Your Digital Marketing Coach with Neal Schaffer-logo

Your Digital Marketing Coach with Neal Schaffer

Business & Economics Podcasts

As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digital marketing, social media marketing, content marketing, influencer marketing, search engine optimization (SEO), search engine marketing (SEM), blogging, podcasting, YouTube, video marketing, email marketing, marketing automation, as well as how to maximize digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.

As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digital marketing, social media marketing, content marketing, influencer marketing, search engine optimization (SEO), search engine marketing (SEM), blogging, podcasting, YouTube, video marketing, email marketing, marketing automation, as well as how to maximize digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.

Location:

United States

Description:

As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digital marketing, social media marketing, content marketing, influencer marketing, search engine optimization (SEO), search engine marketing (SEM), blogging, podcasting, YouTube, video marketing, email marketing, marketing automation, as well as how to maximize digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.

Language:

English

Contact:

9493782360


Episodes

My Child Wants to Become an Influencer: What Should I Do?

7/11/2022
Have you ever heard your child, or a child that you know, say they want to become an influencer? A YouTuber? A TikToker? You'd be surprised as to how often I hear this. How should you respond? While a knee-jerk reaction might be to shield your child from anything and everything social media, I recommend you look at the whole picture. Here are my thoughts on the subject - and even if you don't have a kid I think you'll find this short and sweet episode interesting! Key...

Duration:00:12:25

The New B2B Marketing Rules in the Revenue Zone [Tom Burton Interview]

7/7/2022
Have you thought about how little control we have over the consumer or buyer these days? With so many sources of information, a distaste for ads, and the popularity of social media, how does a company try to control the buyer's journey and buying cycle? You can't. But if you embrace that fact, you'll find a whole world of possibility in marketing to a new generation of millennial buyers and influencers as well as transforming prospects and customers into your own sales team. This...

Duration:00:41:08

A Product Marketing Perspective on Personal Branding, Content and Influence

6/23/2022
I recently did a 1/2 day training for a client that uncovered a plethora of unique opportunities which I want to share with you in this episode. A product-centric approach to social media marketing can yield effective results at many levels. When taking a product marketing perspective on how an organization can best promote their products, you will uncover new opportunities to leverage personal branding, content, and yield more influence than you might have found possible. Listen in for...

Duration:00:20:41

Marketing Artificial Intelligence: AI, Marketing and the Future of Business [Paul Roetzer Interview]

6/16/2022
Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy. Yet many marketers struggle to understand what it is and how to apply it in their marketing efforts. The truth is, AI possesses the power to change everything. If you're in marketing, you need to invest in better understanding AI. Begin with this interview with Paul Roetzer, author of Marketing Artificial Intelligence: AI, Marketing, and the Future of Business. Key...

Duration:00:33:13

Content Isn't King. Marketing Data Is.

6/9/2022
A lot of us in digital and social media marketing seem to get lost in the universe of content and engagement. What gets lost in the conversation is the fundamental role and importance that marketing data SHOULD play in your marketing strategy. It's simple: The more data you have, the more effective your marketing will be. If you don't have enough data, it is worth investing in acquiring it. This is a short and sweet episode but I wanted to inspire you to put emphasis on data in your...

Duration:00:11:30

How Email Marketing Generates Sales - Once You Get It [Bobby Klinck Interview]

6/2/2022
Email marketing has been shown time and time again to have the highest ROI of any digital marketing channel, yet many businesses and entrepreneurs do not prioritize it as much as they should. And there are those that do email marketing just to go through the motion without doing it in a strategic way and then wondering why there is no ROI or how to measure it. If you are in either of these boats, you will get A LOT out of this interview with Bobby Klinck, author of Email Marketing That...

Duration:00:56:25

SEO Backlinks: What are They, and Why More of Them Isn't Necessarily Better

5/30/2022
In digital marketing, the importance of Search Engine Optimization (SEO) cannot be understated. One of the most powerful methods of climbing up the search engine rankings is the acquisition of backlinks. But how does one get backlinks? And are the more links the merrier? I believe that the SEO industry - or at least many companies offering SEO services - assume that the more the better, and they base the value of a link on the "domain authority" of the website. This is similar to valuing...

Duration:00:33:52

Pinterest Marketing: It's Time to Diversify Your Social Media Marketing [Kate Ahl Interview]

5/19/2022
If you've ever been curious about Pinterest, or are looking for ways to diversify your social media marketing, this episode is for you. Kate Ahl is the undisputed Queen of Pinterest marketing. In this episode she shares with us everything you need to know about the why and how of Pinterest marketing. Key Highlights [03:09] Introduction to Podcast Guest, Kate Ahl [05:33] How Kate Started on Pinterest [07:12] Special Characteristic of an Average Pinner [09:33] Companies That Would Best...

Duration:00:46:57

What is Web 3.0 and How are Blockchain, Cryptocurrencies and NFTs Related?

5/16/2022
Welcome to Web3! I had an amazing time at Joe Pulizzi's Creator Economy Expo, and I want to share with you what I learned specifically about Web 3.0 and how blockchain, cryptocurrencies and NFTs are all related. In all honesty, I avoided these subjects for sometime as I found the NFT space to be full of people investing in them as if they were the .com startups in the tech bubble. However, wanting to learn about them knowing that Joe Pulizzi, the founder of Content Marketing World and...

