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Content Strategy for Building Your Audience Content Marketing is about using content to create connections and build the trust of your audience. It's a much more “soft touch” approach, and it works best when it’s a part of your overall Content Strategy. The purpose of this podcast is to show you how to promote yourself or your business without coming off as self-promotional. Hosted by Michael Boezi of Control Mouse Media http://controlmouse.media.

Content Strategy for Building Your Audience Content Marketing is about using content to create connections and build the trust of your audience. It's a much more “soft touch” approach, and it works best when it’s a part of your overall Content Strategy. The purpose of this podcast is to show you how to promote yourself or your business without coming off as self-promotional. Hosted by Michael Boezi of Control Mouse Media http://controlmouse.media.
More Information

Location:

Boston , MA

Description:

Content Strategy for Building Your Audience Content Marketing is about using content to create connections and build the trust of your audience. It's a much more “soft touch” approach, and it works best when it’s a part of your overall Content Strategy. The purpose of this podcast is to show you how to promote yourself or your business without coming off as self-promotional. Hosted by Michael Boezi of Control Mouse Media http://controlmouse.media.

Twitter:

@mboezi

Language:

English

Contact:

617-477-9044


Episodes

GDPR and Email Marketing: Getting Your List Ready (Episode 126)

5/21/2018
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What is GDPR and how does it affect email marketing lists? Here's an overview, with a practical way to be GDPR-compliant but not have to lose all of your subscribers. If you haven't done this already, it's time to take action - the deadline is this Friday, May 25, 2018. The post GDPR and Email Marketing: Getting Your List Ready appeared first on Control Mouse Media.

Duration:00:19:09

Making the Fear Disappear (Episode 125)

5/14/2018
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We all start out scared. But in order to be successful, you have to learn how to quiet the voice of fear in your head. It takes time, but making the fear disappear puts you in a position of power. You make better decisions, attract better customers, and produce better outcomes. The post Making the Fear Disappear appeared first on Control Mouse Media.

Duration:00:13:35

Surviving the First Few Months of a New Business (Episode 124)

4/30/2018
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In the early days of a new business, structure is critical. Otherwise, how can you be sure that you are spending time on the right things - and that you are building something that your customers want? Episode 124 is about testing your initial assumptions to make sure you're on the right track. The post Surviving the First Few Months of a New Business appeared first on Control Mouse Media.

Duration:00:12:58

Why Pinterest Is on the Rise (Episode 123)

4/16/2018
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Pinterest is often overlooked for business purposes. That's a shame. Because Pinterest functions more like a "personal utility," there's potentially more alignment between a consumer's goals and your business solution. Wouldn't it be nice to have your message welcomed instead of avoided? The post Why Pinterest Is on the Rise appeared first on Control Mouse Media.

Duration:00:12:24

Finding Mentors and Models (Episode 122)

4/2/2018
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What makes a great mentor, and more importantly, how do you know who will be the best mentor for you in particular? Here's a rundown of the key things to look for and key things to avoid. The post Finding Mentors and Models appeared first on Control Mouse Media.

Duration:00:13:57

Day 1 of Your New Business (Episode 121)

3/19/2018
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The sooner you start interacting with and learning about your audience, the better. This starts on Day 1 of your new business it's too important to let it wait. A side benefit is that it gives you a system and structure for creating worthwhile content to serve your audience. Let's take a look at exactly how to do that. The post Day 1 of Your New Business appeared first on Control Mouse Media.

Duration:00:09:49

So You Want to Start a Business? (Episode 120)

3/5/2018
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There's so much to learn when you are starting a business, and the challenges that you will face are as unique as your own fingerprints. It will be up to you to chart your own path, but it helps to have a map. That's why I created this 10-part series, taking you through my process as I built my own business. The post So You Want to Start a Business? appeared first on Control Mouse Media.

Duration:00:11:33

Fixing Facebook: Why the New Plan Will Fail (Episode 119)

2/20/2018
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Mark Zuckerberg has vowed to fix the ills that have plagued Facebook over the past 18 months. There are 5 reasons why his plan won't work. The post Fixing Facebook: Why the Current Plan Will Fail appeared first on Control Mouse Media.

Duration:00:16:39

Facebook Zero: What It Means for Small Businesses (Episode 118)

2/5/2018
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In the season premiere of Marketing Without the Marketing, we jump right into how the upcoming Facebook algorithm change is going to affect YOU as a small business owner. There are 3 big ramifications, and 3 things you can do to prepare yourself. The post Facebook Zero: What It Means for Small Businesses appeared first on Control Mouse Media.

