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Marketing is the Product Podcast

Business & Economics Podcasts

Interviewing small business owners to learn how they share their work with the world. Hosted by Brandon Rollins & Pierson Hibbs from Pangea Marketing.

Interviewing small business owners to learn how they share their work with the world. Hosted by Brandon Rollins & Pierson Hibbs from Pangea Marketing.


United States


Interviewing small business owners to learn how they share their work with the world. Hosted by Brandon Rollins & Pierson Hibbs from Pangea Marketing.






Wrapping Up Season Two

Business is picking up, and we need a minute to catch our breath! We're wrapping up season two of the Marketing is the Product Podcast, and we'll be back in a few months with season 3! See you soon! ---------------------------------------------- Like what you hear? You can read more from us at Want to book a consult with us? Visit to get started.


Eric Seropyan on Getting Your Small Business Ranked Higher in Google

SEO and SEM expert Eric Seropyan is the founder of This Is My South Bay. Eric’s expertise is unique in that he specializes in international hyperlocal SEO helping founders, entrepreneurs, business leaders, and small business owners make sense of searchability and marketing on the web. Join us this week as we get a masterclass in SEO from Eric, as well as actionable steps you can take to improve your business's rankings in Google. You can also check out his website. Social media includes...


Maureen Mwangi on Building Brands & Helping Others

Maureen Mwangi grew up in Kenya where entrepreneurship was not the norm. In fact, her mom and dad were the only entrepreneurs she knew. As a little girl, Maureen listened with fascination as they discussed their product strategies around the dinner table almost every night. Today, Maureen is one of the most sought-after brand growth experts because of her unique track record for launching and scaling recognizable brands. She is the creator of Big Brand Academy, The Product Profit Lab, and...


Parker Stevenson on Keeping Small Businesses Profitable & Healthy

Parker Stevenson is a Partner and the Chief Business Officer at Evolved Finance. Evolved Finance is a bookkeeping and business education company dedicated to helping online entrepreneurs create profitable and healthy businesses. Join us this week as we talk to Parker on the ways that you can keep your business healthy and thriving! Evolved Finance: LinkedIn, Facebook, Twitter, Instagram. Show Notes: 0:10 - Introduction 2:00 - Where and how did you get started? 7:00 - Golf and San...


Homestead Phil and Homestead Jenn on Renting Chickens

Ever heard of renting chickens? This isn't just some far-fetched idea, it's a business - and a very successful one at that. Homestead Phil and Homestead Jenn are the founders of Rent the Chicken. They specialize in renting egg-laying chickens to people looking to bring one food source closer to their table. Join us this week as we talk about what their business is, how it works, and how they came up with this idea! Rent the Chicken website: Rent the...


Interview with Brandon Rollins on the Formation of Pangea Marketing Agency

We're slammed with client work this week, so here's an episode from the vault. Join us this week as Pierson interviews Brandon on the formation of Pangea Marketing Agency. Find out how we, as a company, got started, as well as a bit of Brandon's backstory.


James Breakwell on How to be a Man (Whatever That Means)

James Breakwell is a comedy writer and self-described amateur father. Coming June 8, he will be releasing, or perhaps unleashing, his new book: How to Be a Man (Whatever That Means): Lessons in Modern Masculinity from a Questionable Source. In this podcast, we chat with James about his new book, his family, his comedy career, and how pigs and tweets can be used as currency. You can find James on Twitter and Instagram. Show Notes 1:05 - Who is James Breakwell 2:47 - You have written a...


Aaron Franklin on Finding Meaning through Family, Baseball, and Insurance

Aaron Franklin is an Insurance Broker at State Farm in Chattanooga, Tennessee. Insurance is a tough industry to understand, and tougher still to make exciting. Yet Aaron finds meaning helping people through his work. In this episode, Aaron talks about how he became an insurance agent, why he loves what he does, and his passions are outside of work. Aaron's Phone Number: 423-894-2481. You can find him online here. 0:30 - Aaron's introduction... How did you get into insurance? 5:30 -...


Kyle Orth on Paragliding, Aviation, and Mitigating Risk

Kyle Orth came straight from the sky and onto our show - literally. While meditating at a local park, I opened my eyes to Kyle paragliding down right next to me. After chatting for a few minutes, Kyle agreed to come onto the show. Join us as we talk to Kyle about what he does, how he got into paragliding and aviation, as well as the mindset that you need to have to remain composed in such an intense environment. 0:16 - Falling from the sky and onto our podcast 1:45 - What is...


