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Marketing Week

Business & Economics Podcasts

Marketing Week is one of the UK’s most respected business titles and a trusted and authoritative voice on the marketing industry. Listen to our award-winning editorial team discuss key topics with leading industry voices in the Marketing Week Podcast. Subscribe on itunes: https://itunes.apple.com/gb/podcast/marketing-week/id1337011263?mt=2

Marketing Week is one of the UK’s most respected business titles and a trusted and authoritative voice on the marketing industry. Listen to our award-winning editorial team discuss key topics with leading industry voices in the Marketing Week Podcast. Subscribe on itunes: https://itunes.apple.com/gb/podcast/marketing-week/id1337011263?mt=2

Location:

United Kingdom

Description:

Marketing Week is one of the UK’s most respected business titles and a trusted and authoritative voice on the marketing industry. Listen to our award-winning editorial team discuss key topics with leading industry voices in the Marketing Week Podcast. Subscribe on itunes: https://itunes.apple.com/gb/podcast/marketing-week/id1337011263?mt=2

Language:

English


Episodes

Marketing and Machines: Creativity

7/17/2020
Episode 3: The last episode in the series examines how artificial intelligence can influence and assist the creative process, and how big its role might be in the future. Hosted by Creative Review editor Eliza Williams, with guests Marcus du Sautoy, Oxford professor and author of The Creativity Code, and Facebook planning director Ian Edwards. Sponsored by Facebook.

Duration:00:37:09

This Much I've Learned - Darain Faraz on the power of inclusion

7/16/2020
In the latest episode of Marketing Week’s new podcast series, director of brand marketing at LinkedIn and co-founder of People Like Us, Darain Faraz, discusses the importance of celebrating BAME talent and why marketers must push for systemic change throughout the industry.

Duration:00:20:14

Marketing and Machines: Media planning

7/16/2020
Episode 2: We explore how artificial intelligence can help brands buy digital media more effectively - including the importance of allowing the 'learning phase' to be completed, and how to prepare for big seasonal campaigns such as Black Friday and Christmas. Hosted by Econsultancy deputy editor Rebecca Sentance, with guests Niran Chana, chief commercial officer of Gymshark, and Facebook connection planner Pete Buckley. Sponsored by Facebook.

Duration:00:37:23

This Much I Learned - Emma Harris on how to access career confidence

7/9/2020
In the fifth episode of Marketing Week’s This Much I Learned podcast series, Emma Harris talks about the disruption in her career and how others could learn from what she has learned to access confidence, focus on positive thinking and creating outcomes for the year ahead. Emma Harris is a marketer, agency head, coach and an advocate for the power people have to make positive changes in their career.

Duration:00:27:57

This Much I Learned - Mieke Evans and Michael Stephens on mental health amid Covid-19

6/29/2020
In the fourth episode of Marketing Week’s This Much I Learned podcast series, former London Sport marketing director Mieke Evans and former head of creative and design at Virgin Atlantic, Michael Stephens, discuss how to nurture your mental health in the age of Covid-19.

Duration:00:32:14

This Much I Learned - Direct Line's Mark Evans talks redundancy

6/24/2020
In the third episode of This Much I Learned, Direct Line's managing director of marketing and digital, Mark Evans, offers some thought and advice from his experience of being made redundant four times.

Duration:00:17:32

Inside B2B: What comes after Covid?

6/21/2020
Marketing Week looks beyond the pandemic to ask what's coming next for B2B marketers in the short, medium and long term. Host Russell Parsons is joined by Capita CMO Antonia Wade, Lenovo UK marketing director Philip Oldham and The Marketing Practice CMO David van Schaick. Sponsored by The Marketing Practice.

Duration:00:38:30

This Much I Learned - Alex Dimiziani

6/16/2020
Alex Dimiziani is former global marketing director at Airbnb and global creative director at Coca-Cola. Here in the second episode of Marketing Week's This much I learned podcast series, she discusses how to make bold career choices, closing the 'risk confidence gap' and why now is the right time to go in a new direction.

Duration:00:16:06

Marketing and Machines: Strategy and tactics

6/15/2020
Episode 1: An in-depth look at how artificial intelligence and machine learning are currently influencing the ways brands segment, target and communicate with consumers - and the dangers of using them wrongly. Hosted by Russell Parsons, editor-in-chief of Marketing Week and the Festival of Marketing, with guests Inés Ures, CMO of Deliveroo, and Facebook planning director Ian Edwards. Sponsored by Facebook.

Duration:00:36:06

This Much I Learned - Sarah Ellis

6/8/2020
Sarah Ellis left a 15-year career in marketing at the start of this year to run her career consultancy Amazing If full time. Here, she speaks about that decision and offers some advice for others that may be facing difficult career moments due to coronavirus.

Duration:00:19:15

Marketing Week Explores: How marketers are reacting to Covid-19

5/11/2020
In this month's edition of the Marketing Week Explores podcast, hosted by reporter Molly Fleming, features writer Matt Barker discuss how marketers are responding to coronavirus both within and outside their business.