Duration:00:33:55

Partnership Marketing It's Time to Diversify Your Digital Marketing and Invest in Relationships [Matt Wool Interview]

5/12/2022
Of all of the marketing channels that exist, partnership marketing is one of the most under-utilized yet high potential opportunities that exist for businesses today. Best represented by affiliate marketing, when done right, affiliate marketing provides you with an army of incentivized influencers that are selling on your behalf and only paid when a sale is made on a 24/7 basis. Furthermore, there are a plethora of other "halo effect" benefits from this type of partnership...

Duration:00:38:10

What a High School Shark Tank Competition Can Teach You About Marketing

4/28/2022
Can you summarize your current marketing program in a 30-second elevator pitch? And if you could what would it include? This episode is inspired by a shark tank competition for high schoolers that my children competed in and looking at your marketing in fresh eyes through the perspective of teenagers! You are guaranteed to look at your marketing in a different way after listening to this episode... Key Highlights [01:54] What is a High School Shark Tank Competition [04:38] The Gaps...

Duration:00:19:31

How to Use Content Marketing To Establish Your Own Category

4/21/2022
Content is the currency of digital and social media, but it can actually even be more strategic than being a mere currency. Content marketing can not only help build your business, but it can play an instrumental role in building out a category that you own and deliver long-term digital benefits for your company. Think Hubspot - they "own" the term for inbound marketing. If you want to achieve similar results for your company, you'll want to listen in to this interview. Key...

Duration:00:34:56

Guest Blogging: Trick or Treat?

4/14/2022
Guest blogging is something that has been around for awhile but misunderstood by many. What is the benefit of blogging on someone else's site or inviting someone to blog on yours? And does Google approve of this? Listen in as I give you my own perspective on the topic, and why you'll want to think a little more strategically about guest blogging going forward. The resource that I mention in the episode, my newest free book, The Definitive Guide to Guest Blogging: The Most Effective Link...

Duration:00:21:10

How Product-Led SEO Will Help You Reap Real ROI from Search Engine Optimization [Eli Schwartz Interview]

4/11/2022
Have you ever wanted to pick the brain of an SEO expert and get the real scoop on what makes for good - and bad - search engine optimization and even understand for what situations SEO might not be the best investment of your marketing budget? If so you are going to love this interview with Eli Schwarz, author of Product-Led SEO. I guarantee you after listening to this episode you will see SEO in a brand new insightful light! Key Highlights [02:19] Introduction of Podcast Guest, Eli...

Duration:00:42:53

This is What AI - Generated Content Sounds Like

4/7/2022
We've been hearing for some time that Artificial Intelligence (AI) will change not only the way we do business but society as well. The truth is, marketers have already started to use AI, many time without knowing it. This is because many tools are already including AI algorithms in their analytics, such as the social media analytics tool Social Insider. Lately there has been a lot of buzz around using AI to actually create content. How far have these platforms come? Listen in as I...

Duration:00:23:53

A Fresh New Perspective on Instagram Marketing: How to Blog on Instagram [Terri Nakamura Interview]

4/4/2022
Are you looking for creative angles to your Instagram marketing? Today's guest, Author of Blogging on Instagram, Terri Nakamura, will introduce you to a refreshingly unique way of looking at the platform that will spark some new creative ideas for your own Instagram marketing. You don't have to start a blog to be successful on Instagram, but following Terri's advice will undoubtedly help improve your Twitter marketing game! Key Highlights [02:44] Introduction of Podcast Guest, Terri...

Duration:00:48:42

The 10 Areas of Your LinkedIn Profile Where a Majority of You Are Failing

3/31/2022
Working with corporate clients I have developed my own 100-point LinkedIn profile audit score that looks at 20 different areas of a LinkedIn profile. And, year in and year out, most professionals underperform in these 10 areas. Listen in for some tangible and actionable LinkedIn profile advice! Key Highlights [02:23] LinkedIn Profile Completeness [03:30] Social Selling Index [04:09] What Social Selling Index Does? [05:21] My 100 Point System [07:26] Searching for People [08:00] Top...

Duration:00:37:27

Top 5 B2B Content Marketing-Aligned Lead Generation Strategies [Jeff Baker Interview]

3/28/2022
Content Marketing. Blogging. Search Engine Optimization (SEO). Email Marketing. How do these all fit together seamlessly and strategically to help generate new leads and business? This is the broad topic that I speak with Jeff Baker, CMO of the leading content marketing agency Brafton, about. By the end of this conversation you will: Key Highlights [01:37] Introduction of Podcast Guest, Jeff Baker [02:43] Jeff's Journey to Digital Marketing [05:32] What is SEO? [09:30] Should I Create...

Duration:00:48:43

The Simple Formula to Social Media Marketing Success

3/21/2022
I just came back from speaking at Berkshire Hathaway Homeservices, the leading real estate company in the United States and the World, annual convention. Working with realtors I have realized 2 truths: While there are some EXTREMELY savvy real estate pros when it comes to social media, from a numbers perspective, my experience is that an overwhelming majority are still looking for the magic bullet to help them gain value from social media, where they know they need to be more...

Duration:00:24:47

How to Measure Your Digital Marketing Ads ROI in a Non-Trackable World [Elijah Kirsch Interview]

3/17/2022
Yes, there are big changes underway in the world of Facebook and Google Ads, in case you hadn't heard. Beginning with GDPR, the trends are slowly moving in the favor of consumers, and advertisers are being challenged in accessing the same amount of rich data they used to be able to more easily obtain effective digital marketing advertising results. What should your business do to measure your digital marketing ads ROI in a non-trackable world? This is the topic of an informative interview...

Duration:00:40:16