this episode of CMO Conversations, Tricia sits down with Lynne to talk about why she joined Acquia (twice – she left in 2011 to start a nonprofit then boomeranged back in 2016), how to scale marketing at...

Duration:00:35:15

What Happens When You Raise A $100 Million Funding Round – Part 2 With SalesLoft's Sydney Sloan

3/11/2021
At the very beginning of 2021, SalesLoft announced a major funding round – bringing its valuation to a whopping $1.1 billion. We brought CMO Sydney Sloan back on the show to tell us what this funding means for her marketing team, how they planned internal and external activation, and what they learned when they got thrown a big curveball on the day of the announcement. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia...

Duration:00:14:36

How Marketing Can Get Closer To The Customer (With SalesLoft’s Sydney Sloan)

2/25/2021
When Sydney Sloan joined SalesLoft as CMO, one of the first things she did was a customer journey exercise, zeroing in on new customers’ first 90 days with SalesLoft. Why'd she do it? Sydney says it was the best way to understand the challenges customers were facing and where marketing could provide value. In this episode, Sydney shares the key metrics she looks at every week, why she thinks marketing should get involved in the post-sale, what she’s learned marketing to different personas...

Duration:00:32:41

What I've Learned (So Far) From Being A 3-Time CMO & First-Time Mom

2/11/2021
Tricia Gellman is the host of CMO Conversations, and on this episode, she’s also the guest. At the end of 2020, Tricia went on maternity leave to welcome her daughter into the world. But now she’s back at it and figuring out the balance of being a new mom, wife, and – you guessed it – CMO. She’s joined by Dena Upton, Drift’s Chief People Officer, for a candid discussion about her journey to motherhood, her transition back to work, and what she’s learned so far. Like this episode? Be sure to...

Duration:00:17:55

This Episode Will Help You Be More Creative In 30 Minutes (From The Seeking Wisdom Vault)

2/2/2021
Creativity – you're either born with it or you're not. Right? Wrong. In this #throwback episode, DG sits down with Allen Gannett, hot on the heels of the release of his book new book "The Creative Curve: How to Develop the Right Idea, at the Right Time." Together, Allen and DG unpack the lessons in the book (buckle up, it features interviews with over 25 creative geniuses, from the Broadway team behind Dear Evan Hansen, to the founder of Reddit, from the Chief Content Officer of Netflix to...

Duration:00:36:28

A 5-Part Framework for the Perfect Presentation (From The Seeking Wisdom Vault)

2/2/2021
DG didn't always like public speaking. But that all changed when he stumbled upon a five-part framework that made him think about presenting and storytelling in a whole new light. And it's not just for when you're giving a talk – the framework works for everything from blog posts to landing pages and even emails. Anytime you’re stuck, you can pull this thing out.

Duration:00:10:50

The Best Performing Marketing Channel That No One Ever Talks About (From The Seeking Wisdom Vault)

2/2/2021
Real talk. If you don’t care about internal marketing, you might be missing out on a golden opportunity. Tune into this throwback episode of the Swipe File for a timeless marketing lesson on the importance of internal marketing. You'll learn what it is, how it helps you amplify your message (inside of the company and out), and one thing you can do to take action with internal marketing today.

Duration:00:13:55

The One Thing That Kills Great Marketing (And How You Can Fight It)

2/2/2021
Everyone has ideas and feedback. But that doesn't mean you should listen to everyone. Here's why DG says you should avoid consensus at all costs – and why limiting the number of cooks in the marketing "kitchen" will help you streamline decision-making and ship faster.

Duration:00:08:58

The Path To Becoming A CMO

2/2/2021
CMOs have one of the shortest job tenures in the C-suite. What gives? In this episode recorded live at HYPERGROWTH Boston, DG sits down with Leela Srinivasan (CMO of SurveyMonkey) to find out. DG and Leela talk about what career progression looks like for marketers, why she thinks marketers shouldn't get hung up on their title, and the number one thing she's learned from each of her roles at Bain, LinkedIn, OpenTable, Lever, and SurveyMonkey.

Duration:00:24:14

Is It Time To Re-Think How Marketers Create Case Studies?

2/2/2021
Marketers love case studies. As they should. But on this episode of the Swipe File, DG talks about why it might be time to re-think traditional case studies, and the importance of finding "real proof" out in the wild.

Duration:00:10:50

Is The Traditional Marketing Funnel Dead?

2/2/2021
DG sits down with Kate Adams (VP of Demand Generation at Drift) to talk about a big change she recently made to the marketing funnel at Drift.

Duration:00:35:06

The Relationship Between Sales & Marketing with Drift CRO Josh Allen

2/2/2021
DG sits down with Josh Allen, Drift's Chief Revenue Officer, to go behind the scenes and talk about the sales and marketing teams at Drift, playing the long game, and what's different about marketing in 2019 vs. 2009.

Duration:00:26:47

The Chaos Before A Big Marketing Event

2/2/2021
DG talks about the process he uses to create speeches and presentations, the highs and lows of doing big events for your business, and why you shouldn't listen when people say "our customers are not on social media."

Duration:00:14:34

What Makes Great Marketing Today?

2/2/2021
The best marketing today has one thing in common: it's real. DG talks about why the best marketing is real, authentic, and human, and why people don't want marketing that feels "manufactured."

Duration:00:06:26

The 10 Commandments for Modern Marketing

2/2/2021
You know how you get down those Instagram rabbit holes where you suddenly find yourself on some random profile and have no idea how you got there? That's how DG came up with the idea for this episode. He stumbled upon on the profile of some celebrity trainer he had never heard of, and started reading a post they shared on their 10 commandments for training. And DG liked the idea so much that he sat down in that moment to write down the 10 marketing rules that Drift lives by, like using...

Duration:00:14:26