Duration:00:28:10

Marketing Week Explores: How MoneySuperMarket pivoted to reflect the 'economic mood' of Covid-19

4/24/2020
In this latest edition of the Marketing Week Explores podcast, acting features editor Charlotte Rogers catches up with MoneySuperMarket marketing director Lloyd Page and Annie Gallimore, managing director of Engine Creative, to discuss how they joined forces to develop new creative at the onset of the Covid-19 lockdown. Realising that MoneySuperMarket's 'Get Money Calm' positioning is needed more than ever during the pandemic, which for many is turning into a financial crisis, Page worked...

Duration:00:23:38

Inside B2B: How B2B brands are responding to 'forced digital transformation'

4/14/2020
The first episode of our new podcast series, 'Inside B2B' sponsored by The Marketing Practice, investigates how B2B marketers are reacting to the sudden and severe changes brought upon their markets by the coronavirus crisis. In this episode, the panel - featuring ServiceNow's vice-president of marketing for EMEA Rhiannon Prothero, OpenJaw Technologies CMO Colin Lewis and The Marketing Practice CMO and CDO David van Schaick - debate: • How B2B brands have had to adapt immediately to 'forced...

Duration:00:37:17

Marketing Week Explores: B2B marketing and M&S’s ‘This is not just food’

3/20/2020
In this month's edition of the Marketing Week Explores podcast, hosted by reporter Molly Fleming, acting features editor Charlotte Rogers and features writer Matt Barker discuss how B2B marketers are winning the battle for hearts and minds. They are joined by vice-president of marketing at B2B fintech brand Tide, George Schmidt, who shares his thoughts on the importance of emotion in business marketing and why the boundaries between B2B and B2C are blurring. Plus, Matt Barker gets the inside...

Duration:00:19:55

Marketing Week Meets... Linda Boff

3/12/2020
Linda Boff is one of the best known marketers in the world. As GE’s chief marketing and communications officer, she oversees marketing, corporate communications, brand, content, digital, and sponsorships at one of the biggest and best known companies in the world. Following stints in senior positions at Porter Novelli, the American Museum of Natural History, Citigroup and NBC she joined GE in 2004 as leader of employer marketing before taking up her current role in 2015. In this wide-ranging...

Duration:00:45:40

Marketing Week Explores: Why marketing needs to seize the moment to reclaim its confidence

2/12/2020
In this month's edition of the Marketing Week Explores podcast, hosted by reporter Molly Fleming, acting features editor Charlotte Rogers and features writer Matt Barker discuss why now is the time to change the conversation around confidence in marketing. They are joined by CEO and founder of online mortgage broker Habito, Daniel Hegarty, and the startup's CMO Abba Newbery. Reflecting on recent research from Deloitte analysing the relationship between CMOs and the rest of the C-suite,...

Duration:00:24:48

Marketing Week Meets... Aline Santos Farh

2/5/2020
Aline Santos Farhat is one of the most famous marketers in the world. Spending almost her entire career at Unilever, she has risen through the ranks to become executive vice-president for global marketing, overseeing marketing capability and corporate brand. She is also the company’s chief diversity and inclusion officer, a platform she has used to attempt to rid advertising of gender stereotyping. In this frank interview, she discusses: • What an early entrepreneurial endeavour taught her...

Duration:00:43:08

Marketing Week Explores: 2020 Career and Salary Survey special

1/16/2020
In this edition of Marketing Week Explores, hosted by reporter Molly Fleming, Marketing Week editor Russell Parsons and acting features editor Charlotte Rogers reflect on the lack of diversity in marketing exposed by the 2020 Career and Salary Survey and discuss what change is needed to redress the balance. They are joined by global director of corporate reputation and brand governance at Aviva, Raj Kumar, and former Guardian News and Media marketing director, Sonia Sudhakar, who talk openly...

Duration:00:17:04

Marketing Week Meets... McDonald's UK CMO Gareth Helm

1/14/2020
Gareth Helm is one of the UK’s most experienced and respected marketers. After ditching a career as a chemist, he started his marketing journey at Unilever before going on to hold senior positions at some of the UK’s best known brands including Innocent and Moneysupermarket. He now has one of the biggest jobs in UK marketing – CMO of McDonald’s. In this wide-ranging interview Helm discusses: • His passion for marketing, and understanding customers • Why making money from the present and not...

Duration:00:26:46

Marketing Week Meets: Galdem's Liv Little

12/19/2019
Liv Little is the founder and CEO of galdem a magazine for women and nonbinary people of colour. While at university she found herself isolated as one of the few people of colour and so decided to create a space of her own. Galdem was born in 2015 and has since collaborated with huge brands including The Guardian, Asos and the Victoria and Albert Museum. In this wide-ranging interview, Little discusses: - How she copes with imposter syndrome - The importance of intergenerational friendships...

Duration:00:31:16