Your Digital Marketing Coach with Neal Schaffer-logo

Your Digital Marketing Coach with Neal Schaffer

Business & Economics Podcasts

As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digital marketing, social media marketing, content marketing, influencer marketing, search engine optimization (SEO), search engine marketing (SEM), blogging, podcasting, YouTube, video marketing, email marketing, marketing automation, artificial intelligence and Generative AI, as well as how to maximize digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.

Location:

United States

Description:

As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digital marketing, social media marketing, content marketing, influencer marketing, search engine optimization (SEO), search engine marketing (SEM), blogging, podcasting, YouTube, video marketing, email marketing, marketing automation, artificial intelligence and Generative AI, as well as how to maximize digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.

Language:

English

Contact:

9493782360


Episodes

The Digital Marketing Connection Between Content Creators, Entrepreneurs, and Small Businesses

3/6/2024
Ready to take your digital marketing to the next level? In this episode, I dive deep into the connection between content creators, entrepreneurs, and small businesses. You'll learn not only the commonalities between these groups but also the valuable insights on how they can learn from each other. From the importance of thinking and acting like a business to understanding the power of personal branding, this episode is packed with actionable advice that can transform your digital marketing strategy. If you're juggling with limited resources, my insights on amplifying your marketing strategies are precisely what you need. AI TOOL FraseLearn More: https://nealschaffer.com/membership/https://nealschaffer.com/cmohttps://nealschaffer.com/freebies/https://youtube.com/nealschafferhttps://podcast.nealschaffer.com

Duration:00:18:13

Sweet Success: A French Macaron Maker's Rise to SEO Mastery

2/28/2024
In today's episode, we have an incredible guest who embodies the entrepreneurial spirit and digital savvy - Anthony Rosemond. Anthony, originally from France, took the bold step with his wife to open an online macaron shop in the US, crafting a delectable niche in the competitive world of French pastries. Anthony will delve into their journey from farmers markets to building a robust online presence, revealing how focusing on non-branded keywords and constructing a valuable content library can elevate your SEO game. We'll uncover the tactics they used to rank for "macarons near me," the strategic use of the SEO tool SEMrush, and how they crafted authentic blog posts that responded directly to their customers' curiosities. We'll also touch on the synergistic role of social media, especially Instagram, and how their organic growth to 100,000 followers fueled both brand legitimacy and business growth - including virtual classes that became a sensation during COVID. Anthony also plans to share insights on transitioning their marketing efforts to target corporate events and gifting. We'll even get a sneak peek into their success with email marketing, the importance of non-discount promotions, and a fascinating shift from B2C to B2B. So get ready to be inspired and learn how to sweeten your digital marketing strategy with the insights from Anthony Rosemond's journey from in-person sales to dominating the online French pastry market. Don't go anywhere, because this episode will be as insightful as it is flavorful! GUEST LINKS Pastreez WebsitePastreez on InstagramOTHER LINKS MENTIONED Adobe ExpressSEMrushLearn More: https://nealschaffer.com/membership/https://nealschaffer.com/cmohttps://nealschaffer.com/freebies/https://youtube.com/nealschafferhttps://podcast.nealschaffer.com

