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S1E6 | Looking at today’s winning brands through the INEXGRO lens with Shivaji Dasgupta, Founder, INEXGRO Brand Advisory - Masters of Brands

7/30/2018
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This is the 2nd and concluding part of my interaction with Shivaji Dasgupta. In this part we look at winning Indian brands such as Indigo Airlines, Paper Boat and Saregama Carvaan through the INEXGO lens and explore the reasons of why these brands own a solid piece of mind estate among customers. In case you … Continue reading "S1E6 | Looking at today’s winning brands through the INEXGRO lens with Shivaji Dasgupta, Founder, INEXGRO Brand Advisory" The post S1E6 | Looking at today’s winning...

Duration:00:30:27

S1E5 | Marketing 101 with Apurva Chamaria, Chief Revenue Officer, RateGain - Masters of Brands

7/2/2018
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My guest in episode 5 is Apurva Chamaria, who is a best-selling author, an angel investor, highly acclaimed business and marketing thought leader and Chief Revenue Officer at RateGain, a leading provider of cloud-based solutions to hospitality industry. He is also a former colleague from HCL, where he headed the corporate marketing function for HCL … Continue reading "S1E5 | Marketing 101 with Apurva Chamaria, Chief Revenue Officer, RateGain" The post S1E5 | Marketing 101 with Apurva...

Duration:00:27:15

S1E4 | A new way to build impactful brands with Shivaji Dasgupta, Founder, INEXGRO Brand Advisory - Masters of Brands

6/19/2018
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Shivaji Dasgupta wears many hats – he is a teacher, an author, a trainer, a trusted brand advisor and an entrepreneur. In a career spanning over 15 years with leading advertising organizations such as JWT, Rediffusion, and Contract Advertising, he has worked with iconic brands such as ITC, PepsiCo, Eveready, Tata Steel, Tata Teleservices, Tata … Continue reading "S1E4 | A new way to build impactful brands with Shivaji Dasgupta, Founder, INEXGRO Brand Advisory" The post S1E4 | A new way to...

Duration:00:30:00

S1E3 | Building a brand from scratch | Sajith Pai, AVP, The Times Group - Masters of Brands

5/26/2018
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Sajith Pai is the AVP of New Products and Innovation at the Times Group. Interestingly, he is not your quintessential marketer. He has donned many hats during his long and successful career across a variety of functions in the Times Group, one of which focused on brand building of a young education institution. Sajith Pai … Continue reading "S1E3 | Building a brand from scratch | Sajith Pai, AVP, The Times Group" The post S1E3 | Building a brand from scratch | Sajith Pai, AVP, The Times...

Duration:00:46:34

S1E2: Amit Tiwari, Vice President, Marketing, Havells India - Masters of Brands

5/6/2018
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The guest in the second episode of Masters of Brands is Amit Tiwari. Amit is the head of brand and marketing at Havells India and has many years of experience under his belt across media, branding and communications. There are three things that define Amit’s approach towards marketing. An insatiable curiosity, customer-centricity and driving change … Continue reading "S1E2: Amit Tiwari, Vice President, Marketing, Havells India" The post S1E2: Amit Tiwari, Vice President, Marketing, Havells...

Duration:00:42:39

S1E1: Karan Kumar, Head, Brand and Marketing at Fabindia - Masters of Brands

4/30/2018
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The first guest on Masters of Brands Season 1 is Karan Kumar. Karan is someone whom you would refer to as 360 degrees marketer. He has led large FMCG brands, successful retail lifestyle brands, has undertaken big-ticket sales roles in highly competitive markets and is an acclaimed marketing thought leader. Currently he is the Head … Continue reading "S1E1: Karan Kumar, Head, Brand and Marketing at Fabindia" The post S1E1: Karan Kumar, Head, Brand and Marketing at Fabindia appeared first on...

Duration:03:18:55