Your Digital Marketing Coach with Neal Schaffer-logo

Your Digital Marketing Coach with Neal Schaffer

Business & Economics Podcasts

As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digital marketing, social media marketing, content marketing, influencer marketing, search engine optimization (SEO), search engine marketing (SEM), blogging, podcasting, YouTube, video marketing, email marketing, marketing automation, as well as how to maximize digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.

As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digital marketing, social media marketing, content marketing, influencer marketing, search engine optimization (SEO), search engine marketing (SEM), blogging, podcasting, YouTube, video marketing, email marketing, marketing automation, as well as how to maximize digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.

Location:

United States

Description:

As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digital marketing, social media marketing, content marketing, influencer marketing, search engine optimization (SEO), search engine marketing (SEM), blogging, podcasting, YouTube, video marketing, email marketing, marketing automation, as well as how to maximize digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.

Language:

English

Contact:

9493782360


Episodes

How to Measure Success in Influencer Marketing [Sanna Ödmark Interview]

10/22/2021
Influence marketing will continue to be a critical part of digital marketing and only increase in importance as brands' organic social media reach continues to decline while newer form of short-form video that are the staple of many social media sites make it challenging for businesses to create and compete with the creativity of the global social media user base. That's why I'm especially excited to interview Sanna Ödmark, Head of Marketing for the Swedish influencer marketing agency Cure...

Duration:00:32:50

What Marketers and Entrepreneurs Need to Understand about Protecting Their Brands [Bao Tran Interview]

10/19/2021
We are all using digital marketing to grow our business, and in doing so we are creating brand equity along the way. Brand equity is a powerful concept that doesn't appear in your income statement but indirectly helps you grow your business in tandem with your digital and social media marketing. When it comes to brand equity, there are some legal aspects that are important to understand so that what you grow in your business becomes rightfully and legally yours. This is especially true if...

Duration:00:31:26

What is the Future of Social Media Marketing in 2022? Here's My Take - and Advice for You

10/14/2021
If you're doing your social media for business or yourself the same as you have for the last few years, your time is up. All of the trends in social media show us that we truly need to think visual first in so many ways in order to gain visibility within social media news feeds. In this episode I analyze all of the changes that have occurred in social media over the years, putting even niche platforms like Tsu and Ello (remember those?!?) into perspective. From this I believe the future of...

Duration:00:28:56

The ONE and ONLY Tool You Need for One Popular Social Media Platform is __________? [Melissa Megginson Interview]

10/4/2021
In all of the social media platforms that exists and the various marketing tools that businesses can use to support your presence there, there is one social network for which there is one tool that rules them all. That social network is Pinterest, and the dominating tool is Tailwind. Learn from Senior Community Manager of Tailwind, Melissa Megginson all about their tool and comprehensive best practices not just for Pinterest, but also for Instagram and Facebook, which Tailwind...

Duration:00:47:57

227: Why Digital and Experimenting Go Hand in Hand

9/30/2021
Digital and social media are the field of dreams for every business. The problem is that you first need a roadmap to get started, but even with that roadmap you will have your successes and failures, new discoveries, and learn a lot both about your target audience as well as your product and branding. This is why a mindset of never-ending experimentation is critical for success in digital and social media marketing as well as if you have a digital product or service. But its not just...

Duration:00:23:56

226: Why and How Online Business Success Often Comes Down to Relationships That You Must Build [The Product Boss Interview]

9/22/2021
The world of advertisement has truly changed. Consumers are now savvy and smart – they know if the advertiser is genuine or not. In addition, the channels in which you can connect to your customers are continuously expanding. As a product-based business owner, you may wonder, how can I make my business a success? Well, worry no more because, in this episode, we have the experts and the combined force behind The Product Boss Podcast -- Minna Khounlo-Sithep and Jacqueline Snyder, who will...

Duration:00:35:01

225: How to Create Content That Ranks on Search [Neil Sheth Interview]

9/16/2021
SEO ranking is critical for most business because it is the key to increase the brand’s visibility and attract potential customers where people search for information – especially now that we truly living Digital First. When we think of SEO, the first word that quickly comes to our mind is keyword. But if we dig deep into it, you’ll realize that SEO is not only about using relevant keywords. Come and join with me in this discussion with the CEO of bubblidigital, Neil Sheth, on how to figure...

Duration:00:35:09

224: Is Your Content Aligned with Your Business? Introducing Your Digital Marketing Coach Podcast

9/10/2021
Do you ever feel that sometimes your content or branding just isn't correctly aligned with your business? Or that your message doesn't leave the viewer or listener wanting to learn more about you or do business with you? Perhaps you or your business have pivoted, but your content or branding has not? These were the questions I have been struggling with, and a series of events, including my recently attending Podcast Movement, let me on a journey to rebrand this podcast, changing it from...

Duration:00:22:26

223: Virtual Summits: Why and How to Launch Your First One and the Newbie Mistakes to Avoid [Rob Gelb Interview]

9/7/2021
The world of marketing is continuously changing, especially during this time of the pandemic. Virtual summits are now becoming popular and the most effective digital lead generation tools today. If you are to start your first summit – or even thinking of creating one, this episode will surely help you understand the basics and elements you need for your own virtual summit. So come and listen as we learn “Virtual Summit 101” with the CEO of Hey Summit, Rob Gelb. Key Highlights [1:37] What...