Duration:00:51:16

Unveiling My AI Toolkit: 11 Must-Have Marketing Tools

2/21/2024
I'm your host, Neal Schaffer, and today's episode is a special one that I'm particularly excited about. In the rapidly evolving landscape of digital marketing, AI tools have become indispensable for driving efficiency, effectiveness, and accuracy in our strategies. And I'm here to pull back the curtain on the AI tools that I personally rely on. In this episode, we'll delve into the revolutionary changes that AI has brought to content creation, from intuitive platforms like Jasper, which I use to craft blog outlines and FAQs, to the emerging AI search engine, Perplexity AI that's changing how we ask questions online. We'll talk about the generative AI SEO landscape, the importance of tools like Frase for blog post optimization, and dip our toes into the latest in social media content generation with Google Gemini. For all the podcasters out there, tools like Buzzsprout's cohost AI and the advanced capabilities of CastMagic will be on our list, showing you how to streamline your content production. Social media mavens, get ready to maximize your influence with automated tools like SocialBee, Pin Generator, and the promising newcomer, Taplio for LinkedIn. But that's not all. My upcoming book and its companion workbook are just around the corner. I'm excited to share the progress, insights, and how you could be part of the launch team. As we explore these eleven AI tools, their unique features, and how they integrate into our digital strategies, remember, this episode is more than just a list—it's a look into the future of marketing, and how these tools can propel your business forward. So whether you're a seasoned digital marketer or just starting out, gear up for an episode packed with actionable insights and tips for harnessing the power of AI in your daily work. Don't forget to check the show notes for links to all the tools we'll be discussing. Your feedback is invaluable, so feel free to reach out after the episode. Ready to become more tech-savvy, efficient, and successful in digital marketing? Let's dive in! AI TOOL OF THE WEEK Get Started Using Adobe Express for Free THE 11 AI TOOLS MENTIONED IN THIS PODCAST PerplexityGoogle GeminiBuzzsproutCastMagicSocialBeePinGeneratorTweet HunterTaplioJasperFraseOpusClipLearn More: https://nealschaffer.com/membership/https://nealschaffer.com/cmohttps://nealschaffer.com/freebies/https://youtube.com/nealschafferhttps://podcast.nealschaffer.com

Duration:00:32:13

Maximize Your Content Output: Social Media Scaling Tips from Expert Andrew Jenkins

2/15/2024
Unlock the secrets to multiplying your digital content's impact as Andrew Jenkins, who teaches at University of Toronto and has written Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organization, and I navigate the ins and outs of content repurposing in digital marketing. From revitalizing your existing digital creations to strategizing for new ones, we share insights on breathing new life into your content. If you've been pouring your heart into your work but it seems to vanish in the digital ether, you'll discover how to make your content work overtime across social media landscapes, using AI tools to revolutionize your approach. In today’s episode, we peel back the layers of social media content strategy, especially in those tricky, tightly regulated industries. We talk about the pitfalls of a 'one and done' mentality and the magic of repurposing to extend the life and reach of your content. Get ready for an eye-opening look at how employee advocacy can amplify your message and how smart cross-promotion can make every piece of content count. I also share a slice of my journey in content development, from my upcoming book to my LinkedIn-focused venture, revealing how audience engagement can play a critical role in shaping your work. As we round off our discussion, Andrew and I dissect the role of AI in content creation, bringing you our firsthand experiences with transformative tools that cut through the noise and polish your content for the social sharing limelight. We align the dots between AI’s efficiency and keeping the human touch at the heart of your digital strategy. Whether you’re a budding entrepreneur or a marketing maven, this episode packs a punch full of actionable strategies to revamp your content approach and make every word count. Join us as we unveil the power of AI to not only craft personalized experiences but also to dive deep into data analysis, freeing up your time to build those invaluable community connections. GUEST LINKS Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your OrganizationConnect with Andrew on LinkedInAndrew's Digital Marketing Agency VolterraLearn More: https://nealschaffer.com/membership/https://nealschaffer.com/cmohttps://nealschaffer.com/freebies/https://youtube.com/nealschafferhttps://podcast.nealschaffer.com

Duration:00:59:53

If I Were Your Fractional CMO: Where to Invest in Digital Marketing for 2024 Success

