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Master the Sales Game

Business & Economics Podcasts

Mastering the sales game can be hard when you don’t know the rules. Selling more than $600 million, Susan McVea shares weekly proven sales strategies to help expert coaches & consultants grow & scale your sales. Want to sell with more ease without the sleaze, this is the show that will teach you how!

Mastering the sales game can be hard when you don’t know the rules. Selling more than $600 million, Susan McVea shares weekly proven sales strategies to help expert coaches & consultants grow & scale your sales. Want to sell with more ease without the sleaze, this is the show that will teach you how!




Mastering the sales game can be hard when you don’t know the rules. Selling more than $600 million, Susan McVea shares weekly proven sales strategies to help expert coaches & consultants grow & scale your sales. Want to sell with more ease without the sleaze, this is the show that will teach you how!






How to Market Differently to Maximize Your Opportunities With Hot, Warm and Cold Leads

Last time you learned the key differences between hot, warm and cold leads. Now that you understand the different types of leads, let’s dive deeper into how you can gain more customers if you use the right strategies to convert and create more customer loyalty. We’re identifying where you are in your own sales process and how your marketing efforts can help support you in growing and maximizing those opportunities so that you can get more clients and more sales. Let's dive in! Biggest...


Key Differences Between Hot, Warm and Cold Leads

In today's episode we’ll talk about the three different types of leads for your business and why it’s important that you don’t approach them in exactly the same way and understand the differences to see more strategies, more customers and more sales coming. This episode will be very specific and related to the generation of leads for your possible, probable and already customer. Let's dissect the different types of leads and how they can help your business. Biggest Takeaways: Hot leads...


How to Create Mental Market Share and Start Selling in a New Authentic Way

In today's episode we’re diving into how to understand your client, because the sales game is a numbers game. Without understanding your potential clients and their needs at a deep level, you miss out on sales, but more importantly helping your customers solve their problems. My colleague Anthony Camacho joins me on our episode to add in his expertise and unique way of creating mental market share to sell in a new and authentic way. Anthony is known as ‘Hitman’. A nickname earned not from...


Top 5 Marketing/Sales Trends to Grow Your Business in 2021

In case you’re ready for 2021 and looking for new trends and strategies to make the most of your business efforts, you’ll want to stay tuned! There’s 5 trends that I don’t see going away. In fact, I am predicting that they continue to take front stage for the businesses that will grow and scale while delighting customers and creating raving fans. The world is a different place than when we started 2020. Changes to how we interact with people has created more opportunities while at the same...


Clubhouse: The Exclusive Invite Only Social App and 5 Strategies to Use it to Grow Your Business

Hearing talk about Clubhouse social app and not sure what it’s all about or how to best use it to grow connections and your business? If you want to grow your business, your sales and reach your customer, this episode is for you. I’m talking about the new Clubhouse app (right now invite only for iOS devices), how to use it and how it can help you. I break down how it works and how to apply 5 strategies to grow your business and your sales. Before you click away because you don’t have access...


Content Marketing Systems to Create, Plan and Share Key Content on Social Media

Do you recognize how powerful social media can be, not only for sharing your content, but ultimately convert those people who are listening and watching your content and turn them into paying customers. Today's episode is very special, as it brings you tips, strategies and frameworks capable of changing the way you use social media and use it to serve more customers. My good friend Veronica Sagastume, joins me to share how to create content on social media to attract, connect, convert and...


Irresistible Lead Magnets to Get More Leads and Convert to Paying Clients

How can you attract ideal clients without having to convince them or feel like you’re manipulating or bothering them? 2 words: Lead Magnet. This simple tool helps build connections and position you as a trusted authority. It lets your dream clients put up their hand to express interest and start the path to wanting to buy from you. Lead Magnets (freemium, opt ins, or freebies) are what you offer on your website in exchange for your potential customer's information, such as name, email and...


How To Be Excited About What You're Offering

Do you love what you do? Is it possible to do work you love and create offers you love? Yes, it is! But I know sometimes, you can lose excitement for what you’ve created. Let’s answer these questions today in order to be able to serve our customers in the best possible way, being excited about what we sell. This has been a doozy of a year, but you can still launch or relaunch an offer you love. Let’s dive into today’s episode all about how you can do that very thing. Biggest...


Using Facebook Groups to Get Paying Clients

In today's episode we’ll talk about a marketing strategy that’s extremely useful for building sales and relationships with your potential customers. Now Facebook Groups aren’t new, but they are still a powerful way to connect and convert with clients. I’m talking to my friend Christina, who has used Facebook Groups to not only personally get paying clients, but also helps her clients do the same - even now. The best part is this can be a simple strategy to grow your business and your sales...