Duration:00:41:43

222: Want to Monetize Your Social Media Influence? Listen to This.

8/30/2021
As I’ve been doing social media marketing for quite some time, people often ask me, how do I become more influential on social media? How do I monetize my influence? How do I monetize social media? But the thing is, should you really make social media platforms your business? In today’s episode, I share with you the difference between running a business and leveraging social media platforms to promote your business. And what’s more valuable than monetizing your social media presence. Key...

Duration:00:21:04

221: How to Launch, Grow and Strategically Use Podcasting to Grow Your Business [Luis Diaz Interview]

8/20/2021
The power of podcasting is becoming more evident today as big companies and entrepreneurs are now using it in several ways to scale their businesses. In this episode, I'm joined by Luis Ryan Diaz, Founder and Chief Growth Strategist of Podcast Domination. Podcast Domination is a company that helps podcasters with podcast management, right from launching to growing and monetizing your podcast. He joins me to share everything on how to launch your podcast and use it to grow your...

Duration:00:29:36

220: How To Digitally Transform Your Personal Branding - and Yourself [Khaled ElAhmad Interview]

8/12/2021
We all know how important personal branding is today. That’s why we need to invest more in it. Despite the need, have you already transformed your personal branding to fit the digital age of today? In fact, let's take this thought one step further: Have you digitally transformed yourself? In today’s episode, Khaled ElAhmad joins us to talk about how you can digitally transform your personal branding. Khaled is a “guide” based out of Jordan that helps business professionals with not just...

Duration:00:32:44

219: Content Creation Should be a TEAM Effort

8/6/2021
Stop trying to do everything yourself when it comes to content creation. You can still be 100% authentic with your content while involving others in your production. Let me explain the why and how. It should go without saying that uou have a greater chance of succeeding faster with all aspects of your digital marketing, including content creation, when you involve a team. Working together builds success in its own unique way. The same concept applies in creating and leveraging content to...

Duration:00:17:48

218: How to Go from Content Ideas to SEO Results Faster and Easier [Bill King @ Frase Interview]

8/2/2021
Ranking in google searches requires much effort and skills that can be time-consuming. From learning the Google algorithms, doing keyword research, working on links, and on-page optimization, you surely have a lot to do. But with the help of AI tools such as Frase, you can make your work faster, easier, and ultimately better. In this episode, Neal Schaffer speaks with Bill King, the Director of Marketing at Frase, an end-to-end SEO content creation that helps you “go from content ideas to...

Duration:00:38:12

217: Paid Social Media Advertising & Influence: What You Need to Know

7/1/2021
There are two main ways to grow your influence in social media: Organically through your own social media content or by spending money to advertise on the various social media sites. Influencer marketing, of course, can fall in both categories, depending on the collaboration. This episode will take a deep look at paid social media advertising on sites like Facebook, Instagram, LinkedIn, Twitter, and Pinterest and give you a solid framework for planning and measuring the increased influence...

Duration:00:31:30

216: How to Use Influencers to Promote Your Business [Tom Augenthaler Interview]

6/24/2021
Influencer marketing should be a natural extension of your own marketing, and perhaps there is no better place for it than in B2B companies. Listen in to my interview with The Influencer Marketer Tom Augenthaler as we discuss the nuts and bolts of influencer marketing and how to begin implementing it for your business today. Tom Augenthaler Links https://theinfluencemarketer.com/Neal Schaffer Links https://nealschaffer.com/membership/...

Duration:00:33:12

215: The Unique Relationship between Employer Branding, Employee Advocacy, Personal Branding - and Almost Everything Else in Marketing

6/17/2021
The Age of Influence is on the horizon, and the entrepreneurial perspective starts to shift from traditional marketing to digital marketing. How do you apply a people-centric strategy to leverage the power of word of mouth at little to no cost? In this episode, I share my insights about employer branding, employee advocacy, personal branding, as well as digital and social media marketing in general. Employer Branding [02:43] Employer branding is a crucial concept to understand if you work...

Duration:00:22:30

214: 7 Steps to a Million Dollar Virtual Event [Liam Austin Interview]

6/11/2021
Looking to make a splash in your industry? Virtual summits might just be the best way to do so toady. Perhaps you have registered for such a summit which had one or two dozen speakers, or maybe you have spoken at one. If you have done webinar marketing before, a virtual summit can help provide exponential value to attendees and benefits to your business. If you are intrigued by the potential or running a virtual summit or event for your business, this episode is for you. I interview one of...

Duration:00:51:06

213: Business Success Begins by DOING

6/3/2021
If you're listening to this podcast, you're doing so in hopes of implementing my advice or that from my guests in your company or own business. As a content creator, the greatest respect you can pay me is in implementing what I teach. In launching my group coaching membership community Digital First, I realize that many people get stuck with their digital marketing and simply don't execute. You can listen to as many podcasts and read as many blog posts and watch as many YouTube videos as...

Duration:00:19:29

212: Redefining Social Media Content Measurement and Strategy [James Creech Interview]

5/27/2021
You've probably heard the term "data-driven content strategy," but what does that mean exactly? And how can it be applied to our social media content? Enter James Creech, Co-Founder & CEO of Measure Studio, whose motto is "It's a pleasure to measure." In our interview we uncover a lot of great tips vis a vis how to properly measure social media content and what insights for our social media strategy we can find from doing so. Some of the things we talked about in this episode include: Key...

Duration:00:38:05