Shelli Tripp-Norvell on Mental Health, Identity, and Mindfulness

Shelli Tripp-Norvell is a Psychotherapist in Nashville, Tennessee. In this episode, Shelli walks us through her journey to becoming a therapist, as well as detailing various aspects of the journey that we go through to get "un-stuck". 2020 left so many of us realizing the importance of our own mental health. There is no better time to talk about what that journey looks like than now, and from someone who has done the work herself, and has the tools to help you grow into the fullest version...


Chari Buckner on Running a Pet Crematory and Finding Meaning

Getting things started with the first episode of season two, we are joined by Chari from Faithful Friends Pet Crematory. Chari Buckner is the owner of Faithful Friends, working with countless pet owners to make sure that their pets are given a proper send-off. In this episode, we talk with Chari about what her business is, how she runs it, as well as how she handles the emotions of such a heavy job. There are many lessons to be learned from Chari that transcend business, and really get to...


Wrapping Up Season One

As we wrap up our first season of the Marketing is the Product Podcast, a few changes are in order to help make the show that much better for you guys. In this episode, we go over some of the changes that will be made heading into season 2 of the show, and highlight some of the best parts of season 1. We will be taking a short 6-8 week break to hone in on some areas of improvement, as well as record some new content, and we will be back mid March bringing you even better interviews! We...


Kenny Goodman on 2020, Mindfulness, and Growing Your Business

Kicking off our first interview of the new year, we are joined again by our friend Kenny Goodman from Overboard Games. Kenny owns and runs Overboard Games. He is now running a successful business that revolves around creating digital versions of games for board game publishers. If you are a long time listener of the show, you might remember Kenny from one of the first episodes we recorded last year. Since then, a lot has happened in Kenny's world, and we are here to find out all of the...


Celebrating the New Year and Our Resolutions for 2021

We did it, we made it through 2020! As we close the door on one of the most chaotic years in history, it is important to take the time to reflect on the good that 2020 did bring to us. This week, as we get started with our first episode of 2021, we will be giving our own year in review of sorts, as well as talking about New Year's Resolutions. Brandon and I both are big planners if you didn't catch that already. Resolutions are a great way to hold yourself accountable, as well as layout a...


Small Business & The World's Weirdest Holiday Season

This week, we take a look at what this holiday season looks like for us, as well as the people around us. 2020 has been a crazy year for all of us, and as this year comes to a close, we will take some time to reflect on what this year has brought forth. Join us for our last episode of 2020, and take a look at what our holiday season will look like given the current global climate Show Notes: 0:08 - Introduction 1:30 - Roaring or Searing 20's? 3:00 - Holiday Season This Year 10:20 -...


Jamison Colston on Car Detailing, Philosophy & Taekwondo

Without hyperbole, Pierson and I can say that Jamison Colston is one of the most well-rounded people we have ever met. Jamison owns and runs Scenic City Mobile Detailing. He's a real estate investor, fitness model, men's counselor, a taekwondo black belt, and a student of philosophy. He's a Renaissance man in the true meaning of the phrase. Oh, and he's 26. Buckle up. This is a hell of a ride. ---------------------------------------------- Like what you hear? You can read more from us...


Introducing Weird Marketing Lessons

As we approach the end of the year, it is time to phase out two of our blog series in lieu of a new one: Weird Marketing Lessons. Over the last year, we have published tons of posts for the Quick Questions and Coronavirus Case Studies series. In this episode, we talk about why we're wrapping those series up and replacing them with something stranger instead. Gone are the days of "How Coronavirus Will Affect the Retail Industry." On the horizon, you can expect more articles like "What the...


The Ups and Downs of Starting a Business

Thinking of starting your own business? Are you not sure what to expect? Don't worry - we've got you covered. This week, we are talking with Pangea Marketing Agency's founder and CEO, Brandon Rollins, about some of the ups and downs of starting a business. Join us and listen as Brandon tells us about some of the high highs, and low lows of this process. You aren't alone in this journey, and we are here to help! ---------------------------------------------- Like what you hear? You can...


Don't Quit Your Day Job

Are you thinking of starting your own business, but are still working at a day job? If so, you are in luck. This week, we talk extensively about the pros and cons of quitting or not quitting your day job. Brandon Rollins, Pangea Marketing Agency's founder, and CEO walks us through his journey to starting his own business, all while maintaining his full-time job. Tune in to learn about what this process was like for Brandon, as well as weighing the pros and cons of leaving your job as...


Interview with John D'Angelo from Red Djinn Productions

2020 has been a year for the history books. This year has been brutal for many small businesses across the nation, yet we keep moving forward! That is exactly what John D'Angelo from Red Djinn Productions has done. John is preparing to launch his game, The Runelords, on Kickstarter, but is in a very interesting position. With a launch planned for earlier this year, due to the global pandemic, they were forced to postpone the launch date. John took this in stride and used this time to polish...