5 Essential Keys To Creating Your Irresistible Offer

What do you think about offers? What makes an offer go from ho-hum to irresistible? Offers are a fundamental part of any sales process because it is your offer that generates paying customers and clients for your business! When we're thinking about an irresistible offer, there's five essential keys to consider that will guarantee better results. Too often, we get stuck in the motions of doing what everybody else things we should and could do. Or we get stuck on the hamster wheel of success...


3 Biggest Reasons Why Your Launch Flops

After two decades launching a variety of products and services from my corporate career, and now doing it in my business for myself, as well as for clients, I noticed 3 big mistakes happening over and over again. The thing that you want to launch, regardless of whether it's a product, a service, a program, a course, isn't what’s critical. This is not about you and how your business wants to move forward and how you want to sell. This is about you matching up that opportunity for a product...


3 Biggest Pricing Mistakes You May Not Know You're Making

Behind the dreaded “I can’t afford it”, the next most popular question I get asked is “what should I charge?” Do you feel like you’re doing everything right, your packages and products are incredible, but price is still a topic that scares you or confuses you? Maybe price is an area that you are still a little bit uncertain about but you still want to master the art of how pricing works so that you can make sure that the things that you worked so hard to produce, to create and to put out...


3 Reasons Why People Don't Buy

No matter what you sell, there will be objections. Your most important job as the business owner or the seller is to sell! But if you don’t have the skills yet, what’s the most important thing for you to know? By addressing only 3 specific things, you can remove 99% of the objections that will actually surface. If you've worked in other programs and they've given you all of these scripts, templates, formulas and different ways to overcome objections, but you're still struggling, perhaps...


Holiday Sales Planning

If you’re thinking about taking advantage of holiday sales to be as successful as possible while also helping your audience, stay tuned to today’s episode. We’re talking about something I see happening every year. We often leave important things to the last minute, like holiday sales. Seriously, I see business owners repeating this procrastinating behavior every year. The thing is, we can totally change this! And no, a holiday promotion doesn’t mean you have to discount or slash your...


The Foundation For All Great Authentic Sales

Have you ever thought about the difference between inauthentic sleazy sales and an authentic sale? Is it the process or product that we are selling? Is it how we negotiate? We all know what it feels like when someone isn’t authentic when selling, but do you know what’s missing when this happens? If you want to understand this difference and more importantly, how you can be more authentic in your sales process, you’re in the right place... On this episode, I'm going to be sharing a story...


A Simple Way To Sell That Captivates Attention

If you’re struggling to stop feeling salesy and like you need to be a master at content, you need to understand that the vehicle of how you create content is really not that important. It is important to think about how we can make our customer connect not only with our product but with us too. Through connection, good service, understanding the value of your product and being original you will get more customers. Sales come as a result of this connection created. Today we’re talking about...


Becoming A Market Of One

Making your competition irrelevant is the holy grail we are all looking for. Sometimes you feel stuck, thinking about how you can become more visible in the crowded sea of the business world, right? Maybe you’re thinking: How do I stand out head and shoulders over the crowd? What if you could make your business THE choice and go-to in your market? This question may be difficult to ask ourselves, but it is extremely necessary for us to grow our business and better serve our customers. In...


3 Ways To Double Your Sales

Do you feel like you're missing something? Or that customers are not so engaged with your product? Do you feel that you are not getting the sales you want? Do you feel that you are stagnant and that it is not possible to change this situation? Regardless of whether you sell products or services, it’s possible to increase sales if you know the right strategies. In this episode we’ll talk about how to double your sales with 3 simple strategies. So, let's talk about these three ways in which...


The Critical Place Where Sales Happen

Getting potential clients to become paying clients can’t happen without this missing link. Clients only buy when there’s a need for them to change from where they currently are to what life would be like with your product or service. But how do you use this to your advantage without manipulation or chasing after potential clients and prospects to get them to buy? In this short episode, listen in to find out the critical place where sales actually happen. Biggest Takeaways: You must...


Selling to the Genders

I always say that selling is serving, but not every customer is the same, right? People have different personalities, perceptions, preferences and desires, but that’s not all that influences when making a sale or negotiating with your client. Did you know you may be upsetting or ignoring the gender responsible for the majority of purchasing decisions being made? The truth is that old, outdated and very masculine sales methods aren’t working anymore. In today's episode we will talk about a...