2/9/2024
Ready to transform your digital marketing playbook for 2024? In this episode, which I could also name "If I Were Your Fractional CMO 2024 Edition," I take you through the essential strategic digital marketing investments to make for 2024. From search to email and social media, I offer my advice on where to focus your resources for the biggest impact. On this episode I play the role of navigator to guide you through the ever-shifting digital landscape, as we chart the course towards maximized investment returns. In this episode, I'll guide you through the maze of search engine dynamics, showing you how to refine your content to resonate with the latest trends. It's not just about keywords; it's about crafting a textual content library that speaks directly to user behaviors. Switching gears, we'll tackle the powerhouse that is email marketing, offering insights into lead magnets that are not just shiny but truly magnetic in attracting subscribers. As we delve into the sophisticated world of automation flows with the help of platforms like Klaviyo, you'll discover how to navigate the recent turbulence caused by email titans such as Google and Yahoo. But wait—there's more. We'll tie the knot between email and social media marketing, revealing how to channel the 'e-commerceization' effect through smart tactics like the 'link in bio'. This is more than just a conversation; it's a strategic session focused on the nuanced art of platform-authentic content and the indispensable value of first-party data collection in a world waving goodbye to cookies. Prepare to engage, convert, and retain your audience like never before. I hope this episode provide you valuable insights and actionable advice to help you make informed decisions for your marketing strategies in 2024. Whether you're a marketing professional, entrepreneur, or business owner, this episode is packed with valuable information that you won't want to miss. Tune in to gain practical tips and strategies from your digital marketing coach, Neal Schaffer, as I help you navigate the ever-evolving landscape of digital marketing. AI TOOL OF THE WEEK JasperLearn More: https://nealschaffer.com/membership/https://nealschaffer.com/cmohttps://nealschaffer.com/freebies/https://youtube.com/nealschafferhttps://podcast.nealschaffer.com

Duration:00:20:35

From Selfies to Sales: Growing Your Brand with UGC featuring Kathryn McCauley

2/6/2024
Hello, digital marketers, and welcome to another information-packed episode of Your Digital Marketing Coach! Today, we're thrilled to have Kathryn McCauley with us, a wizard of user-generated content—those powerful, authentic gems that brands dream of. Kathryn's insights are game-changing; imagine using photo-worthy opportunities at every turn, prompting customers to snap, tag, and rave about your business. She discusses how something as simple as a chocolatier placing flags in ice cream can ignite social media buzz. We'll delve into success stories where UGC has propelled businesses forward and discover how hosting events with an eye for user-generated content can create social proof that lasts the whole year round. Ever thought about adopting a 90% UGC approach? Kathryn and Neal weigh the possibilities. Together, we'll explore step-by-step strategies to encourage and leverage UGC, from encouraging pre-event hype to creating an Instagrammable ethos. Kathryn's got the tips you need to ensure your content aligns perfectly with your brand voice, whether it's through manual curation or tasteful influencer partnerships. Stay tuned as we discuss the power of branded hashtags, engaging with your community, and the real-world benefits seen by businesses that have adopted Kathryn's approach. Be ready to revolutionize the way you think about content creation, build stronger relationships with your customers, and fuel growth through this often underutilized resource. So get set to be inspired, take notes, and transform your digital marketing playbook—right here on Your Digital Marketing Coach! AI TOOL LINK CastMagicGUEST LINKS Follow Kathryn McCauley on InstagramCheck Out Kathryn's WebsiteLearn More: https://nealschaffer.com/membership/https://nealschaffer.com/cmohttps://nealschaffer.com/freebies/https://youtube.com/nealschafferhttps://podcast.nealschaffer.com

Duration:01:16:32

11 Takeaways about AI and Podcasting from Podfest

1/30/2024
I had an amazing 48 hours at Podfest, the definitive conference for podcasters, and wanted to share with you what I learned as the takeaways about AI are universal and can be applied to any marketing you do. You’re in for a treasure chest of insights on how AI is not just a tech trend but a pivotal player in content marketing, audience engagement, and the profound connection we forge through the intimacy of voice. Imagine converting your every word into captivating show notes, automating your social media posts to resonate with your followers, and even cloning voices that sound strikingly human - all this and more, while you focus on what really matters: your listeners. Dive into the technological marvels that are redefining content creation. AI is now a trusted co-pilot in the podcast universe, creating content that rivals the most creative of minds. In this episode, discover the plethora of AI tools that can elevate your podcasting from voice-to-text transcription to seamless editing, and how they can help you repurpose content across platforms. With resources like Perplexity for nuanced searches and Opus Clip for crafting engaging video snippets, your podcast’s potential reaches new horizons. We’ll explore how these innovations can transform your interviews into eBooks and more, proving that your content can truly be limitless. But that’s not all. Join us as we delve into the nuts and bolts of automating podcast interviews and content creation. Learn how Google Forms and Zapier can streamline your workflow, and how ChatGPT can craft captivating content that speaks directly to your audience’s needs. Industry professionals like Mark Savant show how a simple form response can turn into a rich, SEO-friendly draft in no time. By the end of this episode, you'll be armed with practical tips and a newfound appreciation for how AI can not only refine your podcasting journey but propel your digital business into new realms of success. AI TOOLS MENTIONED IN THIS EPISODE AudioPenDescriptPodcastleCastmagicCohost AI (Buzzsprout)AudiotypeCapshoElevenLabsStampede SocialGrouptrack CRMPerplexityOpusClipStreamyardZapierPabblyLearn More: https://nealschaffer.com/membership/https://nealschaffer.com/cmohttps://nealschaffer.com/freebies/https://youtube.com/nealschafferhttps://podcast.nealschaffer.com

