Modern Marketing

You have heard me speak about capturing the Micro-moments before and today within the Off page SEO world there is another Micro term being used alot. Micro-Engagement! With the attention span of today's technology world you have less and less time to capture someone’s attention. Here are some things to think about when writing content. Use numbered or bulleted lists - People love them and the mind loves them. The mind makes it seem shorter and will engage more in the list. Make sure...

Restaurants have their own set of rules when it comes to Social media. There are many things that come into play when it comes to Social media Marketing. We always get asked by Restaurant owners about 5 specific questions so today I want to answer those. First of all, we always get asked What social media should I be using? Well here is the answer. Facebook, Twitter, Instagram, and Google + is what we suggest. If you are looking for businesses or do catering then we would also suggest...

As marketers, we run across people all the time that need a website redesign. Either it is not mobile, it isn’t optimized or it just looks old. Every time we talk about redesigning the website, they have a large fear instantly. “What will happen to what I have?” “What will happen with the SEO I have already done?” “How do I do it without losing my competitive edge?” Well, we are here to tell you that those are fears you don’t need to have. If done right, all of these fears are not needed. So...

Top 8 tactics for Restaurant Marketing Restaurant marketing is not the same as marketing a non-restaurant business. Restaurants work off of reputation, quality and environment. When we market a restaurant we take these things to heart. Here are our top 8 tips we suggest to make a restaurant program successful. 1. Photography: Hire a professional to take pictures of your menu items. People are visual and visit restaurants because food is appealing. Great visuals equals great food to...

What are the top 5 things to do as a B2B Marketer? Whether you have a small, medium, or large business the essentials are the same. If you are in the B2B marketplace there are essential marketing trends that you must follow. Marketing for B2B is unique because you are not trying to get consumers, however, a lot of the same principles apply. First, you have to have a story and you have to tell it properly. Your story should involve things like when you opened, who your owners are, and the...

Marketing in the retail world can be a lot of fun. It also can be very time consuming and monotonous. However, without marketing in the retail world, you will not maintain or grow. Retail has an attrition rate and it doesn’t matter how long you have been in business or how great of a reputation you have, there still has to be marketing. You have to replace the people you lose yearly or you might as well shut your doors right now. How do you do this, is the question and how do you do it...

How is your budget doing? How about your leads? It is very important that you keep up with your budget on a regular basis and track what your Cost per lead or cost per sale is. Ultimately you should be keeping this up on a regular basis however at a minimum you should do this quarterly. The first step is to determine how much you have spent on marketing so far. Hopefully, you have been tracking this independently if not I am sure your accounting department has. Hopefully, either you or...

Main Street America still needs digital marketing. We hear time after time that “my advertising is my storefront”, “I don’t do advertising because I am on Main Street, therefore I do not need to”, “Whoever heard of window shopping without walking?”. That is a mistake. Being a local downtown shop does not exempt you from some very important marketing avenues of the world. Especially the digital world! 31% of people use a digital map to find a local establishment. 54% use a search engine and...

Campground Marketing, show them the fun! I love staying at campgrounds and I love staying in nature. The way my brain works, I am always thinking of new ways or better ways to create a wheel. So naturally, I think of marketing campgrounds quite often and it was a natural fit to create campground marketing as a vertical for our agency. There are some very important things that you must do to properly market a campground. A picture is worth a thousand smiles. Take pictures of everything...

So you want to start something new. You want to add a service you know well and you created a new product that you are excited about. Now what? If you want to start off on the right track then here are some suggestions to follow: Write a press release:The press release should include things like what the product is, a tagline, and why you created it. However, the key is to do this prior to finishing the product. The purpose of this is not to tell the world but to get the complete buy-in...

How important is reputation management? I can answer this question with one simple question. How important is your business to you? Reputation management is critical to any business and just as important, if not more important, than getting reviews to begin with. When I speak about reputation management I think of what happens after you get a review. Getting a review should be part of any marketing campaign. How you respond to the good and the bad is managing your reputation. Here are a few...