Maximize Your Social Influence with Neal Schaffer-logo

Maximize Your Social Influence with Neal Schaffer

Business & Economics Podcasts

Teaching sales and marketing professionals, entrepreneurs, and business owners to build, leverage, and monetize their influence through digital marketing and social media. This podcast helps businesses and professionals maximize their sales and digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube as well as through Social Media Marketing, Influencer Marketing, Social Selling, Content Marketing, Email Marketing, and Search Engine Optimization (SEO) to help reach a broad variety of business objectives.

Teaching sales and marketing professionals, entrepreneurs, and business owners to build, leverage, and monetize their influence through digital marketing and social media. This podcast helps businesses and professionals maximize their sales and digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube as well as through Social Media Marketing, Influencer Marketing, Social Selling, Content Marketing, Email Marketing, and Search Engine Optimization (SEO) to help reach a broad variety of business objectives.

Location:

United States

Description:

Teaching sales and marketing professionals, entrepreneurs, and business owners to build, leverage, and monetize their influence through digital marketing and social media. This podcast helps businesses and professionals maximize their sales and digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube as well as through Social Media Marketing, Influencer Marketing, Social Selling, Content Marketing, Email Marketing, and Search Engine Optimization (SEO) to help reach a broad variety of business objectives.

Language:

English

Contact:

9493782360


Episodes

196: My Initial Thoughts on Clubhouse, the Newest Social Media App

1/24/2021
Have you heard of the latest rage in social media Clubhouse? Have you received an invite on your smartphone and unsure as to whether or not you should join? Are you on Clubhouse and still trying to figure out how to glean value from it? Let me share with you my own experiences with Clubhouse, describe its functionality in further details, and provide you with my advice on how to best maximize your social influence on Clubhouse. Episodes Mentioned: Reference Links for Neal...

Duration:00:29:36

195: How to Maximize Your Real Estate Social Influence [Chris Stuart Interview]

1/13/2021
This week I am the one being interviewed, and by no other than real estate visionary and CEO of the leading real estate network BerkshireHathaway Home Services, Chris Stuart. I have had a chance to work together with Chris and his company, and I have found that the real estate industry is especially ripe for innovation regarding their marketing communication. Keep your eye on BerkshireHathaway Home Services as they represent what the future holds for the industry! Even if you are not...

Duration:00:51:38

194: If I Was Your CMO: Where to Invest in Digital and Social Media Marketing in 2021

1/7/2021
What are my predictions for 2021? Instead of trying to predict the future, which I don't think anyone can do accurately, I'd like to offer you my advice as your virtual CMO. Focusing on those key areas that I am focusing on in writing my next book, here is where I would invest my marketing budget across Search, Email, and Social to help you reach your business goals and improve the digital and social media marketing for your organization or brand. Episodes Mentioned: Reference Links for...

Duration:00:37:35

193: The Importance of Influencer Collaboration in Building Influence [Amanda Russell Interview]

12/31/2020
Amanda Russell, author of The Influencer Code and Professor of Influencer Marketing at the University of Texas, Austin, joins me for a special interview about building influence in today's digital world. Amanda has an amazing life story of competing at a global level and then starting over from scratch, but her trained skills combined with intuition in seeking relationships with influencers and capitalizing on the opportunities that they brought her has led her to a successful career that my...

Duration:00:48:35

192: My Marketing Technology Toolstack for 2021

12/28/2020
This is part 2 (see Ep. 191 for part 1) of an introduction to my recommended marketing technology tools and apps for 2021, including a detailed breakdown of what tools I use and recommend for search engine optimization (SEO), content creation, writer marketplaces and tools, blogger outreach tools, backlink monitoring tools, website analytics, email marketing software, email verification, lead magnet promotion, social media dashboards, video marketing tools, and podcasting tools. Tools...

Duration:00:39:29

191: The Technology and Tools You Need for Your Marketing Infrastructure (Part 1: WordPress Plugins)

12/17/2020
As we approach the end of the year, it's time to do an audit of our digital and social presence. One of the audits that I recommend you do on an annual basis is for all of the technology you use to support your marketing infrastructure to help you Maximize Your Social Influence. I intended this episode to be more comprehensive, but there are so many tools and apps that I would recommend, after going through Content Management Systems and WordPress plugins, I decided to divide this into a...

Duration:00:27:14

190: Can an Introvert Become an Online Influencer? [Bob Gentle Interview]

12/9/2020
Is there something holding you or your brand back from digital success? Could it be that you might be a little on the shy side when it comes to a social network, or content medium, or just in general? If so, this is the episode for you! Fellow digital marketing expert is going to help you understand: This episode will dive into the psychology of how to become a better entrepreneur and marketer online. Guest Links https://amplifyme.agency/https://amplifyme.agency/podcast/Reference Links...

Duration:00:35:13

189: You're Measuring Social Media ROI All Wrong

12/2/2020
Since publishing The Age of Influence, my thoughts on influencer marketing and social media marketing in general continue to evolve. As I prepare for the writing of my next book, I wanted to share with you my latest views on how you and your business can best leverage social media for marketing in 2021 and beyond: By looking at social media as a marketplace for collaboration and strategically moving social media users through your funnel of Social Media Relationships. Reference Links for...

Duration:00:28:15

188: How to Use Podcasting to Expand Your Reach and Land New Customers [Robert Loewenthal Interview]

11/25/2020
A lot of businesses don't realize that, like blogs, podcasts are not just a personal content medium but can also be used by businesses. To explain the various benefits of podcasting for businesses, I am joined by Robert Loewenthal, Founder and CEO of Whooshkaa, Australia's leading podcast hosting solution who have been successfully expanding globally as we speak. Robert will help enlighten you on: - How some companies are using targeted podcasts as part of their outbound sales and...