Duration:00:46:39

Turning Invisible Browsers into Leads: Digital Marketing Secrets with Roy Harmon

1/25/2024
Uncover the secrets to capturing those anonymous website visitors that seem to vanish without a trace! Joined by the insightful Roy Harmon, CMO of Leadpost, we dive into the world of digital marketing, offering you the tools and strategies necessary to transform the invisible into leads. We'll go deep into Roy's expertise on leveraging innovative software to identify and engage with the majority of website visitors who remain enigmatic. Together, we'll guide you through the process of nurturing these potential leads with a personalized touch, equipping you with the strategies to elevate your sales opportunities. Finally, for agencies looking to sharpen their edge, we unveil Leadpost's special offer that promises to transform the way you manage and market leads. Learn how to harness the power of technology to communicate with potential customers who visit your website and explore the potential rewards of investing in tools that could significantly boost your ROI. Whether you're a digital marketing veteran or a newcomer eager to make your mark, this episode is packed with insights set to ignite your business strategy. GUEST LINKS LeadPostRoy Harmon on LinkedInOTHER LINKS 21 X / Twitter User Statistics for 2024 to Guide Your Marketing StrategySocialBeeLearn More: https://nealschaffer.com/membership/https://nealschaffer.com/cmohttps://nealschaffer.com/freebies/https://youtube.com/nealschafferhttps://podcast.nealschaffer.com

Duration:00:50:46

How My Business Did in 2023 and What You Can Learn from It

1/16/2024
Embark on a journey through the digital marketing landscape as I dissect the metrics that mattered most in my business last year, setting the stage for what lies ahead. Discover the unexpected twists of social media traffic, with LinkedIn overtaking Facebook and Twitter falling behind, and why search remains king. Transformation is at the heart of success, and this episode is a testament to that. I'll share how my YouTube channel's subscriber count skyrocketed, thanks to a potent mix of content creation and smart promotion. But there's more: the rise in email traffic, the consistent income from my roles as a fractional CMO and speaker, and the 400% surge in affiliate marketing revenue all paint a picture of a multifaceted growth strategy. Lastly, I'll break down the conversion magic—how despite the ebb and flow of social media traffic, YouTube emerged as a powerhouse for conversions. Delving into the health of my newsletter and the stability of my digital mastermind community, you'll get a front-row seat to the thought process behind my diverse income streams. And with expanded teaching gigs at UCLA Extension, the blueprint for educational influence in digital marketing becomes clearer. So tune in, as this episode is not just a reflection but a blueprint for your own digital marketing success in 2024 and beyond. AI TOOL OF THE WEEK: Brand24 STAT OF THE WEEK: 79% of Internet users have a YouTube account Learn More: https://nealschaffer.com/membership/https://nealschaffer.com/cmohttps://nealschaffer.com/freebies/https://youtube.com/nealschafferhttps://podcast.nealschaffer.com

Duration:00:34:04

Influencer Legal Guide: Protect Your Brand & Master FTC Rules with The Influencer Attorney Bobby Robinson

