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Marketing Without the Marketing

Business & Economics Podcasts

Marketing does not have to be pushy, aggressive, and sales-y. Respectful, ethical marketing strategies are more in line with the expectations of consumers anyway. Hosted by Michael Boezi of Control Mouse Media, LLC https://controlmousemedia.com

Marketing does not have to be pushy, aggressive, and sales-y. Respectful, ethical marketing strategies are more in line with the expectations of consumers anyway. Hosted by Michael Boezi of Control Mouse Media, LLC https://controlmousemedia.com

Location:

Boston , MA

Description:

Marketing does not have to be pushy, aggressive, and sales-y. Respectful, ethical marketing strategies are more in line with the expectations of consumers anyway. Hosted by Michael Boezi of Control Mouse Media, LLC https://controlmousemedia.com

Twitter:

@mboezi

Language:

English

Contact:

617-477-9044


Episodes

Designing the Perfect Quiz for Lead Generation (Episode 197)

6/7/2021
Like anything in content marketing, a marketing quiz has to be well-designed, well-constructed, and well-presented in order to be effective. Here are the 3 steps to create an effective marketing quiz. The post Designing the Perfect Quiz for Lead Generation appeared first on Control Mouse Media, LLC.

Duration:00:07:31

LinkedIn Is a Tough Scroll (Episode 196)

5/24/2021
Scroll through LinkedIn, and it's cringe after cringe. A never-ending stack of performative, self-aggrandizing humble brags. It's done in earnest, I'm sure. But in expressing our genuine excitement, is it coming off the wrong way? Let's audit my feed. The post LinkedIn Is a Tough Scroll appeared first on Control Mouse Media, LLC.

Duration:00:06:40

How to Ruin a Good Customer Relationship (Episode 195)

5/10/2021
It takes years to build a trusted relationship with a customer. It takes one bad decision to lose it all in a split-second. The post How to Ruin a Good Customer Relationship appeared first on Control Mouse Media, LLC.

Duration:00:05:30

Four Principles of an Effective Marketing Quiz (Episode 194)

4/26/2021
A successful marketing quiz serves the user first and foremost. How do we design a quiz to solve a customer issue and think beyond just generating leads? The post Four Principles of an Effective Marketing Quiz appeared first on Control Mouse Media, LLC.

Duration:00:06:04

Why Quizzes Are Good for Content Marketing (Episode 193)

4/12/2021
People like to talk about themselves. Let them. If you can open the conversation, you can start building the trust that you need to ultimately lead a customer to choose you. The post Why Quizzes Are Good for Content Marketing appeared first on Control Mouse Media, LLC.

Duration:00:08:19

The Ambient Awareness Test (Episode 192)

3/29/2021
There's one question you can ask to find out if your messaging is getting through. I call this The Ambient Awareness Test. The post The Ambient Awareness Test appeared first on Control Mouse Media, LLC.

Duration:00:07:02

Stop Mimicking What Marketers Do (Episode 191)

3/15/2021
How will we get our good ideas across if we are turning people off in the way we present ourselves to the world? Are we inadvertently giving people the wrong impression? The post Stop Mimicking What Marketers Do appeared first on Control Mouse Media, LLC.

Duration:00:05:49

Finding Your Media Fit (Episode 190)

3/1/2021
Your "media fit" is at the intersection of 1) what you can produce and 2) where your audience congregates. Given that, what's the best platform for you and your brand? The post Finding Your Media Fit appeared first on Control Mouse Media, LLC.

Duration:00:09:42

How to Change My Mind: An Experiment

2/22/2021
Speaking with clarity and empathy works. Here's a great example of that: How Jessica Valenti changed my mind about cancel culture. The post How to Change My Mind appeared first on Control Mouse Media, LLC.

Consider the Source: Extending the Scope of this Show (Episode 189)

2/15/2021
If we want to create positive change in the world, it will take strong ideas expressed with clarity and empathy. To that end, I'm launching a new project called "Consider the Source" that audits the way we consume, share, and produce media. The post Consider the Source: Extending the Scope of this Show appeared first on Control Mouse Media, LLC.

Duration:00:09:09

Using a Podcast to Create an Audiobook (Episode 188)

2/1/2021
With a little planning up front, you can use your podcast to generate an audiobook: A new format you can sell for minimal ancillary effort. The post Using a Podcast to Create an Audiobook appeared first on Control Mouse Media, LLC.

Duration:00:09:52

Turning the Page (Episode 187)

1/25/2021
It feels like a chance to reset. How will that affect our media diet - what we consume, what we share, and what we produce? The post Turning the Page appeared first on Control Mouse Media, LLC.

Duration:00:08:53

Promoting and Syndicating Your Podcast (Episode 186)

1/11/2021
In promoting your podcast, it pays to be efficient. Automation is a key part of this, in syndication, social promotion, and email marketing. Here's how to get set up. The post Promoting and Syndicating Your Podcast appeared first on Control Mouse Media, LLC.

Duration:00:08:55

Setting Up and Launching Your Podcast (Episode 185)

12/28/2020
Launching a podcast is different than a blog. Here's how to do a proper launch to take advantage of Apple's "New & Noteworthy" category. The post Setting Up and Launching Your Podcast appeared first on Control Mouse Media, LLC.

Duration:00:09:44

Scripting and Recording Your Podcast (Episode 184)

12/14/2020
Anyone can start a podcast. What would yours be like? Let's take a look at what it would take to get started, including a show concept and format, a USB mic, and free recording software. The post Scripting and Recording Your Podcast appeared first on Control Mouse Media, LLC.

Duration:00:08:14

Podcasting as a Strategy for Writers (Episode 183)

11/30/2020
Podcasting offers the ability to create a virtual "rolling book tour" to find new readers and turn them into fans. It's simple to set up and run this strategy, even if you've never worked with audio before. Here's an overview. The post Podcasting as a Strategy for Writers appeared first on Control Mouse Media, LLC.

Duration:00:08:34

Why Black Lives Matter Is Such a Powerful Slogan (Episode 182)

11/23/2020
Looking at it through a media lens, Black Lives Matter is precise and powerful as a slogan. It's direct, efficient, and airtight as an assertion. Let's unpack the phrase to understand why it works so well. The post Why Black Lives Matter Is Such a Powerful Slogan appeared first on Control Mouse Media, LLC.

Duration:00:08:53

Now We Know (Episode 181)

11/9/2020
It feels good to celebrate, with good reason. But record turnout revealed something about the coming challenges we face as a culture. The post Now We Know appeared first on Control Mouse Media, LLC.

Duration:00:09:49

What Happens Tomorrow? (Episode 180)

11/2/2020
My hat's off to all of you who shoved aside intentional roadblocks to make your voice heard. Whatever happens tomorrow, thank you all the same. The post What Happens Tomorrow? appeared first on Control Mouse Media, LLC.

Duration:00:07:00

Don't Take My Advice (Episode 179)

10/26/2020
You don't need my help. You don't need anyone's help. The post Don’t Take My Advice appeared first on Control Mouse Media, LLC.

Duration:00:05:45