Duration:00:15:53

Creativity Is a Business Imperative (Episode 117)

12/4/2017
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You can draw people in with your creativity. Or your can repel them with annoying ads. We have a choice, and my strong belief is that the storytellers and artists will win, while the aggressors and interruptors will fall behind. Let's commit to making every interaction with your audience either educate, inspire, enlighten, or entertain. The post Creativity Is a Business Imperative appeared first on Control Mouse Media.

Duration:00:14:30

Advertising Offset Credits: Calculating the Cost of Ad Pollution (Episode 116)

11/27/2017
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If we look at advertising like pollution, could we make the worst offenders pay a price for making us suffer bad ads? In this week's episode, I explore the concept of Advertising Offset Credits and the cost of aggressive, self-serving advertising. The post Advertising Offset Credits: Calculating the Cost of Ad Pollution appeared first on Control Mouse Media.

Duration:00:09:49

More Speculation About Facebook (Episode 115)

11/20/2017
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There are some big changes coming to Facebook. Continuing the thread from last week's episode, here is some speculation on how this might affect the Facebook Ad platform and a major change to the News Feed that Facebook is currently testing outside of the U.S. The post More Speculation About Facebook appeared first on Control Mouse Media.

Duration:00:14:39

Facebook Is Headed for Trouble: The Coming Storm (Episode 114)

11/13/2017
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As the harsh spotlight illuminates dark posts, Russian ads and who-know-what-else, expect a backlash against Facebook. It may come in the form of regulations or user revolt, but it's going to change Facebook a lot. It's not a matter of if, but when. So if you use Facebook to promote your business or connect with customers, what can you do to prepare yourself? The post Facebook Is Headed for Trouble: The Coming Storm appeared first on Control Mouse Media.

Duration:00:19:20

From Adversity to Acceleration: Business Growth Strategies from Kelly Roach (Episode 113)

11/6/2017
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Acceleration is something that most entrepreneurs seek, but often find to be out of reach. My guest this week is Kelly Roach, a former Fortune 500 executive who has an amazing story of career acceleration - both in her corporate career and in running her own agency. Kelly shares her story, along with strategies that you can apply to your own business. The post From Adversity to Acceleration: Business Growth Strategies from Kelly Roach appeared first on Control Mouse Media.

Duration:00:30:03

How to Make Sure You Actually Own the Rights to Your Content (Episode 112)

10/30/2017
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Do you have someone creating content for you? A writer, designer, video producer, or developer? If so, you want to make sure that you have clear ownership of the rights to that content. Episode 112 is about the risks of not having an IP clause in your vendor contracts. The post How to Make Sure You Actually Own the Rights to Your Content appeared first on Control Mouse Media.

Duration:00:10:53

The Customer Is Always Free to Go (Episode 111)

10/23/2017
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You can't force me to be loyal that's something you have to earn. Yet you see companies use a variety of methods to lock us in or make it difficult to leave. These cheap, short-term tactics may guarantee today's revenue, but they will never add up to tomorrow's loyalty. The post The Customer Is Always Free to Go appeared first on Control Mouse Media.

Duration:00:18:16

Contracts Are Not a Trap (Episode 110)

10/16/2017
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Signing a contract is often a big commitment for a client, and I want them to feel like the investment is low-risk. Here's my counterintuitive approach to writing a contract that is clear and simple, fair to both sides, and starts from a point of mutual trust. The post Contracts Are Not a Trap appeared first on Control Mouse Media.

Duration:00:16:40

Hourly Rate vs. Project Rate: Which Is Most Fair for Both Sides? (Episode 109)

10/2/2017
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Everyone advises to bill by the project (not by the hour) when you run a consulting business. In the 4 years that I've been doing it, I've found that the opposite is true. But it requires a few important principles to make sure that the exchange of value works for both sides. The post Hourly Rate vs. Project Rate: Which Is Most Fair for Both Sides? appeared first on Control Mouse Media.

Duration:00:18:31

When to Ask for the Sale: Not Early and Often (Episode 108)

9/25/2017
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Conventional wisdom is to ask for the sale early and often. With today's consumers, it turns out that the opposite is true. Exhibiting a little patience and providing a lot of upfront value gets you away from the icky parts of self-promotion and it's more effective too. The post When to Ask for the Sale: Not Early and Often appeared first on Control Mouse Media.

Duration:00:16:26

Non-Disclosure Agreements: Mistrust Is Not a Good Starting Point (Episode 107)

9/18/2017
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It may seem counterintuitive, but the NDA request is always a red flag to me. Mistrust is not a good starting point for any relationship plus it betrays a lack of self-confidence in your ability to execute. Is this really the message you wish to convey? Let's take a deeper look at Non-Disclosure Agreements: Pros and Cons. The post Non-Disclosure Agreements appeared first on Control Mouse Media.

Duration:00:15:04

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