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#MediaSnack Meets

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Recorded in New York, #MediaSnack Meets is a weekly podcast series from ID Comms, where we get to meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. We find out what is behind that success, what it takes to make change in the industry and what the rest of us can learn from that experience.

Recorded in New York, #MediaSnack Meets is a weekly podcast series from ID Comms, where we get to meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. We find out what is behind that success, what it takes to make change in the industry and what the rest of us can learn from that experience.
More Information

Location:

United States

Description:

Recorded in New York, #MediaSnack Meets is a weekly podcast series from ID Comms, where we get to meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. We find out what is behind that success, what it takes to make change in the industry and what the rest of us can learn from that experience.

Twitter:

@idcomms

Language:

English


Episodes

32 - Rob Rakowitz, Mars

5/8/2019
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How can you make your company the best at media? What is the roadmap and actions you need to take to transform the complex media operations of a major company? How do you inspire success and drive change within a giant global marketing organization like Mars Incorporated? These are just some of the amazing insights shared in this #MediaSnack Meets with Rob Rakowitz the Global Media Director of Mars, one of the world's largest advertisers. We get tips from Rob on: Rob also shares his...

Duration:00:38:32

30 - Bob Hoffman, The Ad Contrarian

3/22/2019
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If I was CEO of Facebook, "I'd lose billions of dollars for my shareholders" says Bob Hoffman, The Ad Contrarian But for a good reason. "I have an immodest goal to save freedom and democacy" he says. You may know Bob as his alter ego The Ad Contrarian, which is a regularly updated blog which Bob founded over a decade ago. It is devoted to presenting the counter argument to the marketing industry’s obsessive narrative with technology, automation and the new shiny things. The increasingly...

Duration:00:34:18

29 - Jeremy King, Festival of Media

3/11/2019
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What does it take to put on a global media conference? How do you keep on top of global trends and decide what to prioritize and put on the agenda each year? Jeremy King, CEO of The Festival of Media shares the months of planning that go into each of their Festival events. If there's one person that sees the macro changes in the industry so closely each year it is Jeremy. Learn why Jeremy has been such a passionate advocate for inclusion and diversity in the industry and the role that the...

Duration:00:26:52

28 - Dr. Augustine Fou, Ad Fraud Researcher

2/21/2019
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Everything you wanted to know about ad fraud but didn't know who to ask or even what to ask...Don't suffer from FOFO (fear of finding out). This extended #MediaSnack Meets with Dr. Augustine Fou lays out the key parts of the ad fraud challenge and gives marketers the priority actions you can take right now to better protect your media investments from fraud. Dr. Augustine Fou is a leading ad fraud researcher and one of the most widely published and quoted authorities in the space. We get...

Duration:00:56:38

26 - Shailin Dhar, Method Media Intelligence

2/11/2019
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What exactly is Ad Fraud, how big a problem is it, how does it happen and what can advertisers do about it? Just some of the questions answered by the 'Ad Fraud Crusader' Shailin Dhar, the founder of Method Media Intelligence. Learn how Shailin accidentally got into the ad fraud business, creating sites and selling counterfeit traffic to advertisers. He then realized his calling was to switch the good side and created a company to advise advertisers on how to minimize their risks to...

Duration:00:33:03

27 - Gemma Greaves, The Marketing Society

2/6/2019
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The most important thing for successful marketers to grow is by being BRAVE, says Gemma Greaves in this wide-ranging interview in New York. She has expanded The Marketing Society around the world and recruited some of the world's best CMO's as leadership. We find out what motivates her, where does she find her inspiration and mentors? Episode links: The Marketing Society website https://www.marketingsociety.com/ The Marketing Society twitter https://twitter.com/themarketingsoc Gemma...

Duration:00:48:06

25 - Gerry D'Angelo, Procter & Gamble

1/15/2019
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How can you be an effective media director in a complex and fast-moving media industry? This is just one of the insights shared in this #MediaSnack Meets with Gerry D'Angelo the Global Media Director of P&G, the world's largest advertiser. We cover a lot of ground quickly in this special episode and Gerry shares a ton of his wisdom and insight learned through 20 years rising to the very top of the industry. Finally, we discuss whether, in a world in which media will increasingly be bought...

Duration:00:30:59