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Marketing Week Meets: Mark Ritson
Mark Ritson is a columnist, consultant, professor and one of the most authoritative voices on marketing in the world. A proponent of marketing fundamentals and rejecter of consensus thinking, Mark has worked with some of the biggest brands in the world and through his teaching at some of the world’s top business schools and more recently the Marketing Week Mini MBA, he has helped thousands progress in their career. In this episode of Marketing Week Meets, recorded at The Festival of...
Marketing Week Meets: Rita Clifton
Rita Clifton has been described as the “doyenne of branding” and with 40 years of experience in the industry such praise is merited. Career highs include stints as vice chair of Saatchi & Saatchi during advertising’s heyday and chair of Interbrand, where she was at the forefront of a push to get brands valued as tangible assets on a company’s balance sheet. She is also the author of several books on branding and is a serial non-executive director with current NED positions at Nationwide...
Marketing Week Explores: The School of Marketing
In the latest episode of the Marketing Week Explores podcast we explore the launch of The School of Marketing, a new learning platform and series of educational initiatives aimed at solving the looming talent crisis in the marketing industry by raising awareness of the profession as a career option for young people. To explore the initiative further Charlotte Rogers chats to Ritchie Mehta, dean and managing director of the School of Marketing, Mark Evans, Direct Line marketing director and...