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Marketing614

Business & Economics Podcasts

Marketing614 is a podcast that puts a microscope on the talented marketing community here in Columbus, Ohio. In the podcast, Vital Companies CMO Jason Clayton sits down with a diverse lineup of local marketers ranging from local non-profits and businesses to Fortune 500 companies, combining the important and substantial marketing knowledge of the guests with entertaining twists. Marketing614 veers from the traditional path of similar business podcasts by offering two ways to engage with the content – through both video and audio versions of the episodes – and by featuring compelling segments that emphasize the guest’s opinions on business trends, marketing secrets, and their on-the-spot creativity. The podcast presents valuable information for other marketers as well as the everyday listener.

Marketing614 is a podcast that puts a microscope on the talented marketing community here in Columbus, Ohio. In the podcast, Vital Companies CMO Jason Clayton sits down with a diverse lineup of local marketers ranging from local non-profits and businesses to Fortune 500 companies, combining the important and substantial marketing knowledge of the guests with entertaining twists. Marketing614 veers from the traditional path of similar business podcasts by offering two ways to engage with the content – through both video and audio versions of the episodes – and by featuring compelling segments that emphasize the guest’s opinions on business trends, marketing secrets, and their on-the-spot creativity. The podcast presents valuable information for other marketers as well as the everyday listener.

Location:

United States

Description:

Marketing614 is a podcast that puts a microscope on the talented marketing community here in Columbus, Ohio. In the podcast, Vital Companies CMO Jason Clayton sits down with a diverse lineup of local marketers ranging from local non-profits and businesses to Fortune 500 companies, combining the important and substantial marketing knowledge of the guests with entertaining twists. Marketing614 veers from the traditional path of similar business podcasts by offering two ways to engage with the content – through both video and audio versions of the episodes – and by featuring compelling segments that emphasize the guest’s opinions on business trends, marketing secrets, and their on-the-spot creativity. The podcast presents valuable information for other marketers as well as the everyday listener.

Language:

English


Episodes

John Daugherty (Film Columbus) | Episode 09

2/14/2020
Marketing614 welcomes John Daugherty, Film Commissioner at Film Columbus! Film Columbus' purpose is to enrich the community through the art and business of film and works to get Columbus recognized as a top city for film production, education, and exhibition. Find out how John markets Columbus to the film industry and how the organization benefits our great city!

Duration:01:02:14

Debra Pack (Columbus Metropolitan Library) | Episode 08

2/6/2020
Debra Pack, Marketing Manager at Columbus Metropolitan Library, joins Jason at the Vital studio to discuss marketing CML, the plethora of fantastic services it offers to students and adults all around the city, and the importance that the library places on Customer Experience! | Marketing614 is done in partnership with AMA Columbus. Learn more about AMA Columbus at https://amacolumbus.org/

Duration:00:38:31

Nikki McCarthy (Sam's Fans) | Episode 07

1/29/2020
This episode of Marketing614 features Nikki McCarthy, Founder and Executive Director of Sam's Fans. Sam's Fans is a non-profit located here in Columbus that supports music and art therapy for seriously ill children and their families -- they have a presence at children's hospitals all over Ohio, including Columbus, Cincinnati, Cleveland, Akron, and Dayton! Tune in to learn the story behind Sam's Fans and Nikki's experience with marketing a non-profit! | Marketing614 is done in partnership...

Duration:00:56:26

Dan Cochran (Hilltop Brewing LLC) | Episode 06

1/6/2020
Dan Cochran (Hilltop Brewing LLC) stopped by our studio to talk about the ever-changing beer industry, marketing challenges that can be faced in a competitive market, and Hilltop Brewing!

Duration:00:33:32

Patrick Testa (Three Bines Hopped Spirits Co.) | Episode 05

12/19/2019
Patrick Testa (Owner of Three Bines Hopped Spirits Co.) sits down with Jason to talk all things bourbon, hops, and marketing. From adding a signature blend of hops to their delicious bourbon to a spiced Christmas whiskey to Patrick's favorite brands, this is an episode about innovative spirits and innovative marketing.

Duration:00:51:48

Jami Goldstein (Greater Columbus Arts Council) | Episode 04

12/9/2019
Jami Goldstein, Vice President of Marketing, Communications & Events at Greater Columbus Arts Council, joins us this week to discuss the Columbus Arts Festival, the Columbus Makes Art campaign, and how GCAC benefits many of the local communities.

Duration:00:38:17

Pete Potenzini (Lion's Den) | Episode 02

11/4/2019
Pete Potenzini, Director of Marketing at Lion’s Den, meets with us to discuss the rebranding and changed perceptions of the Lion’s Den image. In this thought-provoking interview, Pete raises the topic of demystifying certain taboos regarding sex positivity, as well as some of Lion's Den's current strategies, such as creating standalone stores around urban areas.

Duration:00:49:24

Melissa Rogner (Crimson Cup) | Episode 03

11/4/2019
Melissa Rogner, Vice President of Marketing at Crimson Cup, sits down with Vital CMO Jason Clayton to discuss Crimson Cup’s new Canned Cold Brew and the journey they embarked on to create this new sustainably sourced coffee. Tune in to find out more about the 84,000-mile story of their new cold coffee, as well as marketing tips, creative brainstorming, and more!

Duration:00:48:48

Densil Porteous (Wexner Center for the Arts) | Episode 01

10/28/2019
Densil Porteous, Director of Marketing/Communications & Outreach at Wexner Center for the Arts, joins us to talk about the path that led him to the Wex. In this compelling interview, Densil and Jason discuss Densil’s red TOMS and other brands that are meaningful to him, as well as some of his approaches to marketing.

Duration:00:44:57