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Mobile Matters

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For marketers today, mobile is essential to creating the ultimate customer experience. Yet, many brands are doing it wrong–and worse, even more don’t know they’re doing it wrong. Mobile Matters changes all that. Mobile Matters by Lumavate sheds light on what’s happening in mobile, demystifies customer expectations while teaching you how to make mobile work. Mobile Matters will empower you to deliver personalized connections that go beyond winning the home screen. Listen Monday mornings to learn how you can put mobile at the center of your marketing, the right way to leverage it, and better yet - be empowered to think differently. Mobile Matters gives you access to thought leaders and resources to impact your company, your career, and your customer.

For marketers today, mobile is essential to creating the ultimate customer experience. Yet, many brands are doing it wrong–and worse, even more don’t know they’re doing it wrong. Mobile Matters changes all that. Mobile Matters by Lumavate sheds light on what’s happening in mobile, demystifies customer expectations while teaching you how to make mobile work. Mobile Matters will empower you to deliver personalized connections that go beyond winning the home screen. Listen Monday mornings to learn how you can put mobile at the center of your marketing, the right way to leverage it, and better yet - be empowered to think differently. Mobile Matters gives you access to thought leaders and resources to impact your company, your career, and your customer.
More Information

Location:

United States

Description:

For marketers today, mobile is essential to creating the ultimate customer experience. Yet, many brands are doing it wrong–and worse, even more don’t know they’re doing it wrong. Mobile Matters changes all that. Mobile Matters by Lumavate sheds light on what’s happening in mobile, demystifies customer expectations while teaching you how to make mobile work. Mobile Matters will empower you to deliver personalized connections that go beyond winning the home screen. Listen Monday mornings to learn how you can put mobile at the center of your marketing, the right way to leverage it, and better yet - be empowered to think differently. Mobile Matters gives you access to thought leaders and resources to impact your company, your career, and your customer.

Twitter:

@lumavate

Language:

English

Contact:

3175292013


Episodes

010: Lowe's | Don’t Underestimate the Power of Iteration

1/14/2019
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Key Takeaways: Small iterations can end up having a big result. We’re often inclined to want to tackle substantial changes to our digital properties to make big impact, but that often results in us not truly knowing what drove the new results we’re seeing.Don’t forget what industry your business is actually in and your ultimate business goal. Sometimes it’s easy to get enamored by new tech or innovative ideas that other companies are doing, but make sure they would actually work for...

Duration:00:33:28

009: NXP | NFC: The Power Behind a Tap of Your Mobile Device

1/7/2019
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Key Takeaways: Near-field Communication (NFC) is much more prevalent than you might think considering many of us are already using it for Apple Pay, access cards for work, and more. We just don’t realize the technology powering all of these experiences is NFC.Product counterfeiting has become a major problem for numerous brands with one brand seeing more than 50 percent of its global product returns being counterfeit products. NFC provides a unique way for brands to leverage technology to...

Duration:00:39:23

008: DemandJump | Why the Traditional Marketing Funnel is Actually Broken

12/31/2018
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Key Takeaways: We’re living more and more in a multi-device world and this is making digital marketing more challenging. It means that we have to be on everywhere our customers are at all times and mobile is a major component of that effort.Attribution is an ongoing problem that most of us haven't solved yet. As we work to truly understand attribution in a multichannel and multi-device world, we need to think about customer lifetime value (LTV) and what channels have the biggest impact on...

Duration:00:34:06

007: Stephanie Cox | Holiday Gift of Brands Doing Mobile Right

12/24/2018
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Key Takeaways: All of us crave innovation in our mobile efforts, but sometimes we overthink what it means to be innovative. We should be focused on how we enable our brand to do something that hasn’t been done before.Don’t try to boil the ocean with your native mobile app or website. Sometimes less is more.Creativity still matters! If you want to generate buzz with your campaign and drive results, then you need to spend time on the creative aspect of the campaign. Full...

Duration:00:07:51

006: Allegion | Trends Impacting How Brands Engage Consumers on Mobile

12/17/2018
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Key Takeaways: Don’t underestimate the importance of the user experience in your Internet of Things (IoT) efforts. You can’t solely focus on connecting your products to the cloud and then overlook how users will engage with them. It has to be intuitive.Augmented Reality (AR) is more than just a “wow” factor that’s used for promotion. It is possible then so much more.You need to think about mobile as being more than just your smartphone and how consumers are going to access your content on a...

Duration:00:35:33

005: Aetna | Why You Need to Have a Mobile Strategy

12/10/2018
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Key Takeaways: Full Shownotes:

Duration:00:20:05

004: AT&T | The Impact 5G Will Have on Your Company

12/3/2018
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Key Takeaways: 5G is going to completely transform what we’re able to do on a mobile device due to the benefits of ultra-low latency and speed. This also means that consumer expectations are going to increase once again.You’re going to need to uplevel how you integrate video into your overall customer journey. If video isn’t a strategic component of your marketing strategy, then it’s time to put together a plan of how to significantly accelerate your video efforts.5G may be the catalyst...

Duration:00:28:38

003: Mobivity | Why Your Mobile App Needs to Be in the Top 5

11/26/2018
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Key Takeaways: Full Shownotes: https://www.lumavate.com/podcasts/why-your-mobile-app-needs-to-be-in-the-top-5

Duration:00:33:24

002: Merkle | How to Make Multichannel Marketing Work in Your Company

11/26/2018
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Key Takeaways: Full Shownotes: https://www.lumavate.com/podcasts/how-to-make-multichannel-marketing-work-in-your-company

Duration:00:30:19

001: Simon Property Group | It's Time for a Mobile-first Mindset

11/26/2018
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Key Takeaways: Full Shownotes: https://www.lumavate.com/podcasts/its-time-for-a-mobile-first-mindset

Duration:00:33:47

000: Stephanie Cox | Mobile Matters: What's this all about?

11/7/2018
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For marketer’s, today mobile is essential to creating the ultimate customer experience. Yet, many brands are doing it wrong and worse, even more, don’t know they’re doing it wrong. Mobile Matters changes all that. Mobile Matters by Lumavate sheds light on what’s happening in mobile, demystifies the customer expectations while teaching you how to make mobile work. Mobile Matters will empower you to deliver personalized connections that go beyond winning the home screen. Listen Monday...

Duration:00:03:02