1/12/2024
Embrace the power of knowledge as we unravel the complexities of influencer marketing with the astute guidance of "The Influencer Attorney" Bobby Robinson. This episode is a must-listen for anyone vested in the digital space, from influencers crafting their brand to businesses forging impactful partnerships. Learn the intricacies of FTC guidelines and why they're not just fine print but a foundation for your online endeavors. Navigating the digital landscape, we've shifted our gaze towards the crucial mergers of content creation and legal savvy. Delving into the world of influencer agreements with Bobby, we illuminate the dos and don'ts of content ownership, the dynamics of exclusivity clauses, and the pivotal art of negotiation. Moreover, we underscore the immense value of education - not merely as a safeguard but as a tool empowering your journey through the maze of FTC compliance, ensuring transparency reigns supreme in your collaborations. Capping off, we present a compelling narrative on why influencers should view their craft as a legitimate business, emphasizing the significance of intellectual property rights and the strategic move towards establishing an LLC. Highlighting LinkedIn's freshest 'Thought Leader' ad format, we probe into the evolving nature of endorsements and their legal implications. Join us for a comprehensive exploration that will equip you with the wisdom to harness your influence, protect your assets, and shine in the digital marketplace. GUEST LINKS The Influencer AttorneyConnect with Bobby on LinkedInAI TOOL OF THE WEEK: Tweet Hunter STAT OF THE WEEK: 50% of Internet users view videos before making a purchase Learn More: https://nealschaffer.com/membership/https://nealschaffer.com/cmohttps://nealschaffer.com/freebies/https://youtube.com/nealschafferhttps://podcast.nealschaffer.com

Duration:00:55:50

Revolutionizing Your Marketing Strategy: Embracing AI with a Human Touch for the New Year

1/9/2024
Happy New Year, digital marketers and go-getters! The time is ripe for a mindset revolution, and I'm here to guide you through it. Imagine embracing AI in your marketing strategy while keeping that irreplaceable human essence alive and at the forefront. That's exactly the journey we're embarking on in this latest episode of the Digital Marketing Coach podcast. From resetting our digital tactics to welcoming a fresh perspective on content creation, you're invited to explore the transformative power of AI without losing your brand's authentic voice—think 'AI on the inside, human on the outside.' Plus, I've got a special invite for those keen to join the launch team of my upcoming book. As we leap into the new year, let's unlock the full potential of tools like Descript, our AI Tool of the Week, and adapt to the changing demands of digital culture with insights like our Stat of the Week. But it's not just about the tools; it's about the wisdom to use them without overshadowing our expertise. Remember, if you're ever in need of a digital marketing compass, the digital first group coaching membership community, alongside a vast archive of podcast content and blog posts at neilshaffer.com, stands ready to empower your journey. Let's make sure your marketing strategies resonate with precision and a touch of humanity. Join me, Neal Schaffer, and let's amplify your digital marketing game together. AI TOOL OF THE WEEK: Descript STAT OF THE WEEK: Instagram is the 10th Most Googled Term Learn More: https://nealschaffer.com/membership/https://nealschaffer.com/cmohttps://nealschaffer.com/freebies/https://youtube.com/nealschafferhttps://podcast.nealschaffer.com

Duration:00:18:22

The Secret to Brand Love: How to Create Emotional Bonds with Your Customers with Dr. Aaron Ahuvia

12/14/2023
Ready to discover the secret ingredient for lasting brand success? This episode, we're elbow-deep in the captivating world of brand love with our esteemed guest, Dr. Aaron Ahuvia. As one of the foremost experts on the subject, Dr. Ahuvia peels back the layers, revealing brand love as a potent emotion that you can master using psychology and neuroscience. Forget about those tired marketing buzzwords, we're talking about strategies that can set your brand apart in a crowded field. We'll navigate the terrain of the digital world, exploring how it opens up a new frontier for cultivating brand love. We'll touch on the importance of humanizing your brand, making it an integral part of your customer's identity. We're also taking cues from successful brands like Patagonia and Airbnb, unravelling how they've mastered the art of storytelling, authenticity, and alignment with customer values to foster deep emotional connections. Stay tuned and you'll walk away not just understanding the concept of brand love, but armed with practical tips on how to cultivate it. From discussing the potential of brand love to impact long-term success to examining the role of digital marketing in achieving it, this episode promises to be a treasure trove of insights. Plus, be sure to keep listening for an exciting opportunity that could see you nabbing a one-on-one coaching call. Join us in this journey deep into the heart of brand love, and let's transform the way you connect with your customers. Guest Links Buy The Things We Love: How Our Passions Connect Us and Make Us Who We Are on AmazonDr. Ahuvia's WebsiteConnect with Dr. Ahuvia on LinkedInLearn More: https://nealschaffer.com/membership/https://nealschaffer.com/cmohttps://nealschaffer.com/freebies/https://youtube.com/nealschafferhttps://podcast.nealschaffer.com