Duration:00:39:05

187: What If I Told You You Already Had Enough Content to be Successful?

11/19/2020
We are told that, in order to yield more digital influence and be more successful in digital marketing, that we need to create more and more content, and the more content the better. But is that really the case? I will tackle this myth using my own real-life experience and instead help you transition off that hamster wheel of content to something that requires a fraction of the resources and will help you become more successful! Episodes mentioned in the show: Reference Links for Neal...

Duration:00:39:08

186: Content Marketing: Why It is Now a Business Strategy [Mariah MacInnes Interview]

11/13/2020
Join me in this interview with "Content Queen" Mariah MacInnes as we go deep into the value that content has for your business. Among other things, Mariah provides a refreshing perspective on: Guest Links: https://www.contentqueenmariah.com/https://www.instagram.com/contentqueen_mariah/https://www.linkedin.com/in/mariahmacinnes/Reference Links for Neal...

Duration:00:40:59

185: Why You Need to Invest in Content Longevity and Discoverability Going Forward

11/10/2020
As we close out a year and enter a new one, it's time to holistically look at our digital and social media marketing strategy. If content is the currency of digital and social media, where should we be investing our content creation efforts going forward? Here's my advice, where I really juxtapose social media with all other content in terms of longevity and discoverability to give you a clear picture as to where to get the biggest bang for your marketing buck going forward. Episodes...

Duration:00:16:47

184: Why Understanding Your Audience's Pain Point is the Secret to Digital Success [Mitchell Levy Interview]

10/29/2020
Today's special guest is Mitchell Levy, global authority on credibility and the author of the brand new book Credibility Nation. In this episode Mitchell breaks down why understanding your customer's pain point is the key to success in digital and social media, specifically: Reference Links for Mitchell Levy: Mitchell Levy's Website: https://mitchelllevy.com/ Credibility Nation on Amazon: https://amzn.to/37FMegx [affiliate] Credibility Nation Memberships:...

Duration:00:41:23

183: Influencer Marketing for Search Engine Optimization: Building Backlinks for SEO

10/21/2020
You're blogging - check. You're doing your keyword research and focusing on competitive keywords - check. You're optimizing all of your blog posts for SEO - check. You're probably doing all of the above, but you're still not ranking in Google - why? That is exactly the situation I was in until I embarked on doing some research. And from that research, I have come to some conclusions. The final frontier of SEO and ranking in search engines is in generating backlinks. And if you want to...

Duration:00:33:40

182: How Networking Helps You Scale Your Business [Philip VanDusen Interview]

10/15/2020
Join me for this insightful interview with branding guru, fellow podcaster, and YouTube influencer Philip VanDusen. We talk all about the power of networking and the impact it can have on your business, especially as we are in the midst of this coronarvirus pandemic. Some of the things we discussed include: Guest Links Philip VanDusen on YouTube: https://www.youtube.com/channel/UCd2J-PizcFDxWHBBfRkp38Q Philip's Website: https://philipvandusen.com/ The Brand Design Masters Podcast:...

Duration:00:42:13

181: How to Optimize Your Content Publishing on Your Blog and Social Media

10/9/2020
As you publish more blog posts and content throughout social media on a wide variety of subjects that are relevant to your business, how do you know which content is performing better or worse? How can you take that engagement data and feed it back into your publishing infrastructure to create more or less content about what types of content that are relevant to your company, and in doing so generating higher and higher ROI for whatever metric you are tracking? In this episode I introduce a...

Duration:00:25:52

180: Why Every Entrepreneur Should Publish a Book [Josh Steimle Interview]

10/2/2020
If you want to yield influence in digital and social media you need to become a content creator. Not all content has the same longevity or impact, but if you wanted to make the biggest bang for your buck and create the most impactful content that can help drive your business, a book is the answer. You'll find out why in this interview with published author, speaker, and entrepreneur Josh Steimle who will share with you the why as well as how to get started, how to keep going and not burn...

Duration:00:44:36

179: The What, Why, and How of Podcasting

9/25/2020
If you are a marketer, entrepreneur, or business owner and you are listening to this podcast, why aren't you creating your own? Podcasts are easier to create than you might think. They are also one of the most powerful forms of influencer marketing, as I will explain to you in this episode. If you've been on the sidelines, this episode will hopefully push you over the edge into launching your own podcast! Episodes mentioned in the show: 175: Why I am Investing Time in Being Interviewed...

Duration:00:19:30

178: WHY You Need to and HOW to RESET Your Marketing TODAY [Jay Baer Interview]

9/17/2020
The digital first mindset that your business needs to survive today is only part of the story. My special guest for today, the legendary marketing author and speaker Jay Baer, argues that the circumstances that we live in today require every business to function as a startup and create an entirely new relationship with your customers and potential clients. Listen in as Jay gives some specific advice as to how to do this - hint: "FAQ" is a strategic keyword here - as well as also provides...

Duration:00:37:09

177: The 11 Blogging Mistakes Your Business _Might_ Be Making

9/11/2020
I have been blogging since 2008, and to be honest with you I really didn't think strategically about blogging since fairly recently when I started talking about the freshness of content on episode 129 almost two years ago. Since then I have come to realize the mistakes of my own blog as well as those that I have helped in a variety of capacities over the years. Since Google is the biggest digital influencer of them all, I wanted to share with you the 11 blogging mistakes that I see...

Duration:00:36:02