Marketing Week-logo

Marketing Week

Business & Economics Podcasts >

More Information

Location:

United Kingdom

Language:

English


Episodes

Marketing Week Meets - Gav Thompson

8/16/2018
More
There are not many marketers who can boast about having founded a major brand. But that’s what Gav Thompson did when he launched Giffgaff in 2009, which is just one significant stop-off in a career spanning almost 25 years. Not one to settle on a particular path, his professional journey to date has been anything but linear. Indeed, it is the very epitome of a zig-zag career, taking in some of the biggest names in agency world, telcos, startups and a stint as CMO of Paddy Power at the height...

Duration:00:27:48

Marketing Week Explores: The best training ground for marketers

8/16/2018
More
FMCG has always been heralded as the ultimate place to learn marketing, but with the rise of faster-paced, perhaps more innovative sectors where young marketers can learn a wider array of skills and more hands-on learning experience, is FMCG still the only option?

Duration:00:08:16

Marketing Week Meets - Amanda Mackenzie

7/27/2018
More
Amanda Mackenzie is one of the UK’s most respected marketers. Beginning her career in agencies, she jumped brand side in 1998 with a series of challenging jobs in unpopular sectors including a stint as CMO of Aviva where she oversaw one of the biggest rebrands in financial services history. She left marketing in 2015 to work with film-maker Richard Curtis on Project Everyone before becoming CEO of Prince Charles’s charity Business in the Community in 2016. She was awarded an OBE for...

Duration:00:31:23

Marketing Week Explores: The future of loyalty

7/11/2018
More
As brands overhaul the established model of discount-based loyalty schemes, is rewarding longevity now the answer to incentivising profitable customer relationships?

Duration:00:09:01

Marketing Week Meets - Tom Goodwin

6/18/2018
More
Marketing Week editor Russell Parsons speaks to Tom Goodwin, head of innovation at Zenith and author of "Digital Darwinism" about a wide range of topics from the importance of people and creativity in digital transformation to the role of brands on social media.

Duration:00:39:07

Marketing Week Explores (episode 2): How brands are tackling mental health

5/15/2018
More
EPISODE 2 | In the latest Marketing Week Explores Podcast reporter Molly Fleming speaks to Mark Sandford, chief revenue officer at the Book of Man, about the impact toxic masculinity has on male mental health, while senior writer Charlotte Rogers interviews Iain Sawbridge, CMO of Beano Studios, about using content to address children's issues around mental health, confidence and emotional literacy.

Duration:00:20:15

Marketing Week Meets: David Wheldon

4/30/2018
More
Marketing Week editor Russell Parsons speaks to David Wheldon, CMO of RBS Group and president of the World Federation of Advertisers. The "accidental careerist" talks about his 35 years in marketing in which he has held executive positions agency-side and at global brands including Coca-Cola, Vodafone, Barclays and now RBS where in addition to overseeing brand strategy for some of the UK’s biggest financial services brands, he is also on its executive committee. In a candid interview,...

Duration:00:28:17

Marketing Week Meets Episode 1 with Professor Byron Sharp

4/6/2018
More
Marketing Week editor Russell Parsons speaks to Professor Byron Sharp (the influential author of How Brands Grow and director of Ehrenberg-Bass Institute at the University of South Australia) about what motivates his work, what attracted him to a career in marketing and more. Through his work he has gathered the attention of some of the world’s biggest brands, many of which have adopted his evidence-based approach. However, some have also taken issue to his black and white approach....

Duration:00:22:44

The marketing moments and mishaps of 2017

12/18/2017
More
The Marketing Week team discuss the campaigns, high and low lights of the year and look forward to 2018.

Duration:00:37:19

Careers doctor episode 4: Workplace diversity

11/23/2017
More
Careers doctor episode 4: Workplace diversity by Marketing Week

Duration:00:19:54

Careers doctor episode 2: Leadership and mentoring

3/21/2017
More
Microsoft’s Helen Tupper, Sainsbury’s Sarah Ellis and scholars from The Marketing Academy join Marketing Week’s Russell Parsons for the latest careers podcast.

Duration:00:35:57