Duration:00:54:34

Did the Google Helpful Content Update Help You?

12/11/2023
Ever experienced a sudden drop in website traffic due to Google algorithm updates? You're not alone. I, Neal Schaffer, was right there with you, witnessing a decline in my site's traffic. Let's embark together on this episode of the Digital Marketing Coach, as we navigate the tumultuous sea of SEO changes brought about by the recent Google algorithm update. We'll venture deeper into how this has impacted user experiences, particularly concerning ads and pop-ups. Brace yourself for some philosophical pondering about your website's content, and whether search engines are here to stay or destined to fade into oblivion. Get ready to redefine your understanding of SEO, as we unveil the seismic shifts reverberating across the industry and their implications for bloggers and businesses. Learn from my own wake-up call about the paramount importance of writing for humans above search engines, and prepare to question the ideal length for your content pieces. Discover how affiliate marketing influences rankings and why I opted to purge affiliate links from most of my posts. We'll unpack how Google's search results are evolving, with individual tools now trumping listicle posts. Join us for this enlightening discourse on the ever-changing digital landscape, and arm yourself with crucial insights to stay ahead in the game. Learn More: https://nealschaffer.com/membership/https://nealschaffer.com/cmohttps://nealschaffer.com/freebies/https://youtube.com/nealschafferhttps://podcast.nealschaffer.com

Duration:00:27:16

Revolutionizing Ecommerce Marketing with AI and SEO Strategies: A Chat with Katrina McKinnon

11/27/2023
Ever wanted to know how AI is revolutionizing the ecommerce marketing landscape? Or perhaps you're curious about how a successful SEO strategy can make a world of difference to your ecommerce store? Buckle up, because ecommerce aficionado, Katrina McKinnon, is here to walk you through these intriguing topics and more! We kick off with a whirlwind tour of AI's transformative impact on ecommerce marketing. From enhancing product images to mining product reviews for insights, Katrina shares her first-hand experiences and profound insights on the subject. However, it's not all robots and algorithms. We stress the importance of maintaining a human touch in content creation, because, in the end, we're all human, and we like to buy from other humans. Katrina takes us through the art of creating engaging content and discusses Google's new policy on misrepresentation. Plus, we touch upon the power of accessories and how selling them alongside a main product can be a game-changer. Of course, we can't talk about ecommerce marketing without delving into the rabbit hole of SEO. Katrina highlights some key mistakes businesses often make and why it's crucial to start with the product itself. We also underline the importance of creative content and the immense potential platforms like Reddit hold for research. Wrapping up things, we give a shout-out to the power of podcasting itself (meta, isn't it?) and how it can help you reach a broader audience. So, whether you're an ecommerce newbie or a seasoned pro, this episode is packed with insightful tips and tricks that'll help you stay ahead of the curve. Tune in and don't forget to leave a review on Apple Podcasts! Guest Links CopySmithsKatrina McKinnon on LinkedInLearn More: https://nealschaffer.com/membership/https://nealschaffer.com/cmohttps://nealschaffer.com/freebies/https://youtube.com/nealschafferhttps://podcast.nealschaffer.com

Duration:00:34:19

100-Year Old Digital Marketing Advice

11/22/2023
What if I told you that a 1923 publication could hold the secret to your success in modern digital marketing? Today's episode opens a time capsule, dusting off the wisdom from Claude C Hopkins' "Scientific Advertising." Here, I marvel at Hopkins' foresight in scientifically measuring the effectiveness of newspaper ads and coupons - a century ago! I draw parallels to today's digital marketing landscape and underscore the importance of relentless testing and measurement in your marketing strategies. Next, I dive into the realm of psychology and its connection to marketing - a concept as old as advertising itself. In a world increasingly centered around personal connection, I explore the power of curiosity, the perception of price, and the role of personal branding. I also examine the importance of user-generated content, decoding the age-old understanding of human nature and its efficacy in designing marketing strategies. I'll share insights on using lead magnets effectively and the potency of giving samples to lure prospects. Finally, I delve into the significance of data and visuals in advertising. I unravel the strategic use of data, reminding you that specific facts and numbers are more persuasive than vague promises. I also stress the visual aspects of your ads, guiding you on selecting the right images to resonate with your audience. As I navigate through these timeless principles, I emphasize a culture of continuous testing and experimentation in marketing. So, tune in, learn from history, and let's elevate your digital marketing strategies together. Scientific Advertising on Amazon Learn More: https://nealschaffer.com/membership/https://nealschaffer.com/cmohttps://nealschaffer.com/freebies/https://youtube.com/nealschafferhttps://podcast.nealschaffer.com

Duration:00:47:37

Future Trends in Social Media Marketing: An Interview with Dash Hudson CMO Kate Archibald

11/16/2023
Set your reminders and secure your earbuds as we bring you face-to-face with the future of social media marketing! Our confab with Kate Archibald, the trailblazing CMO of Dash Hudson, takes an insightful dive into the trends shaping the social media landscape for 2024. With her fascinating transition from the beauty industry to Mar-Tec, Kate unravels her unique insights on the crossroads of customer experience and decision-making. We tap into Dash Hudson's secret sauce of success - a triad of usability, data, and customer service - and how they pioneer innovation to stay on top in the industry. Fasten your seat belts as we shift gears in the second half, steering towards the booming world of short-form video. Kate deciphers how brands can maneuver their content strategy to harness the raw power of this new social entertainment phenomenon. We delve into the pivotal role played by platforms like TikTok, Instagram, and YouTube Shorts, and the intriguing link between engagement rates and sales. Hear straight from Kate as she shares pearls of wisdom on creating content that resonates and authentically responding to audience engagement. So gear up to turbocharge your social media game with our enlightening conversation! Make sure you download the Dash Hudson report that we discuss during this interview here: https://dashhudson.com/podcast GUEST LINKS Get a 14-day free trial of Dash HudsonConnect with Kate on LinkedInLearn More: https://nealschaffer.com/membership/https://nealschaffer.com/cmohttps://nealschaffer.com/freebies/https://youtube.com/nealschafferhttps://podcast.nealschaffer.com

Duration:00:34:11

15 Elements of a Successful Personal Brand

11/8/2023
Unleash your potential and soar to new heights in the world of entrepreneurship, salesmanship, and marketing, as we unravel the secret weapon - personal branding. We're not just spouting theory here; we're diving headfirst into the 15 key elements of a personal brand, running the gamut from the Four C's to the Five P's, and even the less heard of Three A's. We'll also shed light on the silent mover and shaker in any organization - internal employer branding - and its surprising connection with personal branding. We're not stopping there. Together, we'll dissect various models of personal branding, and discover how you can make them work for you, whether you're an entrepreneur, salesperson, or marketer. Ever heard of the three A's of altruism? How about the eight laws as proposed by some of the leading experts in this field? We'll delve into all that and more, the importance of purpose, brand promise, perspective and even share our own take on what constitutes the core elements of a personal brand. And the cherry on top? We're taking you behind the curtain of some of the biggest brands out there, like Wendy's edgy social media persona, Dove's celebration of real beauty, and Patagonia's love for the planet. We'll examine how they use their brand voice to differentiate themselves and build trust. Then, we'll turn the spotlight on you to help you build your personal brand, starting with visibility and digital presence. We'll explore various platforms and types of content you can use to engage your audience and build a community around your brand. And of course, we won't leave you hanging - we'll provide homework and resources to help you build your personal brand framework. So gear up and let's embark on this exciting journey of personal branding together. Learn More: https://nealschaffer.com/membership/https://nealschaffer.com/cmohttps://nealschaffer.com/freebies/https://youtube.com/nealschafferhttps://podcast.nealschaffer.com

Duration:00:36:52

Automated vs. Live Webinars: Are Live Webinars Really Better?

10/26/2023
Prepare to be captivated as we delve into the transformative world of automated webinars with our distinguished guest, Melissa Kwan, the CEO and founder of eWebinar. We're taking you on a deep dive into the exciting realm of digital marketing, exploring how the power of webinars, both live and automated, can revolutionize your business strategy. Ever wondered why webinars hold such a powerful sway in marketing? Our conversation with Melissa explores the psychology behind their effectiveness and unveils the game-changing potential of repurposing content to engage with diverse consumers. We talk about the art of maintaining customer-centricity even in automated webinars, and how auto-responders and chats can ensure seamless customer experiences. From choosing the right platform to scripting for maximum engagement, we leave no stone unturned. Melissa shares insightful tips on promoting automated webinars, the dos and don'ts of creating them, and how they can be harnessed to generate leads and enhance your company's reach. Her tips on leveraging authenticity to create impactful webinars are worth their weight in gold. Brace yourselves to reimagine your digital marketing strategy and give your business the boost it needs. Guest Links Check Out eWebinarConnect with Melissa on LinkedInLearn More: https://nealschaffer.com/membership/https://nealschaffer.com/cmohttps://nealschaffer.com/freebies/https://youtube.com/nealschafferhttps://podcast.nealschaffer.com

Duration:00:48:33

VidSummit 2023 Review: YouTube Secrets and AI Tips for Content Creators

10/23/2023
Ever wondered how to level up your YouTube content and garner millions of views? This episode is your guide to mastering the YouTube game, courtesy of my report from attending the recent VidSummit 2023 - the mecca for video marketers and video content creators. Together, we'll unlock the following insights: Finally, we unravel the secrets of marketing strategies and YouTube growth. Discover how a YouTube-based e-commerce startup hit the nail on the head with its launch strategy. There's no missing out on our discussion of effective thumbnails and intros, and the role of AI in reshaping content creation. Learn how understanding your audience and optimizing for viewer engagement can skyrocket your channel's success. From data and metrics to success stories, there's a treasure trove of insights waiting for you. So don't wait, tune in and elevate your YouTube journey with us. Learn More: https://nealschaffer.com/membership/https://nealschaffer.com/cmohttps://nealschaffer.com/freebies/https://youtube.com/nealschafferhttps://podcast.nealschaffer.com

Duration:01:35:27

Building a Content Fortress: How to Attract the Right Customers and Boost Conversion Rates with Martin Huntbach and Lyndsay Cambridge

10/4/2023
Ever dreamt of having a magnetic pull on your ideal customers while at the same time artfully warding off those who aren’t a fitting match? That’s precisely what this enlightening episode is all about! We're joined by Martin Huntbach and Lyndsay Cambridge, the incredible minds behind the game-changing book and strategy entitled Content Fortress. They let us in on their remarkable journey - from web designers to content marketing strategists - and how they've used content to filter out clients who may not align with their business goals. Martin and Lyndsay reveal their secret sauce to creating content that not just answers the hard questions, but also sets boundaries and establishes trust. Our conversation dives into the benefits of incorporating structure and process in content creation and how it can make businesses more enjoyable and trustworthy. We also uncover the advantages of educating customers through content, which can dramatically reduce time spent on sales calls while boosting conversion rates. But that's not all! We plunge into the captivating world of AI and how it can add a unique essence to your content strategy. From its role in content creation and repurposing to its challenges in delivering original content, we leave no stone unturned! So, tune in and let Martin and Lyndsay guide you through the process of constructing a content fortress that aligns perfectly with your business vision. You're about to redefine your content marketing strategy in ways you never imagined! Guest Links Buy Content Fortress on AmazonLearn More About Content FortressJammy DigitalLearn More: https://nealschaffer.com/membership/https://nealschaffer.com/cmohttps://nealschaffer.com/freebies/https://youtube.com/nealschafferhttps://podcast.nealschaffer.com

Duration:01:01:33